Education
Ross attended Cornell University on the G.I. Bill, and graduated in 1944, after serving in the Philippines as an Infantry First Lieutenant and War Correspondent in WWII. At Cornell he was the co-editor of the university newspaper, the '' Cornell Daily'' ''Sun''.Early career
After college, Ross worked as a publicist forThe Ross Reports
In 1949 Ross founded '' The Ross Reports'', a monthly digest that compiled information on casting directors, agents, managers, production companies, and upcoming film and television productions for the NYC theater and television community. Ross was the publisher and editor of ''The Ross Reports'' until 1954.Film Producers Association
In 1954 Ross became one of the founding members and the Executive Director of the Film Producers Association of New York. The FPA was an association of a number of New York City producers of documentaries, industrial films, and commercials, formed for easier negotiation with trade unions involved in the production of films. The FPA entered their films in the annualClio Awards
In 1959, Ross founded the American Television Commercials Festival and The Clio Awards, and he served as the Managing Director of the Festival until 1971. The name " Clio" means the proclaimer, glorifier and celebrator of accomplishments, and is the name of the Ancient Greek Muse of History. The design of the statuette given to winners of the Clio was inspired by the Brancusi sculpture called "International Advertising Association
In 1973, Ross became the Executive Director of thBibliography
*Editor and Publisher, ''Clio Awards'' Magazine, 1960–71. *Editor and Publisher, ''Best TV Commercials of the Year'', 1967; Hastings House Publishers, NY. Library of Congress Catalog Card Number: 66030413. *Editor and Publisher, ''Best TV and Radio Commercials of the Year'', Vol. 2; 1968, Hastings House Publishers, NY.References
External links
External links
* International Advertising Association: http://www.iaaglobal.org/ * ''TV Guide'' #957, "The Clio Awards," by Neil Hickey; July 31 – Aug 6, 1971; page 4. * "On the Schwerin Analyses of Advertising Effectiveness"; J. E. Fothergill and A. S. C. Ehrenberg; ''Journal of Marketing Research''; Vol. 2, No. 3 (Aug., 1965), pp. 298–306: {{DEFAULTSORT:Ross, Wallace A 1923 births 1974 deaths Cornell University alumni United States Army personnel of World War II American expatriates in the Philippines American advertising executives United States Army officers American war correspondents of World War II