Watersun Swimwear is the oldest privately owned Australian swimwear and beachwear manufacturer. Established in the mid-1950s, Watersun has been synonymous with the Australian way of life in terms of Swimwear and Beach Fashions for nearing half a century. Its trademark Graphic Glamour

Swimsuit A swimsuit is an item of clothing designed to be worn by people engaging in a water-based activity or List of water sports, water sports, such as swimming, Diving (sport), diving and surfing, or sun-orientated activities, such as sun bathing. Di ...

Designs of the '60s, '70s and '80s were recently displayed in the Australian National Maritime Museum which paid tribute to the History of Australian Swimwear: Exposed! The Story of Swimwear.

History

Watersun was founded in

Melbourne Melbourne ( ; Boonwurrung/Woiwurrung: ''Narrm'' or ''Naarm'') is the capital and most populous city of the Australian state of Victoria, and the second-most populous city in both Australia and Oceania. Its name generally refers to a met ...

, Victoria, in 1955 by David Waters. Operating a retail outlet with manufacturing at the back of a small shop in Brunswick Street,

Fitzroy Fitzroy or FitzRoy may refer to: People As a given name *Several members of the Somerset family (Dukes of Beaufort) have this as a middle-name: **FitzRoy Somerset, 1st Baron Raglan (1788–1855) ** Henry Charles FitzRoy Somerset, 8th Duke of Beau ...

, Watersun employed young new designers to gain notoriety with swimwear designs in a very conservative post-war Australia. Watersun was sold in 1984 to ADA swimwear who subsequently filed for

bankruptcy Bankruptcy is a legal process through which people or other entities who cannot repay debts to creditors may seek relief from some or all of their debts. In most jurisdictions, bankruptcy is imposed by a court order, often initiated by the debtor ...

in 1987 with the current owner, IAMNSP Pty. Ltd., acquiring the

trademark A trademark (also written trade mark or trade-mark) is a type of intellectual property consisting of a recognizable sign, design, or expression that identifies products or services from a particular source and distinguishes them from others ...

s for both Watersun and ADA in 2011.

Designs

A display of Watersun is featured in the Powerhouse Museum in Sydney reflecting the cultural design significance of the brand.

Sponsorships

Miss World Miss World is the oldest existing international beauty pageant. It was created in the United Kingdom by Eric Morley in 1951. Since his death in 2000, Morley's widow, Julia Morley, has co-chaired the pageant. Along with Miss Universe, Miss Int ...

1972 winner

Belinda Green Belinda Lynette Green (born 4 May 1952) is an Australian model and beauty queen who won the Miss World 1972 contest at the age of 20. She became the second Australian to win the title; the first, Penelope Plummer, was crowned Miss World in 1968 ...

*Official swimsuit sponsor for 2010 Miss Teen Australia and Miss World Supermodel * Mrs Australia winner 2010 Nikki Eastmure

Models

*Model

Pania Rose Pania Rose (born 16 May 1984 in Perth) is an Australian fashion model well known for her 2006 ''Sports Illustrated Swimsuit Edition'' appearance. Biography Rose, of Māori/Dutch descent, was discovered during the Western Australian stage of a n ...

has appeared in Watersun campaigns for 2005, 2006, and 2007 *Model Miss Australia Erin McNaught *Catherine McNeilHerald Sun
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References

External links