Wave (financial Services And Software)
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Wave is a company that provides financial services and software for small businesses. Wave is headquartered in the
East Bayfront East Bayfront, or the East Bayfront Precinct, is an emerging neighbourhood in Toronto, Ontario, Canada. It is currently undergoing a transformation from industrial use to mixed-use as part of Waterfront Toronto's plans to create a residential and ...
neighborhood in
Toronto, Canada Toronto ( ; or ) is the capital city of the Canadian province of Ontario. With a recorded population of 2,794,356 in 2021, it is the most populous city in Canada and the fourth most populous city in North America. The city is the anchor ...
. The company's first product was a free online accounting software designed for businesses with 19 employees, followed by
invoicing An invoice, bill or tab is a commercial document issued by a seller to a buyer relating to a sale transaction and indicating the products, quantities, and agreed-upon prices for products or services the seller had provided the buyer. Payment t ...
, personal finance and receipt-scanning software (OCR). In 2012, Wave began branching into financial services, initially with Payments by Wave (credit card processing) and Payroll by Wave, followed in February 2017 by Lending by Wave, which has since been discontinued.


Features and integrations

The company's initial product, Accounting by Wave, is a
double entry accounting A double is a look-alike or doppelgänger; one person or being that resembles another. Double, The Double or Dubble may also refer to: Film and television * Double (filmmaking), someone who substitutes for the credited actor of a character * ' ...
tool. Services include direct bank data imports, invoicing and expense tracking, customizable chart of accounts, and journal transactions. Accounting by Wave integrates with expense tracking software Shoeboxed, and
e-commerce E-commerce (electronic commerce) is the activity of electronically buying or selling of products on online services or over the Internet. E-commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain manageme ...
website
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. The next product launched was Payroll by Wave, which was launched in 2012 after the acquisition of SmallPayroll.ca. Payroll by Wave is only available in the US and Canada. Invoicing by Wave is an offshoot of the company's earlier accounting tools. Additional products launched on or shortly after the company's rebrand in December 2012 include: * a credit card processing tool, Payments by Wave, built initially on integration with Stripe credit card processing. However Wave does not report merchant fees correctly for countries where Stripe charges a tax such as GST. In these cases the merchant fees are reported without tax and do not match your Stripe account. * a receipt scanning tool, Receipts by Wave. In 2017, Wave signed an agreement to provide its platform on RBC's online business banking site. The RBC-Wave service will be co-branded.


Taxes supported

Wave currently supports adding custom taxes via settings. However you must manually apply the tax for every transaction as they come in, there is no way to automate it. It currently only supports tax-exclusive pricing, such U.S. sales tax, where taxes are added on top of prices quoted. This has two effects: * When scanning receipts you must manually add the tax, and input the tax amount. * When making an invoice, you must put in a price before tax, and it will add the tax on top. This makes Wave unable to handle taxes in countries like Australia where prices must be quoted inclusive of all taxes such as GST. There is no way to set an invoice total and have Wave calculate the tax portion as a percentage. This is not a problem for businesses that deal in wholesale transactions that are not subject to sales tax, but is problematic for retail businesses whose pricing includes GST.


Pricing and business model

Wave provides its software for free. Revenue from the company comes from the paid financial services the company offers: * Payments by Wave: Card Processing which includes Debit, Credit and Prepaid Cards as well as ACH (Bank Payments) - Fees are a percentage of the transaction. * Payroll by Wave: Monthly subscription fee plus usage fees. Wave previously included advertising on its pages as a source of revenue. Advertising was removed in January 2017. Wave's software is free, as opposed to
freemium Freemium, a portmanteau of the words "free" and "premium," is a pricing strategy by which a basic product or service is provided free of charge, but money (a premium) is charged for additional features, services, or virtual (online) or physical (o ...
, in that the tools can be used without tiers or limits indefinitely. Wave does not currently disclose its revenue or financial statements publicly. However, media reports in 2016 indicated annual revenues of $20 million at that time. In 2017 Wave raised $24m (USD) in funding led by NAB Ventures.


History

CEO Kirk Simpson and CPO James Lochrie launched Wave Accounting Inc. in July 2009. Wave Accounting launched to the public on November 16, 2010. In June 2011 Series A funding led by OMERS Ventures was closed. In September 2011, FedDev Ontario invested one million dollars in funding. In October 2011, a $5-million investment led by U.S. venture capital firm
Charles River Ventures Charles River Ventures (CRV) is a venture capital firm focused on early-stage investments in technology. The firm was founded in 1970 to commercialize research that came out of MIT. Its name comes from the Charles River. History The firm has rai ...
was announced. In May 2012, Wave Accounting closed its series B financing round led by
The Social+Capital Partnership Social Capital, formerly known as Social+Capital Partnership, is a venture capital firm based in Palo Alto, California. The firm specializes in technology startups, providing seed funding, venture capital, and private equity. The firm has "stood ...
, with follow-on participation from
Charles River Ventures Charles River Ventures (CRV) is a venture capital firm focused on early-stage investments in technology. The firm was founded in 1970 to commercialize research that came out of MIT. Its name comes from the Charles River. History The firm has rai ...
and OMERS Ventures. Wave acquired a company called Small Payroll in November 2011, which was later launched as a payroll product called Wave Payroll. In February 2012, Wave officially launched Wave Payroll to the public in Canada, followed by the American release in November of the same year. In August, 2012, the company announced the acquisition of Vuru.co, an online stock-tracking service. Terms of the deal were not disclosed. In December 2012 the company rebranded itself as Wave to emphasize its broadened spectrum of services. On March 14, 2019, the company acquired Every, a Toronto-based fintech company that provides business accounts and debit cards to small businesses. On June 11, 2019, the company announced it was being acquired by tax preparation company,
H&R Block H&R Block, Inc., or H&R Block, is an American tax preparation company operating in Canada, the United States, and Australia. The company was founded in 1955 by brothers Henry W. Bloch and Richard Bloch. As of 2018, H&R Block operates approximat ...
, for $537 million. Beginning in the Spring of 2020, the Wave app was only intermittently able to connect to RBC Royal Bank accounts in Canada. On June 15, 2022, Wave announced that Kirk Simpson would be leaving and being replaced as CEO by Zahir Khoja.


See also

* Accounting software *
Comparison of accounting software The following comparison of accounting software documents the various features and differences between different professional accounting software, personal and small enterprise software, medium-sized and large-sized enterprise software, and oth ...
*
List of free and open-source software packages This is a list of free and open-source software packages, computer software licensed under free software licenses and open-source licenses. Software that fits the Free Software Definition may be more appropriately called free software; the GNU p ...
*
Web application A web application (or web app) is application software that is accessed using a web browser. Web applications are delivered on the World Wide Web to users with an active network connection. History In earlier computing models like client-serve ...


External links


official website


References

{{Accounting software Accounting software Cloud applications Proprietary software Software companies of Canada Web applications