''Wandt v. Hearst's Chicago American'',129 Wis. 419, 109 NW 70 (1906), was a Wisconsin Supreme Court case wherein the court ruled that a photographic association could be construed as

defamation Defamation is the act of communicating to a third party false statements about a person, place or thing that results in damage to its reputation. It can be spoken (slander) or written (libel). It constitutes a tort or a crime. The legal defini ...

libel Defamation is the act of communicating to a third party false statements about a person, place or thing that results in damage to its reputation. It can be spoken (slander) or written (libel). It constitutes a tort or a crime. The legal defini ...

. The '' Chicago American'' ran a picture next to an article about a person who repeatedly attempted

suicide Suicide is the act of intentionally causing one's own death. Mental disorders (including depression, bipolar disorder, schizophrenia, personality disorders, anxiety disorders), physical disorders (such as chronic fatigue syndrome), and s ...

. Although it wasn't explicit that the picture was of that person, the location of the picture next to that article created a false association that constituted

. This case is authority that: where a person's picture is taken by a photographer, there is a breach of an implied contract or relationship of trust when the photographer makes additional pictures and uses them for commercial purposes.

References

United States defamation case law Wisconsin state case law 1906 in United States case law 1906 in Wisconsin Hearst Communications Suicide in the United States {{US-case-law-stub