WYCD

WYCD (99.5 FM, "New Country 99-5 YCD") is a radio station in Detroit, Michigan, owned by Audacy, Inc. WYCD's offices and studios are located at Audacy's Detroit facility on American Drive in Southfield, Michigan. WYCD's transmitter is located in Royal Oak Township in Oakland County off Wyoming Avenue, just north of the Detroit city limits.

History

Original use of the frequency

WABX was preceded on the 99.5 frequency in southeast Michigan by WCAR-FM in Pontiac, Michigan, the FM side of WCAR (now WDFN), in 1948. In 1956, WCAR moved from Pontiac to Detroit; the FM signal was dropped, leaving 99.5 FM open in Detroit. (In 1964, WCAR would buy WLIN-FM 92.3 and rechristen that station WCAR-FM; it is now known as WMXD.)

99½ WABX

The station began broadcasting on May 4, 1960, as WABX, beginning as a classical music station before adopting the MOR format in 1964. For a short period beginning in August 1967, the station adopted an all-girl jock policy during the day, playing jazz-oriented pop music and humorous bits. The idea came from Mickey Shorr, who was program manager and creative director of Century Broadcasting Corp., the station's then-owner.

During the Fall of 1967, WABX began airing a new music show called "Troubadour" from seven to eight in the evening, hosted by station manager John Small. The show featured blues, folk, and rock music. During this time, WABX was still airing an MOR format, with an emphasis on up-tempo music from artists like Mel Tormé, Frank Sinatra, Nancy Wilson, and Joe Williams.

The strong, positive response generated by "Troubadour" was enough to convince the station's owners to adopt a full-time progressive rock format. On February 1, 1968, "play lists" of acceptable tunes went out: the DJs picked their own music, and Century Broadcasting Corporation bit its tongue. With a freeform progressive rock format, WABX became a springboard for the new music that no other station in the market (least of all CKLW and the other Top 40 stations) would touch.

The ABX revolution was one of style as well as sound. The station made itself a community catalyst for fun: free concerts and movies, kite-flys, bike-ins, and conferences. Also, the station played a role in giving many artists the recognition that they did not have at the time, including The Doors, Jimi Hendrix, Cream, Iron Butterfly, and The J. Geils Band. The success of WABX inspired other Detroit stations such as WKNR-FM and WXYZ-FM to adopt the progressive-rock approach. "Air Ace" Dave Dixon was a musician himself who co-wrote the Peter, Paul and Mary hit "I Dig Rock and Roll Music."

During the 1970s, WABX evolved into a more mainstream album oriented rock station, albeit one that took a softer, more laid-back approach than its competitors. The station was branded as "WABX 99" during this era with a logo similar to the one used by the current WABX in Evansville, Indiana, featuring yellow lettering on a black background. The station's studio also moved from its original location in the David Stott Building in downtown Detroit to a new facility in suburban Oak Park during this period. By 1982, WABX was third-ranked out of three AOR stations in Detroit (behind WRIF and WLLZ). Century Broadcasting sold the station to Liggett Broadcasting that year. Under new program director Paul Christy, WABX shifted from AOR to "Hot Rock," a Top 40/rock hybrid (known on the air as "Detroit's New Music"), playing a wide variety of new wave, pop, rock and urban product with a slick, CHR-style presentation. However, the station's market share continued to decline throughout 1983, and a little over a year after WABX debuted "Hot Rock," Liggett decided to change the station's format and calls.

Class FM/99 DTX/99.5 The Fox

On January 9, 1984, WABX's long-term reign as a high-rolling rock station came to an end with the song " When the Music's Over" by The Doors, after which the station became "Class FM", WCLS, with a soft rock format. However, the adult contemporary field in Detroit was as crowded as the rock format had become, and "Class FM" was not successful. At this same time, the station was sold to Metropolis Broadcasting.

The following year, the station became WDTX, reverting to a rock-based CHR format meant to be a radio version of MTV. Eventually, the format evolved into mainstream CHR. However, its success against CHR rivals WCZY and WHYT was limited.

In 1988, shortly after Hoker Broadcasting bought the station, WDTX changed its call letters to WDFX, known as "99.5 The Fox". Part of the branding for this format included a logo with red lettering and a fox tail coming off the letter X. A cartoon fox was featured on some logos wearing a checkered shirt reclining on "The Fox" logo while holding a keytar. Part of the station's formula also involved taking frequent on-air pot shots at competitors Z95.5 (referring to the station's previous identity as "Cozy FM" and for featuring too much talk) and Power 96 (referring to it as "Disco 96" for its rhythmic lean). The station had a promising start, rocketing from 15th to third place 12+ in the fall 1988 Arbitron ratings report and leaping ahead of WCZY and WHYT to become the number one hit station in the market. The ratings then cooled off when The Fox tweaked its CHR format into "Rock 40," a variation of Top 40 heavy on hair bands and other rock-oriented acts. Afterwards, The Fox tweaked its format back to mainstream CHR, and at the same time, added some hip hop to compete with Power 96 (Z95.5 had left the CHR format by then to flip to an Adult Top 40 direction). Ratings did improve and the station posted frequent Arbitron top 10 showings in the late 1980s and early 1990s - but advertising revenue was poor and, in September 1990, the station went into receivership. In addition, WDFX's ratings were adversely affected (as were WHYT's) by the debut of modern rock station 89X in 1991. In August 1992, Alliance Broadcasting bought the station.

99-5 Wow-FM

On December 24, 1992, WDFX started stunting by having a character named "Cowboy Hugh Chardon" (played by Dr. Don Carpenter) play " Friends In Low Places" by Garth Brooks repeatedly (for his good buddy Bobby Stalls in Birmingham) and try to kill "The Fox" using various methods suggested by "listeners". This was followed by the station stunting with an electronic Commodore 64 based text-to-speech voice echoing and counting down that started at Midnight on Christmas Day, beginning with 63,752 and ending with number one on December 28, 1992. (This was apparently done so they could rebuild the studios.) Instead of changing formats when the countdown ended, it stunted for another week with a six-hour loop of novelty songs they called "goofy loops" played repeatedly. This continued until the early morning of January 4, 1993 (the first Monday after the holiday week), when the station finally finished changing formats and became "99-5 WOW-FM" WOWF (the call letters had actually been in place since October 1992), a news/talk station with broadcasters such as Art Vuolo and Ed Tyll coming to the station. However, by popular demand, the "goofy loops" track was brought back at weekends for the life of the station.

WOWF promoted its news/talk format as an alternative to WWJ and WJR by touting the station's FM signal as clear and static-free, including using the Steely Dan song "FM (No Static at All)" in their promos. Station brass described the format in radio trade papers as "hip full service," combining approaches of CNN and MTV/VH1, and avoided the label "news/talk" as it was thought that such a label branded the station as being "old" and "stodgy." However, the station could never make any significant inroads, and in less than five months' time, the news/talk format was abandoned for a new one.

Young Country/99.5 WYCD

A few months later, on May 28, 1993, at 3 p.m., the station abruptly dropped the talk format in favor of "Young Country", with the first song being " Small Town Saturday Night" by Hal Ketchum, and adopted the current WYCD call letters. Part of the branding for this format included the logo for Young Country with red and blue lettering and blue background and a star in the middle of the word "Young". Dr. Don Carpenter was one of the few airstaff (afternoons) that remained from the "Wow FM" format. Other personalities included in the original lineup were Jim "JD" Daniels and Katie Marroso (mornings), Mark Elliot (middays), Jyl Forsyth (nights) and Eddie Haskell (weekends). It was shifted around to move Doctor Don to afternoons, Joe Wade Formacola to mornings, Jyl moved to middays with Su-Anna at night and Brian Hatfield overnight
WYCD positioned itself as a younger-leaning alternative to crosstown W4 Country, which had been enjoying massive ratings as the only country station in town, and the 99.5 and 106.7 frequencies, former rock and roll rivals during 99.5's days as WABX, now found themselves warring in the country format. The format kept its talk element and combined it with younger sounding country music and created "Morning Shows" all day that highlighted listener calls, tons of requests and fun jock talk. It was all a part of owner Alliance's "Young Country" concept that it had on the air in Dallas, Seattle, and San Francisco. While not a powerhouse in those days, WYCD was successful in its quest to cut into W4's massive audience share, and WWWW eventually switched to a classic rock format in September 1999.

In September 1995, Alliance would be bought out by Infinity Broadcasting (Infinity would be renamed CBS Radio in December 2005).

On February 16, 2001, WYCD dropped the "Young Country 99.5" moniker in favor of "Country 99.5". In April 2002, the station rebranded itself as "99.5 WYCD, Detroit's Best Country." and by June 2006, the station refined its branding to simply "99.5 WYCD."

With the country format all to itself in Detroit from 1999 to 2006, WYCD has consistently been a Top 10-rated station. In the spring of 2006, WYCD had its best ratings book to date when it tied for first place 12+ with hip-hop station FM98 WJLB.

The high ratings at WYCD are probably what led WDTW-FM to switch formats back to country in May 2006. After three years of competing in the format, WDTW dropped country music for Rhythmic AC, due to low ratings, making WYCD once again the only country station in Detroit until WDRQ flipped to the format in December 2013 as "Nash FM 93.1".

In 2007, WYCD was nominated for the top 25 markets Country music Radio & Records magazine station of the year award. Other nominees included WUSN Chicago, KYGO-FM Denver, KEEY-FM Minneapolis, WXTU Philadelphia, and KSON-FM San Diego.

In early 2017, WYCD was the first station in Michigan to add the "Country Fried Mix" with DJ Sinister to its lineup.

On February 2, 2017, CBS Radio announced it would merge with Entercom. The merger was approved on November 9, 2017, and was consummated on the 17th.

On January 2, 2020, WYCD tweaked their branding after 19 years to simply "99-5 YCD, Detroit's #1 For Country".

On February 18, 2020, to combat against WDRQ's relaunch as "New Country 93-1," WYCD once again tweaked their branding to "New Country 99-5 YCD."

New Country 99-5 YCD currently ranks at #13 (3.4) in the Detroit market, according to the Holiday 2019 PPM Rating release.

Downtown Hoedown

Since 2000, WYCD has been the hosts for one of the largest free country music festivals in the world. The Hoedown takes place one weekend every May in downtown Detroit's Hart Plaza. It is a major showcase of new upcoming artists and some very well recognized ones as well.

The Hoedown was established back in 1983 by former Detroit country outlet WCXI/WCXI-FM. Its first event featured artists like Hank Williams Jr., Tanya Tucker and Mel Tillis. This event soon would attract people from all across the country. When WCXI was sold by Gene Autry's Golden West Broadcasters to Shamrock Broadcasting, Shamrock's Detroit station W4 Country took over the event.

In May 2000, WYCD took over hosting the Hoedown. The station's first year hosting saw artists like Trace Adkins, Montgomery Gentry and Rascal Flatts. Over the years, the Hoedown has had its share of very well known artists kicking off their careers at the concert. Some of these include Reba McEntire, Luke Bryan, Travis Tritt, Toby Keith, and Lonestar, and in 1989, came an unknown artist by the name of Garth Brooks.

The audience at the event has always increased every year. In 2010, the Hoedown saw its biggest audience yet with over 1.3 million people showing up over the three-day period. 2010 would also be the last year the Downtown Hoedown was a free festival. In years after, WYCD would charge $25 to $30 for admittance.

In 2010, at the 28th annual Downtown Hoedown, WYCD welcomed nationally known recording artists Uncle Kracker, Zac Brown Band, Dierks Bentley, Darryl Worley and Justin Moore, among many others.

In 2012, due to a big audience, the Hoedown was relocated to in front of Comerica Park. In 2015, it was announced that it would be moving to West Riverfront Park and would be cut down to only two days.

In 2015, it was announced that it would move yet again, this time to DTE Energy Music Theater. The event will also be shortened to a 1-day concert on Sunday July 31, 2016. After moving to DTE Energy Music Theater the "Downtown Hoedown" name was dropped and changed to "WYCD Hoedown" or "99.5 WYCD Hoedown".

References

External links

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{{DEFAULTSORT:Wycd
YCD
Country radio stations in the United States
Radio stations established in 1960
1960 establishments in Michigan
Audacy, Inc. radio stations