Website audit is a full analysis of all the factors that affect website's visibility in search engines. This standard method gives a complete insight into any website, overall traffic and individual pages. Website audit is completed solely for
marketing
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emph ...
purposes. The goal is to detect weak points in campaigns that affect
web performance
Web performance refers to the speed in which web pages are downloaded and displayed on the user's web browser. Web performance optimization (WPO), or website optimization is the field of knowledge about increasing web performance.
Faster website ...
.
Description
The website audit starts from a general analysis of a website aimed at revealing the actions needed to improve
search engine optimization
Search engine optimization (SEO) is the process of improving the quality and quantity of Web traffic, website traffic to a website or a web page from web search engine, search engines. SEO targets unpaid traffic (known as "natural" or "Organ ...
(SEO). Many tools offer recommendations on how to raise the website rankings in search that can include on-page and off-page SEO audits such as broken links, duplicate meta descriptions and titles, HTML validation, website statistics, error pages, indexed pages, and site speed. Site audit is applicable for all online businesses and improves different aspects of the websites.
Purpose
There are many reasons to do a website audit, but in most cases SEO and
content marketing
Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. It is often used by businesses in order to achieve the following goals: attract attention and generate leads, exp ...
are the main ones. Website audit made for SEO purposes discovers weak spots of a website's SEO score and helps understand the state of SEO.
Content audit In website governance, a content audit is the process of evaluating content elements and information assets on some part or all of a website.
Description
A content audit is "an accounting of all currently published web content"
and a "cornerston ...
is used to analyze the engagement and what changes have to be made to the content strategy to enhance the site's performance.
Types
There are multiple types of site audits, including the following:
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* Website health audits - analyzing overall health of the website while revealing all issues that require immediate attention.
* Security audits - accessing a site for potential vulnerability issues such as high value sites and high-risk verticals.
* Competitive site audits - the ability to monitor all gaps and opportunities for website promotion, and detect the benefits and drawbacks of competitors.
* Red flag and recovery audits - analyzing a website for impending penalties and site metrics when there is an oncoming peril of algorithmic penalties.
*
Conversion optimization
Conversion rate optimization (CRO) is the process of increasing the percentage of users or website visitors to take a desired action (such as buying a product or leaving contact details).
History
Online conversion rate optimization (or website o ...
audits - accessing a site for possible technical and onsite conversion problems.
* Technical SEO audits - this often involves crawling the entire site, beginning with a review of site content, structure, and adherence to best practices such as
web accessibility
Web accessibility, or eAccessibility,European CommissionCommunication from the Commission to the Council, the European Parliament and the , European Economic and Social Committee and the Committee of the Regions: eAccessibility, EC(2005)1095 ...
.
All of these audits can form a part of the same audit. Each one is made to make sure that you have powerful and reliable system in place. It shows the unidentified dangers that can bring you down, tells what needs to change and what's working well and what's not good, and gives practical recommendations and insights into what need to prioritize more. All website audits start with site health audits.
See also
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Technical audit
Technical audit (TA) is an audit performed by an auditor, engineer or subject-matter expert evaluates deficiencies or areas of improvement in a process, system or proposal. Technical audit covers the technical aspects of the project implemented in ...
*
Hyperlink
In computing, a hyperlink, or simply a link, is a digital reference to data that the user can follow or be guided by clicking or tapping. A hyperlink points to a whole document or to a specific element within a document. Hypertext is text wit ...
*
Digital content
Digital content is any content that exists in the form of digital data. Also known as digital media, digital content is stored on digital or analog storage in specific formats. Forms of digital content include information that is digitally broad ...
References
Website management
Marketing software