The Want Button is a

social commerce Social commerce is a subset of electronic commerce that involves social media and online media that supports social interaction, and user contributions to assist online buying and selling of products and services. More succinctly, social commerce ...

service for online retailers that allows their shoppers to save and share coveted items to Facebook Timeline. The interface for viewing wants and the wants of others on Facebook is a duplicate of the original interface offered at wanttt.com. The Want Button aims to provide

ecommerce E-commerce (electronic commerce) is the activity of electronically buying or selling of products on online services or over the Internet. E-commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain managemen ...

companies with more exposure around their products and the ability to communicate with shoppers interested in buying their items.

Retailers

The Want Button has over 5,000 sites using its service. This includes several of the largest online stores in the U.S. Some current stores with the Want Button include:

Burlington Coat Factory Burlington, formerly known as Burlington Coat Factory, is an American national off-price department store retailer, and a division of Burlington Coat Factory Warehouse Corporation with more than 1,000 stores in 40 states and Puerto Rico, with it ...

Frederick's of Hollywood Frederick's of Hollywood is an American lingerie brand formerly with stores in shopping malls across the United States. In 2015, all 111 retail stores were closed in advance of a bankruptcy filing. The brand was acquired by Authentic Brands Gro ...

Tommy Bahama Tommy Bahama Group Inc. is an American multinational manufacturer of casual men's and women's sportswear and activewear, denim, swimwear, accessories, footwear and a complete home furnishings collection. Its parent company is Oxford Industries. ...

The Sharper Image Sharper Image is an American brand that offers consumers home electronics, air purifiers, gifts, and other high-tech lifestyle products through its website, catalog, and third-party retailers. The brand is owned by ThreeSixty Group, with the U. ...

, Acer Computer, Jimmy Jazz, and DermStore.

Service details

Each Want Button click on a merchant site posts that product's details (image, title, store name) back to the shopper's Facebook Timeline. On

Facebook Facebook is an online social media and social networking service owned by American company Meta Platforms. Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin M ...

, the shopper can manage and organize their items using the Want Button app. Retailers can reach back out to shoppers who have clicked the Want Button directly in their Facebook notifications. Retailers give discounts, free shipping, and other offers in order to entice these shoppers to come back and buy.

References

{{Reflist

External links

Want Button
2010 establishments in the United States Online retailers of the United States Social software Providers of services to on-line companies