WZPW (92.3 FM, "Z92.3") is a radio station in Central Illinois with a Rhythmic Top 40 music format, licensed to

Peoria, Illinois Peoria ( ) is the county seat of Peoria County, Illinois, United States, and the largest city on the Illinois River. As of the United States Census, 2020, 2020 census, the city had a population of 113,150. It is the principal city of the Peoria ...

and broadcasting with an Effective radiated power (ERP) of 19,200 watts. The station is owned by Cumulus Media, which purchased the station from Townsquare Media.

History

WZPW, whose first owners were awarded a FCC license on October 17, 1990, originally signed on the air in November 1992 as Urban Contemporary WBGE ("B92"), but by the end of the decade, they would start incorporating Rhythmic pop, shifting the station's format direction. WBGE was sold in early 2000 to become what was the first of two radio stations for AAA Entertainment in the Peoria market (AAA also owned WWKX in Providence, Rhode Island, who would later become WZPW's sister station). On January 20, 1999, WBGE flipped to rhythmic oldies as "Jammin' Oldies 92.3", but would flip back to Rhythmic CHR in October 2000 as "POWER 92" after a backlash from listeners and local groups (among them the

NAACP The National Association for the Advancement of Colored People (NAACP) is a civil rights organization in the United States, formed in 1909 as an interracial endeavor to advance justice for African Americans by a group including W. E.&nb ...

). The call letters were changed to WZPW. In 2001, WZPW began expanding its format into the Bloomington area, where it was heard on WRPW. In early 2002, WZPW upgraded its signal to 19,200 watts and moved to a new tower near Kickapoo, Illinois. By 2006, WZPW and WRPW stopped simulcasting after AAA sold WZPW to Regent Broadcasting (the predecessor to Townsquare Media). AAA kept WRPW, however, later selling it and its sister properties in Bloomington to Great Plains Media. The station's branding was also changed to ''Power 92.3''. On August 30, 2007, the Rhythmic format on WRPW ceased to exist as Great Plains Media relaunched the radio station with an FM Talk format as "Cities 92-9," leaving WZPW as the only surviving part of the previously-successful simulcast (Bloomington-Normal would pick up a Rhythmic again in 2018, courtesy of WWHX). The station in recent years has faced competition from WZPW's former sister station WPIA, but remains the top rated Top-40 station in Peoria. Another competitor, WKZF, has since changed formats to Classic Hip-Hop and later, Rhythmic Classic Hits. On January 1, 2015, WZPW rebranded as "Peoria's 92.3". This would last until February 24, 2020, when WZPW rebranded again as “Z92.3”, but retained its Rhythmic Top 40 format.“WZPW Peoria Rebrands As Z92.3”
from Radio Insight (February 24, 2020)

Previous logos

References

External links

* {{coord, 40.7861, N, 89.7837, W, type:landmark_region:US_source:FCC, display=title Rhythmic contemporary radio stations in the United States ZPW Radio stations established in 1990 Cumulus Media radio stations