WUPG (formerly

WUPZ WUPZ (94.9 FM) is a radio station licensed to Chocolay Charter Township, Michigan serving the Marquette, Michigan market. The station is currently owned by Armada Media Corporation Armada Media Corporation is a Wisconsin-based media corporati ...

) (96.7 FM) is a

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...

licensed to

Republic, Michigan Republic is an Unincorporated area, unincorporated community in Marquette County, Michigan, Marquette County in the U.S. state of Michigan. It is also a census-designated place (CDP) for statistical purposes and no legal status as an incorporated ...

. The station is currently owned by

Armada Media Corporation Armada Media Corporation is a Wisconsin-based media corporation founded in 2006 that owns radio stations in the Midwestern United States. Armada Media operates in small unrated markets. Armada Media is based in Fond du Lac and operates 28 radio st ...

, through licensee AMC Partners Escanaba, LLC, and was granted its license on April 17, 2008. The station signed on in July 2008 with a Variety Hits format. On March 4, 2014, changed formats to

Classic Country Classic country is a music radio format that specializes in playing mainstream country and western music hits from past decades. Repertoire The radio format specializes in hits from the 1950s through the early 1980s, and focus primarily on innov ...

branded as "Yooper Country 96.7". In 2017, the station changed their brand to "The Maverick", using the same brand as sister stations

WTIQ WTIQ (1490 AM) is a radio station licensed to Manistique, Michigan broadcasting a classic country Classic country is a music radio format that specializes in playing mainstream country and western music hits from past decades. Repertoire The ...

and

WGMV WGMV (106.3 FM) is a radio station licensed to Stephenson, Michigan and serving south central Upper Michigan, including the cities of Escanaba, Gladstone, Iron Mountain, and Menominee. The station currently broadcasts a classic country format, ...

. Part if the UP's Radio Results Network.

Sources

Michiguide.com - WUPG History

External links

Maverick 96 Facebook
* UPG {{Michigan-radio-station-stub