WRVK (1460 AM) is a

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...

broadcasting a

full service Full service or Full Service may refer to: * Full-service radio, a wide range of programming * Full Service Network, a communications company Entertainment * "Full Service", a song by the New Kids on the Block from their album ''The Block'' * F ...

format centered on

Classic Country Classic country is a music radio format that specializes in playing mainstream country and western music hits from past decades. Repertoire The radio format specializes in hits from the 1950s through the early 1980s, and focus primarily on innov ...

. Licensed to

Mount Vernon, Kentucky Mount Vernon is a home rule-class city and the seat of Rockcastle County in southeastern Kentucky. The intersection of U.S. Routes 25 and 150 is located here. The population was 2,477 at the time of the 2010 U.S. census. Mount Vernon is part o ...

, United States, it serves the South Central Kentucky area. WRVK is a daytime-only station.

History

WRVK was founded in 1957 by John Lair and Tom Hargis in

Renfro Valley, Kentucky Renfro Valley is a neighborhood located just off Interstate 75 at the junction of U.S. Route 25 and Kentucky Route 2793 north of Mount Vernon, a city in Rockcastle County, Kentucky, United States. The community of Renfro Valley (which has its own ...

. The station is currently owned by Saylor Broadcasting, Inc. Today, WRVK features a unique format of traditional country, bluegrass, gospel, and oldies music programming. The station also provides local news, sports, and weather coverage Mondays - Saturdays, a local

tradio Tradio is a type of talk radio show format, though now considered archaic, where listeners call in to buy or sell items. The concept is analogous to classified ads in local newspapers and most prevalent in the south and midwest. "Tradio" is a po ...

program entitled "Whatcha Got?" as well as local church programming on Sundays. The station has its own live local music program, "The Suppertime Jubilee," which is broadcast on Tuesday evenings from 6-8 PM Eastern Time. Music heard on WRVK ranges from straightforward classic country to

classic rock Classic rock is a US radio format which developed from the album-oriented rock (AOR) format in the early 1980s. In the United States, the classic rock format comprises rock music ranging generally from the mid-1960s through the mid 1990s, primar ...

bluegrass music Bluegrass music is a genre of American roots music The term American folk music encompasses numerous music genres, variously known as ''traditional music'', ''traditional folk music'', ''contemporary folk music'', ''vernacular music,'' or ...

gospel music Gospel music is a traditional genre of Christian music, and a cornerstone of Christian media. The creation, performance, significance, and even the definition of gospel music varies according to culture and social context. Gospel music is com ...

, and even pre-modern era "

hillbilly Hillbilly is a term (often derogatory) for people who dwell in rural, mountainous areas in the United States, primarily in southern Appalachia and the Ozarks. The term was later used to refer to people from other rural and mountainous areas west ...

and western music" from the 1920s to the 1940s, rarely heard on American radio. From the time of the station's debut, WRVK has been the

flagship station In broadcasting, a flagship (also known as a flagship station or key station) is the broadcast station which originates a television network, or a particular radio or television program that plays a key role in the branding of and consumer loyalt ...

of the nationally syndicated ''

Renfro Valley Gatherin' ''Renfro Valley Gatherin' '' (also formerly known as ''Renfro Valley Sunday Morning Gathering '') is a United States radio program based in Renfro Valley, Kentucky. The Gatherin' is the third oldest continually broadcast radio program in America, ...

'' (station co-founder John Lair created the show sixteen years prior). Originally airing on Sundays, WRVK moved the show to Saturday morning in 2011, where it airs at 6:25 a.m. local time.

Internet radio

WRVK's radio coverage area is Rockcastle County, Kentucky and immediate surrounding areas. The station began broadcasting 24 hours a day on the radio in July 2008; as of 2016 it no longer does so and has returned to signing off in the evening and overnight hours. WRVK also broadcasts streaming audio online 24/7 to listeners worldwide. This had previously been a rebroadcast of the previous day's radio programs, but is now a live stream of the syndicated and pre-recorded shows which are broadcast on the radio station while it is on low power at night.

External links

WRVK official website
* RVK Radio stations established in 1957 Country radio stations in the United States 1957 establishments in Kentucky Full service radio stations in the United States {{Kentucky-radio-station-stub