WRLD (95.3 FM, "95.3 Smooth R&B") is a

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...

broadcasting an

urban adult contemporary Urban adult contemporary, often abbreviated as urban AC or UAC, (also known as adult R&B,) is the name for a format of radio music, similar to an urban contemporary format. Radio stations using this format usually would not have hip hop music on ...

music format. Licensed to

Valley, Alabama Valley is a city in Chambers County, Alabama, United States. Valley was incorporated in 1980 combining the four textile mill villages of Fairfax, Langdale, River View, and Shawmut. As of the 2010 census it had a population of 9,524. The city li ...

, United States, the station serves the

Columbus, Georgia Columbus is a consolidated city-county located on the west-central border of the U.S. state of Georgia. Columbus lies on the Chattahoochee River directly across from Phenix City, Alabama. It is the county seat of Muscogee County, with which it ...

, area. The station is currently owned by PMB Broadcasting, LLC. The station features programming from

Westwood One Westwood One is an American radio network There are two types of radio network currently in use around the world: the one-to-many (simplex communication) broadcast network commonly used for public information and mass-media entertainment, and ...

. Its studios are co-located with four other sister stations on Wynnton Road in Columbus east of downtown, and its transmitter is located south of Valley.

History

This station's original

construction permit Planning permission or developmental approval refers to the approval needed for construction or expansion (including significant renovation), and sometimes for demolition, in some jurisdictions. It is usually given in the form of a building perm ...

was granted by the

Federal Communications Commission The Federal Communications Commission (FCC) is an independent agency of the United States federal government that regulates communications by radio, television, wire, satellite, and cable across the United States. The FCC maintains jurisdiction ...

on March 4, 1992. The new station was assigned the call letters WUAF on April 23, 1992. The station's callsign was changed to WRLD-FM on February 22, 1994. After several delays, WRLD-FM received its license to cover on April 5, 1996. In May 1999, Pearce Broadcasting Company, Inc., reached an agreement to sell WRLD-FM to McClure Broadcasting, Inc. The FCC approved the deal on July 22, 1999, and the transaction was consummated on September 21, 1999. In December 2002, McClure Broadcasting, Inc., (Chuck McClure Jr., president) reached an agreement to sell WRLD-FM to Archway Broadcasting Group (Al Vicente, president/CEO) through their affiliate ABG Georgia Licenses, LLC. This was part of a four-station deal, along with

WRCG WRCG (1420 AM) is an urban contemporary gospel-formatted radio station in Columbus, Georgia. Studios are co-located with four sister stations on Wynnton Road in Columbus east of downtown, and the transmitter is located in Phenix City, Alabama. WR ...

WCGQ WCGQ (107.3 FM, "Q107-3") is a radio station broadcasting a Top 40 (CHR) music format. WCGQ is licensed to serve the community of Columbus, Georgia, United States. Its studios are co-located with four other sister stations on Wynnton Road in C ...

, and

WKCN WKCN (99.3 FM), known as "Kissin 99.3", is a radio station licensed to Fort Benning South/Columbus, and serving the greater Columbus, Georgia, area. Its studios are co-located with four other sister stations on Wynnton Road in Columbus east of ...

, for a reported combined sale price of $15 million. The deal was approved by the FCC on February 21, 2003, and the transaction was consummated on April 25, 2003. At the time of the sale, WRLD-FM carried an

oldies Oldies is a term for musical genres such as pop music, rock and roll, doo-wop, surf music (broadly characterized as classic rock and pop rock) from the second half of the 20th century, specifically from around the mid-1950s to the 1980s, as we ...

music format. On July 31, 2008, local investment group PMB Broadcasting LLC (headed up by Jim Martin) purchased this station along with Columbus-area sister stations WRCG, WCGQ, and WKCN from Archway Broadcasting Group LLC for a reported sale price of $7.2 million. On September 6, 2010, the station shortened its call sign from WRLD-FM to simply WRLD. On June 6, 2014, WRLD shifted their format from oldies to classic hits. On August 12, 2016, WRLD changed their format from classic hits to classic country, branded as "95.3 Kissin' Country" (swapping formats with

WBOJ WBOJ (1270 AM) is a radio station licensed to Columbus, Georgia, serving the Columbus area. The station is currently owned by PMB Broadcasting. History The station started broadcasting October 4, 1947, on 620 kHz at 1 kW daytime only ...

1270 AM Columbus, GA. On September 1, 2019, WRLD changed their format from classic country to urban adult contemporary, branded as "95.3 Smooth R&B".WRLD Flips to Smooth R&B
Radioinsight - September 1, 2019

Previous logos

References

External links

* {{Urban Radio Stations in Georgia RLD Urban adult contemporary radio stations in the United States Radio stations established in 1996 1996 establishments in Alabama