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WTAD 930 AM is a
radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...
broadcasting a
news talk Talk radio is a radio format containing discussion about topical issues and consisting entirely or almost entirely of original spoken word content rather than outside music. Most shows are regularly hosted by a single individual, and often featur ...
format. Licensed to
Quincy, Illinois Quincy ( ), known as Illinois's "Gem City", is a city in and the county seat of Adams County, Illinois, United States, located on the Mississippi River. The 2020 census counted a population of 39,463 in the city itself, down from 40,633 in 2010. ...
, the station is owned by
STARadio Corporation STARadio is a radio broadcast company that owns several radio stations throughout the United States in the cities of Quincy and Kankakee, IL as well as stations in Great Falls, Montana. Radio stations * KGRC * KINX * KZZK *WCOY *WKAN * WQCY *WTAD ...
. WTAD carries a variety of local programming, as well as nationally syndicated shows such as
Laura Ingraham Laura Anne Ingraham (born June 19, 1963) is an American conservative television host. Gale Biography In Context. She has been the host of ''The Ingraham Angle'' on Fox News Channel since October 2017, and is the editor-in-chief of LifeZette. ...
,
Mark Levin Mark Reed Levin (; born September 21, 1957) is an American lawyer, author, and radio personality. He is the host of syndicated radio show Broadcast syndication is the practice of leasing the right to broadcasting television shows and rad ...
, and
Coast to Coast AM ''Coast to Coast AM'' is an American late-night radio talk show that deals with a variety of topics. Most frequently the topics relate to either the paranormal or conspiracy theories. It was hosted by creator Art Bell from its inception in 19 ...
.


History

WTAD was first licensed on July 20, 1923 to Robert E. Compton and First Presbyterian Church in Carthage, Illinois. The call letters were randomly assigned from a sequential roster of available call letters. The station was deleted on December 18, 1923, then relicensed on July 8, 1925, to Robert E. Compton in Carthage, broadcasting at 1270 kHz, with a power of 50 watts.History Cards for WTAD
fcc.gov. Retrieved August 3, 2018.
In December 1926, the license was transferred to the Illinois Stock Medicine Broadcasting Corporation, and the station was moved to Quincy, Illinois and its power increased to 500 watts. In 1928, its frequency was changed to 1440 kHz, sharing time on the frequency with WMBD in Peoria. In 1935, the station's frequency was changed to 900 kHz, running 500 watts during daytime hours only. In 1936, the station's power was increased to 1,000 watts. In 1941, nighttime operations were added, running 1,000 watts with a directional array, and the station's frequency was changed to 930 kHz. By 1941, the station had become an affiliate of the
CBS Radio Network CBS News Radio, formerly known as CBS Radio News and historically known as the CBS Radio Network, is a radio network that provides news to more than 1,000 radio stations throughout the United States. The network is owned by Paramount Global. It ...
.
1941 Yearbook Number
',
Broadcasting Broadcasting is the distribution (business), distribution of sound, audio or video content to a dispersed audience via any electronic medium (communication), mass communications medium, but typically one using the electromagnetic spectrum (radio ...
, 1941. p. 118. Retrieved August 3, 2018.
In 1944, the station was sold to Lee Broadcasting for $487,500.WTAD is Acquired by Lee Syndicate
, ''
Broadcasting Broadcasting is the distribution (business), distribution of sound, audio or video content to a dispersed audience via any electronic medium (communication), mass communications medium, but typically one using the electromagnetic spectrum (radio ...
'', November 27, 1944. p. 64. Retrieved August 3, 2018.
In 1952, the station's daytime power was increased to 5,000 watts. In the 1970s and 1980s, the station aired a
MOR Mor or MOR may refer to: Names and titles * Mór (given name), a list of people named Mór or Mor * Mor (surname), a list of people named Mor or Mór * Mor (honorific), or Mar, in Syriac Radio and television * Middle of the road (music) genre * ...
format.
Broadcasting Cablecasting Yearbook 1985
', Broadcasting Cablecasting, 1985. p. B-86. Retrieved August 3, 2018.
By 1986, news-talk programming was added.
Broadcasting Cablecasting Yearbook 1986
', Broadcasting Cablecasting, 1986. p. B-91. Retrieved August 3, 2018.
In December 1986, the station was sold to Eastern Broadcasting, along with 99.5
WQCY WQCY (103.9 FM) is a radio station in Quincy, Illinois known as "Q104". WQCY is currently owned by STARadio Corporation STARadio is a radio broadcast company that owns several radio stations throughout the United States in the cities of Quincy an ...
, for $1.1 million. In 1989, Eastern Broadcasting was purchased by TMZ Broadcasting (later known as Tele-Media Broadcasting).Citadel Communications Corp (Form: 424B4, Received: 07/01/1998 13:23:18
Nasdaq The Nasdaq Stock Market () (National Association of Securities Dealers Automated Quotations Stock Market) is an American stock exchange based in New York City. It is the most active stock trading venue in the US by volume, and ranked second ...
, July 7, 1998. Retrieved August 4, 2018.
In Spring 1994, the station's format was changed from
soft AC Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, quiet sto ...
to
oldies Oldies is a term for musical genres such as pop music, rock and roll, doo-wop, surf music (broadly characterized as classic rock and pop rock) from the second half of the 20th century, specifically from around the mid-1950s to the 1980s, as we ...
. In the fall of 1994, the station's format changed from
full service Full service or Full Service may refer to: * Full-service radio, a wide range of programming * Full Service Network, a communications company Entertainment * "Full Service", a song by the New Kids on the Block from their album ''The Block'' * F ...
/oldies to an all-talk format. In 1997, Tele-Media was purchased by
Citadel A citadel is the core fortified area of a town or city. It may be a castle, fortress, or fortified center. The term is a diminutive of "city", meaning "little city", because it is a smaller part of the city of which it is the defensive core. In ...
. In 1997, the station's programming began to be simulcast on 106.7 WBRJ in
Mount Sterling, Illinois Mount Sterling is a city in and the county seat of Brown County, Illinois, United States. The population was 2,006 at the 2020 census. Foodservice distributor Dot Foods is based in Mount Sterling. History Mount Sterling was organized in 1854. I ...
. In 1998, the station was sold to STARadio Corporation. In 1999, the station's simulcast ended, after 106.7 was sold and switched to an oldies format as WLRT "Golden 106.7".Format Changes & Updates
, ''The M Street Journal''. Vol. 16 No. 20. May 19, 1999. p. 2. Retrieved August 4, 2018.


References


External links


WTAD's website
{{coord, 39, 53, 31, N, 91, 25, 25, W, type:landmark_region:US, display=title TAD News and talk radio stations in the United States Radio stations established in 1925 1925 establishments in Illinois