WRUB (106.5 FM) is a

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...

broadcasting a

Spanish Spanish might refer to: * Items from or related to Spain: **Spaniards are a nation and ethnic group indigenous to Spain **Spanish language, spoken in Spain and many Latin American countries **Spanish cuisine Other places * Spanish, Ontario, Cana ...

hits Hits or H.I.T.S. may refer to: Arts, entertainment, and media Music * ''H.I.T.S.'', 1991 album by New Kids on the Block * ''...Hits'' (Phil Collins album), 1998 * ''Hits'' (compilation series), 1984–2006; 2014 - a British compilation album se ...

format. Licensed to

Sarasota, Florida Sarasota () is a city in Sarasota County on the Gulf Coast of the U.S. state of Florida. The area is renowned for its cultural and environmental amenities, beaches, resorts, and the Sarasota School of Architecture. The city is located in the sout ...

, United States, it serves the Sarasota /

Bradenton Bradenton ( ) is a city in and the county seat of Manatee County, Florida, United States. As of the 2020 census, the city's population is 55,698. History Late 18th and early 19th centuries A settlement established by Maroons or escaped sl ...

and

Tampa Bay Area The Tampa Bay area is a major populated area surrounding Tampa Bay on the west coast of Florida in the United States. It includes the main cities of Tampa, St. Petersburg, and Clearwater. It is the 18th largest metropolitan area in the United St ...

s. The station is currently owned by

iHeartMedia, Inc. iHeartMedia, Inc., formerly CC Media Holdings, Inc., is an American mass media corporation headquartered in San Antonio, Texas. It is the holding company of iHeartCommunications, Inc. (formerly Clear Channel Communications, Inc.), a company fou ...

The station rebroadcasts on 103.1 W276CR Bradenton; that signal covers the Bradenton area, completely overlapping the coverage area of WRUB. WRUB's transmitter is located near the intersection of 33rd Street W and 8th Avenue W in

Memphis Memphis most commonly refers to: * Memphis, Egypt, a former capital of ancient Egypt * Memphis, Tennessee, a major American city Memphis may also refer to: Places United States * Memphis, Alabama * Memphis, Florida * Memphis, Indiana * Memp ...

, south of the

Sunshine Skyway Bridge The Bob Graham Sunshine Skyway Bridge, often referred to as the Sunshine Skyway Bridge or the Sunshine Skyway, consists of a pair of long beam bridges with a central cable-stayed bridge that spans Lower Tampa Bay to connect St. Petersburg, Fl ...

, giving the station city-grade coverage not only to the Sarasota-Bradenton area, but also to the Tampa Bay area as well, as far north as

Tampa Tampa () is a city on the Gulf Coast of the U.S. state of Florida. The city's borders include the north shore of Tampa Bay and the east shore of Old Tampa Bay. Tampa is the largest city in the Tampa Bay area and the seat of Hillsborough County ...

and Largo. The station's coverage area extends north towards Lakeland and

Pasco County Pasco County is located on the west central coast of the U.S. state of Florida. According to the 2020 census, the population was 561,691. Its county seat is Dade City, and its largest city is Zephyrhills. The county is named after Samuel Pasco ...

, but faces interference from first-adjacents WGHR 106.3 Spring Hill and

WXXL WXXL (106.7 FM) is a commercial radio station licensed to Tavares, Florida, and serving the Greater Orlando - Central Florida radio market. The station airs a Top 40/CHR radio format and is owned by iHeartMedia. The studios and offices on Maitla ...

106.7

Tavares Tavares may refer to: Places Brazil *Tavares, Paraíba *Tavares, Rio Grande do Sul *Rodovia Raposo Tavares, the longest highway in São Paulo *Tavares Bastos (favela), a favela in Rio de Janeiro, Brazil *Tavares River Jamaica *Tavares Garden ...

(WRUB's

sister station In broadcasting, sister stations or sister channels are radio or television stations operated by the same company, either by direct ownership or through a management agreement. Radio sister stations will often have different formats, and somet ...

). On February 24, 2016, the then-WCTQ began simulcasting its

country music Country (also called country and western) is a genre of popular music that originated in the Southern and Southwestern United States in the early 1920s. It primarily derives from blues, church music such as Southern gospel and spirituals, ...

format on 92.1

MHz The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose expression in terms of SI base units is s−1, meaning that one he ...

Venice, Florida, replacing AC "The Coast"

WLTQ-FM WCTQ (92.1 FM broadcasting, FM) is a radio station broadcasting with a classic country music format. Licensed to Venice, Florida, United States, the station serves the Sarasota area. It is currently owned by iHeartMedia. History Before the 2011 ...

, and the station re-branded as "92.1 CTQ" in preparation for a new format on the 106.5 frequency. This put WCTQ back on its previous home on the dial, which it occupied from 1987 to 1999. On February 29, 2016, WCTQ at 106.5 changed their call letters to WLTQ-FM. On March 7, 2016, WLTQ-FM changed their format to Spanish hits, branded as "Rumba 106.5", targeting the Tampa Bay radio market to the north.Rumba Launches in Tampa
/ref> On March 14, 2016, Rumba began simulcasting on 100.3 W262CP Bayonet Point, which simulcasts on 103.5-HD2; the translator, which broadcasts directionally to the south from its transmitter in

Holiday A holiday is a day set aside by custom or by law on which normal activities, especially business or work including school, are suspended or reduced. Generally, holidays are intended to allow individuals to celebrate or commemorate an event or tra ...

and serves northern

Pinellas County Pinellas County (, ) is a county located on the west central coast of the U.S. state of Florida. As of the 2020 census, the population was 959,107. The county is part of the Tampa–St. Petersburg– Clearwater, Florida Metropolitan Statistical ...

(but not its city of license of Bayonet Point, which is further north from Holiday), is essential, due to the aforementioned interference with the 106.5 frequency by WGHR. That same day, 106.5 changed its callsign to WRUB to better match the new format. WRUB has since discontinued broadcasting over W262CP, which now rebroadcasts

Salem Media Group Salem Media Group, Inc. (NASDAQ: SALM; formerly Salem Communications Corporation) is an American radio broadcaster, Internet content provider, and magazine and book publisher formerly based in Camarillo, California (moved most operations to Ir ...

station 570 AM

WTBN WTBN (570 AM) is a commercial radio station licensed to Pinellas Park, Florida and serving the Tampa Bay area. The station is owned by Salem Media Group and it airs a religious radio format. Most of the schedule is made up of brokered program ...

Pinellas Park Pinellas Park is a city located in central Pinellas County, Florida, United States. The population was 53,093 at the 2020 census. Originally home to northern transplants and vacationers, the hundred year old city has grown into the fourth largest ...

References

External links

* * * RUB (FM) Radio stations established in 1965 IHeartMedia radio stations 1965 establishments in Florida Contemporary hit radio stations in the United States {{Florida-radio-station-stub