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WTMP-FM (96.1
MHz The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose expression in terms of SI base units is s−1, meaning that one he ...
"La Invasora 96") is a
commercial Commercial may refer to: * a dose of advertising conveyed through media (such as - for example - radio or television) ** Radio advertisement ** Television advertisement * (adjective for:) commerce, a system of voluntary exchange of products and s ...
FM
radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...
licensed A license (or licence) is an official permission or permit to do, use, or own something (as well as the document of that permission or permit). A license is granted by a party (licensor) to another party (licensee) as an element of an agreeme ...
to
Dade City, Florida Dade City is a city in and the county seat of Pasco County, Florida, United States. It is located in the Tampa Bay Area. The population was 6,437 at the 2010 census. Dade City is popular with tourists for its antique stores, restaurants, and ...
. The station is owned by Vallejo Production. WTMP-FM airs a
Spanish-language Spanish ( or , Castilian) is a Romance languages, Romance language of the Indo-European language family that evolved from colloquial Latin spoken on the Iberian peninsula. Today, it is a world language, global language with more than 500 millio ...
Regional Mexican Regional Mexican is a Latin music radio format encompassing the musical genres from the different parts of rural Mexico and the Southwestern United States. Genres include banda, country en español, Duranguense, grupero, mariachi, New Mexico ...
radio format A radio format or programming format (not to be confused with broadcast programming) describes the overall content broadcast on a radio station. The radio format emerged mainly in the United States in the 1950s, at a time when Radio broadcasting, ...
. WTMP-FM is the Spanish-language flagship station for the Tampa Bay Buccaneers Spanish Radio Network. WTMP-FM's studios are on 5207 E Washington St in
Tampa Tampa () is a city on the Gulf Coast of the U.S. state of Florida. The city's borders include the north shore of Tampa Bay and the east shore of Old Tampa Bay. Tampa is the largest city in the Tampa Bay area and the seat of Hillsborough County ...
. Its
transmitter In electronics and telecommunications, a radio transmitter or just transmitter is an electronic device which produces radio waves with an antenna (radio), antenna. The transmitter itself generates a radio frequency alternating current, which i ...
is off Spike Road near Spring Lake Highway in
Spring Lake, Florida Spring Lake is an unincorporated community and census-designated place (CDP) in Hernando County, Florida, United States. The population was 458 at the 2010 census, up from 327 at the 2000 census. Geography Spring Lake is located in eastern Hern ...
. WTMP-FM is a Class A station, with an
effective radiated power Effective radiated power (ERP), synonymous with equivalent radiated power, is an IEEE standardized definition of directional radio frequency (RF) power, such as that emitted by a radio transmitter. It is the total power in watts that would hav ...
(ERP) of 2,800
watt The watt (symbol: W) is the unit of power or radiant flux in the International System of Units (SI), equal to 1 joule per second or 1 kg⋅m2⋅s−3. It is used to quantify the rate of energy transfer. The watt is named after James Wa ...
s, while several Tampa Bay stations operate at 100,000 watts. This makes WTMP-FM limited in its coverage area to the northern suburbs in the
Tampa Bay area The Tampa Bay area is a major populated area surrounding Tampa Bay on the west coast of Florida in the United States. It includes the main cities of Tampa, St. Petersburg, and Clearwater. It is the 18th largest metropolitan area in the United St ...
.


History

The station first
signed on Signing may refer to: * Using sign language * Signature A signature (; from la, signare, "to sign") is a handwritten (and often stylized) depiction of someone's name, nickname, or even a simple "X" or other mark that a person writes on do ...
the air on September 3, 1993 as WBSB. It was owned by Dade City Broadcasting, Inc. and aired an
adult contemporary music Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, quiet ...
format. In 2001, the station was acquired by Tama Broadcasting, Inc. for $4.1 million. Tama already owned
AM 1150 AM or Am may refer to: Arts and entertainment Music * A minor, a minor scale in music * ''A.M.'' (Chris Young album) * ''A.M.'' (Wilco album) * ''AM'' (Abraham Mateo album) * ''AM'' (Arctic Monkeys album) * AM (musician), American musician ...
WTMP, an
urban adult contemporary Urban adult contemporary, often abbreviated as urban AC or UAC, (also known as adult R&B,) is the name for a format of radio music, similar to an urban contemporary format. Radio stations using this format usually would not have hip hop music on ...
station. Tama put the same format on 96.1, switching the
call sign In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally assigne ...
to WTMP-FM. In 2018, NIA Broadcasting bought WTMP-FM for $350,000.RadioInsight.com "Station Sales" March 18, 2018 retrieved 1-18-19
/ref> NIA, owned by Neal Ardman, began
simulcast Simulcast (a portmanteau of simultaneous broadcast) is the broadcasting of programmes/programs or events across more than one resolution, bitrate or medium, or more than one service on the same medium, at exactly the same time (that is, simultane ...
ing the
Regional Mexican Regional Mexican is a Latin music radio format encompassing the musical genres from the different parts of rural Mexico and the Southwestern United States. Genres include banda, country en español, Duranguense, grupero, mariachi, New Mexico ...
format heard on
AM 1470 AM or Am may refer to: Arts and entertainment Music * A minor, a minor scale in music * ''A.M.'' (Chris Young album) * ''A.M.'' (Wilco album) * ''AM'' (Abraham Mateo album) * ''AM'' (Arctic Monkeys album) * AM (musician), American musician ...
WMGG WMGG (1470 AM broadcasting, AM) is a commercial radio, commercial AM radio, AM radio station city of license, licensed to Egypt Lake, Florida, whose main AM signal is exclusively digital via HD Radio. WMGG serves the Tampa Bay area and is owned by ...
on 96.1 WTMP-FM, calling the stations "La Mexicana 96.1 and 1470", but later switched the moniker to "Caliente 96.1 and 1470". It has since split from the simulcast of
WMGG WMGG (1470 AM broadcasting, AM) is a commercial radio, commercial AM radio, AM radio station city of license, licensed to Egypt Lake, Florida, whose main AM signal is exclusively digital via HD Radio. WMGG serves the Tampa Bay area and is owned by ...
.It been rebranded as "La Invasora 96".


References


External links


Official WTMP-FM Website
* {{coord, 28, 04, 07, N, 82, 33, 08, W, type:landmark_region:US_source:FCC, display=title TMP-FM Radio stations established in 1994 1994 establishments in Florida Regional Mexican radio stations in the United States TMP-FM