WYYD (107.9

MHz The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose expression in terms of SI base units is s−1, meaning that one he ...

"New Country 107-9 YYD") is a

commercial Commercial may refer to: * a dose of advertising conveyed through media (such as - for example - radio or television) ** Radio advertisement ** Television advertisement * (adjective for:) commerce, a system of voluntary exchange of products and s ...

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radi ...

licensed A license (or licence) is an official permission or permit to do, use, or own something (as well as the document of that permission or permit). A license is granted by a party (licensor) to another party (licensee) as an element of an agreeme ...

Amherst, Virginia Amherst (formerly Dearborn) is a town in Amherst County, Virginia, United States. The population was 2,231 at the 2010 census. It is the county seat of Amherst County. Amherst is part of the Lynchburg Metropolitan Statistical Area. History Amher ...

, and serving the Roanoke- Lynchburg

media market A media market, broadcast market, media region, designated market area (DMA), television market area, or simply market is a region where the population can receive the same (or similar) television and radio station offerings, and may also incl ...

. WYYD airs a

country music Country (also called country and western) is a genre of popular music that originated in the Southern and Southwestern United States in the early 1920s. It primarily derives from blues, church music such as Southern gospel and spirituals, ...

radio format A radio format or programming format (not to be confused with broadcast programming) describes the overall content broadcast on a radio station. The radio format emerged mainly in the United States in the 1950s, at a time when radio was compelle ...

and is owned and operated by iHeartMedia. Monday through Saturday mornings, the station carries ''

The Bobby Bones Show ''The Bobby Bones Show'' is an American nationally syndicated country music radio show aired during the morning drive. The Bobby Bones Show originated in Austin, Texas, but now originates from studios at WSIX-FM in Nashville. The show is syndic ...

'', based in Nashville and syndicated by

Premiere Networks Premiere Networks (formerly Premiere Radio Networks, shortened as PRN) is an American media company, a wholly owned subsidiary of iHeartMedia, for which it currently serves as its main original radio content distribution and production arm. ...

, an iHeart subsidiary. Overnight, it carries ''After Midnite with Granger Smith''. The studios and offices are on Old Forest Road in Lynchburg. The

transmitter In electronics and telecommunications, a radio transmitter or just transmitter is an electronic device which produces radio waves with an antenna. The transmitter itself generates a radio frequency alternating current, which is applied to the ...

is near Sweet Hollow Road (County Route 615) in Big Island, Virginia. A 2,500

watt The watt (symbol: W) is the unit of power or radiant flux in the International System of Units (SI), equal to 1 joule per second or 1 kg⋅m2⋅s−3. It is used to quantify the rate of energy transfer. The watt is named after James ...

booster station A broadcast relay station, also known as a satellite station, relay transmitter, broadcast translator (U.S.), re-broadcaster (Canada), repeater (two-way radio) or complementary station (Mexico), is a broadcast transmitter which repeats (or tran ...

, WYYD-1, is heard in Roanoke, also on 107.9 MHz.

History

Always a

Country A country is a distinct part of the world, such as a state, nation, or other political entity. It may be a sovereign state or make up one part of a larger state. For example, the country of Japan is an independent, sovereign state, while ...

station, the station's first

call sign In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally assign ...

was WCNV, which was assigned on January 16, 1981 and officially launched on January 27 with the branding "FM 108 WCNV." The station was co-owned with AM 1420

WAMV WAMV is a Southern Gospel and Talk Radio formatted broadcast radio station licensed to Amherst, Virginia, serving Amherst and Eastern Amherst County, Virginia Amherst County is a county, located in the Piedmont region and near the center o ...

WCNV was powered at only 4,100

s, so it primarily served its own community and wasn't aimed at the larger Roanoke-Lynchburg market. It was owned by Central Virginia Media, Inc. which sold both stations to Winfas, Inc. in 1983. WCNV switched its call sign to WYYD at midnight on November 18, 1985 and changed its branding to "108 WYYD; Today's Best Country and Your All-Time Favorites." The power had been increased to 20,500 watts on a 1,767 foot tower, making it a regional country station for the larger Roanoke-Lynchburg market. In 1994, the station was sold to Benchmark Communications for $9 million and the studios were moved to Lynchburg. In 1999, the station changed hands again, this time to Capstar Broadcasting, which later became AMFM Broadcasting, a forerunner to current owner, iHeartMedia. Just after 2000, the slogan was changed to "Virginia's Best Country." On September 3, 2010, WYYD changed its branding to "Country 107-9 WYYD; The Widest Variety of Country Music." It played a mix of mainstream and

classic country Classic country is a music radio format that specializes in playing mainstream country and western music hits from past decades. Repertoire The radio format specializes in hits from the 1950s through the early 1980s, and focus primarily on innov ...

. On the morning on September 16, 2013, WYYD changed its branding again to "New Country 107-9 YYD."

References

External links

New Country 107-9 YYD Online
* {{IHeartMedia YYD Country radio stations in the United States Radio stations established in 1981 IHeartMedia radio stations