is a Japanese

arcade game An arcade game or coin-op game is a coin-operated entertainment machine typically installed in public businesses such as restaurants, bars and amusement arcades. Most arcade games are presented as primarily games of skill and include arcade v ...

Takara Tomy Arts is a Japanese entertainment company that makes children's toys and merchandise. It was created from a merger on March 1st 2006 of two companies: Tomy (founded in 1924 as Tomiyama, changing the name to Tomy in 1963) and long-time rival Tak ...

. It is the successor to ''

Pretty Rhythm is a Japanese multimedia franchise produced by Syn Sophia and Takara Tomy Arts aimed at girls in elementary school. The ''Pretty Rhythm'' franchise was first launched in July 2010 with the rhythm and dress-up arcade game ''Pretty Rhythm: Mini ...

'', '' PriPara'', ''

Idol Time PriPara is a Japanese anime by DongWoo A&E. It is the second animation adaption of the '' PriPara'' arcade game, as well as the sequel series to the ''PriPara'' TV series. It began airing from April 4, 2017 to March 27, 2018. It was followed by '' ...

'', '' Kiratto Pri☆Chan'' and the fourth entry in Takara Tomy's ''Pretty Series''.

Plot

"PriMagi", is a form of entertainment that is created through song, dance, and fashion, where aspiring, up-and-coming idols can performs as a "Primagista"! There is a secret to the magical, sparkling stage. Yes, it was truly indeed "magic"! Matsuri Hibino, is a first year junior high school student who loves "PriMagi" and dreams of one day participating in it. And that's when the magician "Myamu" suddenly appears and scouts her out to join "PriMagi"!! The two of them work together and aim to reach the top of "Primagista" so they can defeat against their rivals!

Characters

Game characters

Playable characters

; : :A bright, lively and free-spirited first year junior high school student who loves PriMagi and festivals. When she performs as a Primagista, she's immediately able to unleash a great amount of magic. She is very driven to become a top Primagista. Her preferred brand is LOVELY MELODY. Her birthday is on August 8th. ; : :A stylish and energetic third-year junior high school student at Arawashi School, a powerful school for Primagistas. She lost to Jennifer during the previous PriMagi Grand Festival but she's trying her hardest to beat her. Her preferred brand is VIVID STAR. ; : :A shy but knowledgeable second-year junior high school student who is an aspiring PriMagi otaku. Her preferred brand is Radiant Abyss. ; : :A deceptively cute second-year junior high school student. She acts cute but in reality she is mischievous and tries to sabotage Matsuri and Myamu on multiple occasions. She is intimidated by Hina. Her dream is to build a Milky Cute Museum. Her preferred brand is Cherry Sugar. ; : :An elegant and talented third-year junior high school student whom the younger students respect. Her preferred brand is Eternal Revue. ; : :A genius child prodigy. She knows a great deal about mechanics and technology, Auru greatly values efficiency and research data, and as a result, her words and decisions may come off as cold or blunt. Her preferred brand is ELECTRO REMIX. ; : :She was the winner of the previous PriMagi Grand Festival and a high-class Primagista whom Matsuri admires. She is passionate and fabulous, often acts like a celebrity. She holds great love for PriMagi. Her preferred brand is SHINING DIVA.

Partner characters

; : :Matsuri's magician partner who struggles to control her incredible magic abilities. She is very supportive, competitive and fears abandonment. She can assume the form of a light blue kitten. Her preferred brand is LOVELY MELODY. She also shares her birthday with Matsuri. ; : :Hina's magician partner. ; : :Lemon's magician partner. ; : :Miruki's magician partner. ; : :Amane's magician partner. ; : :Auru's owl-like robot partner.

Anime-only characters

; : :Matsuri's childhood friend. As her friend, he cares deeply for her, and he always tries his best to support her in her troubled times. ; : :A mysterious blue wolf who appears to know Myamu. He seems to be capricious and playful, often teasing Toma and Myamu. However, he deeply loves Primagi. ; : :Jennifer's magician partner. ; : :Auru's father who is the CEO of the Omega Corporation. ; : :Auru's assistant who works at the Omega Corporation.

Media

Arcade game

PriMagi arcade game were launched on October 1, 2021. It was developed by

syn Sophia , formerly AKI Corporation and The Man Breeze, is an independent video game development studio located in Kichijōji, Tokyo, Japan, founded on June 19, 1995. The company is best known for its popular wrestling games in the late 1990s and early- ...

and published by

Takara Tomy is a Japanese entertainment company that makes children's toys and merchandise. It was created from a merger on March 1st 2006 of two companies: Tomy (founded in 1924 as Tomiyama, changing the name to Tomy in 1963) and long-time rival Tak ...

. A player can create a character and progress by performing live shows.

Anime

Manga

manga Manga (Japanese: 漫画 ) are comics or graphic novels originating from Japan. Most manga conform to a style developed in Japan in the late 19th century, and the form has a long prehistory in earlier Japanese art. The term ''manga'' is u ...

adaptation by Hitsuji Tsujinaga began serialization in

Shogakukan is a Japanese publisher of dictionaries, literature, comics (manga), non-fiction, DVDs, and other media in Japan. Shogakukan founded Shueisha, which also founded Hakusensha. These are three separate companies, but are together called the Hit ...

's ''shōjo'' manga magazine '' Ciao'' in September 2021.

References

{{Ciao 2021 anime television series debuts 2021 video games Japanese idols in anime and manga Magical girl anime and manga Sentai Filmworks Shogakukan manga Shōjo manga Tatsunoko Production TV Tokyo original programming Video games about magic