WTMG (Magic 101.3) is a commercial
radio station
Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...
in
Williston, Florida
Williston is a city in Levy County, Florida, United States. As of the 2010 census it had a population of 2,768.
Histoy
The city was established before 1885 by J.M. Willis, who named it after himself.
Geography
Williston is located at (29.386 ...
, broadcasting to the
Gainesville-
Ocala, Florida
Ocala ( ) is a city in and the county seat of Marion County within the northern region of Florida, United States. As of the 2020 United States Census, the city's population was 63,591, making it the 54th most populated city in Florida.
Home to ...
area on 101.3
FM.
WTMG has been in its current format since 1994, playing
Hip Hop,
R&B,
Old School and Classic Soul and
Gospel
Gospel originally meant the Christian message ("the gospel"), but in the 2nd century it came to be used also for the books in which the message was set out. In this sense a gospel can be defined as a loose-knit, episodic narrative of the words an ...
. At first, it was Gainesville's only Urban radio station, targeting the
Mainstream Urban
Mainstream may refer to:
Film
* ''Mainstream'' (film), a 2020 American film
Literature
* ''Mainstream'' (fanzine), a science fiction fanzine
* Mainstream Publishing, a Scottish publisher
* ''Mainstream'', a 1943 book by Hamilton Basso
Mu ...
and
Urban Adult Contemporary
Urban adult contemporary, often abbreviated as urban AC or UAC, (also known as adult R&B,) is the name for a format of radio music, similar to an urban contemporary format. Radio stations using this format usually would not have hip hop music on ...
audiences alike, but has shifted over to a
Rhythmic contemporary
Rhythmic contemporary, also known as Rhythmic Top 40, Rhythmic CHR or rhythmic crossover, is a primarily American music-radio format that includes a mix of EDM, upbeat rhythmic pop, hip hop and upbeat R&B hits. Rhythmic contemporary never uses ...
direction. It is home to the
Rickey Smiley
Broderick Dornell Smiley (born August 10, 1968) is an American stand-up comedian, television host, actor, and radio personality, known for his prank phone calls. The calls feature Smiley disguising his voice and carrying on a conversation with t ...
morning show.
History
The station began broadcasting in 1983 at 92.1 on the FM dial as WJRQ, a satellite-fed
country
A country is a distinct part of the world, such as a state, nation, or other political entity. It may be a sovereign state or make up one part of a larger state. For example, the country of Japan is an independent, sovereign state, while the ...
station. WJRQ became WLLO ("Willow 92") in 1986, programming
beautiful music
Beautiful music (sometimes abbreviated as BM, B/EZ or BM/EZ for "beautiful music/easy listening") is a mostly instrumental music format that was prominent in North American radio from the late 1950s through the 1980s. Easy listening, elevator musi ...
, and changed its calls to WFEZ the following year following a sale. The format changed back to country music in 1988 due to advertiser difficulty in selling the easy listening format; however, the country format fared no better in ratings or revenue, and later that same year WFEZ transformed into a
Rhythmic Contemporary
Rhythmic contemporary, also known as Rhythmic Top 40, Rhythmic CHR or rhythmic crossover, is a primarily American music-radio format that includes a mix of EDM, upbeat rhythmic pop, hip hop and upbeat R&B hits. Rhythmic contemporary never uses ...
or "Churban" station, playing urban, dance and pop music, under the guidance of Ocala-Gainesville radio veteran Tony Downes, at the direction of station general manager Mark Tillery, and took the name "Hot 92.1." Hot 92.1 was a ratings success and paved the way for the current urban format which took to the air in the early 1990s; the station adopted the WTMG calls in 1996 and moved to 101.3 FM. By 2009 WTMG began to evolve to a Rhythmic direction with a heavy emphasis on hit-driven Hip-Hop/R&B. Because of this shift,
Nielsen BDS
Broadcast Data Systems (also known as BDS or Luminate BDS), is a service that tracks radio, television and internet airplay of songs. The service, which is a unit of MRC Data, is a contributing factor to North American charts published by co-owned ...
placed the station on the
Rhythmic Airplay panel
Rhythmic contemporary, also known as Rhythmic Top 40, Rhythmic CHR or rhythmic crossover, is a primarily American music-radio format that includes a mix of EDM, upbeat rhythmic pop, hip hop and upbeat R&B hits. Rhythmic contemporary never uses ...
.
External links
Official Website*
TMG
Rhythmic contemporary radio stations in the United States
Radio stations established in 1983
1983 establishments in Florida
{{Florida-radio-station-stub