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Veridia, often stylized in all capital letters as VERIDIA, is an American
alternative rock Alternative rock, or alt-rock, is a category of rock music that emerged from the independent music underground of the 1970s and became widely popular in the 1990s. "Alternative" refers to the genre's distinction from Popular culture, mainstre ...
band from
Nashville, Tennessee Nashville is the capital city of the U.S. state of Tennessee and the county seat, seat of Davidson County, Tennessee, Davidson County. With a population of 689,447 at the 2020 United States census, 2020 U.S. census, Nashville is the List of muni ...
. Formed in 2013, the group now consists of Deena Jakoub (vocals), Brandon Brown (guitar), and Kyle Levy (drums). The band's music has been charted on
Christian rock Christian rock is a form of rock music that features lyrics focusing on matters of Christian faith, often with an emphasis on Jesus, typically performed by self-proclaimed Christian individuals. The extent to which their lyrics are explicitly Ch ...
and
contemporary Christian music Contemporary Christian music, also known as CCM, Christian pop, and occasionally inspirational music is a genre of modern popular music, and an aspect of Christian media, which is lyrically focused on matters related to the Christian faith and s ...
charts, although the band themselves reject this label. They released ''Inseparable EP'' in 2014 and ''Pretty Lies EP'' in 2015 on
Word Entertainment Word Entertainment is a Christian faith-based entertainment company based in Nashville, Tennessee. It is owned by Curb Records. Word Entertainment represents Francesca Battistelli, for King & Country, Switchfoot, Skillet, Sidewalk Prophets, Chris ...
/
Curb A curb (North American English), or kerb (Commonwealth English except Canada; see spelling differences), is the edge where a raised sidewalk or road median/central reservation meets a street or other roadway. History Although curbs have ...
,
Warner Music Group Warner Music Group Corp. ( d.b.a. Warner Music Group, commonly abbreviated as WMG) is an American multinational entertainment and record label conglomerate headquartered in New York City. It is one of the " big three" recording companies and t ...
. ''Summer Sessions Vol. 1'' EP was released in 2016 as a free download. ''The Beast You Feed'', their first full-length album, was independently released on October 26, 2018.


History


Beginnings (2012–2013)

Veridia formed when Deena Jakoub (vocals) and Brandon Brown (guitar) moved from
Dallas Dallas () is the List of municipalities in Texas, third largest city in Texas and the largest city in the Dallas–Fort Worth metroplex, the List of metropolitan statistical areas, fourth-largest metropolitan area in the United States at 7.5 ...
to
Nashville Nashville is the capital city of the U.S. state of Tennessee and the seat of Davidson County. With a population of 689,447 at the 2020 U.S. census, Nashville is the most populous city in the state, 21st most-populous city in the U.S., and the ...
after the end of their previous band Don't Wake Aislin, in late 2012. Seeking a new start with a fresh sound, they quickly recruited Trevor Hinesley (guitar) and Kyle Levy (drums) to round out the quartet (unnamed at the time) in December 2012. They do not have a bassist as a permanent band member in the band, nor do they have one performing in a live setting. In early 2013, the group began writing and demoing songs with various co-writers and producers in Nashville while trying to determine what they would name their newly formed group. They eventually settled on Veridia, a combination of the words "veritas" (
Latin Latin (, or , ) is a classical language belonging to the Italic branch of the Indo-European languages. Latin was originally a dialect spoken in the lower Tiber area (then known as Latium) around present-day Rome, but through the power of the ...
for "truth") and "veridical" (also meaning "truth"). Of the name, Jakoub says, "Veridia means 'of truth.' It's our creed, to strive for raw honesty in all that we do, being true to ourselves, the ones we love and in our music." To include a form of "truth" as part of their name was inspired by
Kahlil Gibran Gibran Khalil Gibran ( ar, جُبْرَان خَلِيل جُبْرَان, , , or , ; January 6, 1883 – April 10, 1931), usually referred to in English as Kahlil Gibran (pronounced ), was a Lebanese-American writer, poet and visual artist ...
. They call the naming process one of the biggest early challenges the band had overcome. In a Q&A at Pulse Radio headquarters in 2016, guitarist Hinesley stated that the name for the band was almost "Aviara". "We had the dumbest band names in the world," he said. "Don't hire us if you need a band name!"


''Inseparable'' EP and Winter Jam (2014–2015)

Before recording ''Inseparable'', the band wrote more than 70 songs trying to develop their sound and find their identity as a young band. Of those songs, they eventually narrowed the list down to 5 songs they would take into the studio with three different
producers Producer or producers may refer to: Occupations *Producer (agriculture), a farm operator *A stakeholder of economic production *Film producer, supervises the making of films **Executive producer, contributes to a film's budget and usually does not ...
. "We Are the Brave," "Disconnected," and "Furious Love" were produced by
Ian Eskelin Ian Eskelin (born October 17, 1969), is a record producer, songwriter, solo artist, and founding member and lead singer of the Grammy-nominated Christian rock band All Star United, and president of recording and publishing company Radiate Music ...
; "Mechanical Planet" was produced by
Matt Bronleewe Matthew Ryan Bronleewe (born December 13, 1973) is an American record producer, musician, novelist and songwriter. Biography Matt Bronleewe was born on December 13, 1973, in Dallas, Texas. As a boy, he moved to central Kansas, Lorraine, with his ...
; "Mystery of the Invisible" was produced by Stephen Keech (of
Haste the Day Haste the Day was an American metalcore band formed in Carmel, Indiana in 2001 and signed to Solid State Records. Their name is derived from a lyric in the hymn " It Is Well with My Soul" by Horatio Spafford. The band released an EP titled ''Th ...
). Jakoub is quoted as to have been listening to bands such as
Chvrches Chvrches (stylised CHVRCHΞS and pronounced "Churches") are a Scottish pop band from Glasgow, formed in September 2011. The band consists of Lauren Mayberry, Iain Cook, Martin Doherty and, unofficially since 2018, Jonny Scott. Mostly deriving f ...
,
Twenty One Pilots Twenty One Pilots (stylized in Letter case, all lowercase or as twenty øne piløts) are an American musical duo from Columbus, Ohio. Initially a band, the group was formed in 2009 by lead vocalist Tyler Joseph along with Nick Thomas and Chris ...
, and
Panic! at the Disco Panic! at the Disco is the solo project of American musician Brendon Urie. It was originally a pop rock band from Las Vegas, Nevada, formed in 2004 by childhood friends Urie, Ryan Ross, Spencer Smith, and Brent Wilson. They recorded their firs ...
while helping write songs. On February 4, 2014, the band released an album trailer video on YouTube and launched an iTunes pre-order with "We Are the Brave" as an instant free track. And on February 24, the band partnered with ''
HM Magazine ''HM Magazine'' is a monthly, digital and print on demand publication focusing on hard music and alternative culture of interest to Christians. It is headquartered in Houston, Texas. The magazine states that its goal is to "honestly and accurate ...
'' to stream the album the day before it was released. The song was later picked up by
ESPN ESPN (originally an initialism for Entertainment and Sports Programming Network) is an American international basic cable sports channel owned by ESPN Inc., owned jointly by The Walt Disney Company (80%) and Hearst Communications (20%). The ...
for use in their television broadcasts of
NCAA Softball College softball is softball as played on the intercollegiate level at institutions of higher education, predominantly in the United States. College softball is normally played by women at the Intercollegiate level, whereas college baseball is nor ...
. the band was tapped to open Suburbia Music Festival in Plano, Texas on May 4, 2014. The festival, produced by
Live Nation Live Nation Entertainment, Inc. is an American global entertainment company and monopoly that was founded in 2010 following the merger of Live Nation and Ticketmaster. The company promotes, operates, and manages ticket sales for live entertainme ...
and headlined by
David Guetta Pierre David Guetta ( , ; born 7 November 1967) is a French DJ and music producer. He has over 10 million album and 65 million single sales globally, with more than 10 billion streams. In 2011, 2020 and 2021, Guetta was voted the number one D ...
,
Alabama Shakes Alabama Shakes were an American rock band formed in Athens, Alabama, in 2009. The band consists of lead singer and guitarist Brittany Howard, guitarist Heath Fogg, bassist Zac Cockrell, and drummer Steve Johnson. The band began its career touring ...
, and
J. Cole Jermaine Lamarr Cole (born January 28, 1985) is an American rapper and record producer. Born on a military base in Germany and raised in Fayetteville, North Carolina, Cole initially gained recognition as a rapper following the release of his d ...
, was the band's second show ever and first show in the Dallas metroplex, hometown of Jakoub and Brown. A music video for "Disconnected" was filmed in
Austin Austin is the capital city of the U.S. state of Texas, as well as the seat and largest city of Travis County, with portions extending into Hays and Williamson counties. Incorporated on December 27, 1839, it is the 11th-most-populous city ...
, Texas with director Traci Goudie the week of May 5, 2014, and later released on July 21, 2014. They went on their first tour as the opening act for
Red Red is the color at the long wavelength end of the visible spectrum of light, next to orange and opposite violet. It has a dominant wavelength of approximately 625–740 nanometres. It is a primary color in the RGB color model and a secondar ...
and
Demon Hunter Demon Hunter is an American Christian metal band from Seattle, Washington, started in 2000 by brothers Don Clark and Ryan Clark. Although the brothers created the band together, only Ryan remains, since Don left the band to take care of his ...
in August 2014. They performed at
Voodoo Music + Arts Experience Voodoo may refer to: Religions * African or West African Vodun, practiced by Gbe-speaking ethnic groups * African diaspora religions, a list of related religions sometimes called Vodou/Voodoo ** Candomblé Jejé, also known as Brazilian Vod ...
in
New Orleans New Orleans ( , ,New Orleans
Merriam-Webster.
; french: La Nouvelle-Orléans , es, Nuev ...
, Louisiana on
Halloween Halloween or Hallowe'en (less commonly known as Allhalloween, All Hallows' Eve, or All Saints' Eve) is a celebration observed in many countries on 31 October, the eve of the Western Christian feast of All Saints' Day. It begins the observanc ...
(October 31, 2014), which was produced by
Live Nation Live Nation Entertainment, Inc. is an American global entertainment company and monopoly that was founded in 2010 following the merger of Live Nation and Ticketmaster. The company promotes, operates, and manages ticket sales for live entertainme ...
and headlined by
Foo Fighters Foo Fighters are an American rock band formed in Seattle in 1994. Foo Fighters was initially formed as a one-man project by former Nirvana drummer Dave Grohl. Following the success of the eponymous debut album, Grohl (lead vocals, guitar) re ...
, Outkast,
Arctic Monkeys Arctic Monkeys are an English rock band formed in Sheffield in 2002. The group consists of Alex Turner (lead vocals, guitar, keyboards), Jamie Cook (guitar, keyboards), Nick O'Malley (bass guitar, backing vocals), and Matt Helders (drums, back ...
, and
Skrillex Sonny John Moore (born January 15, 1988), known professionally as Skrillex, is an American DJ and music producer. Growing up in Northeast Los Angeles and Northern California, he joined the post-hardcore band From First to Last as the lead sing ...
. They served as the opening act on
Winter Jam Winter Jam Tour Spectacular, also referred to as simply Winter Jam (and formerly known as January Jam from 1995–2000), is an annual American music tour featuring contemporary Christian music artists of all genres, stunt and/or comedy Comedy ...
West 2014 boasting attendance of 112,000 over nine shows across arenas in New Mexico, Arizona, California, Idaho, Washington, and Oregon. They will open for the East 2015 leg of the tour, playing 47 shows in arenas across the east coast, midwest, and south.


''Pretty Lies'' EP (2015–2016)

In mid-2015, the group released a set of five videos of acoustic songs not on the " Inseparable" EP, titled ''Summer Sessions''. In April 2016, they released these songs as a free download called ''Summer Sessions, Vol. I''. In 2015, they released their second EP, '' Pretty Lies''. The title track featured vocals from
Matty Mullins Matty Mullins (born July 3, 1988) is an American singer and songwriter. He is the lead vocalist of the metalcore band Memphis May Fire. Life and career Matty Mullins was born on July 3, 1988, in Spokane, Washington. His father was a pastor. ...
of
Memphis May Fire Memphis May Fire is an American metalcore band formed in Denton, Texas and currently signed to Rise Records. The band currently consists of lead guitarist Kellen McGregor, lead vocalist Matty Mullins, bassist Cory Elder, and drummer Jake Garla ...
. The music video was released on March 10, 2016, and a commentary video, featuring Jakoub, and filmed in
Nashville, Tennessee Nashville is the capital city of the U.S. state of Tennessee and the county seat, seat of Davidson County, Tennessee, Davidson County. With a population of 689,447 at the 2020 United States census, 2020 U.S. census, Nashville is the List of muni ...
, was also released. In late 2015, the band began their first headlining tour, the "Only the Crazy Survive Tour". For their tour, they partnered with Mocha Club, an organization committed to helping people in Africa. In 2016, they went on a summer tour with band Random Hero and ILIA. That September, they also played at Night of Joy for the second year in a row.


Touring, Hinesley departure and hiatus (2016–2017)

On September 16, 2016, the band released "Still Breathing", to radio on September 23. Being previously recorded on the ''Summer Sessions'' EP, it was rerecorded as full band electric song for the release. On October 22, 2016, the band announced that Trevor Hinesley was leaving to focus on health and to spend more time with his family. Hinesley would not join the band for their tour with
Evanescence Evanescence is an American rock band founded in Little Rock, Arkansas in 1995 by singer and musician Amy Lee and guitarist Ben Moody. After recording independent EPs as a duo in the late 90's, and a demo CD, Evanescence released their debut s ...
, but would play with them on the
Christmas Rock Night Christmas Rock Night is a Christian music festival held annually during December in Ennepetal, Germany. The festival does not focus on particular styles of Christian music, but leans toward harder forms including metal and alternative. Background F ...
in Germany in December, the band's first international show. On October 28, the band went on tour with Evanescence, opening in Dallas, Texas. On October 31, 2016, they released a music video for "Still Breathing", filmed in a haunted house in Nashville, Tennessee. During the early months of 2017, Deena Jakoub's father died. Jakoub went to Egypt, where he was from, for the first time to bury him according to his wishes. The band went on hiatus for most of 2017 in order to take more time to spend with family.


''The Beast You Feed'' (2018–present)

On January 7, 2018, the band announced that they had signed with
Razor & Tie Razor & Tie was an American entertainment company that consisted of a record label and a music publishing company. It was established in 1990 by Craig Balsam and Cliff Chenfeld. Based in New York City (with additional offices in Los Angeles an ...
, and they were heading into the studio. The band recorded ten songs for the full-length album and held frequent live streams to update fans in the studio. While the band was recording the album, the Razor & Tie record label was acquired by
Concord Music Concord Music Group was an American independent music company based in Beverly Hills, California, with worldwide (including the U.S.) distribution through Universal Music Group. The company specialized in recordings (Fearless Records, Concord Re ...
. This led to VERIDIA being released from Razor & Tie, later announcing that they would be releasing the album independently and launching a crowdfunding campaign. On June 29, they announced that the album, ''The Beast You Feed,'' would be released in late 2018 and launched a PledgeMusic campaign for the album's release. In less than a month, the band surpassed their goal. On July 27, 2018, they released the first single, "Numb", off the album. The album was officially released on October 26, 2018. Other singles from the album include "I Won't Stay Down" released on September 28, 2018 and "Cheshire Smile" released on October 19, 2018. In 2019, the group toured the US and Europe with
Evanescence Evanescence is an American rock band founded in Little Rock, Arkansas in 1995 by singer and musician Amy Lee and guitarist Ben Moody. After recording independent EPs as a duo in the late 90's, and a demo CD, Evanescence released their debut s ...
and the US with
Icon for Hire Icon for Hire is an American rock band from Decatur, Illinois. Formed in 2007, the band's current lineup consists of singer Ariel Bloomer and lead guitarist Shawn Jump. They released two EPs independently before signing to Tooth & Nail Records ...
On April 3, 2020, the band released "Blood Diamond" followed by "Light It Up" on September 25 and "Crushed Velvet" on November 20. On January 14, 2022, the band released "Pain Reliever", the title track from their upcoming EP. They plan to perform with
Evanescence Evanescence is an American rock band founded in Little Rock, Arkansas in 1995 by singer and musician Amy Lee and guitarist Ben Moody. After recording independent EPs as a duo in the late 90's, and a demo CD, Evanescence released their debut s ...
and
Within Temptation Within Temptation is a Dutch symphonic metal band founded in April 1996 by vocalist Sharon den Adel and guitarist Robert Westerholt. They have been classified by critics as gothic metal and symphonic metal, although each album contains other inf ...
in April 2022 as part of the Worlds Collide tour.


Style

They have been compared to
Jesus music Jesus music, known as gospel beat music in the United Kingdom, is a style of Christian music that originated on the West Coast of the United States in the late 1960s and early 1970s. This musical genre developed in parallel to the Jesus movemen ...
,
contemporary Christian music Contemporary Christian music, also known as CCM, Christian pop, and occasionally inspirational music is a genre of modern popular music, and an aspect of Christian media, which is lyrically focused on matters related to the Christian faith and s ...
, and female-fronted rock bands such as
Flyleaf Flyleaf may refer to: *In book design, a blank leaf in the front or back cover * Flyleaf (band) Flyleaf is an American rock band formed in Belton, Texas, in 2002. The band has charted on mainstream rock, Christian pop, and Christian metal ...
and
Fireflight Fireflight is an American Christian rock band formed in Eustis, Florida in 1999. The band was signed by Flicker Records. The band currently consists of Dawn Michele, Glenn and Wendy Drennen and Justin Cox (who left in 2013 but rejoined in 201 ...
, their style fitting into
alternative rock Alternative rock, or alt-rock, is a category of rock music that emerged from the independent music underground of the 1970s and became widely popular in the 1990s. "Alternative" refers to the genre's distinction from Popular culture, mainstre ...
, and have been noted to have
pop rock Pop rock (also typeset as pop/rock) is a fusion genre with an emphasis on professional songwriting and recording craft, and less emphasis on attitude than rock music. Originating in the late 1950s as an alternative to normal rock and roll, earl ...
sounds. Signed to Christian record label,
Word Records Word Records is a Christian faith-based entertainment company based in Nashville, Tennessee. It is owned by Curb Records, and is a part of Word Entertainment. It is distributed by Warner Records (the former Warner Bros. Records). History In 1 ...
, they have been reviewed extensively by Christian media and have played and charted on Christian radio. Jakoub has attempted to distance the band from the Christian band label stating, "we've actually never classified our music as 'Christian rock', we have always been an alternative band on all formats." "I don't believe in using faith as a marketing tool, it's not a commodity. Just let an artist write from that place of vulnerable honesty, and let the listener connect through their own story."


Discography


Studio albums


Extended plays


Singles


Music videos


Media usage


References


External links

* {{Authority control Musical groups established in 2013 Musical groups from Nashville, Tennessee Alternative rock groups from Tennessee Word Records artists Warner Music Group artists 2013 establishments in Tennessee Female-fronted musical groups