Wayne McLaren (born Lawrence Gilbert McLaren, September 12, 1940 – July 22, 1992) was an American

stuntman A stunt performer, often called a stuntman or stuntwoman and occasionally stuntperson or stunt-person, is a trained professional who performs daring acts, often as a career. Stunt performers usually appear in films or on television, as opposed ...

model A model is an informative representation of an object, person or system. The term originally denoted the Plan_(drawing), plans of a building in late 16th-century English, and derived via French and Italian ultimately from Latin ''modulus'', a mea ...

actor An actor or actress is a person who portrays a character in a performance. The actor performs "in the flesh" in the traditional medium of the theatre or in modern media such as film, radio, and television. The analogous Greek term is (), li ...

, and

rodeo Rodeo () is a competitive equestrian sport that arose out of the working practices of cattle herding in Spain and Mexico, expanding throughout the Americas and to other nations. It was originally based on the skills required of the working va ...

performer.

Biography

McLaren worked as a stuntman and rodeo rider before being hired to appear in ads for

Marlboro Marlboro (, ) is an American brand of cigarettes, currently owned and manufactured by Philip Morris USA (a branch of Altria) within the United States and by Philip Morris International (now separate from Altria) outside the US. The largest Marl ...

. McLaren competed in bronc riding and bull riding events. In 1976, he did promotional work for the famous Marlboro

cigarette advertising Nicotine marketing is the marketing of nicotine-containing products or use. Traditionally, the tobacco industry markets cigarette smoking, but it is increasingly marketing other products, such as electronic cigarettes and heated tobacco produ ...

campaign Campaign or The Campaign may refer to: Types of campaigns * Campaign, in agriculture, the period during which sugar beets are harvested and processed *Advertising campaign, a series of advertisement messages that share a single idea and theme * Bl ...

as the "

Marlboro Man The Marlboro Man is a figure that was used in tobacco advertising campaigns for Marlboro cigarettes. In the United States, where the campaign originated, it was used from 1954 to 1999. The Marlboro Man was first conceived by Leo Burnett in 1954. ...

". After developing

lung cancer Lung cancer, also known as lung carcinoma (since about 98–99% of all lung cancers are carcinomas), is a malignant lung tumor characterized by uncontrolled cell growth in tissue (biology), tissues of the lung. Lung carcinomas derive from tran ...

in 1990, McLaren became an anti-smoking crusader citing his 30-year smoking habit as the cause of his cancer. During the time of McLaren's anti-smoking activism, Philip Morris denied that McLaren ever appeared in a Marlboro ad. In response, McLaren produced an affidavit from a talent agency that had represented him and a pay check stub asserting that he had been paid for work on a "Marlboro print" job. Just before his death, a television spot was filmed showing images of him appearing as the

cowboy A cowboy is an animal herder who tends cattle on ranches in North America, traditionally on horseback, and often performs a multitude of other ranch-related tasks. The historic American cowboy of the late 19th century arose from the '' vaquer ...

juxtaposed with those of him on his hospital bed; his brother, Charles McLaren, gave a voiceover about the dangers of smoking, and noted that the

tobacco industry The tobacco industry comprises those persons and companies who are engaged in the growth, preparation for sale, shipment, advertisement, and distribution of tobacco and tobacco-related products. It is a global industry; tobacco can grow in any ...

promoted an 'independent lifestyle' before finally summarizing, 'Lying there with all those tubes in you, how independent can you really be?' 28 May 2001.
Malboro Manslaughter
at the

Urban Legends Reference Pages ''Snopes'' , formerly known as the ''Urban Legends Reference Pages'', is a fact-checking website. It has been described as a "well-regarded reference for sorting out myths and rumors" on the Internet. The site has also been seen as a source f ...

. Accessed 28 July 2005.

Filmography

References

External links

* * {{DEFAULTSORT:McLaren, Wayne Male actors from Louisiana American male film actors Male models from Louisiana American male television actors Deaths from lung cancer in California American stunt performers Tobacco advertising 1940 births 1992 deaths 20th-century American male actors Bronc riders Bull riders