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WXEX-FM (92.1 FM; "Seacoast Oldies") is a
radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...
licensed to
Sanford, Maine Sanford is a city in York County, Maine, United States. The population was 21,982 in the 2020 census, making it the seventh largest municipality in the state. Situated on the Mousam River, Sanford includes the village of Springvale. The city ...
, United States. The station serves the
Southern Maine Coast Southern Maine Coast is a region of the U.S. state of Maine. It commonly includes the coastal areas of York County and Cumberland County. Some notable towns are Biddeford, Kittery, York, Wells, Ogunquit, Kennebunk, Kennebunkport, Saco, Old ...
and
New Hampshire New Hampshire is a U.S. state, state in the New England region of the northeastern United States. It is bordered by Massachusetts to the south, Vermont to the west, Maine and the Gulf of Maine to the east, and the Canadian province of Quebec t ...
Seacoast Region with an
oldies Oldies is a term for musical genres such as pop music, rock and roll, doo-wop, surf music (broadly characterized as classic rock and pop rock) from the second half of the 20th century, specifically from around the mid-1950s to the 1980s, as we ...
format. WXEX-FM is owned by Port Broadcasting LLC (based in
Newburyport Newburyport is a coastal city in Essex County, Massachusetts, United States, northeast of Boston. The population was 18,289 at the 2020 census. A historic seaport with vibrant tourism industry, Newburyport includes part of Plum Island. The mo ...
,
Massachusetts Massachusetts (Massachusett language, Massachusett: ''Muhsachuweesut assachusett writing systems, məhswatʃəwiːsət'' English: , ), officially the Commonwealth of Massachusetts, is the most populous U.S. state, state in the New England ...
) and simulcasts with WXEX (1540 AM) from
Exeter Exeter () is a city in Devon, South West England. It is situated on the River Exe, approximately northeast of Plymouth and southwest of Bristol. In Roman Britain, Exeter was established as the base of Legio II Augusta under the personal comm ...
.


History

The station originally went on the air October 10, 1975, as WSME-FM, with an automated
Drake-Chenault Drake-Chenault Enterprises (originally American Independent Radio Inc.) was a radio syndication company that specialized in automation on FM radio stations. The company was founded in the late-1960s by radio programmer and deejay Bill Drake (1937 ...
adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, quie ...
/
oldies Oldies is a term for musical genres such as pop music, rock and roll, doo-wop, surf music (broadly characterized as classic rock and pop rock) from the second half of the 20th century, specifically from around the mid-1950s to the 1980s, as we ...
hybrid format. In 1986, WSME-FM became WCDQ, well known for its on-air staff, as well as creative programming. One such program was "Dead Tracks", an all-
Grateful Dead The Grateful Dead was an American rock music, rock band formed in 1965 in Palo Alto, California. The band is known for its eclectic style, which fused elements of rock, Folk music, folk, country music, country, jazz, bluegrass music, bluegrass, ...
program broadcast on Thursday nights at 10 PM. Another program was "Blue Monday", featuring all Blues music hosted by "The First Lady of Mt. Rialto" Sharon Small. Two other groundbreaking programs were "Mt. Rialto Redemption", a Reggae music show, and "Local Chords", an opportunity for local, unsigned bands to get their material played on the radio. It was hosted by Steve Biron, who also did afternoons. The show would later be hosted by Pete Casper "The Friendly DJ". The station claimed that it broadcast from "The Summit of Mt. Rialto", a reference to the common name for movie theaters, popular in the 1930s through the '50s. It was sometimes called Mt. Rialto Radio. Another fictional locale often referenced by the station was "The Elegante Ballroom", a cavernous hall from which the station's lunch time show was supposedly broadcast. The ruse of the station's broadcast locale was so well done (complete with summit ski and weather reports) that occasionally students from the University of New Hampshire would travel to Sanford with the intent of hiking the non-existent mountain. The station heralded the weekend's arrival every Friday at 5 PM by playing "Switchin' To Glide" by
The Kings The Kings are a Canadian rock band formed in 1977 in Oakville, Ontario. They are best known for their 1980 song "This Beat Goes On/Switchin' To Glide", which was a hit in the United States and Canada. Recording history The Kings were formed in ...
. The secondary tag line for the radio station was "The Theater of the Mind". This was based on the fact that WCDQ produced its own original radio plays, similar to "The Shadow" and "The Lone Ranger" radio shows from the 1930s and 1940s, before televisions were a common household item. WCDQ staff wrote original plays, together with original music, and performed them on the air. Radio plays included a Christmas story entitled "The Miracle of Mt. Rialto", a 1950s high school drama called "Young Lust", and a soap opera-style story called "The Web of Fate". The station was owned by Donald Crown, who sold the station to
Phoenix Media/Communications Group Phoenix Media/Communications Group is an American, Boston, Massachusetts-based corporation with several publishing and broadcasting interests. Operations Phoenix Media's current outlets include the '' Portland Phoenix'' of Maine, and it pre ...
. It became WPHX-FM and began simulcasting WFNX, from the Boston, Massachusetts, radio market in the summer of 1999. Phoenix Media/Communications Group announced a sale of the station to Aruba Capital Holdings, licensee of WXEX in
Exeter, New Hampshire Exeter is a town in Rockingham County, New Hampshire, United States. The population was 16,049 at the 2020 census, up from 14,306 at the 2010 census. Exeter was the county seat until 1997, when county offices were moved to neighboring Brentwood. ...
, in May 2011. On August 11, 2011, Aruba Capital Holdings relaunched the station as WXEX-FM, a simulcast of the oldies/
classic hits Classic hits is a radio format which generally includes songs from the top 40 music charts from the late 1960s to the early 2000s, with music from the 1980s serving as the core of the format. Music that was popularized by MTV in the early 1980s ...
programming of WXEX. On April 14, 2015, Port Broadcasting LLC, owner of
WWSF WWSF (1220 AM; "104.3 The Legends") is a radio station airing an oldies format. Established in 1957 as WSME, the station is licensed to serve Sanford, Maine, United States. WWSF is owned by Port Broadcasting. History WWSF signed on as WSME on N ...
in Sanford, Maine and
WNBP WNBP (1450 kHz) is a commercial AM radio station licensed to Newburyport, Massachusetts, United States, and serving the Greater Boston radio market. The station is owned by Bloomberg L.P. and serves as a simulcast of Bloomberg-programmed WRCA ...
in Newburyport, Massachusetts (and their respective FM translators), began operating WXEX and its AM simulcast partner in Exeter under a
local marketing agreement In North American broadcasting, a local marketing agreement (LMA), or local management agreement, is a contract in which one company agrees to operate a radio or television station owned by another party. In essence, it is a sort of lease or tim ...
(LMA). On August 20, 2015, WXEX-FM and its sister AM station shifted their format from classic hits to
classic rock Classic rock is a US radio format which developed from the album-oriented rock (AOR) format in the early 1980s. In the United States, the classic rock format comprises rock music ranging generally from the mid-1960s through the mid 1990s, primar ...
, branded as "Classic Rock 92.1"; the move was made to distinguish WXEX from WWSF's oldies format. In 2015 a merger was proposed with Garrison city Broadcasting owners of WBYY and WTSN but never finalized. Effective January 31, 2017, Aruba Capital sold WXEX-FM, WXEX, and W246BP to LMA partner Port Broadcasting. In return, Aruba Capital received a 26.9% stake in Port Broadcasting, giving Aruba Capital principal Andrew Hartman a controlling interest in the new licensee. During
Labor Day Weekend Labor Day is a federal holiday in the United States celebrated on the first Monday in September to honor and recognize the American labor movement and the works and contributions of laborers to the development and achievements of the United St ...
in 2018, WXEX-FM and WXEX
stunted Stunted growth is a reduced growth rate in human development. It is a primary manifestation of malnutrition (or more precisely undernutrition) and recurrent infections, such as diarrhea and helminthiasis, in early childhood and even before birth, ...
with a broadcast of the Drake-Chenault documentary ''
The History of Rock and Roll ''The History of Rock & Roll'' is an American radio documentary on rock and roll music, first syndicated in 1969. Originally one of the lengthiest documentaries of any medium (48 hours in the 1969 version, 52 hours each for the 1978 and 1981 vers ...
''. On September 3, 2018, the stations changed to an oldies format, in effect reversing the 2015 format change.


Former DJs

*Eric "EJ The DJ" Johnson Co-host of "Morning on the Mountain" *Jonathan Smith Co-host of "Morning on the Mountain" and daily "Bone Head" award presenter *Sharon Small *Steven Biron *Katina Kageleiry *Tommy Record *Kenny Ridley *Heather Salisbury *Pete "The Friendly DJ" Casper *Russell Dumont *Freddie Dee *Becky Brown *Kimberly Rowe *Andy Austin *Kenny Wallace *Roy Lawrence *Rocky Bergeron *Keith Taylor *Paul Dupuis *Carl Lindemann *Daniel "Dangerous Dan" McGlincey *Kelly Brown *Bob Angell *Bret Saunders *Jimmy the Weather Dog (weather and Flea and Tick alerts) Two photographs from the end of days of Mount Rialto:
http://www.timepassagesnostalgia.com/rontoth/wcdqparty1.jpg
http://www.timepassagesnostalgia.com/rontoth/wcdqparty2.jpg


References


External links

* * {{Oldies Radio Stations in Maine
XEX-FM XEX-FM is a radio station in Mexico City. Broadcasting on 101.7 MHz from atop the World Trade Center Mexico City, XEX-FM broadcasts the contemporary hit radio format taken from the Los 40 network. The vast majority of the songs played on-ai ...
Oldies radio stations in the United States Sanford, Maine Radio stations established in 1975 1975 establishments in Maine