''What Now My Love'' is the sixth album by

Herb Alpert & the Tijuana Brass Herb Alpert (born March 31, 1935) is an American trumpeter who led the band Herb Alpert & the Tijuana Brass in the 1960s. During the same decade, he co-founded A&M Records with Jerry Moss. Alpert has recorded 28 albums that have landed on the ...

, released in 1966. It remained at #1 on the Billboard Album chart for nine weeks, the longest of any album released by the group. The cover photo, an outtake from Alpert's 1964 '' South of the Border'' album, features model Sandra Moss (Mrs.

Jerry Moss Jerome S. Moss (born May 8, 1935) is an American recording executive, best known for being the co-founder of A&M Records, along with trumpet player and bandleader Herb Alpert. Music career After graduating from Brooklyn College with a degree ...

at the time) at the Patio del Moro apartment complex in West Hollywood.Sandra Moss obituary
/ref>

Critical reception

In his retrospective review for

Allmusic AllMusic (previously known as All Music Guide and AMG) is an American online music database. It catalogs more than three million album entries and 30 million tracks, as well as information on musicians and bands. Initiated in 1991, the databas ...

, music critic Richard S. Ginell wrote "With this album, Herb Alpert and the Tijuana Brass settle into their hitmaking groove, the once strikingly eclectic elements of Dixieland, pop, rock, and mariachi becoming more smoothly integrated within Alpert's infectious "Ameriachi" blend."

Track listing

Side 1

#" What Now My Love" (

Gilbert Bécaud Gilbert Bécaud (, 24 October 1927 – 18 December 2001) was a French singer, composer, pianist and actor, known as "Monsieur 100,000 Volts" for his energetic performances. His best-known hits are "Nathalie" and "Et maintenant", a 1961 release t ...

Carl Sigman Carl Sigman (September 24, 1909 – September 26, 2000) was an American songwriter. Early life Born in Crown Heights, Brooklyn, New York to a Jewish-American family, Sigman graduated from law school and passed his bar exams to practice in ...

) - 2:18 #"Freckles" (

Ervan Coleman Ervan F. "Bud" Coleman (July 7, 1921 – May 26, 1967) was an American guitar and mandolin player, member of Baja Marimba Band, worked with Herb Alpert & The Tijuana Brass, and who wrote the hit track, "Tijuana Taxi". On the liner notes of Herb A ...

) - 2:12 #"Memories of Madrid" (Sol Lake) - 2:23 #"

It Was a Very Good Year "It Was a Very Good Year" is a song composed by Ervin Drake Ervin Drake (born Ervin Maurice Druckman; April 3, 1919 – January 15, 2015) was an American songwriter whose works include such American Songbook standards as "I Believe (1953 song), ...

" (

Ervin Drake Ervin Drake (born Ervin Maurice Druckman; April 3, 1919 – January 15, 2015) was an American songwriter whose works include such American Songbook standards as "I Believe (1953 song), I Believe" and "It Was a Very Good Year". He wrote in a variet ...

) - 3:37 #"So What's New?" (

John Pisano John Pisano (born February 6, 1931) is a jazz guitarist born in Staten Island, New York. Biography Pisano has worked with Herb Alpert, Billy Bean, Chico Hamilton, Peggy Lee, and Joe Pass. Discography As leader * ''Makin' It: Guitar Duets'' with ...

) - 2:07 #"Plucky" (

Herb Alpert Herb Alpert (born March 31, 1935) is an American trumpeter who led the band Herb Alpert & the Tijuana Brass in the 1960s. During the same decade, he co-founded A&M Records with Jerry Moss. Alpert has recorded 28 albums that have landed on the ...

, Pisano) - 2:21

Side 2

#"Magic Trumpet" (

Bert Kaempfert Bert Kaempfert (born Berthold Heinrich Kämpfert; 16 October 1923 – 21 June 1980) was a German orchestra leader, multi-instrumentalist, music producer, arranger, and composer. He made easy listening and jazz-oriented records and wrote the musi ...

) - 2:18 #"Cantina Blue" (Sol Lake) - 2:34 #"Brasilia" (

Julius Wechter Julius Wechter (May 10, 1935 – February 1, 1999) was an American musician and composer who played the marimba and vibraphone. He also played various percussion instruments. He composed the song "Spanish Flea" for Herb Alpert and was leader of The ...

) - 2:30 #" If I Were a Rich Man" (

Sheldon Harnick Sheldon Mayer Harnick (born April 30, 1924) is an American lyricist and songwriter best known for his collaborations with composer Jerry Bock on musicals such as ''Fiorello!'' and ''Fiddler on the Roof''. Early life Sheldon Mayer Harnick was bo ...

Jerry Bock Jerrold Lewis Bock (November 23, 1928November 3, 2010) was an American musical theater composer. He received the Tony Award for Best Musical and the Pulitzer Prize for Drama with Sheldon Harnick for their 1959 musical ''Fiorello!'' and the Tony A ...

) - 2:33 #"Five Minutes More" (

Jule Styne Jule Styne (; born Julius Kerwin Stein; December 31, 1905 – September 20, 1994) was an English-American songwriter and composer best known for a series of Broadway musicals, including several famous frequently-revived shows that also became s ...

Sammy Cahn Samuel Cohen (June 18, 1913 – January 15, 1993), known professionally as Sammy Cahn, was an American lyricist, songwriter, and musician. He is best known for his romantic lyrics to films and Broadway songs, as well as stand-alone songs premier ...

) - 1:53 #"

The Shadow of Your Smile "The Shadow of Your Smile", also known as "Love Theme from ''The Sandpiper''", is a popular song. The music was written by Johnny Mandel with the lyrics written by Paul Francis Webster. The song was introduced in the 1965 film ''The Sandpiper'' ...

" (

Johnny Mandel John Alfred Mandel (November 23, 1925June 29, 2020) was an American composer and arranger of popular songs, film music and jazz. The musicians he worked with include Count Basie, Frank Sinatra, Peggy Lee, Anita O'Day, Barbra Streisand, Tony Benn ...

Paul Francis Webster Paul Francis Webster (December 20, 1907 – March 18, 1984) was an American lyricist who won three Academy Awards for Best Original Song, and was nominated sixteen times for the award. Life and career Webster was born in New York City, United St ...

) - 3:28

Chart positions

References

1966 albums Herb Alpert albums Albums produced by Jerry Moss Albums produced by Herb Alpert Albums recorded at Gold Star Studios A&M Records albums {{1960s-album-stub