WRMF (97.9 MHz) is a

commercial Commercial may refer to: * a dose of advertising conveyed through media (such as - for example - radio or television) ** Radio advertisement ** Television advertisement * (adjective for:) commerce, a system of voluntary exchange of products and s ...

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...

Palm Beach, Florida Palm Beach is an incorporated town in Palm Beach County, Florida. Located on a barrier island in east-central Palm Beach County, the town is separated from several nearby cities including West Palm Beach and Lake Worth Beach by the Intrac ...

. It serves the

West Palm Beach, Florida West Palm Beach is a city in and the county seat of Palm Beach County, Florida, United States. It is located immediately to the west of the adjacent Palm Beach, which is situated on a barrier island across the Lake Worth Lagoon. The populati ...

radio market. The station airs a

hot adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, quiet ...

radio format A radio format or programming format (not to be confused with broadcast programming) describes the overall content broadcast on a radio station. The radio format emerged mainly in the United States in the 1950s, at a time when radio was compelle ...

and is owned by Hubbard Radio. The

studio A studio is an artist or worker's workroom. This can be for the purpose of acting, architecture, painting, pottery (ceramics), sculpture, origami, woodworking, scrapbooking, photography, graphic design, filmmaking, animation, industrial design ...

s and offices are on Northpoint Parkway in

West Palm Beach West or Occident is one of the four cardinal directions or points of the compass. It is the opposite direction from east and is the direction in which the Sunset, Sun sets on the Earth. Etymology The word "west" is a Germanic languages, German ...

. For the past three decades, WRMF has been at or close to #1 in the West Palm Beach radio market ratings. WRMF has an

effective radiated power Effective radiated power (ERP), synonymous with equivalent radiated power, is an IEEE standardized definition of directional radio frequency (RF) power, such as that emitted by a radio transmitter. It is the total power in watts that would hav ...

of 100,000

watt The watt (symbol: W) is the unit of power or radiant flux in the International System of Units (SI), equal to 1 joule per second or 1 kg⋅m2⋅s−3. It is used to quantify the rate of energy transfer. The watt is named after James Wa ...

s. The

transmitter In electronics and telecommunications, a radio transmitter or just transmitter is an electronic device which produces radio waves with an antenna (radio), antenna. The transmitter itself generates a radio frequency alternating current, which i ...

is in Lake Worth, west of U.S. Route 441. WRMF is licensed to broadcast in the

HD Radio HD Radio (HDR) is a trademark for an in-band on-channel (IBOC) digital radio broadcast technology. It generally simulcasts an existing analog radio station in digital format with less noise and with additional text information. HD Radio is used ...

digital format. The HD2 subchannel

simulcast Simulcast (a portmanteau of simultaneous broadcast) is the broadcasting of programmes/programs or events across more than one resolution, bitrate or medium, or more than one service on the same medium, at exactly the same time (that is, simultane ...

s the

talk radio Talk radio is a radio format containing discussion about topical issues and consisting entirely or almost entirely of original spoken word content rather than outside music. Most shows are regularly hosted by a single individual, and often featur ...

format on

sister station In broadcasting, sister stations or sister channels are radio or television stations operated by the same company, either by direct ownership or through a management agreement. Radio sister stations will often have different formats, and somet ...

WFTL WFTL (850 AM) is a news/talk radio station licensed to West Palm Beach, Florida with studios located in West Palm Beach. The station operates with 50,000 watts daytime power and 20,000 watts nighttime power, providing coverage of Palm Beach ...

, while the HD3 subchannel carries

Haitian Creole Haitian Creole (; ht, kreyòl ayisyen, links=no, ; french: créole haïtien, links=no, ), commonly referred to as simply ''Creole'', or ''Kreyòl'' in the Creole language, is a French-based creole language spoken by 10–12million people wor ...

talk Talk may refer to: Communication * Communication, the encoding and decoding of exchanged messages between people * Conversation, interactive communication between two or more people * Lecture, an oral presentation intended to inform or instruct ...

and contemporary hits from co-owned

WPBR WPBR (1340 kHz) is a commercial AM radio station licensed to Lantana, Florida and serving the West Palm Beach area. The station airs a Haitian Creole talk and contemporary hits radio format. It is owned by Palm Beach Radio Group LLC. In add ...

History

WQXT-FM, WWOS

On March 17, 1957, the station

signed on Signing may refer to: * Using sign language * Signature A signature (; from la, signare, "to sign") is a handwritten (and often stylized) depiction of someone's name, nickname, or even a simple "X" or other mark that a person writes on do ...

as WQXT-FM, the FM counterpart to WQXT (now

), under the ownership of the Flame Radio & TV Corporation.. They

full service Full service or Full Service may refer to: * Full-service radio, a wide range of programming * Full Service Network, a communications company Entertainment * "Full Service", a song by the New Kids on the Block from their album ''The Block'' * F ...

middle of the road format of adult popular music and news, with national shows from the

ABC Radio Network Cumulus Media Networks was an American radio network owned and operated by Cumulus Media. From 2011 until its merger with Westwood One, it controlled many of the radio assets formerly belonging to the American Broadcasting Company (ABC), which w ...

. The studios were located on Lake Worth Beach. In 1963, WQXT-AM-FM were sold to Fairfax Broadcasting. The following year, the FM station's

call sign In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally assigne ...

was changed to WWOS, standing for "Wonderful World of Stereo," when the station began broadcasting in

FM stereo FM broadcasting is a method of radio broadcasting using frequency modulation (FM). Invented in 1933 by American engineer Edwin Armstrong, wide-band FM is used worldwide to provide high fidelity sound over broadcast radio. FM broadcasting is capa ...

full time. In 1971, the simulcast with WQXT ended, as WWOS switched to

Progressive Rock Progressive rock (shortened as prog rock or simply prog; sometimes conflated with art rock) is a broad genre of rock music that developed in the United Kingdom and United States through the mid- to late 1960s, peaking in the early 1970s. Init ...

using the call letters WMUM for "The Mother."

WJNO-FM, WRMF

The station was sold in 1971 to Robert M. Weeks, who also owned WJNO (now

WBZT WBZT (1230 AM) is a radio station broadcasting a sports gambling format. Licensed to West Palm Beach, Florida, United States, the station serves the West Palm Beach area. With a synchronous amplifier in Pompano Beach, Florida, they also cover ...

). The FM station became WJNO-FM, "J-98", switching to an

album rock Album-oriented rock (AOR, originally called album-oriented radio) is an FM radio format created in the United States in the 1970s that focuses on the full repertoire of rock albums and is currently associated with classic rock. Album-orient ...

format. WJNO-AM-FM were acquired by Richard M. Fairbanks in July 1979. The FM station's call letters were changed to WRMF in January 1980, representing the owner's initials. Nearly a year later in December 1980, WRMF dropped its album rock format and switched to an

adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, quie ...

format. When the 1990s rolled along, its format would later begin picking up the tempo and its format moved into a

format by the middle of the decade.

Alpha and Hubbard ownership

In the 2010s, WRMF was acquired by

Alpha Media Alpha (uppercase , lowercase ; grc, ἄλφα, ''álpha'', or ell, άλφα, álfa) is the first letter of the Greek alphabet. In the system of Greek numerals, it has a value of one. Alpha is derived from the Phoenician letter aleph , which ...

, based in

Portland, Oregon Portland (, ) is a port city in the Pacific Northwest and the largest city in the U.S. state of Oregon. Situated at the confluence of the Willamette and Columbia rivers, Portland is the county seat of Multnomah County, the most populous co ...

. On September 27, 2018, Alpha Media agreed to sell its cluster in West Palm Beach to Hubbard Radio.Hubbard To Acquire Alpha Media West Palm Beach
/ref> The sale, at a price of $88 million, was consummated on January 23, 2019.

Shows

* The KVJ Show - Weekdays and Saturdays from 6am-10am * Randi West - Weekdays from 10am-2pm * Jeff Miles-Weekdays from 2pm-6pm * KVJ Replay 6pm * Suits 7pm-midnight * ''South Florida Sunday'' - Sundays from 6-7am (public affairs)

References

External links

WRMF official website
* * * {{coord, 26.577, N, 80.242, W, type:landmark_region:US_source:FCC, display=title RMF Hot adult contemporary radio stations in the United States 1957 establishments in Florida Radio stations established in 1957 Hubbard Broadcasting