WXVM (104.1 FM is a

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...

located in

Merrill, Wisconsin Merrill is a city in and the county seat of Lincoln County, Wisconsin, United States. It is located to the south of and adjacent to the Town of Merrill. The population was 9,347, according to the 2020 census. Merrill is part of the United Sta ...

(

licensed A license (or licence) is an official permission or permit to do, use, or own something (as well as the document of that permission or permit). A license is granted by a party (licensor) to another party (licensee) as an element of an agreeme ...

). The station was originally titled as "Z104" broadcasting a classic rock format. On April 15, 2014, at 3PM, the station switched to "Magic 104", a Hot AC format, keeping the WMZK call sign. The stations' ratings fell quickly and badly, with many complaints of the switch (removing a well-known rock station for a format which failed earlier in the city on 96.7.) On January 12, 2015, the station switched back to Z104, again under the direction of Quicksilver, but slightly changed their format, to classic rock. The original format change to Hot AC came when Radio One Communications agreed to acquire WMZK and WJMT from Barracuda Broadcasting/Quicksilver Broadcasting for $595,000 and immediate Time Brokerage Agreement. The sale never closed. On January 24, 2017, WMZK was sold to WRVM, Inc. and went silent in preparation for a switch to a simulcast of Christian-formatted

WRVM WRVM is a Christian radio station licensed to Suring, Wisconsin, broadcasting on 102.7 MHz FM. WRVM serves all of Northeast Wisconsin, including Green Bay and Appleton. The station began broadcasting September 17, 1967, and has always aire ...

102.7 FM Suring.WMZK Flips to Christian; WJMT to Go Oldies
Radioinisght - January 25, 2017 After a period of transmitter repair, on May 19, 2017, WMZK's calls were changed to WXVM and it returned to the air with a simulcast of WRVM's Christian radio format.

References

External links

* Radio stations established in 1973 1973 establishments in Wisconsin XVM Lincoln County, Wisconsin {{Wisconsin-radio-station-stub