WYLD (940

kHz The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose expression in terms of SI base units is s−1, meaning that on ...

) is a

commercial Commercial may refer to: * a dose of advertising conveyed through media (such as - for example - radio or television) ** Radio advertisement ** Television advertisement * (adjective for:) commerce, a system of voluntary exchange of products and s ...

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...

New Orleans, Louisiana New Orleans ( , ,New Orleans
Merriam-Webster. ; french: La Nouvelle-Orléans , es, Nuev ...

. The station is owned by

iHeartMedia, Inc. iHeartMedia, Inc., formerly CC Media Holdings, Inc., is an American mass media corporation headquartered in San Antonio, Texas. It is the holding company of iHeartCommunications, Inc. (formerly Clear Channel Communications, Inc.), a company fou ...

, and it broadcasts an

urban gospel Urban/contemporary gospel is a modern subgenre of gospel music. Although the style developed gradually, early forms are generally dated to the 1970s, and the genre was well established by the end of the 1980s. The radio format is pitched prima ...

radio format A radio format or programming format (not to be confused with broadcast programming) describes the overall content broadcast on a radio station. The radio format emerged mainly in the United States in the 1950s, at a time when Radio broadcasting, ...

, known as "Hallelujah 940" Some Christian talk and teaching programs are also heard. By day, WYLD is powered at 10,000

watt The watt (symbol: W) is the unit of power or radiant flux in the International System of Units (SI), equal to 1 joule per second or 1 kg⋅m2⋅s−3. It is used to quantify the rate of energy transfer. The watt is named after James Wa ...

s. But because

940 AM The following radio stations broadcast on AM frequency 940 kHz: 940 AM is a Mexican and Canadian clear-channel frequency. XEQ Mexico City is the dominant Class A clear channel station on 940 kHz. See also List of broadcast station classe ...

is a clear channel frequency reserved for Class A XEQ

Mexico City Mexico City ( es, link=no, Ciudad de México, ; abbr.: CDMX; Nahuatl: ''Altepetl Mexico'') is the capital and largest city of Mexico, and the most populous city in North America. One of the world's alpha cities, it is located in the Valley o ...

and

CFNV CFNV (940 kHz) is a French language AM radio station in Montreal, Quebec, Canada. It is owned by TTP Media and was licensed in 2011. CRTC records indicated that the station was not in operation for the majority of the license term. CFNV began ...

Montreal Montreal ( ; officially Montréal, ) is the List of the largest municipalities in Canada by population, second-most populous city in Canada and List of towns in Quebec, most populous city in the Provinces and territories of Canada, Canadian ...

, WYLD must greatly reduce its power at night to 500 watts to avoid interference. It uses a

directional antenna A directional antenna or beam antenna is an antenna which radiates or receives greater power in specific directions allowing increased performance and reduced interference from unwanted sources. Directional antennas provide increased performance ...

at all times. The

transmitter In electronics and telecommunications, a radio transmitter or just transmitter is an electronic device which produces radio waves with an antenna (radio), antenna. The transmitter itself generates a radio frequency alternating current, which i ...

is off Tullis Drive in the

Algiers Algiers ( ; ar, الجزائر, al-Jazāʾir; ber, Dzayer, script=Latn; french: Alger, ) is the capital and largest city of Algeria. The city's population at the 2008 Census was 2,988,145Census 14 April 2008: Office National des Statistiques ...

district of New Orleans.

History

When it

signed on Signing may refer to: * Using sign language * Signature A signature (; from la, signare, "to sign") is a handwritten (and often stylized) depiction of someone's name, nickname, or even a simple "X" or other mark that a person writes on do ...

in 1948, the station's

call sign In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally assigne ...

was WTPS. It was owned by the ''

New Orleans Times-Picayune ''The Times-Picayune/The New Orleans Advocate'' is an American newspaper published in New Orleans, Louisiana, since January 25, 1837. The current publication is the result of the 2019 acquisition of ''The Times-Picayune'' (itself a result of th ...

'' daily newspaper and was a

network affiliate In the broadcasting industry (particularly in North America, and even more in the United States), a network affiliate or affiliated station is a local broadcaster, owned by a company other than the owner of the network, which carries some or a ...

of the

Mutual Broadcasting System The Mutual Broadcasting System (commonly referred to simply as Mutual; sometimes referred to as MBS, Mutual Radio or the Mutual Radio Network) was an American commercial radio network in operation from 1934 to 1999. In the Old-time radio, golden ...

. The call letters stood for Times-Picayune Station. In the 1960s, it became WYLD. WYLD was a successful

Rhythm & Blues Rhythm and blues, frequently abbreviated as R&B or R'n'B, is a genre of popular music that originated in African-American communities in the 1940s. The term was originally used by record companies to describe recordings marketed predominantly ...

outlet in the 1960s and 1970s, serving New Orleans' large

African-American African Americans (also referred to as Black Americans and Afro-Americans) are an Race and ethnicity in the United States, ethnic group consisting of Americans with partial or total ancestry from sub-Saharan Africa. The term "African American ...

community. When it added an FM

sister station In broadcasting, sister stations or sister channels are radio or television stations operated by the same company, either by direct ownership or through a management agreement. Radio sister stations will often have different formats, and somet ...

in 1971, the

urban contemporary Urban contemporary music, also known as urban music, hip hop, urban pop, or just simply urban, is a music radio format. The term was coined by New York radio DJ Frankie Crocker in the early to mid-1970s as a synonym for Black music. Urban contem ...

format shifted to 98.5

WYLD-FM WYLD-FM (98.5 MHz) is a commercial radio station in New Orleans, Louisiana, and one of the highest-rated radio stations in the market. It airs an Urban Adult Contemporary radio format and is owned by iHeartMedia, Inc. The studios and offices ...

. The AM station evolved to a community-oriented R&B and

Soul music Soul music is a popular music genre that originated in the African American community throughout the United States in the late 1950s and early 1960s. It has its roots in African-American gospel music and rhythm and blues. Soul music became po ...

sound in the 1980s to its current format in the 1990s. On May 24, 2017, WYLD rebranded as "Hallelujah 940".WYLD Rebrands as Hallelujah 940
Radioinsight - May 24, 2017 On April 27, 2020, the station began broadcasting in

C-QUAM C-QUAM (Compatible QUadrature Amplitude Modulation) is the method of AM stereo broadcasting used in Canada, the United States and most other countries. It was invented in 1977 by Norman Parker, Francis Hilbert, and Yoshio Sakaie, and published i ...

AM stereo using a new

Nautel Nautel Ltd. is a Canadian manufacturer of AM and FM radio broadcast transmitters, navigational radio beacons, Differential Global Positioning System (DGPS) transmitters, NOAA weather radio transmitters, LF PNT/ eLORAN transmitters, SONAR high-pow ...

NX-10 transmitter, installed under the direction of then iHeartMedia Engineering Manager, Christopher Boone, WB5ITT. It is the only AM station in Louisiana currently broadcasting with the technology. It also uses MDCL, Modulation Density Carrier Level, during the daytime hours only.

Previous logo

References

External links

FCC History Cards for WYLD
WYLD Radio stations established in 1965 IHeartMedia radio stations Gospel radio stations in the United States Christian radio stations in Louisiana {{Louisiana-radio-station-stub