Wadja solves the problem of conversation relevance (social noise) by giving users a way to label social activity, and

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that activity into meaningful

conversations Conversation is interactive communication between two or more people. The development of conversational skills and etiquette is an important part of socialization. The development of conversational skills in a new language is a frequent focus ...

. Wadja is based in

Cyprus Cyprus ; tr, Kıbrıs (), officially the Republic of Cyprus,, , lit: Republic of Cyprus is an island country located south of the Anatolian Peninsula in the eastern Mediterranean Sea. Its continental position is disputed; while it is geo ...

and had its BETA launch in August 2006. As of December 2009, Wadja had over 5,000,000 registered users.

Features

Wadja users can create interest labels, capturing a great idea, an insightful topic and even a special offer or hot deal. Interest labels are simple, quick and saves time by organizing content from a variety of social sources into manageable buckets of information. Wadja.com supports multiple languages and users can translate the messages in other languages via integration with the Google Translate API. Almost all features of the Wadja website are also available on the mobile platform and are optimized for both the iPhone and the

BlackBerry The blackberry is an edible fruit produced by many species in the genus ''Rubus'' in the family Rosaceae, hybrids among these species within the subgenus ''Rubus'', and hybrids between the subgenera ''Rubus'' and ''Idaeobatus''. The taxonomy of ...

. iPhone and

Windows Mobile Windows Mobile is a discontinued family of mobile operating systems developed by Microsoft for smartphones and personal digital assistants. Its origin dated back to Windows CE in 1996, though Windows Mobile itself first appeared in 2000 as Pock ...

applications are available on m.wadja.com. Wadja can organize real time conversations and social content under customized “label” tags. Wadja's label feature lets individuals follow very specific topics and group discussions and can be applied to a variety of social content including real-time tweets and uploaded media (

YouTube YouTube is a global online video platform, online video sharing and social media, social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by ...

and Flickr). Labels can also be applied to communication activity including tweets and status updates. More than one label can be added to a conversation. Once a label is created, all the content and feeds within that label are easily searched or accessed by clicking the label name. Real-time, label driven conversations are completely searchable, and distributable across a variety of devices and platforms including email and web apps.

Services

Wadja services include: * an API that allows developers to access Wadja's product and offer them to their audience

Security

Wadja.com enables its members to restrict who has access to their profile and data and choose what information they want to appear on their profile. Members' contact lists restrict who can contact them. Wadja's login supports OpenID. Users' logins and API calls have their source IPs logged and Wadja explicitly warns users that their actions are not anonymous.

Awards

The website was a recipient of several awards, including the Mashable Top Mobile Social Network: People's Choice Award in 2006 , the Blogger's Choice award at Mashable's

Open Web Awards Mashable is a digital media platform, news website and entertainment company founded by Pete Cashmore in 2005. History Mashable was founded by Pete Cashmore while living in Aberdeen, Scotland, in July 2005. Early iterations of the site were a ...

in the category of Niche Social Networks in 2008 and the 3rd Prize in the 8th Annual VC Forum,

Athens Athens ( ; el, Αθήνα, Athína ; grc, Ἀθῆναι, Athênai (pl.) ) is both the capital and largest city of Greece. With a population close to four million, it is also the seventh largest city in the European Union. Athens dominates ...

Greece Greece,, or , romanized: ', officially the Hellenic Republic, is a country in Southeast Europe. It is situated on the southern tip of the Balkans, and is located at the crossroads of Europe, Asia, and Africa. Greece shares land borders with ...

Criticism

Wadja's API for sending text messages has been criticized for using HTTP GET instead of POST.

References

{{reflist, 2

External links

Official Site

Official Blog

Official Mobile Site
Social networks Mobile content