The Wazi Campaign was a nationwide public awareness campaign that used
3-D animation
Computer animation is the process used for digitally generating animations. The more general term computer-generated imagery (CGI) encompasses both static scenes (still images) and dynamic images (moving images), while computer animation refer ...
to convey messages of peace and
good governance in
Kenya. This initiative was as a result of the bloody Post Elections Violence that rocked Kenya in
2007–08 Kenyan crisis.
The Wazi Campaign was officially launched in
Nairobi on 6 December 2012 by the former Permanent Secretary for Information and Communications, Dr.
Bitange Ndemo and the Wazi Campaign Founder and Director, Lara Mastropasqua and Kenya's satire cartoonist
Godfrey Mwampembwa
Godfrey Mwampembwa, pen name Gado (1969) is a Tanzanian-born political cartoonist, animator and comics artist. He is the most syndicated political cartoonist in East and Central Africa, and for over two decades a contributor for'' Daily Nation'' (K ...
(popularly known as Gado) who is also the Executive Chairman of Buni Media.
Babu
The main character in the Wazi Campaign Public Service Announcements was called Babu. He is an old man who is adorned in clothes that depict the Kenyan national flag colors.
His voice in the PSAs is one that gives a fatherly and comforting advise to the young ones in the society.
The Wazi Campaign Objective
The Wazi Campaign's objective was to inspire Kenyans to embrace peaceful elections in 2013 and to promote good governance principles.
The Wazi Campaign Pillars
The Wazi Campaign was running a total of 6 PSAs (Public Service Announcements) covering the following topics:
National Cohesion (aired between August 2012 to 01 Dec 2012)Corruption (airs between 01 Dec 2012 to 01 Feb 2013
Leadership (airs between 01 Feb to 1 April 2013)Peaceful Elections/peaceful voting (airs between 15 Feb and 14 March 2013)National Cohesion (airs between 1 April to 1 June)Devolutionref name="KibuaMwabu2008">
Devolution
Devolution is the statutory delegation of powers from the central government of a sovereign state to govern at a subnational level, such as a regional or local level. It is a form of administrative decentralization. Devolved territories h ...
(airs between 1 June to 1 August 2013)
The Wazi Campaign Public Service Announcements were aired on Citizen TV, KBC,
[ Kenya Broadcasting Corporation] Kiss TV, NTV, QTV and KTN who all gave free airtime to the campaign. Fox Theaters were also showing it in their movie theatres after the national anthem.
References
{{Reflist
Public service announcements
Politics of Kenya
Mass media in Kenya