WeGotYou is a 2015 antidrug media campaign funded by
Partnership for Drug-Free Kids
Partnership to End Addiction, first known as the Partnership for a Drug-Free America (PDFA) then later as the Partnership at DrugFree.org, and The Partnership for Drug-Free Kids, is a New York City-based non-profit organization which runs campaig ...
. It is unusual for being communicated primarily by
emoji on billboards and other public media,
[ in an attempt to get the attention of teens and tweens.][ American ad agency ]Hill Holliday
Hill Holliday (HH) is a marketing and communications agency based in Boston, Massachusetts with offices in New York City and Greenville, South Carolina. created the campaign.[
]
Awards
The campaign won two Clio Awards in 2016: gold in the health and wellness category for the integrated campaign, and bronze for the digital/mobile creation in the same category.Clios winner: bronze
(2016) Entrant Company Hill Holliday, Boston Medium Digital/Mobile Category Other Entry Type Health & Wellness: Lifestyle
References
External links
*
{{Anti-drug ad campaigns
2015 in mass media
American advertising slogans
Drug policy of the United States
History of drug control in the United States
Anti-drugs public service announcements
2015 introductions