Walter James "Herbie" Herbert II (February 5, 1948 – October 25, 2021) was an American

music manager A talent manager (also known as an artist manager, band manager or music manager) is an individual who guides the professional career of entertainer, artists in the entertainment industry. The responsibility of the talent manager is to oversee t ...

and musician. He was best known for his work with

Santana Santana may refer to: Transportation * Volkswagen Santana, an automobile * Santana Cycles, manufacturer of tandem bicycles * Santana Motors, a former Spanish automobile manufacturer Boats * Santana 20, an American sailboat design by W. D. Sch ...

and

Journey Journey or journeying may refer to: * Travel, the movement of people between distant geographical locations ** Day's journey, a measurement of distance ** Road trip, a long-distance journey on the road Animals * Journey (horse), a thoroughbred ra ...

Early life

Herbert was born in

Berkeley, California Berkeley ( ) is a city on the eastern shore of San Francisco Bay in northern Alameda County, California, United States. It is named after the 18th-century Irish bishop and philosopher George Berkeley. It borders the cities of Oakland and Emer ...

, on February 5, 1948. His family moved to nearby Orinda when he was a child. He attended

Campolindo High School Campolindo High School is a public high school located in Moraga, California, United States, and is in the Acalanes Union High School District. In 2019, Campolindo was ranked 30th in California (and 239th nationally) by '' U.S. News & World Rep ...

and also resided in

Lafayette, California Lafayette (formerly La Fayette) is a city in Contra Costa County, California, United States. As of 2020, the city's population was 25,391. It was named after the Marquis de Lafayette, a French military officer of the American Revolutionary War. ...

and Mendocino County.

Career

Herbert got his start in the music business in 1966. Bud Herbert was dubbed "Herbie " by his partner, Jim Nixon, also known as Oakland Dupree, when they co-managed Frumious Bandersnatch. Jim introduced Herbie to Bill Graham and also secured his position with Santana. Bill then mentored Herbie. Bill Graham, after Stan Marcum, served as the manager of

. Herbert then became a roadie for the group, along with the Villanueva brothers John and Jackie, (where he met

Neal Schon Neal (Neil) is a given masculine name and surname of Gaelic and Irish origin. The name is an Anglicisation of the Irish Niall which is of disputed derivation. The Irish name may be derived from words meaning "cloud", "passionate", "victory", "hono ...

and

Gregg Rolie Gregg Alan Rolie (born June 17, 1947) is an American singer and keyboardist. Rolie served as lead singer of the bands Santana and Journey – both of which he co-founded. He also helmed rock group The Storm, performed in Ringo Starr & His All ...

). He had previously co- managed

Frumious Bandersnatch Frumious Bandersnatch was a psychedelic rock band in the late 1960s. The band was named after a character from the Lewis Carroll poem "Jabberwocky". Based in Berkeley, California, the band was active from 1967 to 1969. Their initial three-son ...

(where he met

Ross Valory Ross Lamont Valory (born February 2, 1949) is an American musician who is best known as the original bass player for the rock band Journey from 1973 to 1985 and again from 1995 to 2020. Valory was inducted into the Rock and Roll Hall of Fame as a ...

and

George Tickner George Tyndall Tickner (born September 8, 1946 in Syracuse, New York) is an American rock musician who played rhythm guitar and co-wrote songs as a founding member of Journey. Prior to joining Journey, Tickner was a member of the San Francisco ...

). When Santana imploded in 1973, Herbert put together the original lineup of Journey (consisting of Schon, Rolie, Tickner, Valory and drummer

Prairie Prince Charles Lempriere "Prairie" Prince (born May 7, 1950) is an American drummer and graphic artist. He came to prominence in the 1970s as a member of the San Francisco–based rock group The Tubes, was a member of Jefferson Starship from 1992 to ...

, who was soon replaced by Aynsley Dunbar) and remained its manager through 1993. Herbert was heavily involved in all business aspects of the band and travelled as their road manager. With a sharp business sense, Herbert brought everything in-house under the name of Nightmare Productions and pioneered the use of large screen videos (via the creation of Nocturne Productions), impressive lighting and sound for stadium-sized concerts. A shrewd businessman, Herbert made a fortune with Journey's real estate holdings, Nocturne Productions, and catalog management. He and Jim Welch, Journey's art director, devised a creative marketing plan to promote the band using artists

Stanley Mouse Stanley George Miller (born October 10, 1940), better known as Mouse or Stanley Mouse, is an American artist who is notable for his 1960s psychedelic rock concert A rock concert is a performance of rock music. During the 1950s, several Ameri ...

and

Alton Kelly Alton Kelley (June 17, 1940 – June 1, 2008) was an American artist known for his psychedelic art, in particular his designs for 1960s rock concert posters and album covers. Along with artists Rick Griffin, Stanley Mouse, Victor Moscoso a ...

, thematic one-worded album titles, and exposure at point-of-purchase outlets. In 1993, then lead vocalist

Steve Perry Stephen Ray Perry (born January 22, 1949) is an American singer and songwriter. He was the lead singer of the rock band Journey during their most commercially successful periods from 1977 to 1987, and again from 1995 to 1998. He also wrote/co ...

asked that Herbert be replaced due to personality conflicts. By 1995,

Irving Azoff Irving Azoff (; born December 12, 1947) is an American entertainment executive and chairman of Full Stop Management, which represents recording artists. In the mid-1980s, he brought success to MCA Records. Since September 2013, he has been chai ...

was hired by the band to be the next manager. In addition to his work with Journey, Herbert managed

The Steve Miller Band The Steve Miller Band is an American rock music, rock band formed in 1966 in San Francisco, California. The band is led by Steve Miller (musician), Steve Miller on guitar and lead vocals. The group had a string of mid- to late-1970s hit singles t ...

and co-managed Swedish groups

Roxette Roxette was a Swedish pop rock duo, consisting of Marie Fredriksson (vocals and keyboards) and Per Gessle (vocals and guitar). Formed in 1986, the duo became an international act in the late 1980s, when they released their breakthrough second a ...

and

Europe Europe is a large peninsula conventionally considered a continent in its own right because of its great physical size and the weight of its history and traditions. Europe is also considered a Continent#Subcontinents, subcontinent of Eurasia ...

. He also managed Mr. Big,

Enuff Z'Nuff Enuff Z'Nuff (a sensational spelling of "enough's enough") is an American rock band from Blue Island, Illinois, founded by singer Donnie Vie and bassist Chip Z'Nuff. The Chicago-area band is best known for their charting singles " Fly High Michel ...

, and Journey offshoots The Storm and Hardline. During the late 1990s, Herbert moved from behind the scenes into the spotlight, recording three albums as Sy Klopps and touring the San Francisco Bay Area with the Sy Klopps Band, which has included current and former Journey band members Schon, Rolie, Prince, and Valory. Herbie, as Sy Klopps, sang lead in the Trichromes, a band featuring Bill Kreutzmann, Ralph Woodson, Steve Kimock and Ira Walker. Trichromes were managed by Herbie's long time pal Steve Parish of the Grateful Dead.

Personal life

Herbert was married to Maya Herbert for 20 years until his death. Together, they had two children: Katherine and Seaya. Herbert died on October 25, 2021, at his home in Orinda. He was 73, and suffered from an unspecified "prolonged illness" prior to his death.

References

External links

Sy Klopps Official web siteInterview by Matt Carty
1948 births 2021 deaths American music managers People from Berkeley, California {{Mr. Big