"When the going gets tough, the tough get going" is a popular

witticism Wit is a form of intelligent humour, the ability to say or write things that are clever and usually funny. Someone witty is a person who is skilled at making clever and funny remarks. Forms of wit include the quip, repartee, and wisecrack. Form ...

American English American English, sometimes called United States English or U.S. English, is the set of variety (linguistics), varieties of the English language native to the United States. English is the Languages of the United States, most widely spoken lan ...

. The phrase is an example of

antimetabole In rhetoric, antimetabole ( ) is the repetition of words in successive clauses, but in transposed order; for example, "I know what I like, and I like what I know". It is related to, and sometimes considered a special case of, chiasmus. An antimet ...

. The origin of the phrase has been attributed to various sources. It appears to come from

American football American football (referred to simply as football in the United States and Canada), also known as gridiron, is a team sport played by two teams of eleven players on a rectangular field with goalposts at each end. The offense, the team with ...

parlance, with the earliest published sources in the 1950s, including an article in the ''

Corpus Christi Times The ''Corpus Christi Caller-Times'' is the newspaper of record for Corpus Christi, Texas. History There has been a newspaper in Corpus Christi for almost as long as there has been a town. In 1883, the ''Caller'' was started in a frame building ...

'' quoting local football coach John Thomas in 1953, and from a 1954 article in the ''

Santa Cruz Sentinel-News The ''Santa Cruz Sentinel'' is a daily newspaper published in Santa Cruz, California, covering Santa Cruz County, California, and owned by Media News Group. Ottaway Community Newspapers, a division of Dow Jones & Company bought the paper in 1982 ...

'' quoting coach

Francis William Leahy Francis William Leahy (August 27, 1908 – June 21, 1973) was an American football player, coach, college athletics administrator, and professional sports executive. He served as the head football coach at Boston College from 1939 to 1940 and at ...

. In the early 21st century, the phrase is used as a management motivational talk and is popular in many self-help books.

References

Oral tradition Cultural anthropology {{english-lang-stub