WTBC (1230 AM) is a

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...

broadcasting a

sports radio Sports radio (or sports talk radio) is a radio format devoted entirely to discussion and broadcasting of sporting events. A widespread programming genre that has a narrow audience appeal, sports radio is characterized by an often- boisterous on-ai ...

format. Licensed to

Tuscaloosa, Alabama Tuscaloosa ( ) is a city in and the seat of Tuscaloosa County in west-central Alabama, United States, on the Black Warrior River where the Gulf Coastal and Piedmont plains meet. Alabama's fifth-largest city, it had an estimated population of 1 ...

, United States, the station serves the greater Tuscaloosa area. The station is owned by

Townsquare Media Townsquare Media, Inc. (formerly Regent Communications until 2010) is an American radio network and media company based in Purchase, New York. The company started in radio and expanded into digital media toward the end of the 2000s, starting wi ...

. It was also the first media position that James Spann ever had in the media. In May 2016, it was announced that Townsquare Media would be buying WTBC and sister station WNPT-FM (now WFMA) for $550,000. (Alabama Broadcast Media Page) According to published reports, WNPT-FM would go sports and WTBC would retain the Catfish Country format, once the new owners take over. Townsquare Media's purchase of the stations was consummated on July 15, 2016. As of this update, Catfish Country is now being heard exclusively on WTBC and translator W261BT, branded as Catfish 100.1. Under the ownership of Townsquare Media, WTBC provides regular weather coverage from WVUA in Tuscaloosa, under the direction of their Chief Meteorologist Richard Scott. During times of active severe, tropical, and Winter weather events, WTBC provides West Alabama's only live and local weather coverage on the radio, with local, in house, Staff Meteorologist Bobby Best. Additionally, under the ownership of Townsquare Media and the direction of Market President/Chief Revenue Officer David R. Dubose, WTBC also provides West Alabama radio's only live and local news coverage with News Director Don Hartley and West, Alabama's only live and local traffic coverage with Traffic Reporter Capt'n Ray. On October 12, 2023, WTBC changed its format from classic country (which moved to WTUG-HD2) to sports, branded as "Tide 100.9" and switched translators to W265CG 100.9 FM Tuscaloosa.Tide Adds AM in Tuscaloosa
Radioinsight - October 12, 2023

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* * TBC Townsquare Media radio stations Radio stations established in 1946 1946 establishments in Alabama Sports radio stations in the United States {{Alabama-radio-station-stub