WATA (1450 AM) is a

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...

broadcasting a Local

News Talk Information Talk radio is a radio format containing discussion about topical issues and consisting entirely or almost entirely of original spoken word content rather than outside music. Most shows are regularly hosted by a single individual, and often featur ...

format. Licensed to

Boone, North Carolina Boone is a town in and the county seat of Watauga County, North Carolina, United States. Located in the Blue Ridge Mountains of western North Carolina, Boone is the home of Appalachian State University and the headquarters for the disaster a ...

, United States. The station is currently owned by Curtis Media Group of Raleigh, North Carolina and features predominantly locally produced programming, including Bill Fisher in the Morning, as well as Mike Kelly's Swap Shop, and many others.

History

In September 2003 Highland sold WATA, (along with WZJS 100.7FM) to Aisling Broadcasting (Jonathon Hoffman, managing member) for a price of $2.2 million. This added to Aisling's holdings in the High Country, as they had already purchased

WECR WECR (1130 AM) is a radio station broadcasting an adult contemporary format. Licensed to Newland, NC, United States, it serves the Boone, NC area. The station is currently owned by Curtis Media Group. WECR broadcasts during the daytime only. ...

, WECR-FM,

WXIT WXIT (1200 AM broadcasting, AM) is a radio station that broadcasts in a contemporary hit radio, top 40/CHR format. Licensed to Blowing Rock, North Carolina, Blowing Rock, in the U.S. state of North Carolina, the station is currently owned by High ...

(from Rondinaro Broadcasting) for $2.2 million in 2003, and

WMMY WMMY (106.1 FM) is a radio station broadcasting a country music format. Licensed to Jefferson, North Carolina, United States, the station broadcasts from studios on Blowing Rock Road in Boone, North Carolina and serves the counties of Watauga, A ...

(from Dale Hendrix) in 2004 for $1.58 million. Aisling went into

receivership In law, receivership is a situation in which an institution or enterprise is held by a receiver—a person "placed in the custodial responsibility for the property of others, including tangible and intangible assets and rights"—especially in ca ...

and George Reed of

Media Services Group Media may refer to: Communication * Media (communication), tools used to deliver information or data ** Advertising media, various media, content, buying and placement for advertising ** Broadcast media, communications delivered over mass el ...

was appointed to manage the stations until a buyer is found. Later in the year, Curtis Media Group purchased the stations.

References

External links

* http://www.wataugademocrat.com/2005/placecalledhome/apch_19_bw.pdf ''A History of Local Media'' in the Watauga ATA Watauga County, North Carolina {{NorthCarolina-radio-station-stub