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WSPC (1010 AM) is a commercial radio station in
Albemarle, North Carolina Albemarle () is a small city and the county seat of Stanly County, North Carolina, United States. The population was 15,903 in the 2010 Census. Gerald R. "Ronnie" Michael (a former police chief in the city) serves as Mayor and Albemarle has a se ...
. It broadcasts a talk radio
format Format may refer to: Printing and visual media * Text formatting, the typesetting of text elements * Paper formats, or paper size standards * Newspaper format, the size of the paper page Computing * File format, particular way that informatio ...
and is owned by Stanly Communications. The
radio studio A recording studio is a specialized facility for sound recording, mixing, and audio production of instrumental or vocal musical performances, spoken words, and other sounds. They range in size from a small in-home project studio large enoug ...
s and transmitter are on Magnolia Street in Albemarle. By day, WSPC transmits with 1,000 watts, using a non-directional antenna, but because
AM 1010 The following radio stations broadcast on AM frequency 1010 kHz: 1010 AM is a Canadian clear-channel frequency. CFRB Toronto and CBR Calgary are both Class A, 50,000 watt stations. In Argentina * LV16 Rio Cuarto in Rio Cuarto, Córdoba ...
is a Canadian clear channel frequency, WSPC must reduce power at night to 64 watts to avoid interference. Programming is also heard on 250-watt FM translator W297CE at 107.3 MHz.


Programming

Weekdays begin with a local news and information show hosted by Dave Andrews. A tradio show, known as "The Trading Post," follows. The rest of the weekday schedule is made up of
nationally syndicated Broadcast syndication is the practice of leasing the right to broadcasting television shows and radio programs to multiple television stations and radio stations, without going through a broadcast network. It is common in the United States wher ...
talk shows from
Glenn Beck Glenn Lee Beck (born February 10, 1964) is an American conservative political commentator, radio host, entrepreneur, and television producer. He is the CEO, founder, and owner of Mercury Radio Arts, the parent company of his television and rad ...
, Sean Hannity, Mark Levin and '' Coast to Coast AM with George Noory''. Most hours begin with world and national news from
Fox News Radio Fox News Radio is an American radio network owned by Fox News. It is syndicated to over 500 AM and FM radio stations across the United States. It also supplies programming for three channels on Sirius XM Satellite Radio. History In 2003, ...
. WSPC carries Carolina Panthers
NFL The National Football League (NFL) is a professional American football league that consists of 32 teams, divided equally between the American Football Conference (AFC) and the National Football Conference (NFC). The NFL is one of the major ...
football. It also airs University of North Carolina Tar Heels football and basketball, as well as
Duke University Duke University is a private research university in Durham, North Carolina. Founded by Methodists and Quakers in the present-day city of Trinity in 1838, the school moved to Durham in 1892. In 1924, tobacco and electric power industrialist James ...
sports. Local high school football games are broadcast on Friday nights in the fall.


History

The station
signed on Signing may refer to: * Using sign language * Signature A signature (; from la, signare, "to sign") is a handwritten (and often stylized) depiction of someone's name, nickname, or even a simple "X" or other mark that a person writes on do ...
in 1946, broadcasting from the Albemarle Hotel. The original call sign was WABZ.
Robert D. Raiford Robert D. Raiford (December 27, 1927 – November 17, 2017) was an American radio broadcaster and actor, best known for his political/social commentaries delivered during ''The John Boy and Billy Big Show'', a morning radio program heard on stat ...
was program director in 1947, at age 19. While a student a
Pfeiffer College Pfeiffer University is a private university in Misenheimer, North Carolina. It is affiliated with the United Methodist Church. History Pfeiffer originated from a home school operated by Miss Emily Prudden in the late 19th century. The school ...
in March 1949, longtime
WFMY-TV WFMY-TV (channel 2) is a television station licensed to Greensboro, North Carolina, United States, serving as the CBS affiliate for the Piedmont Triad region. Owned by Tegna Inc., the station maintains studios on Phillips Avenue in Greensboro, an ...
personality Lee Kinard went to work at WABZ doing janitorial and filing duties. Later he became a DJ and producer. Kinard left Pfeiffer after one year and became a part owner of the station in 1952, along with station manager Bill Page, attorney Staton Williams, chiropractor Joe Ivester and farmer Keith Almond. Kinard left WABZ for WFMY in 1956. An FM station at 100.9 was added later. Today that station is
WPZS WPZS (100.9 FM) is an Urban Gospel music station located in Charlotte, North Carolina but licensed to Indian Trail. The station is currently owned & operated by Urban One. It carries the syndicated Yolanda Adams Morning Show. The station's st ...
. The AM station established a separate identity as WWWX on 10 September 1979. On 15 February 1990, the station changed its call sign to WXLX and on 26 August 1994 to the current WSPC. In April 1993, Bill and Susi Norman bought WXLX, which had gone off the air in November 1990. This was one of the first purchases of a second AM in the same community by the same owner. At first, WXLX simulcast the couple's other station,
WZKY WZKY (1580 AM, "Magic 103.3 FM") is a radio station licensed to serve Albemarle, North Carolina, United States. The station is owned by Stanly Communications and broadcasts an oldies music format that at one time included programming from the Cl ...
.Bill Norman, "A History of WZKY Radio: The Sound of Stanly County," 1993, p. 9. Bill Norman was a Pfeiffer graduate who got his training at the college's station WSPC. Since the letters had become available, he put them on his station.


References


External links

* * * {{News/Talk Radio Stations in North Carolina SPC Radio stations established in 1979 Albemarle, North Carolina 1979 establishments in North Carolina