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WWDK ("94.1 Duke FM"') is a
radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...
broadcasting a
classic country Classic country is a music radio format that specializes in playing mainstream country and western music hits from past decades. Repertoire The radio format specializes in hits from the 1950s through the early 1980s, and focus primarily on innov ...
format. Licensed to
Jackson, Michigan Jackson is the only city and county seat of Jackson County in the U.S. state of Michigan. As of the 2010 census, the city population was 33,534, down from 36,316 at the 2000 census. Located along Interstate 94 and U.S. Route 127, it is approxi ...
, it first began broadcasting on July 14, 1958 as WMKZ-FM. The station broadcasts from a tower near
Springport, Michigan Springport is a village in Jackson County of the U.S. state of Michigan. The population was 800 at the 2010 census. The village is located within Springport Township on M-99 about northwest of Jackson. Springport High School is located in t ...
.


History

After spending most of the 1960s in simulcast with WIBM (1450 AM) under various call signs (including WMKZ, WIBM-FM, and WBBC), 94.1 separated programming from the AM station in the late 1960s and adopted a separate
MOR Mor or MOR may refer to: Names and titles * Mór (given name), a list of people named Mór or Mor * Mor (surname), a list of people named Mor or Mór * Mor (honorific), or Mar, in Syriac Radio and television * Middle of the road (music) genre * ...
format, returning to the WBBC calls, and then changing to
beautiful music Beautiful music (sometimes abbreviated as BM, B/EZ or BM/EZ for "beautiful music/easy listening") is a mostly instrumental music format that was prominent in North American radio from the late 1950s through the 1980s. Easy listening, elevator musi ...
as WHFI in 1974. In 1980, the station returned to the WIBM-FM calls, picking up the Top 40 format (including weekly broadcasts of
Casey Kasem Kemal Amin "Casey" Kasem (April 27, 1932 – June 15, 2014) was an American disc jockey, actor, and radio personality, who created and hosted several radio countdown programs, notably '' American Top 40''. He was the first actor to voice Nor ...
's
American Top 40 ''American Top 40'' (previously abbreviated to ''AT40'') is an internationally syndicated, independent song countdown radio program created by Casey Kasem, Don Bustany, Tom Rounds, and Ron Jacobs. The program is currently hosted by Ryan Seacr ...
) from then-sister
WIBM WIBM (1450 AM) is a country music station in Jackson, Michigan owned by Jamie McKibbin, through licensee McKibbin Media Group, Inc.. This company also owns news/talk WKHM AM 970 and hot AC WKHM-FM "K105.3". WIBM's programming is also heard on ...
, which flipped to a country format at that time as WXCM. After moving to its current tower site in 1982, WIBM-FM changed its format to gold-based
adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, quie ...
(as "I-94" and then "94 Gold"), and a few years later, would lose ''AT40'' to by-now rival WFMK. By November 1985, the station's format became
oldies Oldies is a term for musical genres such as pop music, rock and roll, doo-wop, surf music (broadly characterized as classic rock and pop rock) from the second half of the 20th century, specifically from around the mid-1950s to the 1980s, as we ...
as "Oldies 94.1," with which the station was successful for a number of years until its November 1995 switch to country as WBHR, "The Bear" (which would change monikers to "Kix 94" two years later under new WXIK call letters). AM 1450 regained the WIBM calls and simulcasted WIBM-FM from 1987 to 1994, at which time the station was sold to Cascades Broadcasting, then-owners of Jackson's other heritage radio station, WKHM; the sale permanently separated ownership of AM 1450 and FM 94.1. In May 2000, the station was sold to Ohio-based Rubber City Radio Group. On March 27, 2001, WXIK flipped to
classic hits Classic hits is a radio format which generally includes songs from the top 40 music charts from the late 1960s to the early 2000s, with music from the 1980s serving as the core of the format. Music that was popularized by MTV in the early 1980s ...
as "Rockin' Hits 94.1 WVIC". (The WVIC call sign was used for many years by AM 730 (now
WVFN WVFN (730 AM, "The Game") is a radio station licensed to East Lansing, Michigan, broadcasting a sports radio, sports format. It broadcasts on AM frequency 730 kHz and is under the ownership of Townsquare Media. 730 AM is a Mexican and Canadia ...
) and WVIC-FM 94.9 (now
WMMQ WMMQ (94.9 FM) is an American classic rock radio station licensed to East Lansing, Michigan. The station is owned by Townsquare Media. History What is now the current incarnation of WMMQ began broadcasting in 1963 as WVIC-FM, the sister stat ...
) in
East Lansing East Lansing is a city in the U.S. state of Michigan. Most of the city lies within Ingham County with a smaller portion extending north into Clinton County. At the 2020 Census the population was 47,741. Located directly east of the state capital ...
, as the market's dominant
Top 40 In the music industry, the Top 40 is the current, 40 most-popular songs in a particular genre. It is the best-selling or most frequently broadcast popular music. Record charts have traditionally consisted of a total of 40 songs. "Top 40" or " con ...
music station from the 1970s through the early 1990s, with the new WVIC-FM playing off of that heritage.) WVIC's format changed from classic hits to AC as "Soft Rock 94.1" at 7 p.m. on October 15, 2007, at which time the station went into
Delilah Delilah ( ; , meaning "delicate";Gesenius's ''Hebrew-Chaldee Lexicon'' ar, دليلة, Dalīlah; grc, label=Greek, Δαλιδά, Dalidá) is a woman mentioned in the sixteenth chapter of the Book of Judges in the Hebrew Bible. She is loved b ...
's syndicated love-songs program. WVIC's format also included the Bob and Sheri morning show. In 2007, WVIC was also the first radio station in the Lansing market to change to an all-
Christmas music Christmas music comprises a variety of genres of music regularly performed or heard around the Christmas season. Music associated with Christmas may be purely instrumental, or, in the case of carols or songs, may employ lyrics whose subject ma ...
format for the holiday season, as competitor
WFMK WFMK (99.1 FM) is an adult contemporary radio station licensed to East Lansing, Michigan and serving the Lansing radio market. The station is owned by Townsquare Media and broadcasts in HD radio. WFMK is one of the United States' oldest adult con ...
had never done so in the past. However, the station was unable to make any inroads against WFMK, and at 9 a.m. on August 17, 2009, the station flipped to a
modern rock Modern rock is an umbrella term used to describe rock music that is found on college rock radio stations. Some radio stations use this term to distinguish themselves from classic rock, which is based in 1960s–1980s rock music. Radio format Mod ...
format as "94.1 The Edge," reviving the format and moniker used for years on sister station WWDX (92.1 FM, now
WQTX WQTX (92.1 FM, "Stacks 92.1) is a radio station broadcasting a Rhythmic Adult Contemporary format to the Lansing, Michigan radio market. Licensed to St. Johns, Michigan, it first began broadcasting in 1972, and has been through a number of diff ...
). In February 2010, Rubber City announced that they were selling WVIC, as well as
WJXQ WJXQ (106.1 FM, "Q106") is a commercial radio station licensed to Charlotte, Michigan, and serving the Lansing radio market. WJXQ is owned by Midwest Communications and airs an active rock radio format. Studios and offices are located on Cedar ...
, WQTX and
WLMI WLMI is a radio station licensed to Grand Ledge, Michigan, serving Lansing. Owned by Midwest Communications, it broadcasts a classic hits format branded as ''Cruisin 92.9''. History What is now WLMI began life as WCER-FM in Charlotte, Michi ...
to
Midwest Communications Midwest Communications is a Wausau, Wisconsin-based radio broadcasting company. It owns 82 radio stations located primarily within the Midwest United States, in Indiana, Michigan, Minnesota, North Dakota, South Dakota, Tennessee, Illinois and ...
based in
Wausau, Wisconsin Wausau ( ) is a city in and the county seat of Marathon County, Wisconsin, United States. The Wisconsin River divides the city into east and west. The city's suburbs include Schofield, Weston, Mosinee, Maine, Rib Mountain, Kronenwetter, and ...
. The sale closed and was consummated in May of that year. On March 16, 2015, WVIC changed their format to classic country, branded as "94.1 Duke FM". The station also changed their call letters to WWDK to go with the "Duke FM" branding.Duke to be Crowned in Lansing
/ref>


Bronco Radio Network

WWDK is an affiliate of the
Western Michigan University Western Michigan University (Western Michigan, Western or WMU) is a public research university in Kalamazoo, Michigan. It was initially established as Western State Normal School in 1903 by Governor Aaron T. Bliss for the training of teachers ...
"Broncos Radio Network" and carries all of the Broncos
football Football is a family of team sports that involve, to varying degrees, kicking a ball to score a goal. Unqualified, the word ''football'' normally means the form of football that is the most popular where the word is used. Sports commonly c ...
and men's basketball games.


References


Michiguide.com - WVIC History


External links

* {{Midwest Communications Country radio stations in the United States WDK Radio stations established in 1958 Midwest Communications radio stations 1958 establishments in Michigan