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World Wrestling Entertainment, Inc.,
d/b/a A trade name, trading name, or business name, is a pseudonym used by companies that do not operate under their registered company name. The term for this type of alternative name is a "fictitious" business name. Registering the fictitious name w ...
as WWE, is an American
professional wrestling promotion A professional wrestling promotion is a company or business that regularly performs shows involving professional wrestling that has little relationship to the rules of the amateur olympic form. "Promotion" also describes a role which entails man ...
. A global integrated media and entertainment company, WWE has also branched out into other fields, including
film A film also called a movie, motion picture, moving picture, picture, photoplay or (slang) flick is a work of visual art that simulates experiences and otherwise communicates ideas, stories, perceptions, feelings, beauty, or atmosphere ...
,
American football American football (referred to simply as football in the United States and Canada), also known as gridiron, is a team sport played by two teams of eleven players on a rectangular field with goalposts at each end. The offense, the team with ...
, and various other business ventures. The company is additionally involved in
licensing A license (or licence) is an official permission or permit to do, use, or own something (as well as the document of that permission or permit). A license is granted by a party (licensor) to another party (licensee) as an element of an agreeme ...
its
intellectual property Intellectual property (IP) is a category of property that includes intangible creations of the human intellect. There are many types of intellectual property, and some countries recognize more than others. The best-known types are patents, cop ...
to companies to produce
video games Video games, also known as computer games, are electronic games that involves interaction with a user interface or input device such as a joystick, game controller, controller, computer keyboard, keyboard, or motion sensing device to gener ...
and
action figures An action figure is a poseable character model figure made most commonly of plastic, and often based upon characters from a film, comic book, military, video game or television program; fictional or historical. These figures are usually market ...
. The promotion was founded in 1953 as the
Capitol Wrestling Corporation Capitol Wrestling Corporation Ltd. was an American sports promotion company. It was run by Vincent J. McMahon from 1953 to 1982. Operating as the Capitol Wrestling Corporation (CWC), the company was originally a professional wrestling and boxing p ...
. It is the largest wrestling promotion in the world with its main roster divided up into two primary touring groups, along with a developmental roster based in
Orlando, Florida Orlando () is a city in the U.S. state of Florida and is the county seat of Orange County, Florida, Orange County. In Central Florida, it is the center of the Greater Orlando, Orlando metropolitan area, which had a population of 2,509,831, acco ...
(referred to by WWE as "
brands A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create an ...
"). Overall, WWE is available in more than 1 billion homes worldwide in 30 languages. The company's global headquarters is located in
Stamford, Connecticut Stamford () is a city in the U.S. state of Connecticut, outside of Manhattan. It is Connecticut's second-most populous city, behind Bridgeport. With a population of 135,470, Stamford passed Hartford and New Haven in population as of the 2020 ...
, with offices in New York, Los Angeles, Mexico City, Mumbai, Shanghai, Singapore, Dubai and Munich. As in other professional wrestling promotions, WWE shows are not legitimate contests but entertainment-based performance theater, featuring story line-driven,
scripted ''Scripted'' is the debut studio album by American rock band Icon for Hire. It was released on Tooth & Nail Records on August 23, 2011, and went on to break the label's new artist record for albums sold during the first week of release. Backgr ...
, and partially-choreographed matches; however, matches often include moves that can put performers at risk of injury, even death, if not performed correctly. The pre-determined aspect of professional wrestling was publicly acknowledged by WWE's owner
Vince McMahon Vincent Kennedy McMahon (; born August 24, 1945) is an American media proprietor and retired professional wrestling promoter, executive, and performer. From 1982 to 2022, he served as the chairman and chief executive officer (CEO) of WWE, the w ...
in 1989 in order to avoid taxes from athletic commissions. WWE brands its product as
sports entertainment Sports entertainment is a type of spectacle which presents an ostensibly competition, competitive event using a high level of theatre, theatrical flourish and extravagant presentation, with the purpose of entertainment, entertaining an audience. Un ...
, acknowledging wrestling's roots in competitive sport and dramatic theater. The company's majority owner is its former chairman and CEO, third-generation wrestling promoter Vince McMahon, who retains a 38.6% ownership of the company's outstanding stock and 81.1% of the voting power. The current entity, which was originally named Titan Sports, Inc., was incorporated on February 21, 1980, in
South Yarmouth, Massachusetts South Yarmouth is an unincorporated village and census-designated place (CDP) in the town of Yarmouth in Barnstable County, Massachusetts, United States. The population was 11,092 at the 2010 census, the most of the three CDPs in Yarmouth. It i ...
. It acquired Capitol Wrestling Corporation Ltd., the holding company for the World Wrestling Federation (WWF), previously known as the World Wide Wrestling Federation (WWWF), in 1982. Titan was renamed World Wrestling Federation Entertainment, Inc. in 1999, and then World Wrestling Entertainment, Inc. in 2002. Since 2011, the company has branded itself solely with the initials WWE, though the legal name has not changed since 2002.


Company history


Before Titan Sports (1953–1980)

WWE's origins can be traced back as far as the 1950s when on January 7, 1953, the first show under the Capitol Wrestling Corporation (CWC) was produced. There is uncertainty as to who the founder of the CWC was. Some sources state that it was
Vincent J. McMahon Vincent James McMahon (July 6, 1914 – May 24, 1984), sometimes referred to as Vince McMahon Sr., was an American professional wrestling promoter. He is best known for running the Capitol Wrestling Corporation, which was later renamed WWWF (World ...
, while other sources cite McMahon's father
Jess McMahon Roderick James "Jess" McMahon Sr. (October 29, 1882 – November 21, 1954) was an American professional wrestling and professional boxing promoter, and the patriarch of the McMahon family. It is not certain if either he or his son Vincent J. McM ...
as founder of CWC. The CWC later joined the
National Wrestling Alliance The National Wrestling Alliance (NWA) is an American professional wrestling professional wrestling promotion, promotion and former professional wrestling governing body operated by its parent company Lightning One, Inc. Founded in 1948, the NWA ...
(NWA) and famous New York promoter
Toots Mondt Joseph Raymond "Toots" Mondt (January 18, 1894 – June 11, 1976) was an American professional wrestler and promoter who revolutionized the wrestling industry in the early to mid-1920s and co-promoted the World Wide Wrestling Federation. Some of ...
soon joined the promotion. Vincent J. McMahon and Toots Mondt were very successful and soon controlled approximately 70% of the NWA's booking power, largely due to their dominance in the heavily populated
Northeastern United States The Northeastern United States, also referred to as the Northeast, the East Coast, or the American Northeast, is a geographic region of the United States. It is located on the Atlantic coast of North America, with Canada to its north, the Southe ...
. In 1963, McMahon and Mondt had a dispute with the NWA over
"Nature Boy" Buddy Rogers Buddy Rogers (born Herman Gustav Rohde Jr.; February 20, 1921 – June 26, 1992), better known by the ring name "Nature Boy" Buddy Rogers, was an American professional wrestler who was one of the biggest professional wrestling stars in the begi ...
being booked to hold the
NWA World Heavyweight Championship The NWA Worlds Heavyweight Championship is a world heavyweight professional wrestling championship owned and promoted by the National Wrestling Alliance (NWA), an American professional wrestling promotion. The current champion is Tyrus, who is in ...
. Mondt and McMahon were not only promoters but also acted as his manager and were accused by other NWA promoters of withholding Rogers making defenses in their cities versus only defending in Mondt and McMahon's own cities thus maintaining a monopoly on the world title. In a now infamous situation, the NWA sent former five-time world champion and legitimate wrestler
Lou Thesz Aloysius Martin "Lou" Thesz (April 24, 1916 – April 28, 2002) was an American professional wrestler. He was a three-time NWA World Heavyweight Champion and held the title for a combined total of 10 years, three months and nine days (3,749 ...
to Toronto to face Rogers on January 24, 1963. Thesz recalls this was not planned and prior to the match remembered telling Buddy "we can do this the easy way or the hard way." Rogers agreed to lose the fall and title in a one fall match versus the traditional two out of three fall matchup that most world title matches were defended. Once word reached back to Mondt and McMahon, at first they simply ignored the title change. From January until April 1963, Rogers was promoted as the NWA World Champion, or simply the World Heavyweight Champion, in their area. The World Wide Wrestling Federation (WWWF) was not an immediate creation after Rogers's one fall loss to Thesz. Mondt and McMahon both eventually left the NWA in protest and formed the WWWF in the process. They brought along with them Willie Gilzenberg, long time boxing and wrestling promoter in New Jersey. In April 1963, the
WWWF World Heavyweight Championship The WWE Championship is a world heavyweight championship created and promoted by the American professional wrestling promotion WWE, representing the Raw brand division. It is one of two world titles on WWE's main roster, alongside SmackDown ...
was created, with the promotion claiming that inaugural champion Rogers had won a tournament in Rio de Janeiro on April 25, 1963, defeating long time Capitol Sports favorite
Antonino Rocca Antonino Rocca (born Antonino Biasetton; 13 April 1921 – 15 March 1977) was an Italian Argentine professional wrestler. He tag teamed with partner Miguel Pérez. He was posthumously inducted into the WWE Hall of Fame as a member of the class ...
in the finals. In reality, Rocca was no longer in the area, as he was working for
Jim Crockett Sr. James Allen Crockett Sr. (June 2, 1909 – April 1, 1973) was a professional wrestling promoter and professional sports franchise owner sometimes known as Jim Crockett Sr., or to people within the business simply as "Big Jim". Early life Crockett ...
in the Carolinas. Rogers also had already suffered what would later be a career ending heart attack on April 18 in Akron, Ohio, and was in an Ohio hospital during the time the alleged tournament took place. Rogers lost the championship to
Bruno Sammartino Bruno Leopoldo Francesco Sammartino (October 6, 1935 – April 18, 2018) was an Italian-born American professional wrestler, best known for his work with the World Wide Wrestling Federation (WWWF, now WWE). There, he held the WWWF World Heavywei ...
a month later on May 17, with the promotion beginning to be built around Sammartino shortly after. In June 1963, Gilzenberg was named the first president of the WWWF. Mondt left the promotion in the late 1960s and although the WWWF had previously withdrawn from the NWA, McMahon quietly re-joined in 1971. The WWWF was renamed to the World Wrestling Federation (WWF) in 1979.


Titan Sports, Inc. (1980–1999)


Early years (1980–1982)

Vincent J. McMahon's son,
Vincent K. McMahon Vincent Kennedy McMahon (; born August 24, 1945) is an American media proprietor and retired professional wrestling promoter, executive, and performer. From 1982 to 2022, he served as the chairman and chief executive officer (CEO) of WWE, the w ...
, and his wife
Linda Linda may refer to: As a name * Linda (given name), a female given name (including a list of people and fictional characters so named) * Linda (singer) (born 1977), stage name of Svetlana Geiman, a Russian singer * Anita Linda (born Alice Lake i ...
, established Titan Sports, Inc., in 1980 in
South Yarmouth, Massachusetts South Yarmouth is an unincorporated village and census-designated place (CDP) in the town of Yarmouth in Barnstable County, Massachusetts, United States. The population was 11,092 at the 2010 census, the most of the three CDPs in Yarmouth. It i ...
and applied trademarks for the initials "WWF". The company was incorporated on February 21, 1980, in the
Cape Cod Coliseum Cape Cod Coliseum was a multi-purpose arena located off White's Path in South Yarmouth, Massachusetts. In addition to sporting events, the coliseum hosted rock concerts. The 46,000-square foot concrete arena opened in 1972 and sat between 5,000-6,5 ...
offices, then moved to the building on Holly Hill Lane in
Greenwich, Connecticut Greenwich (, ) is a New England town, town in southwestern Fairfield County, Connecticut, United States. At the 2020 United States Census, 2020 census, the town had a total population of 63,518. The largest town on Connecticut's Gold Coast (Conne ...
.


Boom period (1982–1992)

The younger McMahon bought Capitol from his father in 1982, effectively seizing control of the company. The actual date of sale is still unknown but the generally accepted date is June 6, 1982; however this was likely only the date the deal was struck but not finalized. On WWF television, Capitol Wrestling Corporation maintained copyrights and ownership past the June 1982 date. The World Wrestling Federation was not solely owned by Vincent J. McMahon but also by
Gorilla Monsoon Robert James Marella (June 4, 1937 – October 6, 1999), better known by his ring name of Gorilla Monsoon, was an American professional wrestler, play-by-play commentator, and booker. Monsoon is famous for his run as a villainous super-heavyw ...
,
Arnold Skaaland Arnold Skaaland (January 21, 1925 – March 13, 2007) was an American professional wrestler and professional wrestling manager. Following a stint in the United States Marine Corps during World War II, Skaaland began wrestling in 1946 under his re ...
and Phil Zacko. The deal between the two McMahons was a monthly payment basis where if a single payment was missed, ownership would revert to the elder McMahon and his business partners. Looking to seal the deal quickly, McMahon took several loans and deals with other promoters and the business partners (including the promise of a job for life) in order to take full ownership by May or June 1983 for an estimated total of roughly $1 million with the three business partners receiving roughly $815,000 among them and Vincent J. McMahon receiving roughly $185,000. Seeking to make the WWF the premier wrestling promotion in the country, and eventually, the world, he began an expansion process that fundamentally changed the wrestling business. At the annual meeting of the NWA in 1983, the McMahons and former Capitol employee Jim Barnett all withdrew from the organization. McMahon also worked to get WWF programming on syndicated television all across the United States. This angered other promoters and disrupted the well-established boundaries of the different wrestling promotions, eventually ending the territory system, which was in use since the founding of the NWA in the 1940s. In addition, the company used income generated by advertising, television deals, and tape sales to secure talent from rival promoters, to which McMahon discussed in an interview with ''
Sports Illustrated ''Sports Illustrated'' (''SI'') is an American sports magazine first published in August 1954. Founded by Stuart Scheftel, it was the first magazine with circulation over one million to win the National Magazine Award for General Excellence twic ...
''. McMahon was quoted as saying: "In the old days, there were wrestling fiefdoms all over the country, each with its own little lord in charge. Each little lord respected the rights of his neighboring little lord. No takeovers or raids were allowed. There were maybe 30 of these tiny kingdoms in the U.S. and if I hadn't bought out my dad, there would still be 30 of them, fragmented and struggling. I, of course, had no allegiance to those little lords." McMahon gained significant traction when he hired
American Wrestling Association The American Wrestling Association (AWA) was an American professional wrestling promotion based in Minneapolis, Minnesota that ran from 1960 until 1991. It was owned and founded by Verne Gagne and Wally Karbo. The territory was originally part o ...
(AWA) talent
Hulk Hogan Terry Eugene Bollea (; born August 11, 1953), better known by his ring name Hulk Hogan, is an American retired professional wrestler. He is widely regarded as the most recognized wrestling star worldwide and the most popular wrestler of the 19 ...
, who had achieved popularity outside of wrestling, notably for his appearance in the film ''
Rocky III ''Rocky III'' is a 1982 American sports drama film written, directed by, and starring Sylvester Stallone. It is the sequel to ''Rocky II'' (1979) and is the third installment in the ''Rocky'' franchise. Along with Stallone reprising the title rol ...
''. McMahon signed
Roddy Piper Roderick George Toombs (April 17, 1954 – July 31, 2015), better known as "Rowdy" Roddy Piper, was a Canadian professional wrestler, amateur wrestler, and actor. In professional wrestling, Piper was best known to international audiences for hi ...
as Hogan's rival, and then shortly afterward
Jesse Ventura Jesse Ventura (born James George Janos; July 15, 1951) is an American politician, actor, and retired professional wrestler. After achieving fame in the World Wrestling Federation (WWF), he served as the 38th governor of Minnesota from 1999 to 2 ...
as an announcer. Other wrestlers joined the roster, such as
The Iron Sheik Hossein Khosrow Ali Vaziri ( fa, حسین خسرو علی وزیری, romanized: Hossein Xosrô 'Ali Vaziri; born March 15, 1942), better known by his ring name the Iron Sheik, is an Iranian retired professional wrestler, amateur wrestler and a ...
,
Nikolai Volkoff Josip Hrvoje Peruzović (October 14, 1947 – July 29, 2018), better known by his ring name Nikolai Volkoff, was a Yugoslav-American professional wrestler best known for his time in the World Wrestling Federation (WWF). Although Volkoff often p ...
,
Junkyard Dog Sylvester Ritter (December 13, 1952 – June 1, 1998) was an American professional wrestler and college football player, best known for his work in Mid-South Wrestling and the World Wrestling Federation as the Junkyard Dog (or JYD), a nickname h ...
,
Paul Orndorff Paul Parlette Orndorff Jr. (October 29, 1949 – July 12, 2021), nicknamed "Mr. Wonderful", was an American professional wrestler and college football player, best known for his appearances with the World Wrestling Federation (WWF) and World Cham ...
,
Greg Valentine Jonathan Anthony Wisniski (born September 20, 1951) is a retired American professional wrestler, better known as Greg "The Hammer" Valentine. He is the son of wrestler Johnny Valentine. Over five decades, Valentine held more than 40 championship ...
, and
Ricky Steamboat Richard Henry Blood Sr. (born February 28, 1953), better known by his ring name Ricky "The Dragon" Steamboat, is an American retired professional wrestler best known for his work with the American Wrestling Association (AWA), Jim Crockett Promot ...
, joining existing stars such as
Jimmy Snuka James Reiher Snuka (born James Wiley Smith; May 18, 1943 – January 15, 2017) was a Fijian American professional wrestler. He is better known by the ring name Jimmy "Superfly" Snuka. Snuka wrestled for several promotions from the 1970s to 2010 ...
,
Don Muraco Don Muraco (born September 10, 1949) is an American retired professional wrestler and podcaster. He is best known for his appearances with the World Wrestling Federation from 1981 to 1988, where he held the WWF Intercontinental Heavyweight Cha ...
,
Sgt. Slaughter Robert Rudolph Remus (born August 27, 1948), best known by his ring name Sgt. Slaughter, is a voice actor and retired American professional wrestler who is currently signed to WWE in the ambassador program. From the late 1970s to the early 198 ...
and Andre The Giant. Many of the wrestlers who would later join the WWF were former AWA or NWA talent. The WWF would tour nationally in a venture that would require a huge capital investment, one that placed the WWF on the verge of financial collapse. The future of McMahon's experiment came down to the success or failure of McMahon's groundbreaking concept,
WrestleMania WrestleMania is a professional wrestling pay-per-view (PPV) and livestreaming event held annually between mid-March and mid-April by WWE, the world's largest professional wrestling promotion. Since premiering in 1985, 37 editions followed, mos ...
. WrestleMania was a major success and was (and still is) marketed as the
Super Bowl The Super Bowl is the annual final playoff game of the National Football League (NFL) to determine the league champion. It has served as the final game of every NFL season since 1966, replacing the NFL Championship Game. Since 2022, the game ...
of professional wrestling. The concept of a wrestling
supercard In sports, a card lists the matches taking place in a title match combat-sport event. Cards include a main event match and the undercard listing the rest of the matches. The undercard may be divided into a midcard and a lower card, according to ...
was nothing new in North America; the NWA had begun running
Starrcade Starrcade was a recurring professional wrestling event, originally broadcast via closed-circuit television and eventually broadcast via pay-per-view. It was originally held from 1983 to 2000, first by the National Wrestling Alliance (NWA) from 1 ...
a few years prior. In McMahon's eyes, however, what separated WrestleMania from other supercards was that it was intended to be accessible to those who did not watch wrestling. He invited celebrities such as
Mr. T Mr. T (born Laurence Tureaud, May 21, 1952), is an American actor. He is known for his roles as B. A. Baracus in the 1980s television series ''The A-Team'' and as boxer Clubber Lang in the 1982 film ''Rocky III''. He is also known for his dis ...
,
Muhammad Ali Muhammad Ali (; born Cassius Marcellus Clay Jr.; January 17, 1942 – June 3, 2016) was an American professional boxer and activist. Nicknamed "The Greatest", he is regarded as one of the most significant sports figures of the 20th century, a ...
, and
Cyndi Lauper Cynthia Ann Stephanie Lauper Thornton (born June 22, 1953) is an American singer, songwriter, actress, and activist. Her career has spanned over 40 years. Her album ''She's So Unusual'' (1983) was the first debut album by a female artist to achi ...
to participate in the event, as well as securing a deal with
MTV MTV (Originally an initialism of Music Television) is an American cable channel that launched on August 1, 1981. Based in New York City, it serves as the flagship property of the MTV Entertainment Group, part of Paramount Media Networks, a di ...
to provide coverage. The event and hype surrounding it led to the term ''
Rock 'n' Wrestling Connection The 1980s professional wrestling boom (more commonly referred to as the Golden Era and the Rock 'n' Wrestling Era) was a surge in the popularity of professional wrestling in the United States and elsewhere throughout the 1980s. The expansion of ...
'', due to the cross-promotion of
popular culture Popular culture (also called mass culture or pop culture) is generally recognized by members of a society as a set of practices, beliefs, artistic output (also known as, popular art or mass art) and objects that are dominant or prevalent in a ...
and professional wrestling. The WWF business expanded significantly on the shoulders of McMahon and his
babyface Babyface or Baby Face can refer to: Nicknames * Lester Joseph Gillis a.k.a. Baby Face Nelson, an infamous 1930s bank robber * Roosevelt "Baby Face" Willette (1933–1971), an American hard bop and soul-jazz musician * "Baby Face", Jimmy McLarnin ...
hero Hulk Hogan for the next several years. The introduction of ''
Saturday Night's Main Event ''Saturday Night's Main Event'' is an American professional wrestling television program that is produced by WWE (known at the time of launch as the World Wrestling Federation). Premiering in 1985, it originally aired on NBC in the United Stat ...
'' on
NBC The National Broadcasting Company (NBC) is an Television in the United States, American English-language Commercial broadcasting, commercial television network, broadcast television and radio network. The flagship property of the NBC Enterta ...
in 1985 marked the first time that professional wrestling had been broadcast on network television since the 1950s when the now-defunct
DuMont Television Network The DuMont Television Network (also known as the DuMont Network, DuMont Television, simply DuMont/Du Mont, or (incorrectly) Dumont ) was one of America's pioneer commercial television networks, rivaling NBC and CBS for the distinction of being ...
broadcast matches of Vincent J. McMahon's Capitol Wrestling Corporation. The 1980s "Wrestling Boom" peaked with the
WrestleMania III WrestleMania III was the third annual WrestleMania professional wrestling pay-per-view (PPV) event produced by the World Wrestling Federation (WWF, now WWE). The event was held on March 29, 1987, at the Pontiac Silverdome in Pontiac, Michigan. The ...
pay-per-view at the Pontiac Silverdome in 1987, which set an attendance record of 93,173, a record that stood for 29 years until
WrestleMania 32 WrestleMania 32 was the 32nd annual WrestleMania professional wrestling pay-per-view and livestreaming event produced by WWE. It took place on April 3, 2016, at the AT&T Stadium in the Dallas suburb of Arlington, Texas. This was the last Wres ...
. A rematch of the WrestleMania III main event between WWF champion Hulk Hogan and
André the Giant André René Roussimoff (; 19 May 1946 – 28 January 1993), better known by his ring name André the Giant, was a French professional wrestler and actor. Roussimoff was known for his great size, which was a result of gigantism caused by exce ...
took place on ''
The Main Event I ''The Main Event'' is a professional wrestling television program that was produced by the World Wrestling Federation (WWF). There were five shows between 1988 and 1991. Only the first three ''The Main Event'' episodes were shown live on NBC. Th ...
'' in 1988 and was seen by 33 million people, the most-watched wrestling match in North American television history. In 1983, Titan moved its offices to
Stamford, Connecticut Stamford () is a city in the U.S. state of Connecticut, outside of Manhattan. It is Connecticut's second-most populous city, behind Bridgeport. With a population of 135,470, Stamford passed Hartford and New Haven in population as of the 2020 ...
, though the current building was built and opened on May 13, 1991. Subsequently, a new Titan Sports, Inc. (originally WWF, Inc.) was established in
Delaware Delaware ( ) is a state in the Mid-Atlantic region of the United States, bordering Maryland to its south and west; Pennsylvania to its north; and New Jersey and the Atlantic Ocean to its east. The state takes its name from the adjacent Del ...
in 1987 and was consolidated with the Massachusetts entity in February 1988.


New Generation (1992–1997)

The WWF was hit with allegations of
steroid A steroid is a biologically active organic compound with four rings arranged in a specific molecular configuration. Steroids have two principal biological functions: as important components of cell membranes that alter membrane fluidity; and a ...
abuse and distribution in 1992. This was followed by allegations of
sexual harassment Sexual harassment is a type of harassment involving the use of explicit or implicit sexual overtones, including the unwelcome and inappropriate promises of rewards in exchange for sexual favors. Sexual harassment includes a range of actions fro ...
by WWF employees the following year. McMahon was eventually exonerated, but the allegations brought bad
public relations Public relations (PR) is the practice of managing and disseminating information from an individual or an organization (such as a business, government agency, or a nonprofit organization) to the public in order to influence their perception. P ...
for the WWF, and an overall bad reputation. The steroid trial cost the company an estimated $5 million at a time of record low revenues. This helped drive many WWF wrestlers over to rival promotion
World Championship Wrestling World Championship Wrestling, Inc. (WCW) was an American professional wrestling promotion founded by Ted Turner in 1988, after Turner Broadcasting System, through a subsidiary named Universal Wrestling Corporation, purchased the assets of Nation ...
(WCW), including 1980s babyface hero Hulk Hogan. During this period, the WWF promoted wrestlers of a younger age comprising "The New Generation", featuring
Shawn Michaels Michael Shawn Hickenbottom (born July 22, 1965), better known by his ring name Shawn Michaels, is an American retired professional wrestler. He is signed to WWE as Senior Vice President of Talent Development Creative. Widely regarded as one of ...
,
Diesel Diesel may refer to: * Diesel engine, an internal combustion engine where ignition is caused by compression * Diesel fuel, a liquid fuel used in diesel engines * Diesel locomotive, a railway locomotive in which the prime mover is a diesel engin ...
,
Razor Ramon Scott Oliver Hall (October 20, 1958 – March 14, 2022) was an American professional wrestler. He was best known for his tenures with World Championship Wrestling (WCW) under his real name and under the ring name the Diamond Studd and with the ...
,
Bret Hart Bret Hart (born July 2, 1957) is a Canadian-American retired professional wrestler, currently signed to WWE under a legend's contract. A member of the Hart wrestling family and a second-generation wrestler, he has an amateur wrestling backgr ...
, and
The Undertaker Mark William Calaway (born March 24, 1965), better known by the ring name The Undertaker, is an American retired professional wrestler. Widely regarded as one of the greatest professional wrestlers of all time, Calaway spent the vast majority ...
, in an effort to promote new talent into the spotlight. In January 1993, the WWF debuted its flagship cable program ''
Monday Night Raw ''WWE Raw'', also known as ''Monday Night Raw'' or simply ''Raw'', is an American professional wrestling television program produced by WWE that currently airs live every Monday at 8 p.m. ET on the USA Network in the United States. The show fe ...
''. WCW countered in September 1995 with its own Monday night program, ''
Monday Nitro ''WCW Monday Nitro'', also known as ''WCW Nitro'' or simply ''Nitro'', is an American professional wrestling television program that was produced by World Championship Wrestling (WCW) and broadcast weekly every Monday night on TNT in the United ...
'', which aired in the same time slot as ''Raw''. The two programs would trade wins in the ensuing ratings competition (known as the "
Monday Night Wars The Monday Night Wars or Monday Night War was an era of mainstream televised American professional wrestling, from September 4, 1995 to March 26, 2001, in which the World Wrestling Federation's (WWF, now WWE) ''Monday Night Raw'' (later ''Raw I ...
") until mid-1996. At that point, ''Nitro'' began a nearly two-year ratings domination that was largely fueled by the introduction of the New World Order (nWo), a stable led by former WWF performers Hulk Hogan, Scott Hall (the former Razor Ramon), and Kevin Nash (the former Diesel).


Start of the Attitude Era (1997–1999)

As the Monday Night Wars continued between ''Raw Is War'' and WCW's ''Nitro'', the WWF would transform itself from a family-friendly product into a more adult-oriented product, known as the
Attitude Era The Attitude Era was a term used by the World Wrestling Federation (WWF, now known as World Wrestling Entertainment or WWE) to describe the company's programming from November 9, 1997 to May 6, 2002. It started during the Monday Night Wars, a pe ...
. The era was spearheaded by WWF VP
Shane McMahon Shane Brandon McMahon (; born January 15, 1970) is an American businessman and professional wrestler. He is best known for his tenure in WWE, where he was a wrestler, producer and minority owner. He is the founder and executive chairman of Idean ...
(son of owner Vince McMahon) and head writer
Vince Russo Vincent James Russo (born January 24, 1961) is an American professional wrestling booker, writer, and pundit. He is notable for his tenures with the World Wrestling Federation (WWF, now WWE), World Championship Wrestling (WCW) and Total Nonstop ...
. 1997 ended with McMahon facing real-life controversy following
Bret Hart Bret Hart (born July 2, 1957) is a Canadian-American retired professional wrestler, currently signed to WWE under a legend's contract. A member of the Hart wrestling family and a second-generation wrestler, he has an amateur wrestling backgr ...
's controversial departure from the company, dubbed as the
Montreal Screwjob The Montreal Screwjob (also called the Montreal Incident; French: ''Le Coup Tordu de Montréal'' lit. Montreal's Twisted Coup) was an infamous unscripted professional wrestling incident that occurred on November 9, 1997, at the Survivor Series ...
. This proved to be one of several founding factors in the launch of the Attitude Era as well as the creation of McMahon's on-screen character, "
Mr. McMahon Vincent Kennedy McMahon (; born August 24, 1945) is an American media proprietor and retired professional wrestling promoter, executive, and performer. From 1982 to 2022, he served as the chairman and chief executive officer (CEO) of WWE, the w ...
". Before the Montreal Screwjob, which took place at the 1997 Survivor Series, former WCW talent were being hired by the WWF, including
Stone Cold Steve Austin Steve Austin (born Steven James Anderson; December 18, 1964), better known by his ring name "Stone Cold" Steve Austin, is an American media personality, actor, and retired professional wrestler. Widely regarded as one of the greatest and most ...
,
Mankind Humans (''Homo sapiens'') are the most abundant and widespread species of primate, characterized by bipedalism and exceptional cognitive skills due to a large and complex brain. This has enabled the development of advanced tools, culture, an ...
, and Vader. Austin was slowly brought in as the new face of the company despite being promoted as an
antihero An antihero (sometimes spelled as anti-hero) or antiheroine is a main character in a story who may lack conventional heroic qualities and attributes, such as idealism, courage, and morality. Although antiheroes may sometimes perform actions ...
, starting with his " Austin 3:16" speech shortly after defeating
Jake Roberts Aurelian Smith Jr. (born May 30, 1955), better known by the ring name Jake "The Snake" Roberts, is an American professional wrestler and actor currently signed to All Elite Wrestling (AEW) where he performs as manager to Lance Archer. He is be ...
in the tournament finals at the
King of the Ring King of the Ring was a professional wrestling pay-per-view (PPV) and WWE Network event produced by WWE, a Connecticut-based professional wrestling promotion. The PPV event was held annually in June and was established in 1993 when the promotio ...
pay-per-view in 1996. On April 29, 1999, the WWF made its return to
terrestrial television Terrestrial television or over-the-air television (OTA) is a type of television broadcasting in which the signal transmission occurs via radio waves from the terrestrial (Earth-based) transmitter of a TV station to a TV receiver having an ant ...
, airing a special program known as ''
SmackDown! ''WWE SmackDown'', also known as ''Friday Night SmackDown'' or simply ''SmackDown'', is an American professional wrestling television program produced by WWE that as of currently airs live every Friday at 8 p.m. ET on Fox. Fox Deportes simulc ...
'' on the fledgling
UPN The United Paramount Network (UPN) was an American broadcast television network that launched on January 16, 1995. It was originally owned by Chris-Craft Industries' United Television. Viacom (through its Paramount Television unit, which prod ...
network. The Thursday night show became a weekly series on August 26, 1999competing directly with WCW's Thursday night program titled ''
Thunder Thunder is the sound caused by lightning. Depending upon the distance from and nature of the lightning, it can range from a long, low rumble to a sudden, loud crack. The sudden increase in temperature and hence pressure caused by the lightning pr ...
'' on TBS.


World Wrestling Federation Entertainment, Inc. (1999–2002)


Initial public offering (1999)

In the summer of 1999, Titan Sports, Inc. was renamed World Wrestling Federation Entertainment, Inc. On October 19, 1999, World Wrestling Federation Entertainment, Inc. launched an
initial public offering An initial public offering (IPO) or stock launch is a public offering in which shares of a company are sold to institutional investors and usually also to retail (individual) investors. An IPO is typically underwritten by one or more investment ...
as a publicly traded company, trading on the
New York Stock Exchange The New York Stock Exchange (NYSE, nicknamed "The Big Board") is an American stock exchange in the Financial District of Lower Manhattan in New York City. It is by far the world's largest stock exchange by market capitalization of its listed c ...
(NYSE) with the issuance of stock then valued at $172.5 million."WWF pins IPO," CNN Money, August 3, 1999
, Retrieved June 5, 2014.
The company is traded on the NYSE under ticker symbol WWE.
, accessed June 5, 2014.


Victory in the Monday Night Wars and end of the Attitude Era (1999–2002)

By the fall of 1999, the Attitude Era had turned the tide of the Monday Night Wars into WWF's favor. After
Time Warner Warner Media, LLC ( traded as WarnerMedia) was an American multinational mass media and entertainment conglomerate. It was headquartered at the 30 Hudson Yards complex in New York City, United States. It was originally established in 1972 by ...
merged with
America Online AOL (stylized as Aol., formerly a company known as AOL Inc. and originally known as America Online) is an American web portal and online service provider based in New York City. It is a brand marketed by the current incarnation of Yahoo! Inc. ...
(AOL),
Ted Turner Robert Edward "Ted" Turner III (born November 19, 1938) is an American entrepreneur, television producer, media proprietor, and philanthropist. He founded the Cable News Network (CNN), the first 24-hour United States cable news, cable news ch ...
's control over WCW was considerably reduced, and the newly merged company announced a complete lack of interest in professional wrestling as a whole and decided to sell WCW in its entirety. Although
Eric Bischoff Eric Aaron Bischoff (born May 27, 1955) is an American television producer, professional wrestling booker, and performer. He is best known for serving as Executive Producer and later Senior Vice President of World Championship Wrestling (WCW) and ...
, whom Time Warner fired as WCW president in October 1999, was nearing a deal to purchase the company, in March 2001 McMahon acquired the rights to WCW's trademarks, tape library, contracts, and other properties from AOL Time Warner for a number reported to be around $7 million. Shortly after
WrestleMania X-Seven WrestleMania 17 (stylized as WrestleMania X-Seven) was the 17th annual WrestleMania professional wrestling pay-per-view (PPV) event produced by the World Wrestling Federation (WWF, now WWE). It took place on April 1, 2001, at the Reliant Astrodo ...
, the WWF launched the Invasion storyline, integrating the incoming talent roster from WCW and
Extreme Championship Wrestling HHG Corporation, doing business as Extreme Championship Wrestling (ECW), was a professional wrestling promotion and media company that was based in Philadelphia, Pennsylvania. The promotion was founded in 1992 by Tod Gordon as National Wrest ...
(ECW). With this purchase, WWF now became by far the sole largest wrestling promotion in North America and in the world. The assets of ECW, which had folded after filing for
bankruptcy Bankruptcy is a legal process through which people or other entities who cannot repay debts to creditors may seek relief from some or all of their debts. In most jurisdictions, bankruptcy is imposed by a court order, often initiated by the debtor ...
protection in April 2001, were purchased by WWE in 2003. In 2000, the WWF, in collaboration with television network
NBC The National Broadcasting Company (NBC) is an Television in the United States, American English-language Commercial broadcasting, commercial television network, broadcast television and radio network. The flagship property of the NBC Enterta ...
, announced the creation of the
XFL XFL may refer to: Sports * XFL (2001), a defunct American football league that played its only season in 2001 * XFL (2020), a professional American football league Vehicles * Bell XFL Airabonita, a 1940 U.S. Navy experimental interceptor aircra ...
, a new professional
football Football is a family of team sports that involve, to varying degrees, kicking a ball to score a goal. Unqualified, the word ''football'' normally means the form of football that is the most popular where the word is used. Sports commonly c ...
league that debuted in 2001. The league had high ratings for the first few weeks, but initial interest waned and its ratings plunged to dismally low levels (one of its games was the lowest-rated prime-time show in the history of American television). NBC walked out on the venture after only one season, but McMahon intended to continue alone. However, after being unable to reach a deal with UPN, McMahon shut down the XFL. WWE maintained control of the XFL trademark before McMahon reclaimed the XFL brand, this time under a separate
shell company A shell corporation is a company or corporation that exists only on paper and has no office and no employees, but may have a bank account or may hold passive investments or be the registered owner of assets, such as intellectual property, or s ...
from WWE, in 2017 with intent to relaunch the XFL in 2020. On June 24, 2002, episode of ''Raw'', Vince McMahon officially referred to the start of the next era, called the "Ruthless Aggression" era.


World Wrestling Entertainment, Inc. (2002–present)


Lawsuit and renaming (2002)

On May 6, 2002, the World Wrestling Federation (WWF) changed both its company name and the name of its wrestling promotion to World Wrestling Entertainment (WWE) after the company lost a lawsuit initiated by the
World Wildlife Fund The World Wide Fund for Nature Inc. (WWF) is an international non-governmental organization founded in 1961 that works in the field of wilderness preservation and the reduction of human impact on the environment. It was formerly named the Wo ...
over the WWF trademark. Although mainly caused by an unfavorable ruling in its
dispute Dispute may refer to: * an act of physical violence; combat * Controversy ** Lawsuit ** Dispute resolution * Dispute (credit card) * ''La Dispute'', a 1744 prose comedy by Pierre de Marivaux * La Dispute (band) La Dispute is an American pos ...
with the World Wildlife Fund regarding the "WWF" initialism, the company noted it provided an opportunity to emphasize its focus on entertainment.


First brand split (2002–2011)

In March 2002, WWE decided to create two separate rosters, with each group of wrestlers appearing on one of their main programs, ''Raw'' and ''SmackDown!'', due to the overabundance of talent left over from the Invasion storyline. This was dubbed as the "
brand extension Brand extension or brand stretching is a marketing strategy in which a firm marketing a product with a well-developed image uses the same brand name in a different product category. The new product is called a spin-off. Organizations use this ...
". Beginning in 2002 a draft lottery was held nearly every year to set the rosters, with the first draft to determine the inaugural split rosters, and subsequent drafts designed to refresh the rosters of each show. WWE expanded the brand extension by relaunching ECW as a third brand on May 26, 2006. Two years later, WWE adapted a more
family-friendly A family-friendly product or service is one that is considered to be suitable for all members of an average family. Family-friendly restaurants are ones that provide service to families that have young children. Frequently, family-friendly produc ...
format and their programming received a TV-PG rating. The final ''
ECW ECW may refer to: Professional wrestling * Extreme Championship Wrestling (originally Eastern Championship Wrestling), a professional wrestling promotion that operated from 1992 to 2001 * The Alliance (professional wrestling) (originally the WCW/E ...
'' program aired on February 16, 2010, after which it was replaced with ''
NXT NXT may refer to: Professional wrestling * ''WWE NXT'', a professional wrestling television program produced by WWE that began in 2010 ** NXT (WWE brand), WWE's Florida-based brand and former developmental territory * ''NXT UK'', the British spin- ...
''. On April 7, 2011, WWE, via the WWE Corporate website, announced that the company was ceasing use of the full name World Wrestling Entertainment and would henceforth refer to itself solely as WWE, making the latter an
orphan initialism An acronym is a word or name formed from the initial components of a longer name or phrase. Acronyms are usually formed from the initial letters of words, as in ''NATO'' (''North Atlantic Treaty Organization''), but sometimes use syllables, as ...
. This was said to reflect WWE's global entertainment expansion away from the ring with the ultimate goal of acquiring entertainment companies and putting a focus on television, live events, and film production. WWE noted that their new company model was put into effect with the relaunch of '' Tough Enough'', being a non-scripted program (contrary to the scripted nature of professional wrestling) and with the launch of the
WWE Network WWE Network is a subscription video on-demand over-the-top streaming service and digital television network owned by the American entertainment company WWE. It primarily distributes original professional wrestling events, films, television and ...
(at the time scheduled to launch in 2012; later pushed back to 2014). However, the legal name of the company still remains as World Wrestling Entertainment, Inc.


Brand reunification (2011–2016)

Beginning with the August 29, 2011, episode of ''Raw'', it was announced that ''Raw'' would feature talent from both ''Raw'' and ''SmackDown'', and would be known as ''Raw Supershow'' (the "Supershow" suffix would be dropped on July 23, 2012). Championships previously exclusive to one show or the other were available for wrestlers from any show to compete for; the "Supershow" format would mark the end of the brand extension, as all programming and live events from when the original announcement was made until July 2016 featured the full WWE roster. In 2013, the company built the sports medicine and training facility
WWE Performance Center The WWE Performance Center is the official professional wrestling school system of the American professional wrestling promotion WWE. The promotion currently operates two Performance Center locations, which serve as training facilities for WWE wre ...
in the east
Orange County, Florida Orange County is located in the central portion of the U.S. state of Florida. As of the 2020 census, the population was 1,429,908, making it Florida's fifth most populous county. The county seat is Orlando. Orange County is the central county ...
in partnership with
Full Sail University Full Sail University is a Private university, private For-profit higher education in the United States, for-profit university in Winter Park, Florida. It was formerly a recording studio in Ohio named Full Sail Productions and Full Sail Center ...
from
Winter Park, Florida Winter Park is a city in Orange County, Florida, United States. The population was 30,183 according to the 2022 census population estimate. It is part of the Orlando–Kissimmee–Sanford, Florida Metropolitan Statistical Area. Winter Park was fo ...
. The training facility is targeted at career and athletic development for the company's wrestlers. Full Sail is also home base to WWE's
NXT NXT may refer to: Professional wrestling * ''WWE NXT'', a professional wrestling television program produced by WWE that began in 2010 ** NXT (WWE brand), WWE's Florida-based brand and former developmental territory * ''NXT UK'', the British spin- ...
brand, which served as a developmental territory for WWE. Beginning in 2015 WWE started to push
Roman Reigns Leati Joseph "Joe" Anoa'i (born May 25, 1985) is an American Professional wrestling, professional wrestler and former American football, football player. He is currently signed to WWE, where he performs on the SmackDown (WWE brand), SmackDown WW ...
as their face of the company since having him win the 2015 Royal rumble match, amidst mixed reception. By 2017 Roman Reigns became their highest merchandise seller.


Launch of second brand split (2016–2020)

On May 25, 2016, WWE announced a relaunch of the brand extension, billed as the "New Era". Following that announcement, ''Raw'' and ''SmackDown'' now each feature their unique rosters, announcers, ring sets/ropes, and championships. A
draft Draft, The Draft, or Draught may refer to: Watercraft dimensions * Draft (hull), the distance from waterline to keel of a vessel * Draft (sail), degree of curvature in a sail * Air draft, distance from waterline to the highest point on a vessel ...
took place to determine which wrestlers would appear on what show. ''SmackDown'' also moved from Thursdays to Tuesday nights, which began on July 19 (the night of the aforementioned draft), and airs live instead of the previous pre-recorded format. On November 29, 2016, WWE introduced a new program specifically for their cruiserweight division (wrestlers 205 lbs. and under) called ''
WWE 205 Live ''WWE 205 Live'' is an American professional wrestling streaming television program that was produced by WWE. It premiered on November 29, 2016, and ended on February 11, 2022. The show originally aired exclusively on the WWE Network until March ...
''. The program focuses exclusively on those wrestlers who qualify for the division. The cruiserweights – who first became a fixture in WWE with the
Cruiserweight Classic The Cruiserweight Classic, formerly the Global Cruiserweight Series, was a professional wrestling tournament and WWE Network event produced by WWE. All participants were billed at a weight of 205 lbs or less to determine the inaugural WWE Cruiserw ...
tournament – were originally exclusive to the Raw brand at the onset of the 2016 brand extension, before landing their
own brand A private label, also called a private brand or private-label brand, is a brand owned by a company, offered by that company alongside and competing with brands from other businesses. A private-label brand is almost always offered exclusively by th ...
. On December 15, 2016, it was announced that WWE was establishing a new
WWE United Kingdom Championship The NXT United Kingdom Championship was a men's professional wrestling championship that was created and promoted by the American promotion WWE. It was primarily defended as the top championship of the NXT UK brand division, a sister brand of WWE ...
, with the winner being decided by a 16-man tournament to air on WWE Network featuring wrestlers from the UK and Ireland during January 2017. WWE executive Paul "Triple H" Levesque said the eventual plan with the new title and tournament was to establish a UK-based brand with its own weekly television show. WWE subsequently launched its UK-based brand as an offshoot of NXT,
NXT UK ''NXT UK'' is a professional wrestling television programme that was produced exclusively in the United Kingdom by the American promotion WWE. It aired on BT Sport and 5Action (previously known as Paramount Network). In the United States, the s ...
, in June 2018, with
Johnny Saint John Miller (born 29 June 1941) is an English professional wrestling authority figure and retired professional wrestler. He is currently signed to WWE, where he served as the on-screen general manager of the now defunct NXT UK under his career- ...
serving as inaugural general manager. Starting in September 2019, NXT had a weekly, live, two-hour show Wednesday nights on the
USA Network USA Network (simply USA) is an American basic cable television channel owned by the NBCUniversal Television and Streaming division of Comcast's NBCUniversal through NBCUniversal Cable Entertainment. It was originally launched in 1977 as Madison ...
and WWE began promoting NXT as their "third brand". However, in 2021 NXT was moved to Tuesday nights, having conceded the
Wednesday Night Wars The Wednesday Night Wars were a period of mainstream televised American professional wrestling in which All Elite Wrestling (AEW)'s ''AEW Dynamite, Dynamite'' debuted on TNT (American TV network), TNT opposite WWE's ''WWE NXT, NXT'' on the USA Netw ...
to rival promotion
All Elite Wrestling All Elite Wrestling (AEW) is an American professional wrestling promotion based in Jacksonville, Florida. It is considered the second largest wrestling promotion in the United States behind WWE. AEW is owned by Shahid Khan and his son Tony, w ...
(AEW), and in September of that year was reinstated to its original function as the developmental brand for the main roster (Raw and SmackDown), under the name "NXT 2.0".


COVID-19 pandemic and return to touring (2020–2022)

In March 2020, WWE began to be impacted by the American onset of the
COVID-19 pandemic The COVID-19 pandemic, also known as the coronavirus pandemic, is an ongoing global pandemic of coronavirus disease 2019 (COVID-19) caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). The novel virus was first identif ...
. In mid-March, three of the four major sports leagues had announced that they would close locker rooms to the media as a precautionary measure. As other sports cancellations and postponements were being announced, WWE officially announced on March 12 that its weekly programs, beginning with the following night's episode of ''SmackDown'', would be filmed at the Performance Center without spectators and with only essential staff presentthe March 11 episode of ''NXT'' had been recorded at the Performance Center with paying fans, thus being WWE's last event to have ticketed fans in attendance before the pandemic took full effect.
WrestleMania 36 WrestleMania 36 was the 36th annual WrestleMania professional wrestling pay-per-view and livestreaming event produced by WWE. It was held for wrestlers from the promotion's Raw, SmackDown, and NXT brand divisions. Due to the COVID-19 pandemic ...
was scheduled to take place on April 5 at
Raymond James Stadium Raymond James Stadium is a multi-purpose stadium in Tampa, Florida that opened in 1998 and is home to the Tampa Bay Buccaneers of the National Football League (NFL) and the University of South Florida (USF) Bulls college football program. The se ...
in
Tampa Tampa () is a city on the Gulf Coast of the U.S. state of Florida. The city's borders include the north shore of Tampa Bay and the east shore of Old Tampa Bay. Tampa is the largest city in the Tampa Bay area and the seat of Hillsborough County ...
; on March 16, WWE announced that the event would also be held behind closed doors in Orlando. WrestleMania, as well as ''Raw'' and ''SmackDown'' for a period before and after WrestleMania, shifted from live broadcasts to a pre-recorded format. ''NXT'' continued to air from Full Sail University, but under similar restrictions. Live broadcasts returned on April 13, with the existing arrangements continuing; WWE stated to
ESPN.com ESPN.com is the official website of ESPN. It is owned by ESPN Internet Ventures, a division of ESPN Inc. History Since launching in April 1995 as ESPNET.SportsZone.com (ESPNET SportsZone), the website has developed numerous sections including: ...
that "we believe it is now more important than ever to provide people with a diversion from these hard times", and that the company's programming "bring families together and deliver a sense of hope, determination and perseverance". It was subsequently reported that Florida Governor
Ron DeSantis Ronald Dion DeSantis (; born September 14, 1978) is an American politician serving as the 46th governor of Florida since January 2019. A member of the Republican Party, DeSantis represented Florida's 6th district in the U.S. House of Represe ...
had deemed WWE a business critical to the state's economy, and had added an exception under the state's
stay-at-home order A stay-at-home order, safer-at-home order, movement control order (more common in Southeast Asia), or lockdown restrictions (in the United Kingdom) – also referred to by loose use of the terms (self-) quarantine, (self-) isolation, or lockdow ...
for employees of a "professional sports and media production" that is closed to the public and has a national audience. The decision was met with criticism from media outlets, with several media outlets pointing out that DeSantis's actions happened on the same day a pro-
Donald Trump Donald John Trump (born June 14, 1946) is an American politician, media personality, and businessman who served as the 45th president of the United States from 2017 to 2021. Trump graduated from the Wharton School of the University of Pe ...
political action committee led by
Linda McMahon Linda Marie McMahon (née Edwards; October 4, 1948) is an American political executive, retired professional wrestler, executive, and performer. She served as the 25th administrator of the Small Business Administration from 2017 to 2019. McMahon ...
, who was previously a part of Trump's cabinet, pledged to spend $18.5 million in advertising in Florida, and that, also on the same day, Vince McMahon was named part of an advisory group created by Trump to devise a strategy in re-launching US economy. On April 15, WWE announced a series of cuts and layoffs in response to the pandemic, including releasing a number of performers (
Karl Anderson Chad Allegra (born January 20, 1980), better known by the ring name Karl Anderson, is an American professional wrestler currently signed to WWE where he performs on the Raw brand. He also makes appearances for New Japan Pro Wrestling (NJPW), whe ...
,
Kurt Angle Kurt Steven Angle (born December 9, 1968) is an American retired professional wrestler, Wrestling at the 1996 Summer Olympics – Men's freestyle 100 kg, Olympic gold medalist in American freestyle wrestling, and former Collegiate wrestling, ...
,
Aiden English Matthew Thomas Rehwoldt (born October 7, 1987) is an American color commentator and retired professional wrestler who currently appears in Impact Wrestling where he performs under his real name. He is best known for his time in WWE, where he pe ...
, EC3, Epico,
Luke Gallows Andrew William Hankinson (born December 22, 1983) is an American professional wrestler, who is currently signed to WWE, where he performs on the Raw brand under the ring name Luke Gallows. Hankinson began his career in 2005 and participated i ...
,
Curt Hawkins Brian Myers (born April 20, 1985) is an American professional wrestler. He is currently signed to Impact Wrestling, where he is a former Impact Digital Media Champion. He is best known for his tenures in WWE from 2006–2014 and 2016–2020 unde ...
, No Way Jose,
Sarah Logan Sarah Rowe (née Bridges; born September 10, 1993) is an American professional wrestler currently signed to WWE, where she performs on the SmackDown brand under the ring name Valhalla. From 2017 to 2019, she was a member of the stable The Riott S ...
,
Mike Kanellis Michael Bennett (born May 16, 1985) is an American professional wrestler best known under the ring name Mike Bennett. He currently competes for the National Wrestling Alliance. He is best known for his time in Ring of Honor (ROH), where he is a ...
,
Maria Kanellis Mary Louis "Maria" Kanellis-Bennett (born February 25, 1982) is an American Professional wrestling, professional wrestler, Manager (professional wrestling), professional wrestling manager, actress, model and former singer, She is best known for h ...
, Primo,
Erick Rowan Joseph Ruud (born November 28, 1981) is an American professional wrestler performing as Erick Redbeard. Having previously wrestled in Japan, where he trained and performed for Pro Wrestling Noah, Ruud signed a contract with WWE in 2011. He was s ...
, Rusev,
Lio Rush Lionel Gerard Green (born November 11, 1994), better known by the ring name Lio Rush, is an American professional wrestler and musician currently signed to New Japan Pro Wrestling (NJPW), where he is a member of the Chaos stable. He has also ap ...
,
Zack Ryder Matthew Brett Cardona (born May 14, 1985) is an American professional wrestler currently signed to Impact Wrestling and the National Wrestling Alliance (NWA). He is best known for his time in WWE, where he performed under the ring name Zack Ryde ...
,
Heath Slater Heath Wallace Miller (born July 15, 1983) is an American professional wrestler. He is currently signed to Impact Wrestling, where he performs mononymously as Heath, and is also active on the independent circuit. He is best known for his time in W ...
, and Eric Young), three producers (
Dave Finlay David Finlay Jr. (born 31 January 1958) is an Irish retired professional wrestler currently signed to WWE as a trainer/assistant coach. He is known for his work with World Championship Wrestling (WCW) under the ring name Fit Finlay from 1995 to ...
,
Shane Helms Gregory Shane Helms (born July 12, 1974) is an American professional wrestler. He is currently signed with WWE under a legends contract, as a wrestler and as a backstage producer. In WWE, Helms has wrestled as The Hurricane, Gregory Helms, and Hu ...
and
Lance Storm Lance Timothy Evers (; born April 3, 1969), known professionally by his ring name Lance Storm, is a Canadian retired professional wrestler. He is best known for his work in World Wrestling Entertainment (WWE), Extreme Championship Wrestling (EC ...
), referee
Mike Chioda Michael Joseph Chioda (born August 1, 1966) is a retired American professional wrestling senior referee, who most recently worked for All Elite Wrestling (AEW). Before his release on April 15, 2020, Chioda was the longest-tenured referee in WWE ...
, and multiple NXT/Performance Center trainees and staff. WWE executives also took a pay cut, and the company has also suspended construction on its new headquarters for at least six months. The firings caused significant backlash by fans; with ''
Business Insider ''Insider'', previously named ''Business Insider'' (''BI''), is an American financial and business news website founded in 2007. Since 2015, a majority stake in ''Business Insider''s parent company Insider Inc. has been owned by the German publ ...
'' calling them "livid." Both fans and several media outlets pointed out that while WWE claimed that these actions were "necessary due to the economic impact of the coronavirus pandemic", the WWE also claimed to have "substantial financial resources. Available cash and debt capacity currently total approximately $0.5 billion". DeSantis's claimed WWE was "essential", which meant that the company's revenues loss would be limited. In August 2020, WWE relocated from the Performance Center to Orlando's
Amway Center Amway Center is an indoor arena located in Downtown Orlando, Florida. The arena is home to the Orlando Magic of the NBA, the Orlando Solar Bears of the ECHL, and the Orlando Predators of the National Arena League. Amway Center hosted the 2012 N ...
for a long-term residency, broadcasting episodes of ''Raw'', ''SmackDown'', and pay-per-views through a virtual fan viewing experience called
WWE ThunderDome The WWE ThunderDome was a bio-secure bubble created by the American professional wrestling promotion WWE, in partnership with the full-service fan experience company, The Famous Group. It was launched in August 2020 as a way for professional wres ...
. Inside the ThunderDome, drones, lasers, pyro, smoke, and projections were utilized to enhance the wrestlers' entrances on a level similar to that of pay-per-view productions pre-pandemic. Nearly 1,000 LED boards were installed to allow for rows and rows of virtual fans. It was free of charge for fans to virtually attend the events, though they had to reserve their virtual seat ahead of time. WWE remained at the Amway Center up through early December before relocating the ThunderDome to
Tropicana Field Tropicana Field (commonly known as the Trop) is a Multi-purpose stadium, multi-purpose domed stadium located in St. Petersburg, Florida, United States. The stadium has been the home of the Tampa Bay Rays of Major League Baseball (MLB) since the ...
in
St. Petersburg, Florida St. Petersburg is a city in Pinellas County, Florida, United States. As of the 2020 census, the population was 258,308, making it the fifth-most populous city in Florida and the second-largest city in the Tampa Bay Area, after Tampa. It is the ...
. The ThunderDome relocated to
Yuengling Center Yuengling Center (formerly the USF Sun Dome) is an indoor arena on the main campus of the University of South Florida (USF) in Tampa, Florida. Construction began in November 1977, and it opened on November 29, 1980. It is located in USF's Athl ...
, located on the campus of the
University of South Florida The University of South Florida (USF) is a public research university with its main campus located in Tampa, Florida, and other campuses in St. Petersburg and Sarasota. It is one of 12 members of the State University System of Florida. USF is ...
in Tampa, beginning with the April 12, 2021, episode of ''Raw''. In October 2020, NXT events were relocated from Full Sail University to the Performance Center in a similar setup dubbed the Capitol Wrestling Center. It had many of the same features as the ThunderDome, but with a small crowd of select live fans included, in addition to the virtual fans. The name is also an homage to WWE's predecessor, the Capitol Wrestling Corporation. On May 21 WWE announced that they would be bringing back fans full time, beginning with a 25-city tour, thus ending the ThunderDome residency. The July 16 episode of ''
SmackDown ''WWE SmackDown'', also known as ''Friday Night SmackDown'' or simply ''SmackDown'', is an American professional wrestling television program produced by WWE that as of currently airs live every Friday at 8 p.m. ET on Fox. Fox Deportes simulc ...
'' started WWE's return to the road, taking place at the
Toyota Center Toyota Center is an indoor arena located in Houston. It is named after the Japanese automobile manufacturer Toyota. The arena is home to the Houston Rockets of the National Basketball Association (NBA), and it was once the home of the Houston ...
in Houston, Texas. In January 2021, WWE announced that
WrestleMania 37 WrestleMania 37 was the 37th annual WrestleMania professional wrestling pay-per-view and livestreaming event produced by WWE. It was held for wrestlers from the promotion's Raw and SmackDown brand divisions. The event took place as a two-night ev ...
, which was originally to be held in
Inglewood, California Inglewood is a city in southwestern Los Angeles County, California, in the Los Angeles metropolitan area. As of the 2020 U.S. Census, the city had a population of 107,762. It was incorporated on February 14, 1908. The city is in the South Bay ...
on March 28, would be held at Raymond James Stadium in Tampa, FloridaWrestleMania 36's original locationas a two-night event on April 10 and 11 and would have fans in attendance, though to a limited capacity. This marked WWE's first event during the pandemic to have ticketed fans in attendance with a maximum of 25,000 spectators for each night with COVID-19 protocols in place. Also around this time, WWE announced that the WWE Network in the United States would become exclusively distributed by
Peacock Peafowl is a common name for three bird species in the genera ''Pavo (genus), Pavo'' and ''Afropavo'' within the tribe Pavonini of the family Phasianidae, the pheasants and their allies. Male peafowl are referred to as peacocks, and female pea ...
on March 18, 2021 (ahead of Fastlane and WrestleMania 37). The merger of the WWE Network and Peacock did not affect the service outside of the United States. NXT was moved to a Tuesday night timeslot in 2021 and was rebooted as NXT 2.0 later that year, reinstituting its original function as a developmental territory. The Performance Center became NXT's permanent home base, replacing Full Sail. Maximum capacity crowds resumed and the Capitol Wrestling Center name was phased out. In February 2022, the 205 Live brand was dissolved and the ''205 Live'' show was replaced by a new NXT show called ''
Level Up Level Up may refer to: Film and TV *Level Up (2016 film), a British thriller film * ''Level Up'' (American TV series), a Cartoon Network live action series ** ''Level Up'' (2011 film), the movie pilot for the Cartoon Network series * ''Level Up' ...
''. On February 24, 2022, WWE announced a partnership with On Location, a company known for providing premium hospitality experiences for marquee events. Through the partnership, spectators will have access to hospitality packages for WWE's five biggest events, including WrestleMania, SummerSlam, Royal Rumble, Survivor Series, and Money in the Bank. The 2022 Money in the Bank was WWE's first event to offer the premium hospitality packages. These ticket and travel packages include premier seating, premium hospitality offerings, and meet-and-greets with current WWE wrestlers and legends.


Change in leadership (2022–present)

On June 17, 2022, amidst an investigation by WWE's Board of Directors into reported "hush money" paid to a former employee by Vince McMahon following an affair, Mr. McMahon stepped down as chairman and CEO of WWE and was replaced by his daughter, Stephanie McMahon, as the interim chairwoman and CEO of WWE. Despite the change Vince McMahon came out on WWE SmackDown that night opening the show with a brief speech, the highlights of which "then, now, forever and most importantly together" was quoted by various news media as Vince letting people know that he is still in creative control from behind the scenes. On July 22, 2022, Vince McMahon officially announced his retirement on Twitter, saying, "At 77, time for me to retire. Thank you, WWE Universe. Then. Now. Forever. Together." Following Vince's retirement announcement, Stephanie McMahon was officially named chairwoman while she and Nick Khan were named Co-CEO of WWE. Triple H would take over as head of creative, while resuming his position as Executive Vice President of Talent Relations and later being promoted to Chief Content Officer. Commentators have highlighted the significance of McMahon's retirement, saying that it marks the historic start of a new period in WWE's history. The 2022
SummerSlam SummerSlam is a professional wrestling pay-per-view (PPV) and livestreaming event, produced annually since 1988 by WWE, the world's largest professional wrestling promotion. Dubbed "The Biggest Party of the Summer", it is considered WWE's secon ...
event held on July 30, 2022, was the first WWE pay-per-view event to be held under the leadership of Stephanie McMahon and Triple H.


Championships and accomplishments


Current championships


Main roster

*The WWE and Universal Championships - while maintaining their separate lineages - are jointly defended across both brands as the Undisputed WWE Universal Championship *The Raw and SmackDown Tag Team Championships - while maintaining their separate lineages - are jointly defended across both brands as the Undisputed WWE Tag Team Championship *The WWE Women's Tag Team Championship is defended across both brands. Raw SmackDown


Developmental

;;NXT ;Defunct championships ;Other accomplishments


Contracts

WWE signs most of its talent to exclusive contracts, meaning talent can appear or perform only on WWE programming and events. They are not permitted to appear or perform for another promotion unless special arrangements are made beforehand. WWE keeps all wrestlers' salary, employment length, benefits, and all other contract details strictly private. WWE classifies its professional wrestlers as
independent contractor Employment is a relationship between two parties regulating the provision of paid labour services. Usually based on a contract, one party, the employer, which might be a corporation, a not-for-profit organization, a co-operative, or any othe ...
s and not as employees. A study by the ''University of Louisville Law Review'' found that after applying the Internal Revenue Service (IRS) 20-factor test, 16 factors "clearly indicate that wrestlers are employees". However, as a result of WWE terming them as independent contractors, "the wrestlers are denied countless benefits to which they would otherwise be entitled". In September 2020, WWE reportedly told wrestlers that they could no longer "engage with outside third parties", such as Cameo, and claimed that the WWE "owns the real names of talent, not just their character names". In December 2021, WWE revealed a new recruitment contract for athletes who are currently attending college. The
NCAA The National Collegiate Athletic Association (NCAA) is a nonprofit organization that regulates student athletics among about 1,100 schools in the United States, Canada, and Puerto Rico. It also organizes the athletic programs of colleges an ...
-approved name, image, and likeness contracts are referred to by WWE as "next in line agreements".


Stock and corporate governance

On October 19, 1999, WWF, which had been owned previously by parent company Titan Sports, launched an
initial public offering An initial public offering (IPO) or stock launch is a public offering in which shares of a company are sold to institutional investors and usually also to retail (individual) investors. An IPO is typically underwritten by one or more investment ...
as a publicly traded company, trading on the
New York Stock Exchange The New York Stock Exchange (NYSE, nicknamed "The Big Board") is an American stock exchange in the Financial District of Lower Manhattan in New York City. It is by far the world's largest stock exchange by market capitalization of its listed c ...
(NYSE) with the issuance of stock then valued at $172.5 million. The company has traded on the NYSE since its launch under ticker symbol WWE. The company has actively marketed itself as a publicly traded company through presentations at investor conferences and other investor relations initiatives. In June 2003, the company began paying a dividend on its shares of $0.04 per share. In June 2011, the company cut its dividend from $0.36 to $0.12. In 2014, concerns about the company's viability caused wide fluctuations in its share price. Current Board of Directors (as of September 7, 2022): *
Stephanie McMahon Stephanie McMahon Levesque (born Stephanie Marie McMahon; ; September 24, 1976) is an American businesswoman and retired professional wrestler. She is the current chairwoman and co-chief executive officer (CEO) of WWE, the world's largest profe ...
, chairwoman and Co-CEO of WWE * Nick Khan, Co-CEO of WWE * Paul "Triple H" Levesque, Chief Content Officer of WWE * Erika Nardini, CEO of
Barstool Sports Barstool Sports is an American blog website and digital media company headquartered in New York City that produces content on sports and pop culture. Founded by David Portnoy in 2003 in Milton, Massachusetts, the company's two primary owners are ...


Legal disputes and controversies


1990s drug scandal

During the 1980s and 1990s, Dr. George Zahorian was thought to have routinely distributed steroids and other drugs to WWF wrestlers, supposedly with the approval of WWF owner Vince McMahon. In 1993, McMahon was indicted in federal court after the steroid controversy engulfed the promotion, forcing him to temporarily cede control of the WWF to his wife Linda. The case went to trial in 1994, where McMahon himself was accused of distributing steroids to his wrestlers. One notable prosecution witness was
Nailz Kevin Patrick Wacholz (born April 17, 1958) is an American retired professional wrestler. He is best known for his appearances with the World Wrestling Federation (WWF) in 1992 under the ring name Nailz. He is also known for his appearances wit ...
(real name: Kevin Wacholz), a former WWF performer who had been fired after a violent confrontation with McMahon. Nailz testified that McMahon had ordered him to use steroids, but his credibility was called into question during his testimony as he repeatedly stated that he "hated" McMahon. The jury would later acquit McMahon of the charges and he resumed his role in the day-to day operations of the WWF.


Disputes with rival companies

In 1996, Titan Sports, the parent company of the World Wrestling Federation, sued World Championship Wrestling (WCW) over WCW implying that Scott Hall and Kevin Nash (Razor Ramon and Diesel) were invading WCW on the WWF's behalf. This led to a series of lawsuits filed by both companies as the Monday Night War heated up. The lawsuit went on for years, ending with a settlement in 2000. One of the terms gave then WWF the right to bid on WCW's assets if the company were liquidated. AOL Time Warner, the then-parent company of WCW, cancelled WCW's television shows in March 2001 and sold the company assets to the WWF. On May 23, 2012,
Total Nonstop Action Wrestling Impact Wrestling (stylized as ''IMPACT! Wrestling''), is an American professional wrestling promotion based in Nashville, Tennessee. It is a subsidiary of Anthem Sports & Entertainment. Founded by Jeff and Jerry Jarrett in 2002, the promot ...
(TNA, now Impact Wrestling) sued former employee Brian Wittenstein and WWE. The suit alleged that Wittenstein violated a non-disclosure agreement and shared confidential information with the WWE which represented a comparative advantage in negotiating with wrestling talent under contract with TNA. He was subsequently hired by WWE, after which TNA asserted that Wittenstein violated the agreement by downloading confidential TNA trade secrets and providing that information to WWE. Although WWE fired Wittenstein and alerted TNA officials as to the disclosure of the information, TNA claimed that WWE had access to the information for three weeks prior to disclosure and in this time, the WWE used secret contract information and attempted to poach their talent in violation of Tennessee's
Uniform Trade Secrets Act The Uniform Trade Secrets Act (UTSA), published by the Uniform Law Commission (ULC) in 1979 and amended in 1985, is a Uniform Act promulgated for adoption by states in the United States. One goal of the UTSA is to make the state laws governing tra ...
. The lawsuit was formally withdrawn without prejudice, by the plaintiff, TNA, on January 15, 2013, under a "Notice of Voluntary Nonsuit" which offers no ruling on the merits of the suit and allows TNA to potentially refile at a later date. On January 11, 2022,
Major League Wrestling Major League Wrestling (MLW), is an American professional wrestling promotion based in New Rochelle, New York. The promotion was founded in 2002 in Philadelphia, Pennsylvania by former WWE writer Court Bauer. The promotion markets its product as ...
filed an
anti-trust Competition law is the field of law that promotes or seeks to maintain market competition by regulating anti-competitive conduct by companies. Competition law is implemented through public and private enforcement. It is also known as antitrust l ...
lawsuit against WWE, accusing them of interfering in television and streaming deals and poaching talent. Through the lawsuit, it was disclosed that a streaming deal with
Fox Corporation Fox Corporation (stylized in all-caps as FOX Corporation) is a publicly traded American mass media company operated and controlled by media mogul Rupert Murdoch and headquartered at 1211 Avenue of the Americas in New York City. Incorporated ...
-owned
Tubi Tubi is an American over-the-top content platform and ad-supported streaming service owned by Fox Corporation. The service was launched on April 1, 2014, and is based in Los Angeles, California. In January 2021, Tubi reached 33 million monthly ...
was terminated due to WWE allegedly threatening to pull their programming from the sibling
Fox Foxes are small to medium-sized, omnivorous mammals belonging to several genera of the family Canidae. They have a flattened skull, upright, triangular ears, a pointed, slightly upturned snout, and a long bushy tail (or ''brush''). Twelve sp ...
broadcast network. The suit also alleges that WWE pressured Vice TV to withdraw from negotiations with MLW.


Owen Hart's death

On May 23, 1999,
Owen Hart Owen James Hart (May 7, 1965 – May 23, 1999) was a Canadian-American professional wrestler who worked for several promotions including Stampede Wrestling, New Japan Pro-Wrestling (NJPW), World Championship Wrestling (WCW), and the World Wrest ...
fell to his death in
Kansas City, Missouri Kansas City (abbreviated KC or KCMO) is the largest city in Missouri by population and area. As of the 2020 census, the city had a population of 508,090 in 2020, making it the 36th most-populous city in the United States. It is the central ...
during the Over the Edge pay-per-view event in a stunt that went wrong. WWF broke
kayfabe In professional wrestling, kayfabe, as a noun, is the portrayal of staged events within the industry as "real" or "true", specifically the portrayal of competition, rivalries, and relationships between participants as being genuine and not staged. ...
by having television commentator
Jim Ross James William Ross (born January 3, 1952) is an American professional wrestling commentator currently signed with All Elite Wrestling (AEW) as a commentator, analyst, and senior advisor. Ross is best known for a long and distinguished career as ...
repeatedly tell those watching live on pay-per-view that what had just transpired was not a wrestling angle or storyline and that Hart was hurt badly, emphasizing the seriousness of the situation. While several attempts to revive him were made, he died from his injuries. The cause of death was later revealed to be
internal bleeding Internal bleeding (also called internal hemorrhage) is a loss of blood from a blood vessel that collects inside the body. Internal bleeding is usually not visible from the outside. It is a serious medical emergency but the extent of severity depen ...
from
blunt force trauma Blunt trauma, also known as blunt force trauma or non-penetrating trauma, is physical traumas, and particularly in the elderly who fall. It is contrasted with penetrating trauma which occurs when an object pierces the skin and enters a tissue ...
. The WWF management controversially chose to continue the event. Later, Jim Ross announced the death of Hart to the home viewers during the pay-per-view, but not to the crowd in the arena. While the show did go on, it has never been released commercially by WWF Home Video. In 2014, fifteen years after his death, the
WWE Network WWE Network is a subscription video on-demand over-the-top streaming service and digital television network owned by the American entertainment company WWE. It primarily distributes original professional wrestling events, films, television and ...
aired the event for the first time. A small photo tribute is shown before the start informing fans that Hart died during the original broadcast. All footage of Hart was edited out of the event. The statement reads: "In Memory of Owen Hart May 7, 1965 – May 23, 1999 who accidentally passed away during this broadcast." Four weeks after the event, the Hart family sued the WWF over how dangerous and poorly planned the stunt was, and that the harness system was defective. After over a year and a half into the case, a settlement was reached on November 2, 2000, which saw the WWF give the Hart family US$18 million.


Dispute with USA Network

In April 2000,
USA Network USA Network (simply USA) is an American basic cable television channel owned by the NBCUniversal Television and Streaming division of Comcast's NBCUniversal through NBCUniversal Cable Entertainment. It was originally launched in 1977 as Madison ...
s had filed a lawsuit against World Wrestling Federation Entertainment Inc. in a bid to keep ''
Raw is War ''WWE Raw'', also known as ''Monday Night Raw'' or simply ''Raw'', is an American professional wrestling television program produced by WWE that currently airs live every Monday at 8 p.m. ET on the USA Network in the United States. The show fe ...
'' and all WWF programming after the WWF opened up a bidding a month prior.
Viacom Viacom, an abbreviation of Video and Audio Communications, may refer to: * Viacom (1952–2006), a former American media conglomerate * Viacom (2005–2019), a former company spun off from the original Viacom * Viacom18, a joint venture between Par ...
's proposed bid included a $30-million to $50-million equity investment in the company and carriage on broadcast, billboards and radio of both wrestling matches along with the then-launched
XFL XFL may refer to: Sports * XFL (2001), a defunct American football league that played its only season in 2001 * XFL (2020), a professional American football league Vehicles * Bell XFL Airabonita, a 1940 U.S. Navy experimental interceptor aircra ...
. On June 27, 2000, the
Delaware Supreme Court The Delaware Supreme Court is the sole appellate court in the United States state of Delaware. Because Delaware is a popular haven for corporations, the Court has developed a worldwide reputation as a respected source of corporate law decisions, ...
ruled in favor of the WWF. The next day, Viacom won the rights to all WWF programming for $12.6 million including ''Raw is War'' on TNN/Spike TV, a revamped ''
Sunday Night Heat ''WWE Heat'' (formerly known as ''Sunday Night Heat'' and also known as ''Heat'') is an American professional wrestling television program that was produced by World Wrestling Entertainment (WWE) and aired from August 2, 1998 to May 30, 2008. Ori ...
'' on
MTV MTV (Originally an initialism of Music Television) is an American cable channel that launched on August 1, 1981. Based in New York City, it serves as the flagship property of the MTV Entertainment Group, part of Paramount Media Networks, a di ...
and retained ''
SmackDown! ''WWE SmackDown'', also known as ''Friday Night SmackDown'' or simply ''SmackDown'', is an American professional wrestling television program produced by WWE that as of currently airs live every Friday at 8 p.m. ET on Fox. Fox Deportes simulc ...
'' on
UPN The United Paramount Network (UPN) was an American broadcast television network that launched on January 16, 1995. It was originally owned by Chris-Craft Industries' United Television. Viacom (through its Paramount Television unit, which prod ...
after the merger with CBS in 1999. The lawsuit centered on USA's contention that it did not have to match every aspect of a Viacom offer to satisfy a
right of first refusal Right of first refusal (ROFR or RFR) is a contractual right that gives its holder the option to enter a business transaction with the owner of something, according to specified terms, before the owner is entitled to enter into that transaction ...
clause in its contract that allowed its deal with the WWF to continue. In 2005, WWE's programming (excluding ''SmackDown!'') moved back to USA Network (now owned by
NBCUniversal NBCUniversal Media, LLC is an American multinational mass media and entertainment conglomerate corporation owned by Comcast and headquartered at 30 Rockefeller Plaza in Midtown Manhattan, New York City, United States. NBCUniversal is primari ...
) and maintains its relationship to this day.


WWF name dispute

In 1994, Titan Sports had entered into an agreement with the
World Wide Fund for Nature The World Wide Fund for Nature Inc. (WWF) is an international non-governmental organization founded in 1961 that works in the field of wilderness preservation and the reduction of human impact on the environment. It was formerly named the Wor ...
(also trademarked WWF), an environmental organization, regarding Titan's use of the "WWF" acronym, which both organizations had been using since at least March 1979. Under the agreement, Titan had agreed to cease using the written acronym "WWF" in connection with its wrestling promotion, and to minimize (though not eliminate) spoken uses of "WWF" on its broadcasts, particularly in scripted comments. In exchange, the environmental group (and its national affiliates) agreed to drop any pending litigation against Titan, and agreed not to challenge Titan's use of the full "World Wrestling Federation" name or the promotion's then-current logo. In 2000, the World Wide Fund for Nature sued World Wrestling Federation Entertainment Inc. in the United Kingdom, alleging various violations of the 1994 agreement. The
Court of Appeal A court of appeals, also called a court of appeal, appellate court, appeal court, court of second instance or second instance court, is any court of law that is empowered to hear an appeal of a trial court or other lower tribunal. In much of t ...
agreed that the promotion company had violated the 1994 agreement, particularly in regards to merchandising. The last televised event to market the WWF logo was the UK-based
pay-per-view Pay-per-view (PPV) is a type of pay television or webcast service that enables a viewer to pay to watch individual events via private telecast. Events can be purchased through a multichannel television platform using their electronic program guid ...
Insurrextion 2002. On May 5, 2002, the company launched its "Get The F Out" marketing campaign and changed all references on its website from "WWF" to "WWE", while switching the
URL A Uniform Resource Locator (URL), colloquially termed as a web address, is a reference to a web resource that specifies its location on a computer network and a mechanism for retrieving it. A URL is a specific type of Uniform Resource Identifie ...
from ''WWF.com'' to ''WWE.com''. The next day, a press release announced the official name change from World Wrestling Federation Entertainment, Inc. to World Wrestling Entertainment, Inc., or WWE, and the change was publicized later that day during a telecast of ''Raw'', which was broadcast from the
Hartford Civic Center Hartford is the capital city of the U.S. state of Connecticut. It was the seat of Hartford County until Connecticut disbanded county government in 1960. It is the core city in the Greater Hartford metropolitan area. Census estimates since the ...
in
Hartford, Connecticut Hartford is the capital city of the U.S. state of Connecticut. It was the seat of Hartford County until Connecticut disbanded county government in 1960. It is the core city in the Greater Hartford metropolitan area. Census estimates since the ...
. Following the name change, the use of the WWF "scratch" logo became prohibited on all WWE properties. Additionally, past references to the ''WWF'' trademark and initials in 'specified circumstances' became censored. Despite the litigation, WWE was still permitted use of the original WWF logo, which was used from 1979 through 1994 and had been explicitly exempted under the 1994 agreement, as well as the similar "New WWF Generation" logo, which was used from 1994 through 1998. Furthermore, the company could still make use of the full "World Wrestling Federation" and "World Wrestling Federation Entertainment" names without consequence. In 2003, WWE won a limited decision to continue marketing certain classic video games from
THQ THQ Inc. was an American video game company based in Agoura Hills, California. It was founded in April 1990 by Jack Friedman, originally in Calabasas, and became a public company the following year through a reverse merger takeover. Initial ...
and
Jakks Pacific Jakks Pacific, Inc. is an American company that designs and markets toys and consumer products, with a range of products that feature numerous children's toy licenses. The company is named after its founder, Jack Friedman, who had previously fou ...
that contained the WWF "scratch" logo. However, the packaging on those games had all WWF references replaced with WWE. Starting with the 1,000th episode of ''Raw'' in July 2012, the WWF "scratch" logo is no longer censored in archival footage due to WWE reaching a new settlement with the World Wide Fund for Nature. In addition, the F in WWF initials are no longer censored when spoken or when written in plain text in archival footage. Since then, full-length matches and other segments featuring the WWF initials and "scratch" logo have been added to the WWE website and the
WWE Classics on Demand WWE Classics On Demand was an American subscription video on demand television service provided by WWE. It featured footage from WWE's vast archive of wrestling footage, including classic WWE, World Championship Wrestling (WCW), Extreme Champions ...
and eventually the
WWE Network WWE Network is a subscription video on-demand over-the-top streaming service and digital television network owned by the American entertainment company WWE. It primarily distributes original professional wrestling events, films, television and ...
service. This also includes
WWE Home Video WWE Home Video is a video distribution and production company that distributes WWE programming. A division of WWE formed on April 16, 1997 as WWF Home Video, it replaced a similar independent company owned by Evart Enterprises, Coliseum Video, ...
releases since October 2012, starting with the re-release of ''Brock Lesnar: Here Comes The Pain''. Although the WWF initials and logo are no longer censored in archival footage, WWE cannot use the WWF initials or logo in any new, original footage, packaging, or advertising.


Harry Slash and the Slashtones lawsuit

Harry "Slash" Grivas and Roderick Kohn filed a lawsuit against WWE in June 2003 due to the music being used for its programming and DVDs without consent or payment. It also asserted a violation of the rights to original music used by ECW that WWE had been using during the Invasion storyline of 2001. The case was resolved on both sides with a settlement that saw WWE purchase the catalog outright in January 2005.


Ultimate Warrior-related disputes

In 1993,
Jim Hellwig Warrior (born James Brian Hellwig; June 16, 1959 – April 8, 2014) was an American professional wrestler and bodybuilder. Best known by his ring name The Ultimate Warrior, he wrestled for the World Wrestling Federation (WWF, now WWE) from 198 ...
, known in the WWF as "The Ultimate Warrior", legally changed his name to the
mononym A mononym is a name composed of only one word. An individual who is known and addressed by a mononym is a mononymous person. In some cases, a mononym selected by an individual may have originally been from a polynym, a word which refers to one o ...
Warrior. This one-word name appears on all legal documents pertaining to Warrior, and his children carry the Warrior name as their legal surname. Warrior and the WWF engaged in a series of lawsuits and legal actions in 1996 and 1998, where both parties sought a declaration that they owned the characters, Warrior and Ultimate Warrior, under both contract and copyright law. The court ruled that Warrior was legally entitled to use the gimmick, costuming, face paint designs, and mannerisms of the "Warrior" character. On September 27, 2005, WWE released a DVD documentary focusing on Warrior's retrospective wrestling career, titled ''The Self-Destruction of the Ultimate Warrior''. The DVD featured clips of his more notable feuds and matches along with commentary from WWE stars past and present (most of which are unflattering). The DVD has provoked some controversy due to Warrior's allegations of libel by WWE against him. Originally, Warrior was asked to help with the production of the DVD, but as he refused to work with WWE, there had been some resulting animosity between Warrior and WWE over the Warrior claiming bias on the part of WWE. In January 2006, Warrior filed another lawsuit against WWE in an
Arizona Arizona ( ; nv, Hoozdo Hahoodzo ; ood, Alĭ ṣonak ) is a state in the Southwestern United States. It is the 6th largest and the 14th most populous of the 50 states. Its capital and largest city is Phoenix. Arizona is part of the Fou ...
court over the depiction of his wrestling career in ''The Self-Destruction of the Ultimate Warrior'' DVD. On September 18, 2009, Warrior's lawsuit in Arizona was dismissed. Warrior returned to WWE to be inducted into the
Hall of Fame A hall, wall, or walk of fame is a list of individuals, achievements, or other entities, usually chosen by a group of electors, to mark their excellence or Wiktionary:fame, fame in their field. In some cases, these halls of fame consist of actu ...
. During his induction, he mentioned that WWE should create an award to honor those behind the scenes called the Jimmy Miranda Award, named after a long time WWE employee who died. Warrior died three days after being inducted into the WWE Hall of Fame. WWE decided to create the Warrior Award, an award for people "who embodied the spirit of the Ultimate Warrior." The award was later given to
Connor Michalek Connor Michalek (2005 – April 25, 2014) was an American WWE fan who received considerable media attention after a social media campaign for him to meet Daniel Bryan, his favorite professional wrestler. He later met Bryan and other WWE performe ...
(a child who died from cancer),
Joan Lunden Joan Lunden (born Joan Elise Blunden on September 19, 1950) is an American journalist, an author, and a television host. Lunden was the co-host of ABC's ''Good Morning America'' from 1980 to 1997, and has authored eight books. She has appeared on ...
(a journalist who was diagnosed with cancer), and
Eric LeGrand Eric J. LeGrand (born September 4, 1990) is a former American football defensive tackle who played college football at Rutgers. He became paralyzed while making a tackle in an October 2010 game, but has since regained movement in his shoulders ...
(a former college football player who became a quadriplegic after an in-game injury). In October 2017, WWE used the tagline "Unleash Your Warrior" when promoting
Breast Cancer Awareness Month Breast Cancer Awareness Month (BCAM), also referred to in the United States as National Breast Cancer Awareness Month (NBCAM), is an annual international health campaign organized by major breast cancer charities every October to increase awaren ...
. Since Warrior's death, WWE has been accused of whitewashing and ignoring Warrior's bigoted and controversial past comments. ''Pro Wrestling Torch'' described Warrior in real-life having made public "vile, bigoted, hateful, judgmental comments", citing as an example that regarding Bobby Heenan's cancer diagnosis, Warrior said, "Karma is just a beautiful thing to behold." ''
Vice A vice is a practice, behaviour, or habit generally considered immoral, sinful, criminal, rude, taboo, depraved, degrading, deviant or perverted in the associated society. In more minor usage, vice can refer to a fault, a negative character tra ...
'' wrote that "completely whitewashing his past and elevating his likeness to a bland symbol of corporate altruism is shockingly tone-deaf, especially for a company that's at least outwardly trying to appear progressive, inclusive and diverse."


Morals clause violations

Under Section 9.13(a) of WWE's booking contract, commonly known as the "morals clause", the company has a zero-tolerance policy involving domestic violence, child abuse and sexual assault. Upon arrest and conviction for such crimes, a WWE talent shall be immediately suspended and their contract terminated. *On May 10, 1983, Nancy Argentino, the girlfriend of
Jimmy Snuka James Reiher Snuka (born James Wiley Smith; May 18, 1943 – January 15, 2017) was a Fijian American professional wrestler. He is better known by the ring name Jimmy "Superfly" Snuka. Snuka wrestled for several promotions from the 1970s to 2010 ...
, then 39 years old, died in their hotel room, hours after Snuka defeated José Estrada at a WWF TV taping at the Lehigh County Agricultural Hall in
Allentown, Pennsylvania Allentown (Pennsylvania Dutch language, Pennsylvania Dutch: ''Allenschteddel'', ''Allenschtadt'', or ''Ellsdaun'') is a city in Lehigh County, Pennsylvania, Lehigh County, Pennsylvania. The city has a population of 125,845 as of the 2020 United ...
. Snuka was arrested 32 years later on September 1, 2015, and charged with
third-degree murder In the United States, the law for murder varies by jurisdiction. In many US jurisdictions there is a hierarchy of acts, known collectively as homicide, of which first-degree murder and felony murder are the most serious, followed by second-deg ...
and
involuntary manslaughter Manslaughter is a common law legal term for homicide considered by law as less culpable than murder. The distinction between murder and manslaughter is sometimes said to have first been made by the ancient Athenian lawmaker Draco in the 7th c ...
for Argentino's death. This eventually led WWE to suspend his Legends contract (a long-term deal to make infrequent, non-wrestling appearances) and removed his Hall of Fame page from its website. However, Snuka never stood trial due to his poor health, and he died on January 15, 2017. *In June 2003,
Eddie Fatu Edward Smith Fatu (March 28, 1973 – December 4, 2009) was an American professional wrestler, best known for his time with World Wrestling Entertainment (WWE) under the ring name Umaga. Prior to Umaga, Fatu was also notable for his time with Al ...
(then known as "Jamal" and later "Umaga") was released after his involvement in a bar fight. *In the aftermath of
Chris Benoit Christopher Michael Benoit (; May 21, 1967 – June 24, 2007) was a Canadian Professional wrestling, professional wrestler. He worked for various pro-wrestling promotions during his 22-year career including most notably the WWE, World Wrestlin ...
's murder of his wife and son, along with his suicide in June 2007, the WWE removed mentions of Benoit in its broadcasts and its merchandise. *On November 30, 2012
Thom Latimer Thomas Raymond Latimer (born 6 August 1986) is an English Professional wrestling, professional wrestler and actor. He currently competes for the National Wrestling Alliance (NWA) as a member of Strictly Business (professional wrestling), Strict ...
, then known as Kenneth Cameron, was charged with
battery Battery most often refers to: * Electric battery, a device that provides electrical power * Battery (crime), a crime involving unlawful physical contact Battery may also refer to: Energy source *Automotive battery, a device to provide power t ...
of a law enforcement officer and disorderly intoxication in
St. Petersburg, Florida St. Petersburg is a city in Pinellas County, Florida, United States. As of the 2020 census, the population was 258,308, making it the fifth-most populous city in Florida and the second-largest city in the Tampa Bay Area, after Tampa. It is the ...
which led him being released from his NXT contract by the WWE. Latimer had previously been arrested in January 2011 for
driving under the influence Driving under the influence (DUI)—also called driving while impaired, impaired driving, driving while intoxicated (DWI), drunk driving, operating while intoxicated (OWI), operating under the influence (OUI), operating vehicle under the infl ...
. *On December 10, 2017,
Rich Swann Richard Allen Swann (born February 15, 1991) is an American professional wrestler currently signed to Impact Wrestling. He is a former Impact World Champion, TNA World Heavyweight Champion, Impact X Division Champion and Impact Digital Media Cham ...
was arrested in
Gainesville, Florida Gainesville is the county seat of Alachua County, Florida, Alachua County, Florida, and the largest city in North Central Florida, with a population of 141,085 in 2020. It is the principal city of the Gainesville metropolitan area, Florida, Gaine ...
on charges of battery and kidnapping/false imprisonment. The victim was identified as his wife, Vannarah Riggs. According to the arrest report, Swann and Riggs had gotten into an argument over Swann critiquing Riggs's performance at a show that night. When Riggs tried to get away from Swann, witnesses state that he grabbed her in a
headlock A grappling hold, commonly referred to simply as a hold that in Japanese is referred to as ''katame-waza'' ( "grappling technique"), is any specific grappling, wrestling, judo, or other martial art grip that is applied to an opponent. Grapplin ...
and dragged her back into his car. WWE suspended Swann indefinitely and was released on February 15, 2018. He was originally scheduled to face Drew Gulak in a match to determine the number one contender to the Cruiserweight Championship,
Enzo Amore Eric Arndt (born December 8, 1986) is an American professional wrestler. In WWE, he came to prominence for his partnership with Big Cass, whom he teamed with from 2013 to 2017. Together, they won the NXT Year-End Award for Tag Team of the Year ...
, the following night on ''Raw'', but the match was cancelled in light of his domestic violence arrest. *On January 22, 2018, the
Phoenix Police Department The Phoenix Police Department is the law enforcement agency responsible for the city of Phoenix, Arizona. As of October 2021, the Phoenix Police Department comprises just under 2,800 officers, some 350 below authorized strength of 3,125 and more ...
confirmed that
Eric Arndt Eric Arndt (born December 8, 1986) is an American professional wrestler. In WWE, he came to prominence for his partnership with Big Cass, whom he teamed with from 2013 to 2017. Together, they won the NXT Year-End Award for Tag Team of the Year ...
(Enzo Amore) was under investigation for an alleged sexual assault that was reported to authorities in October 2017. Later that day, Arndt was suspended by WWE due to violating their zero tolerance policy for matters involving sexual harassment and sexual assault. WWE released a statement indicating that he would remain suspended until the matter was resolved. In an interview on January 23, a woman accused Arndt of raping her in a
Phoenix, Arizona Phoenix ( ; nv, Hoozdo; es, Fénix or , yuf-x-wal, Banyà:nyuwá) is the List of capitals in the United States, capital and List of cities and towns in Arizona#List of cities and towns, most populous city of the U.S. state of Arizona, with 1 ...
, hotel room on October 19, 2017. As a result, his scheduled title defense against
Cedric Alexander Cedric Alexander Johnson (born August 16, 1989) is an American professional wrestler currently signed to WWE, where he performs on the Raw brand. Alexander worked for Ring of Honor (ROH) from 2010 until 2016. He started as part of C&C Factory, a ...
at the
Royal Rumble The Royal Rumble is a professional wrestling pay-per-view (PPV) and livestreaming event, produced annually since 1988 by WWE, the world's largest professional wrestling promotion. It is named after the Royal Rumble match, a modified battle roya ...
was cancelled. Arndt was fired from WWE the next day and the title was vacated. On Twitter, Arndt "fully and unequivocally" denied the allegations against him. On May 16, 2018, the Phoenix Police Department ceased their investigation due to insufficient evidence.


Concussion lawsuit

Starting in 2014, numerous former WWE talent filed multiple lawsuits against WWE alleging that WWE did not protect and hid information from their talent about
concussions A concussion, also known as a mild traumatic brain injury (mTBI), is a head injury that temporarily affects brain functioning. Symptoms may include loss of consciousness (LOC); memory loss; headaches; difficulty with thinking, concentration, ...
and CTE. The former talent claimed physical and mental health issues as a result physical trauma they experience in WWE. The lawsuits were filed by attorney Konstantine Kyros. US District Judge
Vanessa Lynne Bryant Vanessa Lynne Bryant (born January 27, 1954) is a Senior United States district judge of the United States District Court for the District of Connecticut. Early life Bryant was born in Queens, New York, and graduated from Howard University wit ...
dismissed many of the lawsuits in September 2018. In September 2020, the lawsuits were dismissed by the
United States Court of Appeals for the Second Circuit The United States Court of Appeals for the Second Circuit (in case citations, 2d Cir.) is one of the thirteen United States Courts of Appeals. Its territory comprises the states of Connecticut, New York and Vermont. The court has appellate juri ...
. The
Supreme Court of the United States The Supreme Court of the United States (SCOTUS) is the highest court in the federal judiciary of the United States. It has ultimate appellate jurisdiction over all U.S. federal court cases, and over state court cases that involve a point o ...
subsequently declined to hear the case in April 2021.


Relationship with Saudi Arabia

The events promoted in Saudi Arabia by WWE have been subjected to criticism due to allegations of
Sportswashing Sportswashing is a term used to describe the practice of individuals, groups, corporations, or governments using sports to improve reputations tarnished by wrongdoing. A form of propaganda, sportswashing can be accomplished through hosting sport ...
. WWE has been accused of contributing to Saudi Arabia's discrimination of LGBT people and
women A woman is an adult female human. Prior to adulthood, a female human is referred to as a girl (a female child or Adolescence, adolescent). The plural ''women'' is sometimes used in certain phrases such as "women's rights" to denote female hum ...
by holding events in the country. WWE's relation with Saudi Arabia has been condemned by activist groups such as
Code Pink Code Pink: Women for Peace (often stylized as CODEPINK) is a left-wing internationally active non-governmental organization that describes itself as a "grassroots peace and social justice movement working to end U.S.-funded wars and occupations, ...
and several politicians.


Misconduct allegations involving Vince McMahon

One of the first allegations against Vince McMahon was made on April 3, 1992, when Rita Chatterton, a former
referee A referee is an official, in a variety of sports and competition, responsible for enforcing the rules of the sport, including sportsmanship decisions such as ejection. The official tasked with this job may be known by a variety of other titl ...
noted for her stint as Rita Marie in the WWF in the 1980s and for being the first female referee in the WWF (possibly in professional wrestling history), made an appearance on
Geraldo Rivera Geraldo Rivera (born Gerald Riviera; July 4, 1943) is an American journalist, attorney, author, political commentator, and former television host. He hosted the tabloid talk show '' Geraldo'' from 1987 to 1998. He gained publicity with the liv ...
's show ''Now It Can Be Told''. She claimed that on July 16, 1986, McMahon tried to force her to perform
oral sex Oral sex, sometimes referred to as oral intercourse, is sexual activity involving the stimulation of the genitalia of a person by another person using the mouth (including the lips, tongue, or teeth) and the throat. Cunnilingus is oral sex per ...
on him in his limousine; when she refused, he raped her. Former wrestler Leonard Inzitari has corroborated Chatterton's allegation. Several years later, on February 1, 2006, McMahon was accused of sexual harassment by a worker at a tanning bar in
Boca Raton, Florida Boca Raton ( ; es, Boca Ratón, link=no, ) is a city in Palm Beach County, Florida, United States. It was first incorporated on August 2, 1924, as "Bocaratone," and then incorporated as "Boca Raton" in 1925. The population was 97,422 in the ...
. At first, the charge appeared to be discredited because McMahon was in
Miami Miami ( ), officially the City of Miami, known as "the 305", "The Magic City", and "Gateway to the Americas", is a East Coast of the United States, coastal metropolis and the County seat, county seat of Miami-Dade County, Florida, Miami-Dade C ...
for the
2006 Royal Rumble The 2006 Royal Rumble was the 19th annual Royal Rumble professional wrestling pay-per-view (PPV) event produced by World Wrestling Entertainment (WWE). It was held for wrestlers from the promotion's Raw and SmackDown! brand divisions. The even ...
at the time. It was soon clarified that the alleged incident was reported to police on the day of the Rumble, but actually took place the day before. On March 25, it was reported that no charges would be filed against McMahon as a result of the investigation. In 2014 activist investor
Emmanuel Lemelson Emmanuel Lemelson (born Gregory Manoli Lemelson, June 29, 1976) is an American-born Greek Orthodox priest, social commentator and hedge fund manager. Between 1999 and 2010, he ran the internet company Amvona. In 2011, Lemelson was ordained a Gr ...
stated that he believed the company had made material misrepresentations in its
financial reporting Financial statements (or financial reports) are formal records of the financial activities and position of a business, person, or other entity. Relevant financial information is presented in a structured manner and in a form which is easy to un ...
(Subscription required) and called for new leadership or a sale of the company. Lemelson's analysis was credited with an $800 million drop in the
market capitalization Market capitalization, sometimes referred to as market cap, is the total value of a publicly traded company's outstanding common shares owned by stockholders. Market capitalization is equal to the market price per common share multiplied by t ...
of the stock. In April 2022, the WWE board began investigating a $3 million hush-money settlement that McMahon paid over an alleged affair with a former employee of the company. The investigation also revealed other nondisclosure agreements related to misconduct claims by other women in the company against McMahon and executive
John Laurinaitis John Hodger Laurinaitis (born July 31, 1962), also known by his former ringname Johnny Ace, is an American retired professional wrestler and business executive. He has wrestled for such promotions as World Championship Wrestling (WCW), All Japan ...
, totaling $12 million. This eventually led to McMahon retiring from all of his positions on July 22, 2022, and a change in leadership of the WWE for the first time in 40 years since 1982. The company would eventually report $19.6 million in unrecorded payments made by Vince McMahon between 2006 and 2022.


Terminology

WWE uses a variety of special terms in promoting their product, such as describing the wrestling industry as
sports entertainment Sports entertainment is a type of spectacle which presents an ostensibly competition, competitive event using a high level of theatre, theatrical flourish and extravagant presentation, with the purpose of entertainment, entertaining an audience. Un ...
. The fan base is referred to as "the WWE Universe". A wrestler is designated a "WWE Superstar", while retired wrestlers are described as "WWE Legends" (or "Hall of Famers" if they have been inducted into the
WWE Hall of Fame The WWE Hall of Fame is a hall of fame which honors professional wrestlers and professional wrestling personalities maintained by WWE. Originally known as the "WWF Hall of Fame", it was created in 1993 when André the Giant was posthumously ind ...
).


WWE Network and distribution deals

On February 24, 2014, WWE launched a 24/7 streaming network. The network includes past and present WWE shows, pay-per-views, and shows from the
WWE Library WWE Libraries Inc. (branded as WWE Legacy Department) is a WWE-owned subsidiary that consists of the largest collection of professional wrestling videos and copyrights in the world. It comprises not only past and current works by WWE (formerly t ...
. The network reached 1,000,000 subscribers on January 27, 2015, in less than one year of its launch, with WWE claiming that it was thus "the fastest-growing digital subscription service ever". In May 2014, WWE and
NBCUniversal NBCUniversal Media, LLC is an American multinational mass media and entertainment conglomerate corporation owned by Comcast and headquartered at 30 Rockefeller Plaza in Midtown Manhattan, New York City, United States. NBCUniversal is primari ...
agreed to a new contract that would see both ''Raw'' and ''SmackDown'' continue on NBC owned networks the
USA Network USA Network (simply USA) is an American basic cable television channel owned by the NBCUniversal Television and Streaming division of Comcast's NBCUniversal through NBCUniversal Cable Entertainment. It was originally launched in 1977 as Madison ...
and
Syfy Syfy (formerly Sci-Fi Channel, later shortened to Sci Fi; stylized as SYFY) is an American basic cable channel owned by the NBCUniversal Television and Streaming division of Comcast's NBCUniversal through NBCUniversal Cable Entertainment. Lau ...
. In January 2016, ''SmackDown'' would change networks to the USA Network. The contract with ''NBCUniversal'' expires in 2019. On November 17, 2016, WWE and
Sky Deutschland Sky Deutschland GmbH, branded as Sky, is a German media company that operates a direct broadcast satellite Pay TV platform in Germany, Austria and Switzerland (through Sky Switzerland). It provides a collection of basic and premium digital sub ...
signed a multi-year agreement to distribute WWE's premier pay-per-view events and broadcast ''Raw'' and ''SmackDown Live'' on SKY Sports starting in April 2017. On April 10, 2017, WWE and
DAZN DAZN ( "da zone") is a global sports entertainment platform. Different to traditional linear and satellite broadcasting, DAZN is an over-the-top (OTT) streaming service meaning that it is delivered directly to viewers via the internet. The ...
, announced that Raw and SmackDown would be available live in Japan with Japanese commentary for the first time ever. On April 27, 2017, WWE and TV5, announced a new agreement to broadcast one-hour editions of SmackDown. On May 12, 2017, WWE and Saran Media, announced a new multi-year agreement to televise Raw and SmackDown. On July 10, 2017, WWE and AB 1, extended their partnership into its 18th year with a new, multi-year agreement to broadcast WWE programming. On July 20, 2017, WWE and SuperSport, announced a new, multi-year agreement to broadcast WWE programming live for the first time in more than 50 countries. On August 1, 2017, WWE and
Foxtel Foxtel is an Australian pay television company—operating in cable television, direct broadcast satellite television, and IPTV streaming services. It was formed in April 2018, superseding an earlier company from 1995. The service was establi ...
, extend their partnership into its 18th year with a new agreement to broadcast WWE programming. On August 8, 2017, WWE and
Canal 1 Canal 1 ( en, Channel 1; pronounced "Canal Uno") is a Colombian state-owned television channel. It is owned by the Government of Colombia and managed by Plural Comunicaciones, S.A.S, a private company. From 1957 to 2017, the channel was administe ...
, a new agreement to broadcast One-hour editions of Raw and SmackDown. On August 16, 2017, WWE and
Nine Network The Nine Network (stylised 9Network, commonly known as Channel Nine or simply Nine) is an Australian commercial free-to-air television network. It is owned by parent company Nine Entertainment and is one of five main free-to-air television netw ...
announced a broadcast agreement to air weekly one-hour versions of Raw and SmackDown. On August 24, 2017, WWE and Flow announced a multi-year agreement to televise WWE's flagship programmes Raw and SmackDown. On September 7, 2017, WWE and
TVA Sports TVA Sports is a Canadian French-language sports specialty channel owned by the Groupe TVA, a publicly traded subsidiary of Quebecor Media. The channel is a general-interest sports network, and the first major competitor to RDS, the only other Fre ...
announced a multi-year agreement to air a weekly, one-hour only edition of Raw, in French in Canada. On October 24, 2017, WWE and Sport TV announced a multi-year agreement to air Raw and SmackDown. On December 15, 2017, WWE and IB SPORTS, they will extend their partnership with a new agreement to broadcast WWE programming live for the first time in South Korea. On December 18, 2017, WWE and
SPS HD SPS may refer to: Law and government * Agreement on the Application of Sanitary and Phytosanitary Measures of the WTO * NATO Science for Peace and Security * Single Payment Scheme, an EU agricultural subsidy * The Standard Procurement System, ...
, announced an agreement to broadcast Raw and SmackDown on SPS Sports for the first time in Mongolia. On December 13, 2017, WWE and
Facebook Facebook is an online social media and social networking service owned by American company Meta Platforms. Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin M ...
announced a new
Internet The Internet (or internet) is the global system of interconnected computer networks that uses the Internet protocol suite (TCP/IP) to communicate between networks and devices. It is a '' network of networks'' that consists of private, pub ...
in-ring series called ''
WWE Mixed Match Challenge ''WWE Mixed Match Challenge,'' also known simply as ''Mixed Match Challenge,'' was a seasonal professional wrestling series and tournament that was produced by WWE, where all matches are mixed tag team matches. Like all professional wrestling e ...
'' that will stream live in the U.S. exclusively on
Facebook Watch Facebook Watch is a video on demand service operated by American company Meta Platforms (previously named Facebook, Inc.). The company announced the service in August 2017 and was available to all U.S. users that month. Facebook Watch's original ...
. Premiering on January 16, 2018, the 12-episode series will feature wrestlers from both the
Raw Raw is an adjective usually describing: * Raw materials, basic materials from which products are manufactured or made * Raw food, uncooked food Raw or RAW may also refer to: Computing and electronics * .RAW, a proprietary mass spectrometry dat ...
and
SmackDown ''WWE SmackDown'', also known as ''Friday Night SmackDown'' or simply ''SmackDown'', is an American professional wrestling television program produced by WWE that as of currently airs live every Friday at 8 p.m. ET on Fox. Fox Deportes simulc ...
rosters competing in a single-elimination mixed tag-team tournament to win $100,000 to support the charity of their choice. Each episode will be 20 minutes long and will air at 10 p.m. ET/7 p.m. PT. In early 2021, WWE announced that the WWE Network in the United States would become exclusively distributed by
Peacock Peafowl is a common name for three bird species in the genera ''Pavo (genus), Pavo'' and ''Afropavo'' within the tribe Pavonini of the family Phasianidae, the pheasants and their allies. Male peafowl are referred to as peacocks, and female pea ...
starting on March 18, 2021 (ahead of Fastlane and WrestleMania 37). The merger of the WWE Network and Peacock does not affect the service outside of the United States.


Expansion beyond wrestling


Subsidiaries


Active

* TSI Realty Co. (1997–present): In 1997, WWE established a real estate brokerage and investment firm called TSI Realty Company. * WWE Archives (2010–present): Warehouses where WWE holds classic wrestling gears, props, and equipment. *
WWE Books WWE Books is a subsidiary of World Wrestling Entertainment, Inc., created in 2002 to publish autobiographies of and fiction based on WWE personalities, behind-the-scenes guides to WWE, illustrated books, calendars, young adult books, and other ge ...
(2013–present): A book series that often publishes biographies of WWE personalities, behind-the-scenes guides to WWE, illustrated books, calendars, young adult books, and other nonfiction books. * WCW Inc. (2000–present): A WCW subsidiary that was originally created as W. Acquisition Company in 2000. It was renamed WCW Inc. in 2001 following the WWF's purchase of WCW and owns the rights to the video library and intellectual property for
World Championship Wrestling World Championship Wrestling, Inc. (WCW) was an American professional wrestling promotion founded by Ted Turner in 1988, after Turner Broadcasting System, through a subsidiary named Universal Wrestling Corporation, purchased the assets of Nation ...
. * WWE Legacy Department (2014–present): A collection of professional wrestling videos and copyrights. *
WWE Studios WWE Studios Inc. (formerly known as WWE Films) is an American film studio owned by the professional wrestling promotion WWE. WWE Studios movies frequently mix well-known actors and actresses in lead roles with WWE wrestlers, and teams with existi ...
(2002–present): A subsidiary that creates and develops feature film properties. In November 2017, WWE announced that WWE Studios will now include scripted, non-scripted, family and animated television and digital content. Formerly known as WWE Films. *
WWE Music Group WWE Music Publishing, Inc.; trade name WWE Music Group, LLC., is an American record label funded and operated by World Wrestling Entertainment (WWE). It was manufactured and co-marketed by Columbia Records and was distributed by Sony Music. The ...
(2015–present): A music group that specializes in compilation albums of WWE wrestlers' entrance themes. The group also releases titles that have been performed by WWE wrestlers. * WWE Jet Services, Inc. (2013–present): A subsidiary formed to manage the financing and operations of the company's fleet of private jets. *
WWE Performance Center The WWE Performance Center is the official professional wrestling school system of the American professional wrestling promotion WWE. The promotion currently operates two Performance Center locations, which serve as training facilities for WWE wre ...
(2013–present): A subsidiary that serves as the usual training center for future employees. *
WWE Network WWE Network is a subscription video on-demand over-the-top streaming service and digital television network owned by the American entertainment company WWE. It primarily distributes original professional wrestling events, films, television and ...
(2014–present): A subscription-based video streaming service that uses the infrastructure of
Endeavor Streaming Endeavor Streaming is a digital video technology company headquartered in Plainview, New York, USA. Founded in 2004 as NeuLion, the company was acquired in 2018 by sports and entertainment company, Endeavor, and rebranded Endeavor Streaming ...
. * WWEShop.com (2015–present): A website established as the place to buy officially licensed WWE-related apparel, gear, and several other of the merchandise's products. * Alpha Entertainment (2018–present): A
limited liability company A limited liability company (LLC for short) is the US-specific form of a private limited company. It is a business structure that can combine the pass-through taxation of a partnership or sole proprietorship with the limited liability of a ...
that was established in 2018 by Vince McMahon for the purpose of being the parent company of the new
XFL XFL may refer to: Sports * XFL (2001), a defunct American football league that played its only season in 2001 * XFL (2020), a professional American football league Vehicles * Bell XFL Airabonita, a 1940 U.S. Navy experimental interceptor aircra ...
. While McMahon stated that the XFL would remain as a separate company from WWE, it was revealed through WWE's 2018 10-K that the company holds a minority stake in Alpha Entertainment. *
WWE Podcast Network WWE Podcast Network is a series of podcasts produced and distributed by American professional wrestling promotion WWE. In August 2019, WWE and Endeavor announced an expansion of their current arrangement for the WWE Network, to expand it to the p ...
(2019–present): A podcast network that features several WWE wrestlers hosting their own podcasts. WWE partnered with Endeavor Audio to launch the network. * WWE Moonsault (2022–Present): It is WWE's official NFT marketplace. Moonsault was launched in conjunction with FOX Entertainment's Web3 studio Blockchain Creative Labs.


Defunct

*
World Bodybuilding Federation The World Bodybuilding Federation (WBF) was a bodybuilding organization founded in 1991 by Vince McMahon. It operated as a subsidiary of his company Titan Sports, the owners of the World Wrestling Federation (WWF, now WWE). Tom Platz announced ...
(1990–1992): A subsidiary of Titan Sports which promoted professional
bodybuilding Bodybuilding is the use of progressive resistance exercise to control and develop one's muscles (muscle building) by muscle hypertrophy for aesthetic purposes. It is distinct from similar activities such as powerlifting because it focuses ...
through a television show, magazine, and annual pay-per-view events. * Radio WWF (1993) A syndicated radio station hosted by
Jim Ross James William Ross (born January 3, 1952) is an American professional wrestling commentator currently signed with All Elite Wrestling (AEW) as a commentator, analyst, and senior advisor. Ross is best known for a long and distinguished career as ...
and
Johnny Polo Scott Levy (born September 8, 1964) is an American Professional wrestling, professional wrestler better known by his ring name, Raven. He is known for his appearances with professional wrestling promotions including Extreme Championship Wrestlin ...
. The station featured shows that would cover ongoing WWF storylines and behind the scenes incidents. Radio WWF hosts also provided commentary for two pay-per-views. * Wrestle Vessel (1996–1999): A series of WWF-themed cruise ship experiences. *
XFL XFL may refer to: Sports * XFL (2001), a defunct American football league that played its only season in 2001 * XFL (2020), a professional American football league Vehicles * Bell XFL Airabonita, a 1940 U.S. Navy experimental interceptor aircra ...
(2000–2001): An partially-owned subsidiary of the WWF which comprised eight league-owned
professional football In professional sports, as opposed to amateur sports, participants receive payment for their performance. Professionalism in sport has come to the fore through a combination of developments. Mass media and increased leisure have brought larg ...
teams. The league included television broadcasts on
NBC The National Broadcasting Company (NBC) is an Television in the United States, American English-language Commercial broadcasting, commercial television network, broadcast television and radio network. The flagship property of the NBC Enterta ...
(the other co-owners of the league),
UPN The United Paramount Network (UPN) was an American broadcast television network that launched on January 16, 1995. It was originally owned by Chris-Craft Industries' United Television. Viacom (through its Paramount Television unit, which prod ...
, and TNN. * The World Entertainment (1999–2003): A subsidiary of World Wrestling Federation/Entertainment that operated a restaurant, nightclub, and memorabilia shop in New York City. World originally opened as "WWF New York", and was renamed to "The World".
Hard Rock Cafe Hard Rock Cafe, Inc. is a British-based multinational chain of theme restaurants, memorabilia shops, casinos and museums founded in 1971 by Isaac Tigrett and Peter Morton in London. In 1979, the cafe began covering its walls with rock and rol ...
took over the location in 2005. *
WWE Niagara Falls WWE Niagara Falls was a retail store located in Niagara Falls, Ontario, Canada. It was owned and operated by Canadian Niagara Hotels Inc., with its name and branding being licensed by the WWE. It was the second WWE establishment to open up after T ...
(2002–2011): A retail store that was located in
Niagara Falls, Ontario Niagara Falls is a city in Ontario, Canada. It is on the western bank of the Niagara River in the Golden Horseshoe region of Southern Ontario, with a population of 88,071 at the 2016 census. It is part of the St. Catharines - Niagara Census M ...
, Canada. The store featured autograph signings and appearances by WWE wrestlers, alumni, and Hall of Famers. *
WWE Classics on Demand WWE Classics On Demand was an American subscription video on demand television service provided by WWE. It featured footage from WWE's vast archive of wrestling footage, including classic WWE, World Championship Wrestling (WCW), Extreme Champions ...
(2004–2014): A subscription video-on-demand television service. Classics had footage from WWE's archive footage, including
World Championship Wrestling World Championship Wrestling, Inc. (WCW) was an American professional wrestling promotion founded by Ted Turner in 1988, after Turner Broadcasting System, through a subsidiary named Universal Wrestling Corporation, purchased the assets of Nation ...
,
Extreme Championship Wrestling HHG Corporation, doing business as Extreme Championship Wrestling (ECW), was a professional wrestling promotion and media company that was based in Philadelphia, Pennsylvania. The promotion was founded in 1992 by Tod Gordon as National Wrest ...
, and others. Classics offered around 40 hours of rotating programming per month, arranged into four programming buckets, and often centered on a specific theme. * WWE Kids (2008–2014): A website and comic set, aimed at the children's end of the wrestling market. WWE Kids' comics were produced bi-monthly. * WWE Universe (2008–2011): A social media website which was managed and operated by WWE. Its original name was "WWE Fan Nation" and was renamed as "WWE Universe". *
WWE Magazine ''WWE Magazine'' was the official professional wrestling magazine of WWE. This incarnation of the magazine contains lifestyle sections, a monthly calendar, entertainment, work out tips, and other information. It was announced in July 2014 that a ...
(1983–2014): WWE's magazine – originally released bi-monthly, it later switching to a monthly schedule, before being discontinued in 2014. *
WWE Home Video WWE Home Video is a video distribution and production company that distributes WWE programming. A division of WWE formed on April 16, 1997 as WWF Home Video, it replaced a similar independent company owned by Evart Enterprises, Coliseum Video, ...
(1997–2022): A home video subsidiary that specialized in distributing VHS, DVD, and Blu-ray Disc copies of WWE pay-per-view events, compilations of WWE wrestlers' performances and entrances, and biographies of WWE performers.


Investments

*
Tout A tout is any person who solicits business or employment in a persistent and annoying manner (generally equivalent to a ''solicitor'' or '' barker'' in American English, or a ''spruiker'' in Australian English). An example would be a person who ...
: A social media 15-second video service. In 2012, WWE invested $5,000,000 and entered into a two-year partnership. Stephanie McMahon was named a part of the Tout Board of Directors. The agreement between the two companies ended in 2014. *
Marvel Experience The Marvel Experience, or The Marvel Experience: The World's First Hyper-Reality Tour, is a mobile interactive attraction featuring Marvel's characters run by Hero Ventures. History As early as 2011, Hero Ventures had approached Marvel Entert ...
: Marvel Experience is an interactive live event with
Marvel Marvel may refer to: Business * Marvel Entertainment, an American entertainment company ** Marvel Comics, the primary imprint of Marvel Entertainment ** Marvel Universe, a fictional shared universe ** Marvel Music, an imprint of Marvel Comics ...
characters appearing. WWE invested in the experience in 2013. *
Phunware Phunware Inc. is an American mobile software and blockchain company. It produces mobile applications for advertising and marketing purposes such as personalized ad targeting, location tracking, and cryptocurrency brand loyalty programs. In 202 ...
: A business that creates mobile apps. WWE invested in Phunware in 2014 and uses the company for their app. *
FloSports FloSports is an over-the-top subscription sports broadcaster and streaming service. The company is based in Austin, Texas, United States, and was founded in 2006. FloSports streams live sporting events to audiences around the world. History La ...
: An over-the-top sport streaming service that WWE originally invested into in 2016. In 2019, WWE once again invested into FloSports. The sports that are available in FloSports include
amateur wrestling Amateur wrestling is a variant of wrestling practiced in collegiate, school, or other amateur level competitions. There are two international wrestling styles performed in the Olympic Games: freestyle and Greco-Roman. Both styles are under the ...
, professional wrestling,
track Track or Tracks may refer to: Routes or imprints * Ancient trackway, any track or trail whose origin is lost in antiquity * Animal track, imprints left on surfaces that an animal walks across * Desire path, a line worn by people taking the shorte ...
,
grappling Grappling, in hand-to-hand combat, describes sports that consist of gripping or seizing the opponent. Grappling is used at close range to gain a physical advantage over an opponent, either by imposing a position or causing injury. Grappling i ...
,
mixed martial arts Mixed martial arts (MMA), sometimes referred to as cage fighting, no holds barred (NHB), and ultimate fighting, and originally referred to as Vale Tudo is a full-contact combat sport based on striking, grappling and ground fighting, inc ...
,
boxing Boxing (also known as "Western boxing" or "pugilism") is a combat sport in which two people, usually wearing protective gloves and other protective equipment such as hand wraps and mouthguards, throw punches at each other for a predetermined ...
,
softball Softball is a game similar to baseball played with a larger ball on a smaller field. Softball is played competitively at club levels, the college level, and the professional level. The game was first created in 1887 in Chicago by George Hanc ...
,
gymnastics Gymnastics is a type of sport that includes physical exercises requiring balance, strength, flexibility, agility, coordination, dedication and endurance. The movements involved in gymnastics contribute to the development of the arms, legs, shou ...
,
basketball Basketball is a team sport in which two teams, most commonly of five players each, opposing one another on a rectangular Basketball court, court, compete with the primary objective of #Shooting, shooting a basketball (ball), basketball (appr ...
,
tennis Tennis is a racket sport that is played either individually against a single opponent ( singles) or between two teams of two players each ( doubles). Each player uses a tennis racket that is strung with cord to strike a hollow rubber ball ...
,
volleyball Volleyball is a team sport in which two teams of six players are separated by a net. Each team tries to score points by grounding a ball on the other team's court under organized rules. It has been a part of the official program of the Summ ...
,
cheerleading Cheerleading is an activity in which the participants (called cheerleaders) cheer for their team as a form of encouragement. It can range from chanting slogans to intense physical activity. It can be performed to motivate sports teams, to ente ...
, and
eSports Esports, short for electronic sports, is a form of competition using video games. Esports often takes the form of organized, multiplayer video game competitions, particularly between professional players, individually or as teams. Although orga ...
. *
Avid Technology Avid Technology is an American technology and multimedia company based in Burlington, Massachusetts, and founded in August 1987 by Bill Warner. It specialises in audio and video; specifically, digital non-linear editing (NLE) systems, video edi ...
: A technology and multimedia company. Avid specializes in audio and video; specifically digital non-linear editing systems, management and distribution services. WWE invested in Avid in 2016. *
Drone Racing League The Drone Racing League (DRL) is a professional drone racing league that operates internationally. DRL pilots race first-person view (radio control), view with identical, custom-built drones at speeds above 80 mph through three-dimensional course ...
: A league that contains remote-controlled lightweight aircraft races and appears as a spectator sport. WWE invested in Drone in 2017. *
Cloud9 Cloud9 Esports, Inc., or simply Cloud9 (C9), is an American professional esports company based in Santa Monica, California. The company was originally founded as a professional ''League of Legends'' team by Jack and Paullie Etienne in May 2013 ...
: An
eSports Esports, short for electronic sports, is a form of competition using video games. Esports often takes the form of organized, multiplayer video game competitions, particularly between professional players, individually or as teams. Although orga ...
organization, which has teams compete in many different video games including a WWE sponsor,
Rocket League ''Rocket League'' is a vehicular soccer video game developed and published by Psyonix. The game was first released for Windows and PlayStation 4 in July 2015, with ports for Xbox One and Nintendo Switch being released later on. In June 2016, ...
. WWE invested in Cloud9 in 2017. *
DraftKings DraftKings is an American daily fantasy sports contest and sports betting company. The company allows users to enter daily and weekly fantasy sports–related contests and win money based on individual player performances in five major American ...
: WWE's fantasy sports partner. * Rad: A company that has a streaming platform focusing on
non-fungible token A non-fungible token (NFT) is a unique digital identifier that cannot be copied, substituted, or subdivided, that is recorded in a blockchain, and that is used to certify authenticity and ownership. The ownership of an NFT is recorded in the b ...
technology for film, TV, and celebrities. WWE invested in Rad in 2021. * Jomboy Media: A multimedia company that produces a baseball show. WWE invested in Jomboy Media in 2022. *
Premier Lacrosse League Premier Lacrosse League (PLL) is an American professional field lacrosse league, composed of 8 teams. The league's inaugural season debuted on June 1, 2019, and included a 14-week tour-based schedule taking place in 12 major-market cities. The le ...
: A professional
lacrosse Lacrosse is a team sport played with a lacrosse stick and a lacrosse ball. It is the oldest organized sport in North America, with its origins with the indigenous people of North America as early as the 12th century. The game was extensively ...
league in the United States and Canada. WWE invested in the Premier Lacrosse League in 2022.


Charities

* WWE has had a partnership with the
Make-A-Wish Foundation The Make-A-Wish Foundation is a 501(c)(3) nonprofit organization founded in the United States that helps fulfill the wishes of children with a critical illness between the ages of and 18 years old. Make-A-Wish was founded in 1980 and headqua ...
that spans three decades. Multi-time WWE champion
John Cena John Felix Anthony Cena ( ; born April 23, 1977) is an American part-time professional wrestler, actor, and former rapper. He is currently signed to WWE. Widely regarded as one of the greatest professional wrestlers of all time, he is tied w ...
has granted more wishes than any other celebrity in history, having completed his 500th wish in August 2015. * In 2011, WWE launched its anti-bullying campaign, Be A S.T.A.R (Show Tolerance and Respect). The campaign targets children. The campaign consists of an interactive ceremony with WWE Superstars visiting children at their schools and lecture the children on bullying. * Since 2012, WWE has partnered with
Susan G. Komen for the Cure Susan G. Komen (formerly known as Susan G. Komen for the Cure; originally as The Susan G. Komen Breast Cancer Foundation; often simply as Komen) is a breast cancer organization in the United States. Komen focuses on patient navigation and advo ...
to raise awareness of
breast cancer Breast cancer is cancer that develops from breast tissue. Signs of breast cancer may include a lump in the breast, a change in breast shape, dimpling of the skin, milk rejection, fluid coming from the nipple, a newly inverted nipple, or a re ...
during the month of October. Their partnership includes offering special charity-related wrestler merchandise, as well as adding a pink color scheme to the sets and ring ropes; 20% of all October purchases of WWE merchandise go to the organization. * Since 2012, WWE has partnered with Hire Heroes USA to donate and implement a veterans hiring initiatives through WWE's partners. Multiple times a year, WWE hosts a panel for companies and veterans to come together and discuss career opportunities. * In June 2014, ''Connor's Cure'' – a non-profit charitable organization – was established by
Triple H Paul Michael Levesque (born July 27, 1969), better known by the ring name Triple H, is an American business executive, actor, and retired professional wrestler currently serving as the chief content officer for WWE. He is widely regarded as on ...
and
Stephanie McMahon Stephanie McMahon Levesque (born Stephanie Marie McMahon; ; September 24, 1976) is an American businesswoman and retired professional wrestler. She is the current chairwoman and co-chief executive officer (CEO) of WWE, the world's largest profe ...
, who have personally funded it through the
Children's Hospital of Pittsburgh Foundation A child (plural, : children) is a human being between the stages of childbirth, birth and puberty, or between the Development of the human body, developmental period of infancy and puberty. The legal definition of ''child'' generally refers ...
. It is named in honor of
Pittsburgh Pittsburgh ( ) is a city in the Commonwealth (U.S. state), Commonwealth of Pennsylvania, United States, and the county seat of Allegheny County, Pennsylvania, Allegheny County. It is the most populous city in both Allegheny County and Wester ...
native Connor Mason Michalek (October 17, 2005 – April 25, 2014) who had died two months earlier from
medulloblastoma Medulloblastoma is a common type of primary brain cancer in children. It originates in the part of the brain that is towards the back and the bottom, on the floor of the skull, in the cerebellum, or posterior fossa. The brain is divided into two ...
, a rare tumor that affects the brain and spinal cord. Beginning in 2015, WWE began recognizing September as Pediatric Cancer Awareness Month, adding a gold color scheme to the sets and ring ropes, and offering special ''Connor's Cure'' merchandise, with the proceeds going to charity. * In 2014, WWE entered into an international partnership with the
Special Olympics Special Olympics is the world's largest sports organization for children and adults with intellectual disabilities and physical disabilities, providing year-round training and activities to 5 million participants and Unified Sports partners in 1 ...
. * In 2016, WWE entered into a multiyear agreement with
Boys & Girls Clubs of America Boys & Girls Clubs of America (BGCA) is a national organization of local chapters which provide voluntary after-school programs for young people. The organization, which holds a congressional charter under Title 36 of the United States Code, ...
. *In October 2018, a week before the
Evolution Evolution is change in the heritable characteristics of biological populations over successive generations. These characteristics are the expressions of genes, which are passed on from parent to offspring during reproduction. Variation ...
pay-per-view, the WWE and the
United Nations Foundation The United Nations Foundation is a charitable organization headquartered in Washington, DC, that supports the United Nations and its activities. It was established in 1998 with a $1 billion gift to the United Nations by philanthropist Ted Turner, ...
's Girl Up created ''Sports for a Purpose'' program aiming to create a culture of sports participation for girls around the world. The program launched in fall 2019. Stephanie McMahon stated, "WWE is proud to partner with Girl Up to create Sports for a Purpose, a new program designed to help our youth achieve gender equality in sports. Playing sports has a positive impact on girls' leadership skills, confidence and self-esteem, and we are excited to work with Girl Up to create this meaningful program." * In 2019, WWE announced a partnership with
Leukemia & Lymphoma Society The Leukemia & Lymphoma Society (LLS), a 501(c)(3) charitable organization founded in 1949, is the largest voluntary health organization dedicated to fighting blood cancer in the world. The LLS's mission is to cure leukemia, lymphoma, Hodgkin's l ...
. The partnership will feature using their platform to drive WWE awareness and support for the research of
leukemia Leukemia ( also spelled leukaemia and pronounced ) is a group of blood cancers that usually begin in the bone marrow and result in high numbers of abnormal blood cells. These blood cells are not fully developed and are called ''blasts'' or ' ...
. WWE Superstar and leukemia survivor
Roman Reigns Leati Joseph "Joe" Anoa'i (born May 25, 1985) is an American Professional wrestling, professional wrestler and former American football, football player. He is currently signed to WWE, where he performs on the SmackDown (WWE brand), SmackDown WW ...
will be featured in the campaign. * In November 2021, WWE announced a multi-year partnership with National Medal of Honor Museum Foundation. The partnership will honor those who were awarded the
Metal of Honor ''Metal of Honor: The Ironworkers of 9/11'' is a documentary film about the ironworkers who worked on the World Trade Center after the September 11 attacks. It premiered on Spike TV Paramount Network is an American basic cable television chann ...
and WWE will raise funds through ticket sales.


Relationship with Tapout

In March 2015, WWE announced a partnership with
Authentic Brands Group Authentic Brands Group LLC (ABG) is an American brand management company headquartered in New York City. Its holdings include various apparel, athletics, and entertainment brands, for which it partners with other companies to license and merchand ...
to relaunch
Tapout Tap out or Tapout can refer to: * Tap out, submission in combat sport * Tapout (clothing brand) * ''Tapout'' (TV series) * '' UFC: Tapout'', a video game * Tap-Out ''(Transformers)'', the name of two fictional characters * "Tapout" (song), a 20 ...
, formerly a major
MMA Mixed martial arts (MMA), sometimes referred to as cage fighting, no holds barred (NHB), and ultimate fighting, and originally referred to as Vale Tudo is a full-contact combat sport based on striking, grappling and ground fighting, incorp ...
-related clothing line, as a more general "lifestyle fitness" brand. The apparel, for men and women, was first released in spring of 2016. WWE markets the brand through various products, including beverages, supplements, and gyms. WWE will hold a 50% stake in the brand, and so will advertise it regularly across all its platforms, hoping to give it one billion impressions a month, and take some of the fitness market from
Under Armour Under Armour, Inc. is an American sports equipment company that manufactures footwear, sports and casual apparel. Under Armour's global headquarters are located in Baltimore, Maryland, with additional offices located in Amsterdam (European hea ...
. WWE wrestlers and staff have been shown wearing various Tapout gear since the venture began.


Partnerships

Though an infrequent occurrence, during its history WWE has worked with other wrestling promotions in collaborative efforts. During the 1970s, 1980s, and early 1990s, WWE had working relationships with the Japanese
New Japan Pro-Wrestling (NJPW) is a Japanese professional wrestling promotion based in Nakano, Tokyo. Founded on January 13, 1972, by Antonio Inoki, the promotion was sold to Yuke's, who later sold it to Bushiroad in 2012. TV Asahi and Amuse, Inc. own minority shares ...
(NJPW), Universal Wrestling Federation (UWF),
Universal Lucha Libre Universal Lucha Libre (Universal Pro-Wrestling until 1991; Federación Universal de Lucha Libre afterward; UWF and FULL used as acronyms) was a professional wrestling promotion in Japan from 1990 to 1995. The name Universal Lucha Libre is used to ...
(FULL), and the Mexican
Universal Wrestling Association The Universal Wrestling Association (UWA) was a Mexican ''Lucha Libre'' or professional wrestling promotion based in Naucalpan, Mexico State that operated from 1975 until 1995. The name of the actual promotion was Lucha Libre Internacional (LLI) ...
(UWA). These working relationships led to the creations of the WWF World Martial Arts,
Light Heavyweight Light heavyweight, also referred to as junior cruiserweight or light cruiserweight, is a weight class in combat sports. Boxing Professional In professional boxing, the division is above and up to , falling between super middleweight and cruise ...
and Intercontinental Tag Team championships. During the period of 1992–1996, WWE had talent exchange agreements with the United States and Japanese independent companies
Smokey Mountain Wrestling Smoky Mountain Wrestling was a professional wrestling promotion that held events in the Appalachian area of the United States from October 1991 to December 1995, when it was run by Jim Cornette. The promotion was based in Knoxville, Tennessee, wit ...
(SMW),
Super World of Sports Super World of Sports, more commonly known as SWS, was a Japanese professional wrestling promotion from 1990 to 1992. Its motto was "Straight and Strong". History Formation In April 1990, Genichiro Tenryu, one of the top stars of All Japan Pro W ...
(SWS),
WAR War is an intense armed conflict between states, governments, societies, or paramilitary groups such as mercenaries, insurgents, and militias. It is generally characterized by extreme violence, destruction, and mortality, using regular o ...
, and the
United States Wrestling Association The United States Wrestling Association (USWA) was a professional wrestling promotion based in Memphis, Tennessee. The company was founded when the Memphis-based Continental Wrestling Association merged with the Dallas-based World Class Wrestling ...
(USWA). In 1997, the company did business with Mexico's
AAA AAA, Triple A, or Triple-A is a three-letter initialism or abbreviation which may refer to: Airports * Anaa Airport in French Polynesia (IATA airport code AAA) * Logan County Airport (Illinois) (FAA airport code AAA) Arts, entertainment, and me ...
promotion, bringing in a number of AAA wrestlers for the
Royal Rumble The Royal Rumble is a professional wrestling pay-per-view (PPV) and livestreaming event, produced annually since 1988 by WWE, the world's largest professional wrestling promotion. It is named after the Royal Rumble match, a modified battle roya ...
event and namesake match. In 1997, WWE would also do business with Japan's
Michinoku Pro Wrestling (originally known as North Eastern Wrestling) is a Japanese professional wrestling promotion founded by The Great Sasuke on October 1, 1992. It was the first independent wrestling promotion in Japan to not base its operations in Tokyo, but rather ...
(MPW), bringing in MPW talent to compete in the company's light heavyweight division and in their 1997 Light Heavyweight Championship tournament. In 2015, WWE entered a partnership with Evolve – a U.S. independent promotion that WWE uses as a scouting group for potential signees for the NXT brand. In 2020, WWE would purchase Evolve for an undisclosed amount. In 2016, WWE partnered with England's
Progress Wrestling Progress Wrestling (stylized as PROGRESS) is a British professional wrestling promotion that was established in 2011 by comedian Jim Smallman, events and comedy promoter Jon Briley, and later, actor Glen Robinson (professionally known as Glen ...
with Progress hosting qualifying matches for WWE's
Cruiserweight Classic The Cruiserweight Classic, formerly the Global Cruiserweight Series, was a professional wrestling tournament and WWE Network event produced by WWE. All participants were billed at a weight of 205 lbs or less to determine the inaugural WWE Cruiserw ...
. In 2017, Progress talent would participate in the
WWE United Kingdom Championship Tournament The WWE United Kingdom Championship Tournament was a professional wrestling tournament and WWE Network event produced by WWE, an American-based professional wrestling promotion. The event was established in December 2016, debuting as a WWE Network ...
and at WWE's
WrestleMania Axxess WrestleMania Axxess is a professional wrestling fan convention held by WWE during the week of WrestleMania. The event typically runs for four days—from Thursday to WrestleMania Sunday—and features WWE talent and alumni autograph signings, inte ...
events. Three years later in 2020, Progress programming began airing on the WWE Network. In 2017, WWE partnered with Scotland's
Insane Championship Wrestling Insane Championship Wrestling (ICW) is a professional wrestling promotion based in Glasgow, Scotland, founded by Mark Dallas in 2006. It mixes elements of traditional sports entertainment with hardcore wrestling; thus admittance is restricted ...
(ICW) with some ICW talent appearing in the WWE United Kingdom Championship Tournament and at WWE's WrestleMania Axxess events. In 2017, WWE explored a deal to bring ICW programming onto the WWE Network – ICW programming began airing on the WWE Network in 2020. In 2018, WWE partnered with Germany's
Westside Xtreme Wrestling Westside Xtreme Wrestling, commonly shortened to wXw, is a German professional wrestling promotion based in Gelsenkirchen, North Rhine-Westphalia. wXw has been one of the leading professional wrestling promotions in Germany, and most of its event ...
(wXw). In October 2018, WWE hosted German tryouts at the wXw Wrestling Academy. In 2020, wXw programming began airing on the WWE Network. Throughout the company's history, WWE has had past arrangements with independent companies from the
contiguous United States The contiguous United States (officially the conterminous United States) consists of the 48 adjoining U.S. states and the Federal District of the United States of America. The term excludes the only two non-contiguous states, Alaska and Hawaii ...
(such as
Ohio Valley Wrestling Ohio Valley Wrestling (OVW) is an American professional wrestling promotion and former developmental promotion based in Louisville, Kentucky. The company is currently run by Al Snow and Matt Jones and Louisville mayor elect, Craig Greenberg. O ...
) and
Puerto Rico Puerto Rico (; abbreviated PR; tnq, Boriken, ''Borinquen''), officially the Commonwealth of Puerto Rico ( es, link=yes, Estado Libre Asociado de Puerto Rico, lit=Free Associated State of Puerto Rico), is a Caribbean island and Unincorporated ...
(such as the International Wrestling Association) with the companies serving as
developmental territories In sports, a farm team, farm system, feeder team, feeder club, or nursery club is generally a team or club whose role is to provide experience and training for young players, with an agreement that any successful players can move on to a higher ...
.


Talent wellness program

The World Wrestling Federation had a drug-testing policy in place as early as 1987, initially run by an in-house administrator. In 1991, wrestlers were subjected to independent testing for
anabolic steroid Anabolic steroids, also known more properly as anabolic–androgenic steroids (AAS), are steroidal androgens that include natural androgens like testosterone (medication), testosterone as well as synthetic androgens that are structurally related ...
s for the first time. The independent testing was ceased in 1996, being deemed too expensive as the company was going through financial duress at the time as a result of their competitors,
World Championship Wrestling World Championship Wrestling, Inc. (WCW) was an American professional wrestling promotion founded by Ted Turner in 1988, after Turner Broadcasting System, through a subsidiary named Universal Wrestling Corporation, purchased the assets of Nation ...
, being so overwhelmingly more popular and hurting the federation's business. The Talent Wellness Program is a comprehensive drug, alcohol, and cardiac screening program initiated in February 2006, three months after the sudden death of one of their highest-profile and most popular talents,
Eddie Guerrero Eduardo Gory Guerrero Llanes (October 9, 1967 – November 13, 2005) was an American professional wrestler. He was a prominent member of the Guerrero wrestling family, being the son of first-generation wrestler Gory Guerrero. Eddie Guerrero is ...
, who died at 38-years-old. The policy tests for
recreational drug use Recreational drug use indicates the use of one or more psychoactive drugs to induce an altered state of consciousness either for pleasure or for some other casual purpose or pastime by modifying the perceptions and emotions of the user. When a ...
and abuse of prescription medication, including anabolic steroids. Under the guidelines of the policy, talent is also tested annually for pre-existing or developing cardiac issues. The drug testing is handled by Aegis Sciences Corporation; the cardiac evaluations are handled by New York Cardiology Associates P.C. The Wellness Policy requires that all talent "under contract to WWE who regularly perform in-ring services as a professional sports entertainer" undergo testing; however, part-time competitors are exempt from testing. After the double-murder and suicide committed by one of its performers,
Chris Benoit Christopher Michael Benoit (; May 21, 1967 – June 24, 2007) was a Canadian Professional wrestling, professional wrestler. He worked for various pro-wrestling promotions during his 22-year career including most notably the WWE, World Wrestlin ...
, with a possible link to steroid abuse encouraged by WWE, the
United States House Committee on Oversight and Government Reform The Committee on Oversight and Reform is the main investigative committee of the United States House of Representatives. The committee's broad jurisdiction and legislative authority make it one of the most influential and powerful panels in the ...
requested that WWE turn over any material regarding its talent wellness policy. In August 2007, WWE and its employees defended the program in the wake of several busts of illegal pharmacy that linked WWE performers to steroid purchases even after the policy was put into place. Ten professional wrestlers were suspended for violating the Wellness Policy after reports emerged they were all customers of Signature Pharmacy in
Orlando, Florida Orlando () is a city in the U.S. state of Florida and is the county seat of Orange County, Florida, Orange County. In Central Florida, it is the center of the Greater Orlando, Orlando metropolitan area, which had a population of 2,509,831, acco ...
. According to a statement attributed to WWE attorney Jerry McDevitt, an eleventh wrestler was later added to the suspension list. Because of the Wellness Policy, physicians were able to diagnose one of its performers with a heart ailment that would otherwise likely have gone unnoticed until it was too late. In August 2007, then-reigning United States Champion
Montel Vontavious Porter Hassan Hamin Assad (born Alvin Antonio Burke Jr.; October 28, 1973) is an American professional wrestler and manager currently signed to WWE, where he performs on the Raw brand under the ring name MVP (standing for Montel Vontavious Porter) and ...
(real name: Hassan Assad) was diagnosed with
Wolff–Parkinson–White syndrome Wolff–Parkinson–White syndrome (WPWS) is a disorder due to a specific type of problem with the electrical system of the heart. About 60% of people with the electrical problem developed symptoms, which may include an abnormally fast heartbeat, ...
, which can be potentially fatal if gone undiagnosed. The ailment was discovered while Assad was going through a routine Wellness Policy checkup. On September 13, 2010, WWE updated their list of banned substances to include muscle relaxers.


Notes


References


Further reading

* * *


External links

* * {{authority control 1980 establishments in Massachusetts 1999 initial public offerings American companies established in 1980 Companies based in Stamford, Connecticut Companies listed on the New York Stock Exchange Entertainment-related YouTube channels Mass media companies established in 1980 Mass media companies of the United States National Wrestling Alliance members Sports-related YouTube channels