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"We Appreciate Power" is a song by Canadian musician
Grimes Claire Elise Boucher (; born March 17, 1988), known professionally as Grimes, is a Canadian musician, singer, songwriter, and record producer. Her early work has been described as extending from "lo-fi R&B" to futuristic dance-pop, and has in ...
, featuring American musician
Hana Hana or HANA may refer to: Places Europe * Haná, an ethnic region in Moravia, Czech Republic * Traianoupoli, Greece, called Hana during the Ottoman period * Hana, Norway, a borough in the city of Sandnes, Norway West Asia * Hana, Iran, a ci ...
. It was released on November 29, 2018, billed as the lead single from her fifth studio album '' Miss Anthropocene'', however it is only available on the Japanese and deluxe releases. The song was written and produced by Grimes, Hana and Chris Greatti.


Background and release

The song was supposed to be one of two collaborations between Grimes and American singer
Poppy A poppy is a flowering plant in the subfamily Papaveroideae of the family Papaveraceae. Poppies are herbaceous plants, often grown for their colourful flowers. One species of poppy, ''Papaver somniferum'', is the source of the narcotic drug opi ...
, for the latter's second studio album ''
Am I a Girl? ''Am I a Girl?'' is the second studio album by American singer and YouTube personality Poppy. It was released on October 31, 2018, by her own label I'm Poppy and Mad Decent. The Am I a Girl? Tour was performed throughout late 2018 and early 2019. ...
''. In an interview, Poppy mentioned that she wrote two songs with Grimes; one about "destroying things" and another about "power". The other song, "Play Destroy", was featured on the album. Grimes shared a lyric of the song with a photo of her with Poppy on Twitter in May 2018. Following feuds between the two singers, the song was released by Grimes featuring singer Hana instead. On November 26, Grimes announced she would be releasing new music on November 29. Two days later, she revealed that the single is titled "We Appreciate Power" and features
Hana Hana or HANA may refer to: Places Europe * Haná, an ethnic region in Moravia, Czech Republic * Traianoupoli, Greece, called Hana during the Ottoman period * Hana, Norway, a borough in the city of Sandnes, Norway West Asia * Hana, Iran, a ci ...
, and shared the artwork. The release of the song was accompanied by a lyric video directed by Grimes and her brother Mac Boucher.


Music and lyrics

"We Appreciate Power" is an
industrial rock Industrial rock is a fusion genre that fuses industrial music and rock music. It initially originated in the 1970s, and drew influence from early experimental and industrial acts such as Cromagnon, Throbbing Gristle, Einstürzende Neubauten a ...
,
nu metal Nu metal (sometimes stylized as nü-metal, sometimes called aggro-metal) is a subgenre of that combines elements of heavy metal music with elements of other music genres such as hip hop, alternative rock, funk, industrial, and grunge. Nu met ...
, and techno-industrial song. The track is regarded as a further step into Grimes's experimentation with guitars that started on 2015's ''
Art Angels ''Art Angels'' is the fourth studio album by Canadian musician Grimes, pseudonym of Claire Elise Boucher. It was digitally released on November 6, 2015, through 4AD, and in physical formats on December 11. Boucher began planning the record in 20 ...
''. The track was compared to the works of
Nine Inch Nails Nine Inch Nails, commonly abbreviated as NIN and stylized as NIИ, is an American industrial rock band formed in Cleveland in 1988. Singer, songwriter, multi-instrumentalist, and producer Trent Reznor was the only permanent member of the band ...
; Jillian Mapes of
Pitchfork A pitchfork (also a hay fork) is an agricultural tool with a long handle and two to five tines used to lift and pitch or throw loose material, such as hay, straw, manure, or leaves. The term is also applied colloquially, but inaccurately, to th ...
described the song as "an immediate onslaught of mutilated noise—distorted
metal A metal (from Greek μέταλλον ''métallon'', "mine, quarry, metal") is a material that, when freshly prepared, polished, or fractured, shows a lustrous appearance, and conducts electricity and heat relatively well. Metals are typicall ...
guitar chug, bloody screams, a guitar
loop Loop or LOOP may refer to: Brands and enterprises * Loop (mobile), a Bulgarian virtual network operator and co-founder of Loop Live * Loop, clothing, a company founded by Carlos Vasquez in the 1990s and worn by Digable Planets * Loop Mobile, an ...
that conjures fear and demands worship. Flashes of Nine Inch Nails' ''
Pretty Hate Machine ''Pretty Hate Machine'' is the debut studio album by American industrial rock band Nine Inch Nails, released by TVT Records on October 20, 1989. Production of the record was handled by NIN frontman Trent Reznor and English producer Flood, amon ...
'' reverberate through the drum programming and synths." Brendan Klinkenberg of ''
Rolling Stone ''Rolling Stone'' is an American monthly magazine that focuses on music, politics, and popular culture. It was founded in San Francisco, San Francisco, California, in 1967 by Jann Wenner, and the music critic Ralph J. Gleason. It was first kno ...
'' placed the song "somewhere between
power pop Power pop (also typeset as powerpop) is a form of pop rock based on the early music of bands such as the Who, the Beatles, the Beach Boys, and the Byrds. It typically incorporates melodic hooks, vocal harmonies, an energetic performance, and ch ...
and straightforward
industrial Industrial may refer to: Industry * Industrial archaeology, the study of the history of the industry * Industrial engineering, engineering dealing with the optimization of complex industrial processes or systems * Industrial city, a city dominate ...
(with an extended bridge reminiscent of the most sweeping moments in a ''
Final Fantasy is a Japanese video game, Japanese science fantasy anthology media franchise created by Hironobu Sakaguchi and developed and owned by Square Enix (formerly Square (video game company), Square). The franchise centers on a series of fantasy and ...
'' score)" and "a distinctly 2018 take on Nine Inch Nails-esque hard-edged rock." A press release stated that the song was inspired by the
North Korea North Korea, officially the Democratic People's Republic of Korea (DPRK), is a country in East Asia. It constitutes the northern half of the Korea, Korean Peninsula and shares borders with China and Russia to the north, at the Yalu River, Y ...
n band
Moranbong Moranbong or Moran Hill (literally "PeonyHill", often "PeonyPeak") forms a park located in central Pyongyang, the capital of North Korea. Its summit is the location of the Pyongyang TV Tower. There are multiple monumental structures located o ...
and was written "from the perspective of a Pro-
A.I. Artificial intelligence (AI) is intelligence—perceiving, synthesizing, and inferring information—demonstrated by machines, as opposed to intelligence displayed by animals and humans. Example tasks in which this is done include speech rec ...
Girl Group Propaganda machine who use song, dance, sex and fashion to spread goodwill towards Artificial Intelligence." In addition Grimes stated that by simply listening to the song you will be reducing your risk of ending up on any future AI overlord's hit list when it reigns supreme, mirroring the Roko's basilisk theory. Lyrically, the song touches on
transhumanist Transhumanism is a philosophical and intellectual movement which advocates the enhancement of the human condition by developing and making widely available sophisticated technologies that can greatly enhance longevity and cognition. Transhuma ...
ideas such as the betterment and future of the human race, the possibilities of merging consciousness with machines to extend life indefinitely through
mind uploading Mind uploading is a speculative process of whole brain emulation in which a brain scan is used to completely emulate the mental state of the individual in a digital computer. The computer would then run a simulation of the brain's information pr ...
, and the idea that reality may be
simulated A simulation is the imitation of the operation of a real-world process or system over time. Simulations require the use of models; the model represents the key characteristics or behaviors of the selected system or process, whereas the s ...
. The song's chorus generated a spike in interest in the word " capitulate".


Critical reception

Pitchfork critic Jillian Mapes wrote: "If "
Freak on a Leash "Freak on a Leash" is a song by the American nu metal band Korn, featured on the group's 1998 studio album, '' Follow the Leader''. After ''Follow the Leader''s release, the song was released as a single on February 25, 1999, and since then, it ...
" isn't a dealbreaker, then the supervillain allure of "We Appreciate Power" might pull you in (it legitimately slaps), but it just as well may leave you weighed down by Grimes' commitment to the absolute darkest timeline." ''
Billboard A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertise ...
''s Gil Kaufman described the song as "a dystopian, aggressive dive into a more rock-leaning sound." Similarly, Brendan Klinkenberg of ''Rolling Stone'' called it "the most aggressive single Grimes has released to date" ''
Noisey ''Vice'' (stylized in all caps) is a Canadian-American magazine focused on lifestyle, arts, culture, and news/politics. Founded in 1994 in Montreal as an alternative punk magazine, the founders later launched the youth media company Vice Media, ...
'' called the song "an absolute motherfucker of a single" and opined it sounds "like a
K-pop K-pop (), short for Korean popular music, is a form of popular music originating in South Korea as part of South Korean culture. It includes styles and genres from around the world, such as pop, hip hop, R&B, experimental, rock, jazz, gos ...
band covering nu-metal". Justin Kamp of '' Paste'' described the track as a "glitchy empowerment anthem that chugs along on screeching synths and Grimes' repeated exultations of power."


Personnel

Credits adapted from
Tidal Tidal is the adjectival form of tide. Tidal may also refer to: * ''Tidal'' (album), a 1996 album by Fiona Apple * Tidal (king), a king involved in the Battle of the Vale of Siddim * TidalCycles, a live coding environment for music * Tidal (servic ...
. * Grimes – vocals, guitar, production, engineering *
Hana Hana or HANA may refer to: Places Europe * Haná, an ethnic region in Moravia, Czech Republic * Traianoupoli, Greece, called Hana during the Ottoman period * Hana, Norway, a borough in the city of Sandnes, Norway West Asia * Hana, Iran, a ci ...
– vocals, guitar, additional production * Chris Greatti – guitar, keyboards, production, engineering * Zakk Cervini – mixing


Track listing


Charts


References


External links


Official lyric video
{{Authority control 2018 singles 2018 songs 4AD singles Grimes songs Industrial rock songs Nu metal songs Transhumanism in fiction Fiction about artificial intelligence