The Westinghouse Licensing Corporation (now named Wilmerding Licensing Corporation) was a

Delaware General Corporation Law The Delaware General Corporation Law (Title 8, Chapter 1 of the Delaware Code) is the statute of the Delaware Code that governs corporate law in the U.S. state of Delaware. Adopted in 1899, the statute has since seen Delaware become the most i ...

organized subsidiary that was founded in 1998 by Westinghouse-CBS (the renamed original Westinghouse) in managing the

intellectual property Intellectual property (IP) is a category of property that includes intangible creations of the human intellect. There are many types of intellectual property, and some countries recognize more than others. The best-known types are patents, cop ...

assets relating to the Westinghouse trademarks produced from 1886 until 1996. The Westinghouse name and trademarks were purchased from ViacomCBS in 2021 by a new company Westinghouse Electric Corporation. Westinghouse Licensing had its headquarters in

New York City New York, often called New York City or NYC, is the most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the most densely populated major city in the U ...

History

All traces of the Westinghouse name go back to the original company's roots starting in 1886 when

George Westinghouse George Westinghouse Jr. (October 6, 1846 – March 12, 1914) was an American entrepreneur and engineer based in Pennsylvania who created the railway air brake and was a pioneer of the electrical industry, receiving his first patent at the age o ...

founded the company in

Pittsburgh, Pennsylvania Pittsburgh ( ) is a city in the Commonwealth of Pennsylvania, United States, and the county seat of Allegheny County. It is the most populous city in both Allegheny County and Western Pennsylvania, the second-most populous city in Pennsyl ...

. After the original Westinghouse acquired CBS Inc., it set about transforming itself from a diversified conglomerate with strong industrial roots into a media giant. Starting in 1996, it began selling off many of its non-media assets. In 1997, Westinghouse acquired Infinity Broadcasting Corporation and was reorganized as the first CBS Corporation, taking on the name of the broadcasting network. In 1999, CBS Corporation sold all of its nuclear businesses to

BNFL British Nuclear Fuels Limited (BNFL) was a nuclear power, nuclear energy and nuclear fuel, fuels company owned by the UK Government. It was a manufacturer of nuclear fuel (notably MOX), ran reactors, generated and sold electricity, reprocessed a ...

and Westinghouse, thus jettisoning its last significant non-media assets. Soon after, BNFL gained license rights on the Westinghouse trademarks and used them to reorganize its newly acquired nuclear assets as Westinghouse Electric Company LLC. Those companies were later sold to the

Toshiba Group , commonly known as Toshiba and stylized as TOSHIBA, is a Japanese multinational conglomerate corporation headquartered in Minato, Tokyo, Japan. Its diversified products and services include power, industrial and social infrastructure systems, ...

in 2007, then

Brookfield Business Partners Brookfield Business Partners L.P. is a publicly traded limited partnership and the primary public vehicle through which Brookfield Asset Management, its parent company, owns and operates the business services and industrial operations of its pri ...

in 2018.

Licensing of the brand

Beginning in 1998, Westinghouse Licensing had licensed the famous

brand A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create a ...

for use on a multitude of products, some of which were in similar categories to those sold by the historic version of the company. Though these products advertise the Westinghouse name, they were not manufactured by the historic Westinghouse company.

Active licensees

These were the Westinghouse licensees manufacturing products under the "Westinghouse" and "

White-Westinghouse White-Westinghouse is an American home appliance brand currently used under license by trademark owner Westinghouse Licensing Corporation. It was created in 1975 when White Consolidated Industries bought the Westinghouse Electric Corporation's ...

" names up until 2021: * Westinghouse Electric Company LLC, providing nuclear energy worldwide. * TECO-Westinghouse Motor Company (previously Westinghouse Heavy Industry Motor Division, HIMD), maintains original Westinghouse large electric motor designs and manufactures new motors & generators from ¼ hp to 100,000 hp. * Westinghouse Battery selling general purpose batteries, Industrial sealed lead acid batteries, and LED flashlights. * Westinghouse Lighting Corporation, formerly Angelo Brothers Lighting, selling light bulbs, ceiling fans, and lighting fixtures * The NCC, selling Westinghouse-branded electrical accessories. *

Electrolux Electrolux AB () is a Swedish multinational home appliance manufacturer, headquartered in Stockholm. It is consistently ranked the world's second largest appliance maker by units sold, after Whirlpool. Electrolux products sell under a variet ...

Group, selling Westinghouse branded refrigerators, washing machines and dishwashers in Australia. * Westinghouse Electronics, selling Westinghouse-branded LCD televisions and computer monitors.

References

External links

* {{Westinghouse Branding companies of the United States Former CBS Corporation subsidiaries Garage door opener manufacturers *04