WSYB (1380

kHz The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose expression in terms of SI base units is s−1, meaning that on ...

) is a

commercial Commercial may refer to: * a dose of advertising conveyed through media (such as - for example - radio or television) ** Radio advertisement ** Television advertisement * (adjective for:) commerce, a system of voluntary exchange of products and s ...

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...

Rutland, Vermont Rutland, Vermont may refer to: *Rutland (city), Vermont * Rutland (town), Vermont *Rutland County, Vermont *West Rutland, Vermont West Rutland is a town in Rutland County, Vermont, United States. The population was 2,214 at the 2020 census. The t ...

. Established in 1930, the station is owned by

Pamal Broadcasting Pamal Broadcasting, Ltd. is a family-owned radio group with twenty-three stations in medium-to-small markets in the Northeast. Based in the Albany suburb of Latham, New York, Pamal Broadcasting was founded in 1987 as Albany Broadcasting Company, w ...

and broadcasts a

sports Sport pertains to any form of competitive physical activity or game that aims to use, maintain, or improve physical ability and skills while providing enjoyment to participants and, in some cases, entertainment to spectators. Sports can, th ...

radio format A radio format or programming format (not to be confused with broadcast programming) describes the overall content broadcast on a radio station. The radio format emerged mainly in the United States in the 1950s, at a time when Radio broadcasting, ...

as "Fox Sports 1380". Most of the programming comes from

Fox Sports Radio Fox Sports Radio is an American sports radio network. Based in Los Angeles, California, the network is operated and managed by Premiere Networks in a content partnership with Fox Corporation's Fox Sports division and iHeartMedia, parent company ...

, including

Dan Patrick Dan Patrick may refer to: * Dan Patrick (ice hockey) (born 1938), Canadian ice hockey player * Dan Patrick (politician) (born 1950), Lieutenant Governor of Texas and political and sports radio journalist * Dan Patrick (sportscaster) (born 1956), Ame ...

and

Colin Cowherd Colin Murray Cowherd (born January 6, 1964) is an American sports media personality. Cowherd began his broadcasting career as sports director of Las Vegas television station KVBC and as a sports anchor on several other stations before joining ...

. Local high school and college sports coverage include football, basketball, and hockey. WSYB is one of the oldest affilites on the

Boston Red Sox Radio Network The Boston Red Sox Radio Network is an American radio network composed of 54 radio stations which carry English language coverage of the Boston Red Sox, a professional baseball team in Major League Baseball (MLB). Lawrence, Massachusetts station ...

. By day, WSYB is powered at 5,000

watt The watt (symbol: W) is the unit of power or radiant flux in the International System of Units (SI), equal to 1 joule per second or 1 kg⋅m2⋅s−3. It is used to quantify the rate of energy transfer. The watt is named after James Wa ...

s non-directional. But to protect other stations on

1380 AM The following radio stations broadcast on AM frequency 1380 kHz: 1380 AM is a Regional broadcast frequency, on which Class B and Class D stations broadcast. Argentina * LRI231 in Necochea, Buenos Aires Canada * CKPC in Brantford, Ontario - ...

from interference, it greatly reduces power at night to 25 watts. The

transmitter In electronics and telecommunications, a radio transmitter or just transmitter is an electronic device which produces radio waves with an antenna (radio), antenna. The transmitter itself generates a radio frequency alternating current, which i ...

and studios are on Dorr Drive in Rutland, near Otter Creek. Programming is also heard on 250 watt

FM translator A broadcast relay station, also known as a satellite station, relay transmitter, broadcast translator (U.S.), re-broadcaster (Canada), repeater (two-way radio) or complementary station (Mexico), is a broadcast transmitter which repeats (or tran ...

W261DE at 100.1

MHz The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose expression in terms of SI base units is s−1, meaning that one he ...

History

The station

signed on Signing may refer to: * Using sign language * Signature A signature (; from la, signare, "to sign") is a handwritten (and often stylized) depiction of someone's name, nickname, or even a simple "X" or other mark that a person writes on do ...

the air on . It is the second oldest radio station in Vermont, after

WVMT WVMT (620 AM) is a commercial radio station licensed to Burlington, Vermont, and serving the Champlain Valley of Vermont and New York. WVMT is simulcast on FM translator station W242BK at 96.3 MHz. The translator's owner, Vox AM/FM, LLC, ope ...

Burlington Burlington may refer to: Places Canada Geography * Burlington, Newfoundland and Labrador * Burlington, Nova Scotia * Burlington, Ontario, the most populous city with the name "Burlington" * Burlington, Prince Edward Island * Burlington Bay, no ...

. WSYB was launched by Henry Seward and Philip Weiss, owners of a music store at 33 Center Street in Rutland. The station broadcast on 1500

kilohertz The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose expression in terms of SI base units is s−1, meaning that one h ...

at 100 watts in 1935. It switched to its current frequency in the mid-1940s. The WSYB

call sign In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally assigne ...

stands for, "We Serve You Best". Since the shut down of competitor 970 WHWB in 1993, WSYB remains the only AM radio station serving the local Rutland area. "The WSYB Christmas Fund" has been serving needy families in the Rutland community since the early 1970s. For many years, WSYB broadcast with a 5,000 watt omnidirectional signal with one tower from local sunrise to local sunset. At night, WSYB utilized two towers with 1,000 watts and a pattern that was aimed mainly northeast of the transmitter site. While the daytime signal provides ample coverage for Rutland County, the nighttime signal missed most of the county south and west of the transmitter site. On the other hand, with the night time signal aimed to the northeast, there had been reception reports from listeners in the Canadian Maritimes, England, and even Finland. In recent years, WSYB gave up its second tower and now broadcasts at a reduced power at night, but added an FM translator for listeners who prefer FM. Some of the owners for WSYB over the years have included Vermont Radio Inc, All Communications Inc., H & D Media, Excalibur Media, and

Clear Channel Communications iHeartMedia, Inc., formerly CC Media Holdings, Inc., is an American mass media corporation headquartered in San Antonio, Texas. It is the holding company of iHeartCommunications, Inc. (formerly Clear Channel Communications, Inc.), a company fou ...

. WSYB, its FM sister WZRT, and several other Clear Channel properties were swapped out to

in exchange for

WRNX WRNX (100.9 FM) is an American radio station licensed to serve the community of Amherst, Massachusetts. The station is owned by iHeartMedia and the broadcast license is held by iHM Licenses, LLC. The station was assigned the WRNX call letters ...

Northampton, Massachusetts The city of Northampton is the county seat of Hampshire County, Massachusetts, United States. As of the 2020 census, the population of Northampton (including its outer villages, Florence and Leeds) was 29,571. Northampton is known as an acade ...

. This swap gave Pamal ownership of five out the six commercial radio signals in the local Rutland area. In the 1960s, 1970s and 1980s, WSYB featured an

adult contemporary music Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, quiet ...

format along with news, talk and sports. It was an affiliate of the

NBC Radio Network The NBC, National Broadcasting Company's NBC Radio Network (known as the NBC Red Network prior to 1942) was an American commercial radio network which was in operation from 1926 through 2004. Along with the Blue Network, NBC Blue Network it was ...

. As music listening increasingly moved to the FM dial, WSYB added more talk programming. By the 1990s, it had made the transition to a

talk radio Talk radio is a radio format containing discussion about topical issues and consisting entirely or almost entirely of original spoken word content rather than outside music. Most shows are regularly hosted by a single individual, and often featur ...

station. On February 16, 2022, the station switched from talk to sports radio as "Fox Sports 1380."

References

External links

* * {{Pamal Broadcasting SYB Sports radio stations in the United States Fox Sports Radio stations Pamal Broadcasting Radio stations established in 1930 1930 establishments in Vermont