WTLY (1270 AM) is a

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...

Tallahassee, Florida Tallahassee ( ) is the capital city of the U.S. state of Florida. It is the county seat and only incorporated municipality in Leon County, Florida, Leon County. Tallahassee became the capital of Florida, then the Florida Territory, in 1824. In ...

, licensed to and serving the Tallahassee area. The station is currently owned by

iHeartMedia, Inc. iHeartMedia, Inc., formerly CC Media Holdings, Inc., is an American mass media corporation headquartered in San Antonio, Texas. It is the holding company of iHeartCommunications, Inc. (formerly Clear Channel Communications, Inc.), a company fou ...

Its studios are in the north side of Tallahassee, while the transmitter is located west of downtown.

History

For over a decade, the station's cornerstone program was ''The Jeff Cameron Show''. On January 25, 2012, Cameron resigned his post and was later announced to have taken a job at WTSM-FM 97.9 ESPN Radio, also in Tallahassee. On November 26, 2014, WNLS dropped its sports format and began stunting with

Christmas music Christmas music comprises a variety of genres of music regularly performed or heard around the Christmas season. Music associated with Christmas may be purely instrumental, or, in the case of carols or songs, may employ lyrics whose subject ma ...

, branded as "Christmas 94.3". At midnight on December 26, WNLS flipped to AC as "94.3 My FM". The first song on MY FM was " St. Elmo's Fire (Man in Motion)" by

John Parr John Stephen Parr (born 18 November 1952) is an English musician, singer, and songwriter, best known for his 1985 single "St. Elmo's Fire (Man in Motion)", charting at number one in the US and number six in the UK, and for his 1984 US number- ...

On September 24, 2015, WNLS rebranded as "94.5 My FM" (translator W232BO moved from 94.3 FM to 94.5 FM). On September 30, WNLS changed their call letters to WTLY. On November 6, 2015, at 5 p.m., WTLY rebranded as "105.3 My FM" (translator changed frequency from 94.5 FM to 105.3 FM) and began stunting with Christmas music. On May 27, 2017, WTLY flipped to urban contemporary as "105.3 The Beat", launching with 5,000 songs commercial free.Beat Drops Into Tallahassee
Radioinsight - May 27, 2017 In June 2019, WTLY changed their format from urban contemporary (which moved to WGMY-HD2) to beach music, branded as "Beach 96.5" (simulcast on translator W243EG (96.5 FM)), utilizing iHeartMedia's Real Fun Beach Radio network.Throwback 96.5 Debuts in Tallahassee
Radioinsight - July 8, 2019 However, this turned out to be a stunt; on July 8, at 2 p.m., WTLY flipped to

classic hip hop Classic hip hop is a music radio format focusing primarily on hip hop music from the 1980s, 1990s, and the early to mid-2000s. Although stations with such a format date back as far as 2004, the format was first popularized in October 2014, after ...

, branded as "Throwback 96.5". The first song on Throwback was "

Whoomp! (There It Is) "Whoomp! (There It Is)" is the debut single by 1990s rap duo Tag Team, written by members Cecil "DC the Brain Supreme" Glenn and Steve "Rolln" Gibson. The song reached No. 1 on the ''Billboard'' Hot R&B chart and No. 2 on the ''Billboard'' Hot ...

" by

Tag Team Tag team wrestling is a type of professional wrestling in which matches are contested between teams of multiple wrestlers. Tag teams may be made up of wrestlers who normally wrestle in singles competition, but more commonly are made of establish ...

. On August 12, 2022 at midnight, after playing "

Got Your Money "Got Your Money" is a single by American rapper Ol' Dirty Bastard in his final appearance, from his second studio album, ''Nigga Please''. The song's chorus is sung by American R&B singer Kelis, who makes her first appearance on record. Both the ...

" by

Ol' Dirty Bastard Russell Tyrone Jones (November 15, 1968 – November 13, 2004), better known by his stage name Ol' Dirty Bastard (often abbreviated as ODB), was an American rapper. He was one of the founding members of the Wu-Tang Clan, a rap group primarily fr ...

featuring

Kelis Kelis Rogers-Mora (; born August 21, 1979), known mononymously as Kelis, is an American singer, songwriter and a professionally trained chef. At age 14, she was admitted to New York's Fiorello H. LaGuardia High School of Music & Art and Perform ...

and going into a stopset, the station dropped the classic hip hop format and began stunting with

(with the first song under the stunt being

Andy Williams Howard Andrew Williams (December 3, 1927 – September 25, 2012) was an American singer. He recorded 43 albums in his career, of which 15 have been gold certified and three platinum certified. He was also nominated for six Grammy Awards. He hos ...

' "

It's the Most Wonderful Time of the Year "It's the Most Wonderful Time of the Year" is a popular Christmas song written in 1963 by Edward Pola and George Wyle. It was recorded and released that year by pop singer Andy Williams for his first Christmas album, ''The Andy Williams Christm ...

"), teasing a new format to debut on the following Monday, the 15th. The station is also emphasizing it will remain the Tallahassee home of

Florida State Seminoles The Florida State Seminoles are the athletic teams representing Florida State University located in Tallahassee, Florida. They compete as a member of the National Collegiate Athletic Association (NCAA) Division I level (Football Bowl Subdivis ...

athletics.Sports Talk Spears Throwbacks in Tallahassee
Radioinsight - August 15, 2022 On August 15, 2022, after stunting with Christmas music, WTLY launched a sports format, branded as "96.5 The Spear".

Translators

WTLY programming is also carried on a

broadcast translator A broadcast relay station, also known as a satellite station, relay transmitter, broadcast translator (U.S.), re-broadcaster (Canada), repeater (two-way radio) or complementary station (Mexico), is a broadcast transmitter which repeats (or tran ...

to improve the coverage area of the main station in northeast portions of Tallahassee.

Previous logos

References

External links

FCC History Cards for WTLY96.5 The Spear website
* * TLY Radio stations established in 1946 IHeartMedia radio stations 1946 establishments in Florida Sports radio stations in the United States {{TallahasseeFL-stub