WVOR (102.3 FM) is a commercial

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...

licensed A license (or licence) is an official permission or permit to do, use, or own something (as well as the document of that permission or permit). A license is granted by a party (licensor) to another party (licensee) as an element of an agreeme ...

Canandaigua, New York Canandaigua (; ''Utaʼnaráhkhwaʼ'' in Tuscarora language, Tuscarora) is a City (New York), city in Ontario County, New York, United States. Its population was 10,545 at the 2010 census. It is the county seat of Ontario County; some administrat ...

, and serving the

Finger Lakes The Finger Lakes are a group of eleven long, narrow, roughly north–south lakes located south of Lake Ontario in an area called the ''Finger Lakes region'' in New York, in the United States. This region straddles the northern and transitional ...

region and part of the Rochester metropolitan area. It broadcasts an

adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, quie ...

radio format A radio format or programming format (not to be confused with broadcast programming) describes the overall content broadcast on a radio station. The radio format emerged mainly in the United States in the 1950s, at a time when Radio broadcasting, ...

and is owned by

iHeartMedia iHeartMedia, Inc., formerly CC Media Holdings, Inc., is an American mass media corporation headquartered in San Antonio, Texas. It is the holding company of iHeartCommunications, Inc. (formerly Clear Channel Communications, Inc.), a company fou ...

. In much of November and December, WVOR switches to all-

Christmas music Christmas music comprises a variety of genres of music regularly performed or heard around the Christmas season. Music associated with Christmas may be purely instrumental, or, in the case of carols or songs, may employ lyrics whose subject ma ...

. The studios and offices are located at the

Five Star Bank Plaza Five Star Bank Plaza is a high-rise building located in Rochester, New York, United States, designed by Skidmore, Owings & Merrill. It is the sixth tallest building in Rochester and was originally built as Marine Midland Plaza. Site preparation w ...

building in downtown Rochester WVOR has an

effective radiated power Effective radiated power (ERP), synonymous with equivalent radiated power, is an IEEE standardized definition of directional radio frequency (RF) power, such as that emitted by a radio transmitter. It is the total power in watts that would hav ...

(ERP) of 3,400

watt The watt (symbol: W) is the unit of power or radiant flux in the International System of Units (SI), equal to 1 joule per second or 1 kg⋅m2⋅s−3. It is used to quantify the rate of energy transfer. The watt is named after James Wa ...

s. The

transmitter In electronics and telecommunications, a radio transmitter or just transmitter is an electronic device which produces radio waves with an antenna (radio), antenna. The transmitter itself generates a radio frequency alternating current, which i ...

site is on Bliss Road at Hickox Road in Canandaigua. WVOR broadcasts using

HD Radio HD Radio (HDR) is a trademark for an in-band on-channel (IBOC) digital radio broadcast technology. It generally simulcasts an existing analog radio station in digital format with less noise and with additional text information. HD Radio is used ...

technology. The HD2

digital subchannel In broadcasting, digital subchannels are a method of transmitting more than one independent program stream simultaneously from the same digital radio or television station on the same radio frequency channel. This is done by using data compress ...

plays

Oldies Oldies is a term for musical genres such as pop music, rock and roll, doo-wop, surf music (broadly characterized as classic rock and pop rock) from the second half of the 20th century, specifically from around the mid-1950s to the 1980s, as we ...

music. The HD3 subchannel carries the

iHeartRadio iHeartRadio (often shortened to just "iHeart") is an American freemium broadcast, podcast and radio streaming Computing platform, platform owned by iHeartMedia. It was founded in August 2008. , iHeartRadio was functioning as the national umbr ...

Soft AC music service known as "The Breeze."

History

On July 16, 1974 the station signed on the air as WCGR-FM, a

simulcast Simulcast (a portmanteau of simultaneous broadcast) is the broadcasting of programmes/programs or events across more than one resolution, bitrate or medium, or more than one service on the same medium, at exactly the same time (that is, simultane ...

of middle-of-the-road station

WCGR WCGR (1550 AM broadcasting, AM, "100.1/104.5 The Lake") is a radio station broadcasting a soft classic rock format. Licensed to Canandaigua (city), New York, Canandaigua, New York, United States, the station is currently owned by Canandaigua Broad ...

1550 AM. It became WFLC in 1975 and dropped the WCGR simulcast in favor of

country music Country (also called country and western) is a genre of popular music that originated in the Southern and Southwestern United States in the early 1920s. It primarily derives from blues, church music such as Southern gospel and spirituals, ...

; the call letters stood for " Wayne

Country." The call letters changed to WLKA on May 15, 1989. On February 19, 1996, the station changed its call sign to WMHX; the station then changed to WISY on March 1, 1998, to WMAX-FM on July 30, 1999, back to WISY on August 2, 1999. and to the current WVOR on June 27, 2006. The WVOR call sign was "parked" on 102.3 after the station that held that call sign, a heritage Rochester FM station now known as

WDVI WDVI (100.5 FM) is a country music station in Rochester, New York. The station is owned and operated by iHeartMedia. Its studios are located at the Five Star Bank Plaza building in downtown Rochester, and its transmitter site is in Victor, New ...

, changed its call sign and format in 2006. To avoid cannibalizing WDVI's audience while it was an

adult contemporary music Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, quiet ...

station, WVOR focused its marketing efforts on its

city of license In American, Canadian, and Mexican broadcasting, a city of license or community of license is the community that a radio station or television station is officially licensed to serve by that country's broadcast regulator. In North American broa ...

, targeting Canandaigua and the western

. The station remains operated out of iHeart's Rochester offices and carries the company's syndicated ''Murphy, Sam & Jodi'' morning

drive time Drive time is the daypart in which radio broadcasters can reach the most people who listen to car radios while driving, usually to and from work, or on public transportation. Drive-time periods are when the number of radio listeners in this c ...

program as well as evening request and dedication show ''Delilah''. Some other shifts are voicetracked by DJs from other

stations.

References

External links

* {{IHeartMedia

VOR VOR or vor may refer to: Organizations * Vale of Rheidol Railway in Wales * Voice of Russia, a radio broadcaster * Volvo Ocean Race, a yacht race Science, technology and medicine * VHF omnidirectional range, a radio navigation aid used in a ...

Radio stations established in 1974 IHeartMedia radio stations 1974 establishments in New York (state)