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"Wetlook" describes the appearance of
fabric Textile is an umbrella term that includes various fiber-based materials, including fibers, yarns, filaments, threads, different fabric types, etc. At first, the word "textiles" only referred to woven fabrics. However, weaving is not the ...
which is shiny and thus appears to be wet. It may also describe the act of getting wet while wearing clothes, and enjoyment of having themselves or others do so, often as a form of
sexual excitement Sexual arousal (also known as sexual excitement) describes the physiological and psychological responses in preparation for sexual intercourse or when exposed to sexual stimuli. A number of physiological responses occur in the body and mind ...
.


As sexual stimuli

Alex Comfort Alexander Comfort (10 February 1920 – 26 March 2000) was a British scientist and physician known best for his nonfiction sex manual, ''The Joy of Sex'' (1972). He was an author of both fiction and nonfiction, as well as a gerontologist, ...
writing in ''
The Joy of Sex ''The Joy of Sex'' is a 1972 illustrated sex manual by British author Alex Comfort. An updated edition was released in September 2008. Overview ''The Joy of Sex'' spent eleven weeks at the top of the ''New York Times'' bestseller list and more ...
'' suggested that wetlook clothing functions as a kind of superskin, enhancing the visual and tactile qualities of shininess and tightness. He offered the 1970s-style advice that if your lover "likes you to look like a cross between a snake and a seal, wear what he gives you". For
Desmond Morris Desmond John Morris FLS ''hon. caus.'' (born 24 January 1928) is an English zoologist, ethologist and surrealist painter, as well as a popular author in human sociobiology. He is known for his 1967 book ''The Naked Ape'', and for his televisi ...
, water on the skin is seen as mimicking the sweat of sexual arousal. On the Internet, several companies sell images or videos of hobbyists or models practicing wet look. There are two schools: sites that sell erotic content and sites that target the general public that sell soft images suitable for any audience.


Fashion and pop

The 1960s success of the
Merseybeat Beat music, British beat, or Merseybeat is a British popular music genre that developed, particularly in and around Liverpool, in the late 1950s and early 1960s. The genre melded influences from American rock and roll, rhythm and blues, skiffle ...
saw wetlook PVC coats coming down from Liverpool to enter the London fashion scene. A few decades later, a pop
ladette Lad culture (also the new lad, laddism) was a media-driven, principally British and Irish subculture of the 1990s and early 2000s. The image of the "lad"—or "new lad"—was that of a generally middle class figure espousing attitudes typically at ...
might feel ambivalent to find herself posing in a PVC catsuit.


Classical prototypes

*
New Kingdom of Egypt The New Kingdom, also referred to as the Egyptian Empire, is the period in ancient Egyptian history between the sixteenth century BC and the eleventh century BC, covering the Eighteenth, Nineteenth, and Twentieth dynasties of Egypt. Radioca ...
poetry has a girl telling her lover: "It is pleasant to go to the pool...That I may let you see my beauty in my tunic of finest royal linen When it is wet". * Foam-born Aphrodite rising from the waves— Aphrodite Anadyomene—initiated a long sequence of similar wetlook images.F Guirand ed., ''New Larouse Encyclopedia of Mythology'' (London 1068) p. 130


See also


References


Further reading

* See the "Clothes" and "Wet look" entries.


External links

* Sexual fetishism {{Sex-stub