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WSLP (100.7 FM, "Lake FM") is a commercial variety hits radio station broadcasting from
Ray Brook, New York Ray Brook is a hamlet in New York State, United States located on NY 86 between Saranac Lake and Lake Placid in the Town of North Elba in Essex County. It is the site of the Adirondack Park Agency, the District 5 office of the New York S ...
. It is owned by Jonathan Becker, through licensee North Country Radio Corp. The station was formerly WXMR with a tagline called "Radio Bistro". The call sign was changed to WPLB on August 6, 2012; it eventually changed to a country music format, "Kickin' Country," which was simulcast with WNMR (107.1 FM, now WWFK) and competed with WOKO and WTNN. In March 2016, the station was leased to WIRY. The arrangement allowed for the FM station to occasionally broadcast separate programming from the AM station (for instance, WIRY's regular programming could continue on the FM station while the AM station carried a sporting event). The call sign was changed to WIRY-FM on March 15, 2016. WIRY-FM went silent on January 7, 2020, after WIRY changed ownership the previous month and the new owners ended WIRY-FM's agreement to operate it. An application was filed to move the frequency from Plattsburgh West to
Ray Brook, New York Ray Brook is a hamlet in New York State, United States located on NY 86 between Saranac Lake and Lake Placid in the Town of North Elba in Essex County. It is the site of the Adirondack Park Agency, the District 5 office of the New York S ...
. The station changed its call sign to WPLA on July 10, 2020. In late January 2021, WPLA moved from Plattsburgh West, New York to Ray Brook, New York. WPLA picked up the WSLP call letters on January 29, 2021, as well as the "Lake FM" variety hits format from 93.3 FM Saranac Lake, which picked up the WPLA call letters.WSLP Completes Frequency Change
Radioinsight - February 3, 2021
That June, Benjamin Homel (known professionally as Randy Michaels), who owned the station through Radioactive, LLC, filed to sell the station to operator North Country Radio Corp. The sale, at a price of $45,000, was consummated on October 18, 2021.


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* SLP Radio stations established in 2011 2011 establishments in New York (state) Adult hits radio stations in the United States {{NewYork-radio-station-stub