WRON-FM is a

country A country is a distinct part of the world, such as a state, nation, or other political entity. It may be a sovereign state or make up one part of a larger state. For example, the country of Japan is an independent, sovereign state, while ...

formatted broadcast

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radi ...

licensed to

Lewisburg, West Virginia Lewisburg is a city in Greenbrier County, West Virginia, United States. The population was 3,930 at the 2020 census. It is the county seat of Greenbrier County. Geography Lewisburg is located approximately one mile north of the Greenbrier River ...

, serving the Lewisburg/ Ronceverte/ Rainelle/

Union Union commonly refers to: * Trade union, an organization of workers * Union (set theory), in mathematics, a fundamental operation on sets Union may also refer to: Arts and entertainment Music * Union (band), an American rock group ** ''Un ...

area. WRON-FM is owned and operated by Radio Greenbrier, Inc.

Station Swap and Sale

All Access
reported on September 20, 2007 that Todd P. Robinson, Inc.'s WKCJ (now

WVBB WVBB (97.7 FM) is an Urban Adult Contemporary formatted broadcast radio station licensed to Elliston-Lafayette, Virginia, serving the Roanoke/ Blacksburg area. WVBB is owned and operated by Mel Wheeler, Inc. Station swap All Access reported ...

) would be swapped to Radio Greenbrier, Inc. for WRON-FM. This took place on August 1, 2008. WKCJ (now at 97.7) applied to move south to Elliston-Lafayette, Virginia (which is between Roanoke and Christiansburg). The swap ensured that when Todd P. Robinson, Inc. moves the 97.7 frequency, WRON-FM will continue to have an FM station serving

Greenbrier County, West Virginia Greenbrier County () is a county in the U.S. state of West Virginia. As of the 2020 census, the population was 32,977. Its county seat is Lewisburg. The county was formed in 1778 from Botetourt and Montgomery counties in Virginia. History ...

. On Wednesday, July 13, 2011, Roanoke, Virginia based Mel Wheeler, Inc. agreed to purchase the station for $675,000. A new application was filed to move the signal to Elliston-Lafayette, on Fort Lewis Mountain, broadcasting 260 watts, but from a height of 1542 feet. On December 2, 2011, Mel Wheeler, Inc. took ownership and control of WKCJ and began simulcasting Lynchburg based

WVBE-FM WVBE-FM (100.1 MHz) is an Urban Adult Contemporary formatted broadcast radio station licensed to Lynchburg, Virginia, serving Metro Lynchburg. WVBE-FM is owned and operated by Mel Wheeler, Inc.. and is simulcast on WVBB 97.7 FM in Elliston-Lafa ...

. On December 9, 2011, the callsign was changed to WVBB.

External links

103.1 The Bear official website
* * * RON-FM Oldies radio stations in the United States {{WestVirginia-radio-station-stub