WWFA (102.7 FM, 102.7 Kiss FM) is a Top 40 (CHR)

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...

licensed A license (or licence) is an official permission or permit to do, use, or own something (as well as the document of that permission or permit). A license is granted by a party (licensor) to another party (licensee) as an element of an agreeme ...

to serve

St. Florian, Alabama St. Florian is a town in Lauderdale County, Alabama, United States. It is part of the Florence - Muscle Shoals Metropolitan Statistical Area known as "The Shoals". As of the 2010 census, the population of the town is 413, up from 335 in 2000. H ...

and is owned by Mike Brandt, through licensee Southern Broadcasting LLC. WWFA serves the Muscle Shoals area,

Northwest Alabama Northwest Alabama is a subdivision of the North Alabama region, and includes the cities of Florence, Muscle Shoals, Russellvile, Hamilton, Haleyville, and their surrounding areas in the state of Alabama. The region includes one metropolitan area, ...

, parts of northeast

Mississippi Mississippi () is a state in the Southeastern region of the United States, bordered to the north by Tennessee; to the east by Alabama; to the south by the Gulf of Mexico; to the southwest by Louisiana; and to the northwest by Arkansas. Miss ...

, and parts of southern middle

Tennessee Tennessee ( , ), officially the State of Tennessee, is a landlocked state in the Southeastern region of the United States. Tennessee is the 36th-largest by area and the 15th-most populous of the 50 states. It is bordered by Kentucky to th ...

with an equivalent 25,000

watt The watt (symbol: W) is the unit of power or radiant flux in the International System of Units (SI), equal to 1 joule per second or 1 kg⋅m2⋅s−3. It is used to quantify the rate of energy transfer. The watt is named after James Wa ...

s of power (Class C3). .

History

WWFA/102.7 Kiss FM

WWFA signed on the air August 29, 2010 with a wall-to-wall

Adult Album Alternative Adult album alternative (also triple-A, AAA, or adult alternative) is a radio format. See pages 9 and 10Mills, Joshua. "A New Radio Music Format: Rock for Prosperous Adults" New York Times, Feb 28 1994, p. 2. ProQuest. Web. Accessed September 4, 2 ...

format with no station imaging except for a top-of-hour Legal ID. This was merely a placeholder format for the station until it made its actual premiere on Friday evening, October 29, 2010 with a CHR/Top 40 format as 102.7 Kiss FM, taking on competitor Star 94

WMSR-FM WMSR-FM (94.9 MHz) is a radio station licensed to Collinwood, Tennessee. It is part of the Florence/ Muscle Shoals, Alabama, radio market and is owned by Mike Self and Parker Griffith through licensee Singing River Media Group, LLC. History WMS ...

. The station launched with the syndicated ''

Elvis Duran and the Morning Show Elvis Aaron Presley (January 8, 1935 – August 16, 1977), or simply Elvis, was an American singer and actor. Dubbed the " King of Rock and Roll", he is regarded as one of the most significant cultural figures of the 20th century. His ener ...

'' in mornings,

On-Air With Ryan Seacrest ''On Air with Ryan Seacrest'' is a weekday syndicated radio program hosted by Ryan Seacrest. It was launched in 2004 as a drive time show at the same time on Los Angeles Top 40 station 102.7 KIIS-FM as the television show with the same name, ...

middays, and Mike "TicTak" Brandt in afternoons. In August 2015, the station dropped Elvis Duran in mornings for a locally hosted show by station Program Director and afternoon host, TicTak.

References

External links

* {{Adult Contemporary Radio Stations in Alabama WFA Contemporary hit radio stations in the United States Radio stations established in 2010 2010 establishments in Alabama Lauderdale County, Alabama Florence–Muscle Shoals metropolitan area