Wanamaker Expedition
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The Wanamaker expeditions were a series of three journeys led by Joseph K. Dixon to various tribes of Native peoples living in the US in the early 20th century. The three expeditions were primarily sponsored by department store magnate Rodman Wanamaker.


Background

The concept of sending an "expedition" to visit tribes originated with Joseph K. Dixon, an author and photographer. Rodman Wanamaker sponsored Dixon, who named the project "the Rodman Wanamaker Expeditions to the Indians". Dixon was the "educational director" (essentially a
public relations Public relations (PR) is the practice of managing and disseminating information from an individual or an organization (such as a business, government agency, or a nonprofit organization) to the public in order to influence their perception. ...
worker) of
Philadelphia Philadelphia, often called Philly, is the List of municipalities in Pennsylvania#Municipalities, largest city in the Commonwealth (U.S. state), Commonwealth of Pennsylvania, the List of United States cities by population, sixth-largest city i ...
department store
Wanamaker's John Wanamaker Department Store was one of the first department stores in the United States. Founded by John Wanamaker in Philadelphia, it was influential in the development of the retail industry including as the first store to use price tags. ...
. Wanamaker's had been founded in 1876 by Rodman's father John Wanamaker. By the turn of the century, it had grown into a large store with several locations around the country. The company became known for offering a range of entertainment in addition to products. Historian
Alan Trachtenberg Alan Zelick Trachtenberg (March 22, 1932 – August 18, 2020) was an American historian and the Neil Gray Jr. Professor of English and professor emeritus of American Studies at Yale University. Born in Philadelphia, Trachtenberg attended Temple Un ...
notes that such stores in the early twentieth century were locations where people learned what it meant to be an American. Dixon was convinced such expeditions offered a great opportunity for the company and could be good for the nation as well. White Americans saw Native Americans as a vanishing race and became interested in their culture. Efforts were also made to "assimilate" Natives into white society. Dixon had fashioned himself as an authority on Native Americans.


Expeditions

The first expedition went to
Crow Agency, Montana Crow Agency ( cro, awaasúuchia) is a census-designated place (CDP) in Big Horn County, Montana, United States and is near the actual location for the Little Bighorn National Monument and re-enactment produced by the Real Bird family known as Ba ...
, in 1908, and Dixon was accompanied by three photographers. It was endorsed by the
Commissioner of Indian Affairs The Bureau of Indian Affairs (BIA), also known as Indian Affairs (IA), is a United States federal agency within the Department of the Interior. It is responsible for implementing federal laws and policies related to American Indians and ...
. Dixon carefully directed filming and photographs as he tried to capture authentic images without "any hint of the white man's foot". In reality these images were romanticized and commercialized presentations of Native American life. A film version of "
The Song of Hiawatha ''The Song of Hiawatha'' is an 1855 epic poem in trochaic tetrameter by Henry Wadsworth Longfellow which features Native American characters. The epic relates the fictional adventures of an Ojibwe warrior named Hiawatha and the tragedy of his l ...
" was recorded. Dixon cast actors in the roles through auditioning hundreds of people. The following year ''A Wanamaker Primer on the North American Indians'' was published which suggested Natives had "Jewish blood in their veins", said "an Indian is always an Indian" and described them as "born to shirk tasks of toil". It describes a tragic but inevitable defeat of the Native Americans by white people. Also in 1909 Dixon returned to Crow Agency where he directed around 100 Native chiefs to film "The Last Great Indian Council" and a reenactment of the
Battle of the Little Bighorn The Battle of the Little Bighorn, known to the Lakota and other Plains Indians as the Battle of the Greasy Grass, and also commonly referred to as Custer's Last Stand, was an armed engagement between combined forces of the Lakota Sioux, Nor ...
. Dixon was also careful to document and record his photographing procedures.


Expedition for Citizenship

In February 1913 ground was broken on a
National American Indian Memorial The National American Indian Memorial or North American Indian Memorial was a proposed monument to Native Americans in the United States, Native Americans to be erected on a bluff overlooking the Narrows, the main entrance to New York Harbor. The ...
. Upon Dixon's request,
Franklin Knight Lane Franklin Knight Lane (July 15, 1864 – May 18, 1921) was an American progressive politician from California. A member of the Democratic Party, he served as United States Secretary of the Interior from 1913 to 1920. He also served as a comm ...
, the
United States Secretary of the Interior The United States secretary of the interior is the head of the United States Department of the Interior. The secretary and the Department of the Interior are responsible for the management and conservation of most federal land along with natur ...
, approved another expedition. In June that year, Dixon set out with his son, Rollin, another photographer, John Scott, James McLaughlin, and an employee of Eastman Kodak on an "expedition of citizenship" that was sponsored by Wanamaker's and the Pennsylvania Railroad, which provided a rail-car that had a darkroom, known as ''Signet''. (Native Americans were not recognized as citizens at this time, and did not have this status until a decade later, with the
Indian Citizenship Act The Indian Citizenship Act of 1924, (, enacted June 2, 1924) was an Act of the United States Congress that granted US citizenship to the indigenous peoples of the United States. While the Fourteenth Amendment to the United States Constitutio ...
of 1924). It was also supported by
Woodrow Wilson Thomas Woodrow Wilson (December 28, 1856February 3, 1924) was an American politician and academic who served as the 28th president of the United States from 1913 to 1921. A member of the Democratic Party, Wilson served as the president of ...
,
William Howard Taft William Howard Taft (September 15, 1857March 8, 1930) was the 27th president of the United States (1909–1913) and the tenth chief justice of the United States (1921–1930), the only person to have held both offices. Taft was elected pr ...
, and
Thomas Edison Thomas Alva Edison (February 11, 1847October 18, 1931) was an American inventor and businessman. He developed many devices in fields such as electric power generation, mass communication, sound recording, and motion pictures. These inventi ...
. Funding was in part provided by a "Committee of One Hundred", which included wealthy Americans such as
John D. Rockefeller John Davison Rockefeller Sr. (July 8, 1839 – May 23, 1937) was an American business magnate and philanthropist. He has been widely considered the wealthiest American of all time and the richest person in modern history. Rockefeller was ...
and
William Randolph Hearst William Randolph Hearst Sr. (; April 29, 1863 – August 14, 1951) was an American businessman, newspaper publisher, and politician known for developing the nation's largest newspaper chain and media company, Hearst Communications. His flamboya ...
. The expedition traveled by rail in around six months and visited 89 tribes. It raised an American flag in a ceremony everywhere it went and gifted every reservation an American flag. Additionally, the expedition had a "Declaration of Allegiance" for Natives to sign and recordings of the Commissioner of Indian Affairs and the President of the United States speaking. Not all tribes welcomed the Americans, notably the Hopi,
Pueblo In the Southwestern United States, Pueblo (capitalized) refers to the Native tribes of Puebloans having fixed-location communities with permanent buildings which also are called pueblos (lowercased). The Spanish explorers of northern New Spain ...
, and Navajo peoples.


Results and legacy

Dixon felt his "expedition of citizenship" heralded the beginning of "a new epoch" in Native American history. His filmography presented Native Americans as a vanishing race. The expeditions produced thousands of photographs (4600 from the first two), published in ''The Vanishing Race'' and other formats, and about of film that were developed into several films, including ''The Song of Hiawatha'' ("
The Song of Hiawatha ''The Song of Hiawatha'' is an 1855 epic poem in trochaic tetrameter by Henry Wadsworth Longfellow which features Native American characters. The epic relates the fictional adventures of an Ojibwe warrior named Hiawatha and the tragedy of his l ...
" developed into a movie), and ''The Romance of a Vanishing Race''. Wanamaker later gave over three hundred lectures to over four hundred thousand people on ''The Song of Hiawatha.'' ''The Vanishing Race'' remained in publication for over sixty years. At the
Panama–Pacific International Exposition The Panama–Pacific International Exposition was a world's fair held in San Francisco, California, United States, from February 20 to December 4, 1915. Its stated purpose was to celebrate the completion of the Panama Canal, but it was widely s ...
the exhibitions' photographs were awarded with a gold prize. James McLaughlin accompanied the 1913 exhibition and criticized Dixon's methods as only seeking publicity. A contemporary article in the
Society of American Indians The Society of American Indians (1911–1923) was the first national American Indian rights organization run by and for American Indians. The Society pioneered twentieth century Pan-Indianism, the movement promoting unity among American Indians ...
's ''Quarterly Journal'' called Dixon's expeditions "the great advertising hoax". The 1913 expedition did lead to increased public support for Native American citizenship, and some tribes welcomed Dixon's visit.


Reception

The historian Russel Lawrence Barsh deemed the expedition "an American '' Heart of Darkness''" and compared the two works by noting how Dixon, "a single troubled and mysterious man, .. used his connectionsto impose his romantic fantasies on every Indian tribe in the United States." Barsh continues to argue that " ke one of osephConrad's protagonists, he was thrust deeper into his ambivalence by his own apparent triumph, as he slowly realized that he had become just one more deceiver and victimizer of the people he had intended to save." The scholar Richard Lindstrom described Dixon's actions as furthering an "idealized and distorted understanding of a vanishing 'Indian race'". Lindstrom also analyzed Native responses to the third expedition. In 1998, Trachtenberg described the expeditions as "all but forgotten, abandoned to fragmentary records scattered among several archives". He goes on to write that "In Dixon's work the theme of the 'vanishing race' achieves its most elaborate rhetorical expression in the early twentieth century." Trachtenberg considers the expeditions to be an example of Americans asking "who is and who might be American?" He notes that the expeditions took place during a period of high nativist sentiment against non-
Anglo-Saxons The Anglo-Saxons were a Cultural identity, cultural group who inhabited England in the Early Middle Ages. They traced their origins to settlers who came to Britain from mainland Europe in the 5th century. However, the ethnogenesis of the Anglo- ...
, and broader concerns about what the America identity was. To Trachtenberg, Dixon conceived and executed the expeditions as a "product", designed to provide a comfortable narrative to white people. In 1971, the photographs of the 1913 expedition were rediscovered in the collections of the American Museum of Natural History. A team of researchers worked to identify the people in the photographs and prepare them for publication. Charles R. Reynolds Jr., edited the book ''American Indian Portraits from the Wanamaker Expedition of 1913'', which resulted from their analysis. A photograph of Emma Kickapoo was selected to appear on the cover of the book. In 2018, the film ''Dixon-Wanamaker Expedition To Crow Agency'' (1908) was selected to the
National Film Registry The National Film Registry (NFR) is the United States National Film Preservation Board's (NFPB) collection of films selected for preservation, each selected for its historical, cultural and aesthetic contributions since the NFPB’s inception ...
as "culturally, historically, or aesthetically significant".


References


Bibliography

* * * {{Cite journal, last=Lindstrom, first=Richard, date=1996, title="Not from the Land Side, but from the Flag Side": Native American Responses to the Wanamaker Expedition of 1913, url=https://www.jstor.org/stable/3789755, journal=
Journal of Social History ''The Journal of Social History'' was founded in 1967 and has been edited since then by Peter Stearns. The journal covers social history in all regions and time periods. Articles in the journal frequently combine sociohistorical analysis between ...
, volume=30, issue=1, pages=209–227, doi=10.1353/jsh/30.1.209, jstor=3789755, issn=0022-4529


External links


The purpose and achievements of the Rodman Wanamaker Expedition of Citizenship to the North American Indian
Native American topics 1913 in the United States 1908 in the United States 1909 in the United States Expeditions from the United States North American expeditions Native American history of Montana