"We Know Something You Don't Know" is a song from

DJ Format Matt Ford, better known as DJ Format (a near-inversion of his birth name), is a hip hop DJ born in Southampton, England who lives in Brighton. He collaborates frequently with Abdominal on the album '' Music For the Mature B-Boy'' and with Abd ...

's 2003 album '' Music for the Mature B-Boy''. It was released as the first single from the album on 10 March 2003 and reached #73 in the

UK Singles Chart The UK Singles Chart (currently titled Official Singles Chart, with the upper section more commonly known as the Official UK Top 40) is compiled by the Official Charts Company (OCC), on behalf of the British record industry, listing the top-s ...

Track listing

# "We Know Something You Don't Know" (feat. Chali 2na & Akil) # "Here Comes the Fuzz" # "As the Drums Pound" (feat. Abdominal)

Music video

The music video, directed by

Ruben Fleischer Ruben Samuel Fleischer (born October 31, 1974) is an American film director, film producer, television producer, music video director, and commercial director who lives in Montclair, New Jersey. He is best known as the director of ''Zombieland'' ...

, features five dancers cavorting around downtown Los Angeles and

b-boying Breakdancing, also called breaking or b-boying/b-girling, is an athletic style of street dance originating from the African American and Puerto Rican communities in the United States. While diverse in the amount of variation available in t ...

in cartoonish animal costumes.

Influence

The breakdancing animals became a bit of an internet phenomenon, spreading mostly through short animated gifs—despite the fact that few knew where they came from or the song they were associated with. In particular, a breakdancing sequence involving the dancer in the bear suit was parodied and redrawn many times with different characters in his place.

Trivia

*The animal costumes from this video were later used in a video for another DJ Format track, " The Hit Song." The song uses the line "more hits than Germans surfing fetish websites," as the camera pans out on a website depicting two men in 2na's Shark costume. *The shark costume was used yet again in the video for the DJ Format song "Vicious Battle Raps." An unknown person wearing the costume can be seen dancing in the background towards the end of the video. The same costume, in a gray color, is used by

Steveston-London Secondary School Steveston-London Secondary School (SLSS) is a public high school in Richmond, British Columbia for pupils grades 8-12. Steveston-London Secondary follows the semester course system. Origin Before the establishment of Steveston-London Secondary ...

as their mascot.

References

2003 singles 2003 songs Internet memes Music videos directed by Ruben Fleischer {{2000s-song-stub