WXZX (105.7
FM) is a commercial
radio station
Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...
that is licensed to serve
Hilliard, Ohio
Hilliard is a city in Franklin County, Ohio, United States. The population was 37,114 at the 2020 census. It is a suburb of Columbus and part of Norwich Township. Hilliard is home to the Early Television Museum (the only one of its kind in Unite ...
and serves the
Columbus metropolitan area. Owned by
iHeartMedia
iHeartMedia, Inc., formerly CC Media Holdings, Inc., is an American mass media corporation headquartered in San Antonio, Texas. It is the holding company of iHeartCommunications, Inc. (formerly Clear Channel Communications, Inc.), a company fou ...
, the station broadcasts an
alternative rock
Alternative rock, or alt-rock, is a category of rock music that emerged from the independent music underground of the 1970s and became widely popular in the 1990s. "Alternative" refers to the genre's distinction from Popular culture, mainstre ...
format. Both the WXZX studios and the station transmitter are located in
Downtown Columbus. The station is the Columbus affiliate of the
Cincinnati Bengals Radio Network
The Cincinnati Bengals Radio Network is an American radio network consisting of 37 radio stations which carry coverage of the Cincinnati Bengals, a professional football team in the NFL. WCKY/Cincinnati (1530 AM), WEBN/Cincinnati (102.7& ...
.
WXZX broadcasts in
HD Radio
HD Radio (HDR) is a trademark for an in-band on-channel (IBOC) digital radio broadcast technology. It generally simulcasts an existing analog radio station in digital format with less noise and with additional text information. HD Radio is used ...
.
History
Top 40 (1990-1991)
A new station was constructed in
Marysville, Ohio
Marysville is a city in and the county seat of Union County, Ohio, United States, approximately 27 miles (44 km) northwest of Columbus. The population was 22,094 at the 2010 census, a 38.59% increase from 2000.
Marysville's longtime slog ...
at 105.7 MHz in early 1990, known as WNRJ. The
call letters
In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally assigne ...
signified "energy", as "Energy 105.7" was originally considered as a brand but never used. When the station finally signed on the air on July 20, 1990, it was known as ''"The Power Pig"'' (not to be confused with
Tampa, Florida
Tampa () is a city on the Gulf Coast of the United States, Gulf Coast of the U.S. state of Florida. The city's borders include the north shore of Tampa Bay and the east shore of Old Tampa Bay. Tampa is the largest city in the Tampa Bay area and ...
's
WFLZ
WFLZ-FM (93.3 MHz) is a commercial radio station in Tampa, Florida. It airs a contemporary hit radio (CHR/Top 40) radio format and is owned and operated by iHeartMedia. The station's studios and offices are located on Gandy Boulevard in South ...
's ''"The Power Pig"'' name) and featured a
contemporary hit radio
Contemporary hit radio (also known as CHR, contemporary hits, hit list, current hits, hit music, top 40, or pop radio) is a radio format that is common in many countries that focuses on playing current and recurrent popular music as determined by ...
format.
Rhythmic (1991-1994)
This short-lived format quickly evolved to
rhythmic contemporary
Rhythmic contemporary, also known as Rhythmic Top 40, Rhythmic CHR or rhythmic crossover, is a primarily American music-radio format that includes a mix of EDM, upbeat rhythmic pop, hip hop and upbeat R&B hits. Rhythmic contemporary never uses ...
as WWHT, "Hot 105". In March 1993, sister station
WTLT
WTLT (1120 kHz) is a commercial AM radio station licensed to Maryville, Tennessee, and serving the Knoxville radio market. It airs an urban contemporary radio format and is owned by One Major Media Group LLC.
WTLT broadcasts at 1,000 watts by ...
(107.1 FM) in
Circleville began
simulcast
Simulcast (a portmanteau of simultaneous broadcast) is the broadcasting of programmes/programs or events across more than one resolution, bitrate or medium, or more than one service on the same medium, at exactly the same time (that is, simultane ...
ing WWHT's signal and changed its call sign to WAHC. Together the two stations were branded as "Hot 105/Hot 107" and served the entire Columbus market.
Top 40 (1994)
In an effort to again re-image the station, in early 1994 WWHT was changed to WAKS, "105.7 Kiss-FM", playing mainstream hits with a more adult lean. Kiss-FM failed to become a viable competitor to top 40 leader
WNCI
WNCI (97.9 FM) (branded 97.9 WNCI) is a commercial contemporary hit radio station licensed to Columbus, Ohio, serving the Columbus metro area. Owned by iHeartMedia, it serves as the flagship station for the syndicated "Dave & Jimmy" morning ...
due to WAKS' relatively poor signal and undifferentiated
format
Format may refer to:
Printing and visual media
* Text formatting, the typesetting of text elements
* Paper formats, or paper size standards
* Newspaper format, the size of the paper page
Computing
* File format, particular way that informatio ...
.
'70s hits (1994-1996)
The next format change in April of that year saw WAKS and WAHC flip to all-1970s
oldies
Oldies is a term for musical genres such as pop music, rock and roll, doo-wop, surf music (broadly characterized as classic rock and pop rock) from the second half of the 20th century, specifically from around the mid-1950s to the 1980s, as we ...
as "Arrow 105.7". The first song on Arrow was "
Stayin Alive
"Stayin' Alive" is a song written and performed by the Bee Gees from the ''Saturday Night Fever'' motion picture soundtrack. The song was released in 1977 as the second single from the '' Saturday Night Fever'' soundtrack. The band co-produc ...
" by the
Bee Gees
The Bee Gees
were a musical group formed in 1958 by brothers Barry, Robin, and Maurice Gibb. The trio were especially successful in popular music in the late 1960s and early 1970s, and later as prominent performers in the disco music era in ...
.
Country (1996-1997)
The late 1990s saw frequent changes at the station. In December 1996,
Jacor Communications
Jacor Communications was a media corporation, existing between 1987 and 1999, which owned many radio stations in the United States. In 1998, Jacor was purchased by Clear Channel Communications, now iHeartMedia, for $2.8 billion.
Jacor Communicat ...
purchased WAKS and WAHC for approximately $9.5 million. The new owner flipped the station to
country music
Country (also called country and western) is a genre of popular music that originated in the Southern and Southwestern United States in the early 1920s. It primarily derives from blues, church music such as Southern gospel and spirituals, ...
the following month as WHQK, "Kicks Country 105-7", ending the simulcast with WAHC. WHQK dropped its programming in April 1997 after only a few months in favor of simulcasting
WHOK-FM's country format. (Prior to the Jacor purchase, in late 1996 WAKS and WAHC
stunted
Stunted growth is a reduced growth rate in human development. It is a primary manifestation of malnutrition (or more precisely undernutrition) and recurrent infections, such as diarrhea and helminthiasis, in early childhood and even before birth, ...
as simulcasts of
WLLD
WLLD (94.1 MHz, "WiLD 94.1") is a rhythmic CHR-formatted radio station licensed to Lakeland, Florida that serves the Tampa Bay area in Florida, and is owned by Beasley Broadcast Group. Although the target audience of WLLD is mainly people of ages ...
(Country 98-9) in an attempt to "surround" leading country station
WCOL-FM
WCOL-FM (92.3 MHz) – branded 92.3 WCOL – is a commercial country music radio station licensed to Columbus, Ohio, serving the Columbus metro area. Owned by iHeartMedia, the WCOL-FM studios are located in Downtown Columbus, while its trans ...
(92.3 FM).
'70s hits (1997)
A third format change came late in 1997 when the station gave all-1970s another try; it was branded "105.7 The Chicken" in reference to its mascot, a giant whole broiled chicken dressed in seasonal clothing.
Urban (1997-1998)
Also late in the year, after a day of stunting with
Ohio State University
The Ohio State University, commonly called Ohio State or OSU, is a public land-grant research university in Columbus, Ohio. A member of the University System of Ohio, it has been ranked by major institutional rankings among the best publ ...
themes, WHQK flipped to
urban adult contemporary
Urban adult contemporary, often abbreviated as urban AC or UAC, (also known as adult R&B,) is the name for a format of radio music, similar to an urban contemporary format. Radio stations using this format usually would not have hip hop music on ...
.
Modern rock (1998-2000)
Urban programming lasted until 1998, when
modern rock
Modern rock is an umbrella term used to describe rock music that is found on college rock radio stations. Some radio stations use this term to distinguish themselves from classic rock, which is based in 1960s–1980s rock music.
Radio format
Mod ...
-formatted WZAZ-FM (then located at 98.9 FM) swapped formats and call signs with WHQK. WZAZ-FM, now on 105.7 FM, was rebranded as "Channel Z 105.7" with a
modern rock
Modern rock is an umbrella term used to describe rock music that is found on college rock radio stations. Some radio stations use this term to distinguish themselves from classic rock, which is based in 1960s–1980s rock music.
Radio format
Mod ...
format.
Classic rock (2000-2014)
On June 6, 2000, WZAZ-FM relocated its transmitter closer to Columbus and became WJFX, a
classic rock
Classic rock is a US radio format which developed from the album-oriented rock (AOR) format in the early 1980s. In the United States, the classic rock format comprises rock music ranging generally from the mid-1960s through the mid 1990s, primar ...
outlet branded "The Fox". A listeners petition to "Bring Back Channel Z" was started after the station switched to 1970s and 1980s rock, but nothing materialized from this effort. Although many liked the music variety played by "Channel Z", it was not competitive in the ratings with
Grove City's alternative station,
WWCD. On September 19, 2005, after a week of stunting again (this time with episodes of the TV series ''
Cheers
''Cheers'' is an American sitcom television series that ran on NBC from September 30, 1982, to May 20, 1993, with a total of 275 half-hour episodes across 11 seasons. The show was produced by Charles/Burrows/Charles Productions in association w ...
''), The Fox relaunched as WBWR, "The Brew @ 105.7". Later that year, WBWR began broadcasting in
HD Radio
HD Radio (HDR) is a trademark for an in-band on-channel (IBOC) digital radio broadcast technology. It generally simulcasts an existing analog radio station in digital format with less noise and with additional text information. HD Radio is used ...
.
Modern rock (2014-2016)
On December 1, 2014 at noon, after playing "
Heard It on the X" by
ZZ Top
ZZ Top is an American rock band formed in 1969 in Houston, Texas. For 51 years, they comprised vocalist-guitarist Billy Gibbons, drummer Frank Beard and vocalist-bassist Dusty Hill, until Hill's death in 2021. ZZ Top developed a signature sound ...
(a clever reference to the station's future format), WBWR dropped the "Brew" format and began stunting with music by the
Ohio State University Marching Band
The Ohio State University Marching Band (OSUMB) is a university marching band named for and a part of the Ohio State University. The band, popularly nicknamed The Best Damn Band in the Land (TBDBITL), performs at football games and other events d ...
. At 3 p.m., WBWR flipped to gold-leaning alternative rock as ''105.7 The X,'' bringing back the former name and branding of sister station
WCGX
WCGX is a classic hits and oldies formatted broadcast radio station licensed to Galax, Virginia, serving Carroll and Grayson counties and Independent City of Galax in Virginia. WCGX is owned and operated by Twin County Broadcasting Corporati ...
(106.7 FM) after it dropped the format two months earlier; a modern rock format branded as "X" aired on WBWR's HD2
digital subchannel
In broadcasting, digital subchannels are a method of transmitting more than one independent program stream simultaneously from the same digital radio or television station on the same radio frequency channel. This is done by using data compress ...
in the interim. The first song on The X was "
Gold on the Ceiling" by
Akron
Akron () is the fifth-largest city in the U.S. state of Ohio and is the county seat of Summit County. It is located on the western edge of the Glaciated Allegheny Plateau, about south of downtown Cleveland. As of the 2020 Census, the city prop ...
-based band
The Black Keys
The Black Keys are an American rock duo formed in Akron, Ohio, in 2001. The group consists of Dan Auerbach (guitar, vocals) and Patrick Carney (drums). The duo began as an independent act, recording music in basements and self-producing their ...
. On July 8, 2015, WBWR changed its call letters to WXZX to match the new branding.
Sports (2016-2019)
On November 21, 2016, at 3 p.m., after briefly stunting with audio from past
Ohio State–Michigan football games (as the next rivalry game was set for the following Saturday, November 26), WXZX flipped to
sports radio
Sports radio (or sports talk radio) is a radio format devoted entirely to discussion and broadcasting of sporting events. A widespread programming genre that has a narrow audience appeal, sports radio is characterized by an often- boisterous on-ai ...
as "105.7 The Zone".
Classic rock (2019-2020)
On February 8, 2019, WXZX returned to its previous classic rock format and ''The Brew'' branding. By that July, the station shifted to
mainstream rock
Mainstream rock (also known as heritage rock) is a radio format used by many commercial radio stations in the United States and Canada.
Format background
Mainstream rock stations represent the middle ground between classic rock and active rock ...
. On March 16, 2020, WXZX began airing ''
Rover's Morning Glory
''Rover's Morning Glory'' is a syndicated hot talk morning radio show originating from Cleveland rock station WMMS (100.7 FM). Hosted by radio personality Rover (Shane French), the show first began at cross-town rival WXTM (92.3 F ...
'' from sister station
WMMS
WMMS (100.7 FM) – branded ''100.7 WMMS: The Buzzard'' – is a commercial radio station licensed to Cleveland, Ohio, serving Greater Cleveland and much of surrounding Northeast Ohio. Widely regarded as one of the most influential rock st ...
/Cleveland.
Modern rock (2020-present)
On November 16, 2020, WXZX returned to modern rock as ''Columbus Alternative 105.7'', returning the format to terrestrial radio after
WWCD flipped to
Regional Mexican
Regional Mexican is a Latin music radio format encompassing the musical genres from the different parts of rural Mexico and the Southwestern United States. Genres include banda, country en español, Duranguense, grupero, mariachi, New Mexico ...
in early November after being taken over by
Urban One
Urban One, Inc. (formerly Radio One) is a Silver Spring, Maryland-based American media conglomerate. Founded in 1980 by Cathy Hughes, the company primarily operates media properties targeting African Americans. It is the largest African-American-o ...
.
On November 21, WWCD returned to terrestrial radio on the former WMYC, giving Columbus two alternative rock stations.
HD Radio
WXZX broadcasts in
HD Radio
HD Radio (HDR) is a trademark for an in-band on-channel (IBOC) digital radio broadcast technology. It generally simulcasts an existing analog radio station in digital format with less noise and with additional text information. HD Radio is used ...
with two subchannels:
*WXZX-HD1 is a digital simulcast of the analog signal.
*WXZX-HD2 airs "
Gen X
Generation X (or Gen X for short) is the Western demographic cohort following the baby boomers and preceding the millennials. Researchers and popular media use the mid-to-late 1960s as starting birth years and the late 1970s to early 1980s as ...
Radio", a commercial-free channel from the
iHeartRadio
iHeartRadio (often shortened to just "iHeart") is an American freemium broadcast, podcast and radio streaming Computing platform, platform owned by iHeartMedia. It was founded in August 2008. , iHeartRadio was functioning as the national umbr ...
streaming radio platform that features
hits from the 1980s and
1990s
File:1990s decade montage.png, From top left, clockwise: The Hubble Space Telescope orbits the Earth after it was launched in 1990; American F-16s and F-15s fly over burning oil fields in Operation Desert Storm, also known as the 1991 Gulf War ...
. The HD2 subchannel serves as the originating station for this service.
References
External links
*
*
{{iHeartMedia
1990 establishments in Ohio
IHeartMedia radio stations
Modern rock radio stations in the United States
XZX
Radio stations established in 1990