WRTO (1200 AM) is a radio station broadcasting a Spanish sports format. Licensed to Chicago, Illinois, United States, the station serves the Chicago area. It is owned by Univision subsidiary Univision Radio Illinois, Inc., and features local programming as well as shows originating at other

Univision Radio Uforia Audio Network () is the radio broadcasting and music events division of TelevisaUnivision USA. Formerly known as Hispanic Broadcasting Corporation and Univision Radio, it is the eighth-largest radio broadcaster in the United States, and ...

stations. The station is the flagship station of the Chicago Fire of

Major League Soccer Major League Soccer (MLS) is a men's professional soccer league sanctioned by the United States Soccer Federation, which represents the sport's highest level in the United States. The league comprises 29 teams—26 in the U.S. and 3 in Canada ...

and the

Chicago Bears The Chicago Bears are a professional American football team based in Chicago. The Bears compete in the National Football League (NFL) as a member club of the league's National Football Conference (NFC) North division. The Bears have won nine NF ...

of the National Football League. It also broadcasts select Chicago Bulls,

Chicago Cubs The Chicago Cubs are an American professional baseball team based in Chicago. The Cubs compete in Major League Baseball (MLB) as part of the National League (NL) Central division. The club plays its home games at Wrigley Field, which is located ...

, Chicago White Sox and Chicago Blackhawks games in Spanish.

History

The station began broadcasting in January 1990, and held the call sign WOPA. It was owned by CID Broadcasting Inc. In 1993, its format was changed from

Regional Mexican Regional Mexican is a Latin music radio format encompassing the musical genres from the different parts of rural Mexico and the Southwestern United States. Genres include banda, country en español, Duranguense, grupero, mariachi, New Mexico ...

to Spanish AC. In 1995, the station was sold to Heftel Broadcasting for $4.5 million. Concurrent with the sale, its call sign was changed to WLXX, and it switched back to a Regional Mexican format branded "La X". Feder, Robert. "New WLXX Goes 'Mexican Country'", '' Chicago Sun-Times''. June 13, 1995. p. 35. On September 20, 1996, the station adopted a tropical music format. On January 12, 2003, the station adopted a Spanish Hot AC format branded "Viva", simulcasting 103.1 WXXY. On January 17, 2003, its call sign was changed to WVIV, while its FM sister station's call sign was changed to WVIV-FM. In October 2003, the station's call sign was changed to WRTO, and it began airing Spanish-language talk programming, which Univision had moved from AM 560 WIND. It became a full time Spanish-language news/talk station in February 2004. WRTO became a part of the

Univision America Univision America (stylized as Univision AMerica) was a Spanish-language talk radio network produced and distributed by Univision Communications. It was launched on July 4, 2012 on 9 U.S. AM radio stations in California, Texas, Illinois, Nevad ...

Talk Radio network 4 July 2012. While the network itself ceased operations in 2015, WRTO aired remnants of Univision America's programming, as well as its local news, sports, and weather. On March 16, 2017, the station switched to a Spanish language all-sports format, as an affiliate of

Univision Deportes TUDN (formerly Univision Deportes) is a sports programming division of Univision, a Spanish language broadcast television network owned by TelevisaUnivision USA, that is responsible for the production of televised coverage of sports events and m ...

.WRTO-AM Flips To Univision Deportes 1200 AM
, ''Chicagoland Radio and Media''. March 21, 2017. Retrieved July 29, 2017.

References

External links

{{TUDN Radio Hispanic and Latino American culture in Chicago Sports radio stations in the United States RTO RTO Univision Radio Network stations Radio stations established in 1990 1990 establishments in Illinois