WRVR (104.5 FM, branded "The River 104.5") is an

adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, quie ...

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radi ...

broadcasting in

Memphis, Tennessee Memphis is a city in the U.S. state of Tennessee. It is the seat of Shelby County in the southwest part of the state; it is situated along the Mississippi River. With a population of 633,104 at the 2020 U.S. census, Memphis is the second-mos ...

. It has broadcast this format for at least 34 years as of 2021. Owned by

Audacy, Inc. Audacy, Inc. is an American broadcasting company based in Philadelphia, Pennsylvania. Founded in 1968 as Entercom Communications Corporation, it is the second largest radio company in the United States, owning 235 radio stations across 48 media ...

, the station's studios are located in Southeast Memphis, and the transmitter tower is in

Cordova, Tennessee Cordova is a community in Shelby County, Tennessee, United States. Cordova lies east of Memphis, north of Germantown, south of Bartlett, and northwest of Collierville at an elevation of 361 feet (110 meters). The majority of Cordova has been a ...

, outside Memphis. WRVR broadcasts in the HD Radio format.https://hdradio.com/station_guides/widget.php?id=29 HD Radio Guide for Memphis The station plays pop and soft rock music from the 1970s to the present. 1960s music is occasionally played, and every year from mid-November to December 25, WRVR plays varieties of Christmas music, temporarily replacing its AC format.

History

The 104.5 frequency originally aired religious-oriented programs with the call letters WTCV; later, it carried an easy-listening format with the call letters WAID. On April 23, 1975, it switched formats to MOR with the call letters WQUD and was branded "Quad 104." It was also the sister station at the time of

WDIA WDIA (1070 AM) is a radio station based in Memphis, Tennessee. Active since 1947, it soon became the first radio station in the United States that was programmed entirely for African Americans. It featured black radio personalities; its success i ...

(which is where the former WAID call letters—in reverse—came from). "The River" branding is a local reference to the

Mississippi River The Mississippi River is the second-longest river and chief river of the second-largest drainage system in North America, second only to the Hudson Bay drainage system. From its traditional source of Lake Itasca in northern Minnesota, it fl ...

. The station's license is currently held by

Entercom Communications Audacy, Inc. is an American broadcasting company based in Philadelphia, Pennsylvania. Founded in 1968 as Entercom Communications Corporation, it is the second largest radio company in the United States, owning 235 radio stations across 48 media ...

. It is one of six radio properties in the Memphis market held by Entercom; the others are

WMC-FM WMC-FM (99.7 Hertz, MHz, "FM100") is a commercial hot adult contemporary Radio broadcasting, radio station licensed to Memphis, Tennessee, serving the Memphis metropolitan area and much of surrounding West Tennessee, northern Mississippi, and ea ...

, WMC-AM, WMFS,

WLFP WLFP (94.1 FM) is a country music radio station. It is licensed to Germantown, Tennessee, and serves the Memphis area. WLFP broadcasts in HD. WLFP is a Class C2 FM station that transmits with an ERP of 50,000 watts from a tower just south of ...

, and

WMFS-FM WMFS-FM (92.9 MHz) is a United States commercial sports radio radio station in Bartlett, Tennessee, broadcasting to the Memphis, Tennessee area, owned by Audacy, Inc. WMFS is the radio home for the Memphis Grizzlies. The station's studios are ...

. WRVR maintains studios in the Entercom complex in eastern Memphis. Prior to Entercom, the stations were owned by CBS Radio until 2006. The "WRVR" call letters previously belonged to an FM jazz station in

New York City New York, often called New York City or NYC, is the most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the most densely populated major city in the Un ...

broadcasting at 106.7 FM from 1961 to 1980. (That station is now

WLTW WLTW (106.7 FM) is an adult contemporary radio station licensed to New York City and serving the New York metropolitan area. WLTW is owned by iHeartMedia and broadcasts from studios in the former AT&T Building in the Tribeca neighborhood o ...

.) In October 2017, morning show hosts Mike Montana and Mandy Morgan exited WRVR, leaving a rare opening during the morning-drive timeslot. In January 2018, longtime Memphis radio morning show host Ron Olson, from sister station WMC-FM ("FM100"), switched to mornings on WRVR. His former WMC-FM co-host Karen Perrin joined him again as a morning show partner on WRVR.

Former Logos

References

External links

* * RVR RVR Mainstream adult contemporary radio stations in the United States Audacy, Inc. radio stations 1968 establishments in Tennessee Radio stations established in 1968 {{Tennessee-radio-station-stub