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Wales Interactive Limited is a Welsh independent
video game developer A video game developer is a broad term for a software developer specializing in video game development – the process and related disciplines of creating video games. A game developer can range from one person who undertakes all tasks to a large ...
and
publisher Publishing is the activity of making information, literature, music, software and other content available to the public for sale or for free. Traditionally, the term refers to the creation and distribution of printed works, such as books, newsp ...
established in 2011 and based in
Penarth Penarth (, ) is a town and Community (Wales), community in the Vale of Glamorgan ( cy, Bro Morgannwg), Wales, exactly south of Cardiff city centre on the west shore of the Severn Estuary at the southern end of Cardiff Bay. Penarth is a weal ...
,
Wales Wales ( cy, Cymru ) is a Countries of the United Kingdom, country that is part of the United Kingdom. It is bordered by England to the Wales–England border, east, the Irish Sea to the north and west, the Celtic Sea to the south west and the ...
. The studio, best known for ''
Maid of Sker ''The Maid of Sker'' is a three-volume novel that was written by R. D. Blackmore and published in 1872. The novel is set in the late 18th century and is about an elderly fisherman who unravels the mysterious origins of a foundling child who is ...
'', '' The Bunker'', '' Five Dates'' and '' The Complex'', have published over 30 video game titles for PC, mobile and video game consoles. They are a multi award winning studio with accolades including
BAFTA Cymru BAFTA Cymru (or BAFTA in Wales or WAFTA) is the Welsh branch of the British Academy of Film and Television Arts (BAFTA) and was founded in 1987.
Games Award 2012 and 2018, Appster's Award for Best Indie Game Developer 2014, GREAT Face of British Business Winner 2015, South Wales Business of the Year 2014 and 2016, and Wales Technology Award Winner 2017 and 2018. The studio supports a variety of gaming platforms including
PlayStation 5 The PlayStation 5 (PS5) is a home video game console developed by Sony Interactive Entertainment. Announced as the successor to the PlayStation 4 in April 2019, it was launched on November 12, 2020, in Australia, Japan, New Zealand, North Ame ...
,
Xbox Series X and Series S The Xbox Series X/S are home video game consoles developed by Microsoft. They were both released on November 10, 2020, as the fourth generation Xbox, succeeding the Xbox One. Along with Sony's PlayStation 5, also released in November 2020, t ...
,
Nintendo Switch The is a hybrid video game console developed by Nintendo and released worldwide in most regions on March 3, 2017. The console itself is a Tablet computer#Gaming tablet, tablet that can either be docking station, docked for use as a home video ...
, and
Microsoft Windows Windows is a group of several proprietary graphical operating system families developed and marketed by Microsoft. Each family caters to a certain sector of the computing industry. For example, Windows NT for consumers, Windows Server for serv ...
as well as
virtual reality Virtual reality (VR) is a simulated experience that employs pose tracking and 3D near-eye displays to give the user an immersive feel of a virtual world. Applications of virtual reality include entertainment (particularly video games), educ ...
devices including
HTC Vive VIVE, sometimes referred to as HTC Vive, is a virtual reality brand of HTC Corporation. It consists of hardware like its titular virtual reality headsets and accessories, virtual reality software and services, and initiatives that promote appl ...
,
Oculus Quest 2 Meta Quest 2 (initially sold as Oculus Quest 2) is a virtual reality (VR) headset developed by Meta Platforms (formerly Facebook, Inc.). It was unveiled on September 16, 2020 and released on October 13. As with its predecessor, the Oculus Que ...
and
PlayStation VR The PlayStation VR (PS VR, known by its code name Project Morpheus during development) is a virtual reality headset developed by Sony Interactive Entertainment, which was released in October 2016. It is fully functional with the PlayStation 4 an ...
. Wales Interactive develop and publish their own original intellectual property as well as third-party titles. Wales Interactive is noted for being part of the mid-2010s revival of the genre of
FMV game An interactive film is a video game or other interactive media that has characteristics of a cinematic film. In the video game industry, the term refers to a movie game, a video game that presents its gameplay in a cinematic, scripted manner, ...
s, i.e. their titles '' The Bunker'', '' Late Shift'' and others all substitute traditional game mechanics with
live action Live action (or live-action) is a form of cinematography or videography that uses photography instead of animation. Some works combine live-action with animation to create a live-action animated film. Live-action is used to define film, video ga ...
footage.


History

The company was formed in 2012 by co-founders Dr
David Banner Lavell William Crump (born April 11, 1974), better known by his stage name David Banner, is an American rapper, record producer, and actor. Born in Brookhaven, Mississippi, Banner's family moved to Jackson, Mississippi, where he was raised. Ban ...
MBE and Richard Pring. Both founders previously co-managed GamesLab Wales together under
University of Glamorgan , image_name = University of Glamorgan arms.png , image_size = 220px , caption = University of Glamorgan coat of arms , motto = Success Through Endeavour , established = , closed = , administrative_staff = , chancellor = John Morris ...
(now
University of South Wales The University of South Wales ( cy, Prifysgol De Cymru) is a public university in Wales, with campuses in Cardiff, Newport and Pontypridd. It was formed on 11 April 2013 from the merger of the University of Glamorgan and the University of Wal ...
). Banner, a former employee of
Pivotal Games Pivotal Games Limited was a British video game developer based in Corston, England. History Pivotal Games was founded in March 2000, by fifteen employees formerly of Pumpkin Studios (the developer of ''Warzone 2100''), led by Jim Bambra, Ni ...
and
Eidos Interactive Square Enix Limited (formerly Domark Limited and Eidos Interactive Limited) is a British subsidiary of the Japanese video game company Square Enix, acting as their European publishing arm. The company formerly owned ''Tomb Raider'', which was in ...
, also founded the Wales Games Development Show. Wales Interactive was formed with an aim to create original games that entertain the world as well as put
Wales Wales ( cy, Cymru ) is a Countries of the United Kingdom, country that is part of the United Kingdom. It is bordered by England to the Wales–England border, east, the Irish Sea to the north and west, the Celtic Sea to the south west and the ...
on the video games map. The studio began and remains as a tenant of the
Sony , commonly stylized as SONY, is a Japanese multinational conglomerate corporation headquartered in Minato, Tokyo, Japan. As a major technology company, it operates as one of the world's largest manufacturers of consumer and professional ...
UK Technology Centre in
Pencoed Pencoed ( cy, Pen-coed) is a urbanised community and town in the county borough of Bridgend, Wales. It straddles the M4 motorway north east of Bridgend and is situated on the Ewenny River. At the 2011 census it had a population of around 9,166. ...
,
Bridgend Bridgend (; cy, Pen-y-bont ar Ogwr or just , meaning "the end of the bridge on the Ogmore") is a town in Bridgend County Borough in Wales, west of Cardiff and east of Swansea. The town is named after the Old Bridge, Bridgend, medieval bridge ...
. Most of Wales Interactive's early work consisted of mobile apps and games as well as a series of Welsh e-books which were supported by S4C's digital fund. In 2013, they shifted development to focus on PC and consoles with their title, ''Gravity Badgers'', and the psychological horror ''Master Reboot''. The development team released ''Infinity Runner'' with
Oculus Rift Oculus Rift is a discontinued line of virtual reality headsets developed and manufactured by Oculus VR, a division of Meta Platforms, released on March 28, 2016. In 2012 Oculus initiated a Kickstarter campaign to fund the Rift's development, af ...
support, a first for the company. ''Infinity Runner'' went on to being the first
PlayStation 4 The PlayStation 4 (PS4) is a home video game console developed by Sony Interactive Entertainment. Announced as the successor to the PlayStation 3 in February 2013, it was launched on November 15, 2013, in North America, November 29, 2013 in ...
and
Xbox One The Xbox One is a home video game console developed by Microsoft. Announced in May 2013, it is the successor to Xbox 360 and the third base console in the Xbox series of video game consoles. It was first released in North America, parts of ...
game to be made entirely in Wales. The studio gained a major publication feature in a studio profile for ''
Edge Edge or EDGE may refer to: Technology Computing * Edge computing, a network load-balancing system * Edge device, an entry point to a computer network * Adobe Edge, a graphical development application * Microsoft Edge, a web browser developed by ...
,'' which coincided with the
early access Early access, also known as alpha access, alpha founding, paid alpha, or game preview, is a funding model in the video game industry by which consumers can purchase and play a game in the various pre-release development cycles, such as pre-alph ...
development stages of their science fiction
adventure game An adventure game is a video game genre in which the player assumes the role of a protagonist in an interactive story driven by exploration and/or Puzzle video game, puzzle-solving. The Video game genres, genre's focus on story allows it to draw ...
'' Soul Axiom''. In 2015, Wales Interactive established its third-party publishing label. They partnered with UK independent developers Milky Tea to bring their title ''Coffin Dodgers'' to
Xbox One The Xbox One is a home video game console developed by Microsoft. Announced in May 2013, it is the successor to Xbox 360 and the third base console in the Xbox series of video game consoles. It was first released in North America, parts of ...
and
PlayStation 4 The PlayStation 4 (PS4) is a home video game console developed by Sony Interactive Entertainment. Announced as the successor to the PlayStation 3 in February 2013, it was launched on November 15, 2013, in North America, November 29, 2013 in ...
. The studio continues to develop their label by co-developing and publishing the FMV
survival horror Survival horror is a subgenre of survival of the players as the game tries to frighten them with either horror graphics or scary ambience. Although combat can be part of the gameplay, the player is made to feel less in control than in typical ac ...
video game '' The Bunker''. In July 2020, Wales Interactive announced an FMV title called ''Gamer Girl'' scheduled to be released on PC, PS4, Switch and Xbox One in September 2020. In the game, the player is a moderator for Alexandra "Abicake99" Burton, a popular female streamer, and must help control her chat and stream content as well as make personal decisions for her. The game was being touted as the first "improvised" FMV game. The game's trailer received ridicule from the wider community, with many people calling it ''
Simp ''Simp'' is an internet slang term describing someone who shows excessive sympathy and attention toward another person, typically someone who does not reciprocate the same feelings, in pursuit of affection or a sexual relationship. ''Urban Di ...
Simulator''. In response, Wales Interactive took down the trailer and removed all references to the game from their website.


Games


Published games


Entertainment and interactive books


References

{{Reflist


External links


Official website
British companies established in 2011 Video game companies established in 2011 2011 establishments in Wales Video game development companies Video game publishers Privately held companies of Wales Pencoed Video game companies of the United Kingdom