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''Club Penguin'' was a
media franchise A media franchise, also known as a multimedia franchise, is a collection of related media in which several derivative works have been produced from an original creative work of fiction, such as a film, a work of literature, a television program or ...
that was created in 2005 with the release of the online massively multiplayer online game (MMO) ''
Club Penguin ''Club Penguin'' was a massively multiplayer online game (MMO), involving a virtual world that contained a range of online games and activities. It was created by New Horizon Interactive (now known as Disney Canada Inc.). Players used cartoon ...
'', later bought out by
Disney The Walt Disney Company, commonly known as Disney (), is an American multinational mass media and entertainment conglomerate headquartered at the Walt Disney Studios complex in Burbank, California. Disney was originally founded on October ...
. ''Club Penguin'' inspired a variety of console video games, books, and television specials. Following the game's discontinuation in March 2017, the game was replaced by a successor, ''
Club Penguin Island ''Club Penguin Island'' was a massively-multiplayer online role-playing game (MMORPG) and was considered a successor to ''Club Penguin''. The game was released worldwide on March 29, 2017 and was created by Disney Canada Inc. in order to keep ...
'' (2017), which was released on mobile and desktop, and an unlicensed
recreation Recreation is an activity of leisure, leisure being discretionary time. The "need to do something for recreation" is an essential element of human biology and psychology. Recreational activities are often done for enjoyment, amusement, or pleasur ...
, '' Rewritten'' (2017). However, ''Island'' was discontinued in November 2018, while ''Rewritten'' was ordered shut down by Disney in April 2022, effectively ending the franchise.


Main video games


''Club Penguin'' (2005–2017)

''Club Penguin'' was a massively multiplayer online game (MMO) that ran from 2005 to 2017, created by New Horizon Interactive (later known as Disney Canada Inc. after the game's acquisition by Disney).


''Club Penguin Island'' (2017–2018)

As of mid-November 2016, Disney Interactive advertised a related but separate mobile gaming environment named ''Club Penguin Island'', to become available in select languages and areas in 2017. Pre-registration was available for reserving player names. On January 30, 2017, it was announced that the original game would be discontinued on March 29, 2017. The game was released worldwide for mobile devices on March 30, 2017, the same day ''Club Penguin'' shut down. On November 30, 2017, the game was released on Windows and macOS. On September 27, 2018, Disney confirmed the imminent discontinuation of Club Penguin Island in a letter obtained by the website
Kotaku ''Kotaku'' is a video game website and blog that was originally launched in 2004 as part of the Gawker Media network. Notable former contributors to the site include Luke Smith, Cecilia D'Anastasio, Tim Rogers, and Jason Schreier. History ...
, and in a blog post.


Console video games

The ''Club Penguin'' video game series is a series of party games for the
Wii The Wii ( ) is a home video game console developed and marketed by Nintendo. It was released on November 19, 2006, in North America and in December 2006 for most other Regional lockout, regions of the world. It is Nintendo's fifth major ho ...
and
Nintendo DS The is a handheld game console produced by Nintendo, released globally across 2004 and 2005. The DS, an initialism for "Developers' System" or "Dual Screen", introduced distinctive new features to handheld games: two LCD screens working in tan ...
based on Disney's popular massively multiplayer online game, ''
Club Penguin ''Club Penguin'' was a massively multiplayer online game (MMO), involving a virtual world that contained a range of online games and activities. It was created by New Horizon Interactive (now known as Disney Canada Inc.). Players used cartoon ...
''. They are published by Disney Interactive Studios.


Nintendo DS


''Club Penguin: Elite Penguin Force'' (2008)

'' Club Penguin: Elite Penguin Force'' was released in the US on November 25, 2008, in Europe on March 13, 2009, and in Australia on April 16, 2009. In September 2009, a Collector's Edition was released and included upgrades to the game and extra features. '' Club Penguin: Elite Penguin Force'' was released by
Disney The Walt Disney Company, commonly known as Disney (), is an American multinational mass media and entertainment conglomerate headquartered at the Walt Disney Studios complex in Burbank, California. Disney was originally founded on October ...
for the
Nintendo DS The is a handheld game console produced by Nintendo, released globally across 2004 and 2005. The DS, an initialism for "Developers' System" or "Dual Screen", introduced distinctive new features to handheld games: two LCD screens working in tan ...
on November 25, 2008. As members of the "Elite Penguin Force", players solved mysteries around ''Club Penguin''. The game features mini-games from ''Club Penguin''; coins earned by the mini-games could be transferred to the player's ''Club Penguin'' account.


''Club Penguin: Elite Penguin Force – Herbert's Revenge'' (2010)

''Club Penguin: Elite Penguin Force – Herbert's Revenge'' is a sequel to ''Club Penguin: Elite Penguin Force''. It was released on May 25, 2010, in North America, June 25, 2010 in Europe and July 8, 2010, in Australia and New Zealand. The game starts off as the player and former members of the PSA are recruited to be part of the EPF. They are put in 6 different PSA missions, starting with Secret of the Fur, and 4 game-exclusive EPF missions featuring the main antagonist, Herbert the bear. ''Herbert's Revenge'' was announced on February 13, 2010, with a release of May 2010. Previously established character Dot the Disguise Gal features as a character in the game. The Sports Shop (where the PSA HQ was formerly located) was changed to the 'Everyday Phoning Facility.' Players who were PSA agents and had taken 'the test' became agents of the EPF. Players who were already EPF agents (and were able to access the EPF Command Room through the wardrobe in the PSA HQ) no longer had any benefits whereas members who had entered a code from 'Herbert's Revenge' can call the elite puffle 'Flare' from the game by using the puffle whistle button on the EPF phone, and performed a special action when they sit or dance with the puffle, although they were able to get more puffles through the EPF phone.


Nintendo Wii


''Club Penguin: Game Day!'' (2010)

In 2010, Disney Interactive Studios announced plans for ''Club Penguin: Game Day!'', a game for the
Wii The Wii ( ) is a home video game console developed and marketed by Nintendo. It was released on November 19, 2006, in North America and in December 2006 for most other Regional lockout, regions of the world. It is Nintendo's fifth major ho ...
. It was reported that the game was released on September 21, 2010, in the U.S. Reportedly, the game would involve players working as a team trying to earn sections of land on an island, with the objective being to conquer the island. The game was based around several interactive games, some of which were 3D versions of games then played and games which appeared only at the Fall Fair (such as Puffle Paddle) in ''Club Penguin''. Players were able to customize their penguins and choose their team (blue, red, yellow, or green). Any points earned in the Wii game could be synchronized with ''Club Penguin''. ''Club Penguin: Game Day!'' was developed by Artoon and released in September 2010. The game can be played by up to 4 people at once. There is also a single player mode. ''Club Penguin: Game Day!'' and its rating were first found on the ESRB site in April 2010, but it was taken down before May since the game was not announced at that time. It then was officially announced on June 10, 2010. The ESRB descriptor was put up again in July 2010. In the game, players can create and customize a 3D penguin and compete in a variety of challenges. Each time players beat a challenge, they conquer some territory on the island. The ultimate goal for players is to conquer as much territory as possible. Once, players could transfer coins, items, and stamps to their Club Penguin account. However, this is no longer working since May 20, 2014 at 10.30 PM EST when
Nintendo is a Japanese Multinational corporation, multinational video game company headquartered in Kyoto, Japan. It develops video games and video game consoles. Nintendo was founded in 1889 as by craftsman Fusajiro Yamauchi and originally produce ...
discontinued the Wi-Fi support with the Nintendo DS and Wii.


Television specials

British company Factory produced three TV specials based on the game, a
Christmas Christmas is an annual festival commemorating Nativity of Jesus, the birth of Jesus, Jesus Christ, observed primarily on December 25 as a religious and cultural celebration among billions of people Observance of Christmas by country, around t ...
TV special, titled ''We Wish You a Merry Walrus'', aired on
Disney Channel Disney Channel, sometimes known as simply Disney, is an American pay television channel that serves as the flagship property of Disney Branded Television, a unit of the Disney General Entertainment Content division of The Walt Disney Compan ...
in the UK on December 17, 2014. A sequel to We Wish You a Merry Walrus, a
summer Summer is the hottest of the four temperate seasons, occurring after spring and before autumn. At or centred on the summer solstice, the earliest sunrise and latest sunset occurs, daylight hours are longest and dark hours are shortest, wit ...
special titled ''Club Penguin: Monster Beach Party'' was also produced and premiered on
Disney Channel Disney Channel, sometimes known as simply Disney, is an American pay television channel that serves as the flagship property of Disney Branded Television, a unit of the Disney General Entertainment Content division of The Walt Disney Compan ...
in the UK on August 10, 2015. A
Halloween Halloween or Hallowe'en (less commonly known as Allhalloween, All Hallows' Eve, or All Saints' Eve) is a celebration observed in many countries on 31 October, the eve of the Western Christian feast of All Saints' Day. It begins the observanc ...
special based on the game, ''Club Penguin: Halloween Panic!'', premiered on Disney Channel UK on October 25, 2015.


Merchandise


Books

In honor of ''Club Penguin'''s third anniversary in 2008, ''Club Penguin'' released books that were published under the Snowball Press name. Outside of the virtual world, such books were published by
Grosset & Dunlap Grosset & Dunlap is a New York City-based publishing house founded in 1898. The company was purchased by G. P. Putnam's Sons in 1982 and today is part of Penguin Random House through its subsidiary Penguin Group. Today, through the Penguin Gro ...
and included guidebooks for the game as well as "choose-your-own-adventure"-style books. The series includes ''The Ultimate Official Guide to Club Penguin Volume 1'' by
Ladybird Books Ladybird Books is a London-based publishing company, trading as a stand-alone imprint within the Penguin Group of companies. The Ladybird imprint publishes mass-market children's books. It is an imprint of Penguin Random House, a subsidiary of ...
, ''Stowaway! Adventures at Sea'' by
Tracey West Tracey West (born October 1, 1965) is a children's book author who has written for many different licensed series, including '' Pokémon'' and ''SpongeBob SquarePants''. Life Tracey West was born and brought up in New Jersey, United States. Sh ...
, ''Stuck on Puffles'' by Ladybird Books, and ''Waddle Lot of Laughs'' by Rebecca McCarthy. On February 3, 2018, ''Club Penguin Island'' released an e-book titled ''Wish Upon a Squid'' which could be read via the Disney Story Central app. Players were given a code to get the eBook for free. The code expired on March 31, 2018. The book followed the story about a determined penguin named Leedah and her journey across the island to discover her special talent.


Collectible card game

A
collectible card game A collectible card game (CCG), also called a trading card game (TCG) among other names, is a type of card game that mixes strategy game, strategic deck building elements with features of trading cards, introduced with ''Magic: The Gathering'' in ...
was released by
Topps The Topps Company, Inc. is an American company that manufactures chewing gum, candy, and collectibles. Formerly based in New York City, Topps is best known as a leading producer of American Football Card, American football, Baseball card, baseb ...
. The cards feature characters and player penguins from ''Club Penguin'', the latter intended to be customized with special stickers of clothing items. The card game's rules are the same as the mini-game Cardjitsu from ''Club Penguin''.


Unofficial media

Following the closure of ''Club Penguin'', an identical
recreation Recreation is an activity of leisure, leisure being discretionary time. The "need to do something for recreation" is an essential element of human biology and psychology. Recreational activities are often done for enjoyment, amusement, or pleasur ...
of ''Club Penguin'' entitled '' Club Penguin Rewritten'' (2017–2022) proceeded to accumulate over 11 million registered users over the following five years, before monetising (allowing for advertisers) over the course of the
COVID-19 pandemic The COVID-19 pandemic, also known as the coronavirus pandemic, is an ongoing global pandemic of coronavirus disease 2019 (COVID-19) caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). The novel virus was first identif ...
lockdowns A lockdown is a restriction policy for people, community or a country to stay where they are, usually due to specific risks (such as COVID-19) that could possibly harm the people if they move and interact freely. The term is used for a prison ...
and consequently being shutdown by the
City of London Police The City of London Police is the territorial police force responsible for law enforcement within the City of London, including the Middle and Inner Temples. The force responsible for law enforcement within the remainder of the London region, ou ...
in compliance with a copyright investigation request from Disney. In December 2019, an independent ''
Danganronpa is a Japanese video game franchise created by Kazutaka Kodaka and developed and owned by Spike Chunsoft (formerly Spike). The series primarily surrounds various groups of apparent high school students who are forced into murdering each other ...
''-based
visual novel A , often abbreviated as VN, is a form of digital semi-interactive fiction. Visual novels are often associated with and used in the medium of video games, but are not always labeled as such themselves. They combine a textual narrative with sta ...
sequel to ''Club Penguin'', titled ''Club Penguin: Penguinronpa'', or simply ''Penguinronpa'', began publication to
Instagram Instagram is a photo and video sharing social networking service owned by American company Meta Platforms. The app allows users to upload media that can be edited with filters and organized by hashtags and geographical tagging. Posts can ...
and
YouTube YouTube is a global online video platform, online video sharing and social media, social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by ...
respectively as a
web serial Web fiction is written works of literature available primarily or solely on the Internet. A common type of web fiction is the web serial. The term comes from old serial stories that were once published regularly in newspapers and magazines. Unlike ...
and web series, following non-binary penguin "Agent" as they and fifteen others are placed into a killing game by "Monobert" (a Monokuma-inspired impersonator of Herbert the
polar bear The polar bear (''Ursus maritimus'') is a hypercarnivorous bear whose native range lies largely within the Arctic Circle, encompassing the Arctic Ocean, its surrounding seas and surrounding land masses. It is the largest extant bear specie ...
) following the closure of Club Penguin. Created by animator Tofu, the series
went viral Viral phenomena or viral sensation are objects or patterns that are able to replicate themselves or convert other objects into copies of themselves when these objects are exposed to them. Analogous to the way in which viruses propagate, the ter ...
over the course of the 2019–2022 COVID-19 lockdowns, with Luke Winkie of ''
IGN ''IGN'' (formerly ''Imagine Games Network'') is an American video game and entertainment media website operated by IGN Entertainment Inc., a subsidiary of Ziff Davis, Inc. The company's headquarters is located in San Francisco's SoMa distri ...
'' lauding the series' "sheer chaotic chutzpah" and "hilarious, ridiculous, bizarre mutation of the core 'Club''''Penguin'' tenets".


Awards and nominations


References

{{Disney franchises Disney Interactive franchises Video game franchises introduced in 2005 2018 disestablishments