"We Know Something You Don't Know" is a song from

DJ Format Matt Ford, better known as DJ Format (a near-inversion of his birth name), is a hip hop DJ born in Southampton, England who lives in Brighton. He collaborates frequently with Abdominal on the album '' Music For the Mature B-Boy'' and with Abdo ...

's 2003 album '' Music for the Mature B-Boy''. It was released as the first single from the album on 10 March 2003 and reached #73 in the UK Singles Chart.

Track listing

# "We Know Something You Don't Know" (feat. Chali 2na & Akil) # "Here Comes the Fuzz" # "As the Drums Pound" (feat. Abdominal)

Music video

The music video, directed by

Ruben Fleischer Ruben Samuel Fleischer (; born October 31, 1974) is an American film director, film producer, television producer, music video director, and commercial director. He is best known as the director of ''Zombieland'' (2009), his first feature film, a ...

, features five dancers cavorting around downtown Los Angeles and

b-boying Breakdancing or breaking, also called b-boying (when performed by men) or b-girling (women), is a style of street dance originated by African Americans and Nuyorican, Puerto Ricans in The Bronx borough of New York City. Breakdancing consist ...

in cartoonish animal costumes.

Influence

The breakdancing animals became a bit of an internet phenomenon, spreading mostly through short animated gifs—despite the fact that few knew where they came from or the song they were associated with. In particular, a breakdancing sequence involving the dancer in the bear suit was parodied and redrawn many times with different characters in his place.

Trivia

*The animal costumes from this video were later used in a video for another DJ Format track, " The Hit Song." The song uses the line "more hits than Germans surfing fetish websites," as the camera pans out on a website depicting two men in 2na's Shark costume. *The shark costume was used yet again in the video for the DJ Format song "Vicious Battle Raps." An unknown person wearing the costume can be seen dancing in the background towards the end of the video. The same costume, in a gray color, is used by

Steveston-London Secondary School Steveston-London Secondary School (SLSS) is a public high school in Richmond, British Columbia for pupils grades 8–12. Steveston-London Secondary follows the semester course system. History Before the establishment of Steveston-London Secondary ...

as their mascot.

References

2003 singles 2003 songs Music videos directed by Ruben Fleischer {{2000s-song-stub